Head of Marketing- UK

📌 Core Information

🔹 Job Title: Head of Marketing - UK

🔹 Company: D·engage

🔹 Location: Manchester, United Kingdom

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 19, 2025

🔹 Experience Level: 7+ years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Leading global marketing strategy for a rapidly growing SaaS company
• Driving B2B SaaS pipeline acceleration and brand growth
• Building and managing a high-performing global marketing team
• Collaborating with cross-functional teams to align marketing activities with revenue and retention goals
• Leveraging data-driven experimentation to optimize lead funnels and conversion rates

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of B2B SaaS marketing. The ideal candidate will have experience in martech or related industries and be comfortable working in a dynamic, high-growth environment.

📋 Key Responsibilities

✅ Own and lead Dengage’s global marketing strategy with a focus on B2B SaaS pipeline acceleration and brand growth

✅ Develop positioning, messaging, and GTM strategies across product lines and geographies

✅ Collaborate with sales, product, and customer success to align marketing activities with revenue and retention goals

✅ Drive inbound and outbound lead generation campaigns (SEO, PPC, ABM, events, social, etc.)

✅ Optimize lead funnels, conversion rates, and ROI through data-driven experimentation

✅ Lead MQL, SQL, and pipeline reporting, working closely with SDRs and sales teams

✅ Develop and maintain a consistent brand narrative across all touchpoints

✅ Oversee the creation of thought leadership content, case studies, whitepapers, videos, and social campaigns

✅ Manage PR, analyst relations, and influencer partnerships

✅ Lead product launches, sales enablement, and customer education efforts

✅ Build and scale customer reference and advocacy programs

✅ Lead marketing for virtual and physical events including trade shows, webinars, and partner initiatives

✅ Support partner marketing strategies in collaboration with regional channel partners

✅ Hire, mentor, and lead a high-performing global marketing team

✅ Manage the marketing budget, agency/vendor relationships, and tool stack

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team management. The ideal candidate will be comfortable wearing multiple hats and adapting to a fast-paced, evolving environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Proven experience (7+ years) in marketing leadership roles in B2B SaaS, preferably in martech/CDP/CRM/automation industries

Required Skills:

• Strong knowledge of performance metrics and growth marketing channels
• Experience building high-velocity lead generation programs and scaling marketing operations
• Excellent communication and storytelling skills; able to connect with technical and business audiences
• Familiarity with modern marketing stacks (HubSpot, Salesforce, Google Ads, LinkedIn, etc.)
• Startup or scale-up experience is a big plus
• Fluent English is required; additional language is a bonus

Preferred Skills:

• Experience working with a global team
• Familiarity with marketing automation tools
• Knowledge of marketing analytics and reporting

ASSUMPTION: Given the global nature of this role, candidates with experience working in international teams and managing remote employees may have an advantage.

💰 Compensation & Benefits

Salary Range: The salary range for this role is RUB 1,000,000 - 1,500,000 per month. This estimate is based on industry standards for similar roles in the United Kingdom and takes into account the candidate's experience level and the company's size.

Benefits:

• Opportunity to lead global marketing strategy in a high-growth SaaS environment
• Dynamic and international team with strong leadership and backing
• Chance to shape the Martech space and work with leading global brands
• Flexible remote working culture and performance-based bonuses

Working Hours: Full-time (40 hours per week) with flexible working hours and a remote-friendly culture

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's specific experience, skills, and qualifications. The benefits listed are based on the information provided in the job description and may be subject to change.

📌 Applicant Insights

🔍 Company Context

Industry: D·engage operates in the IT Services and IT Consulting industry, focusing on SaaS, customer insights, and marketing automation. The company is well-positioned in the growing martech landscape, helping brands across various sectors to unify customer data, personalize campaigns, and deliver AI-driven engagement at scale.

Company Size: D·engage is a mid-sized company with 51-200 employees, providing a dynamic and collaborative work environment. This size allows for ample opportunities for growth and impact on the company's success.

Founded: D·engage was founded in 2018, making it a relatively young but rapidly growing company with a strong entrepreneurial spirit.

Company Description:

• D·engage is a Customer Experience Data Platform that integrates data with omnichannel marketing for personalized, impactful experiences.
• The company works with leading global brands across retail, telecom, finance, and gaming to empower them with data-driven marketing solutions.
• D·engage's mission is to be the disruptive force in digital engagement, supporting clients as partners to help them smash their business objectives through personalized customer journeys.

Company Specialties:

• SaaS
• Customer Insights
• Customer Data Platform
• Omnichannel Marketing
• Mobile Marketing
• Personalized Customer Engagement
• Marketing Automation
• On-premise and On cloud
• Segmentation
• Content Personalization
• On-Site Marketing
• Customer Journey

Company Website: dengage.com

ASSUMPTION: D·engage's focus on data-driven marketing and personalized customer experiences positions it as a strong player in the competitive martech landscape. The company's commitment to supporting clients as partners and its entrepreneurial spirit make it an attractive place to work for ambitious marketing professionals.

📊 Role Analysis

Career Level: This role is a senior leadership position, reporting directly to the CEO or another C-level executive. The ideal candidate will have extensive experience in marketing leadership and be ready to make a significant impact on the company's growth and success.

Reporting Structure: The Head of Marketing will lead a growing global marketing team, consisting of demand generation, product marketing, content, performance, and events specialists. The team may also include marketing operations and analytics professionals.

Work Arrangement: This role is remote-friendly, with the option to work remotely full-time or in a hybrid arrangement. The company has offices in London, Manchester, Moscow, Istanbul, Singapore, Sao Paulo, Mexico City, and Islamabad, allowing for flexible work arrangements and collaboration with team members across time zones.

Growth Opportunities:

• As the company continues to grow, there will be opportunities for the Head of Marketing to expand their team and take on additional responsibilities.
• The ideal candidate will have the chance to shape the company's marketing strategy and make a significant impact on its success.
• With the company's focus on data-driven marketing and personalized customer experiences, there are ample opportunities for the Head of Marketing to innovate and drive growth.

ASSUMPTION: Given D·engage's rapid growth and focus on innovation, the Head of Marketing role presents an excellent opportunity for a senior marketing professional to make a significant impact on the company's success and grow their career in the process.

🌍 Location & Work Environment

Office Type: D·engage has offices in multiple locations, with the primary office for this role being in Manchester, United Kingdom. The company also has offices in London, Moscow, Istanbul, Singapore, Sao Paulo, Mexico City, and Islamabad.

Office Location(s): 105-111 Euston Street, London, London NW1 2EW, GB; 7/9 Khlebozavodsky proezd, Moscow, Nargony District 115230, RU; Kelaynak Sokak 1, Beşiktaş, Istanbul 34340, TR; Singapore, SG; Sao Paulo, BR; Mexico City, MX; Islamabad, PK

Geographic Context:

• Manchester is a vibrant city in the North West of England, known for its rich industrial history, cultural attractions, and sporting events.
• The city is well-connected by public transportation, with easy access to major roads, rail networks, and Manchester Airport.
• Manchester offers a high quality of life, with a diverse range of housing options, excellent schools, and a thriving arts and culture scene.

Work Schedule: The work schedule for this role is full-time, with flexible working hours to accommodate the needs of the team and the company's global operations. The role may require occasional travel to attend industry events, meet with clients, or visit other D·engage offices.

ASSUMPTION: The Manchester office provides a dynamic and collaborative work environment, with easy access to public transportation and a wide range of amenities. The flexible work schedule and remote-friendly culture allow for a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• The application process for this role will involve an initial screening call with the HR team to discuss the candidate's qualifications and fit for the role.
• Candidates who advance to the next round will be invited to a video call with the CEO or another C-level executive to discuss the company's vision, strategy, and the candidate's potential impact on the organization.
• The final round of the interview process will involve a presentation or case study, allowing the candidate to demonstrate their strategic thinking, creativity, and problem-solving skills.

Key Assessment Areas:

• Strategic thinking and vision for the company's marketing strategy
• Leadership skills and ability to manage and mentor a growing team
• Data-driven approach to marketing and ability to optimize lead funnels and conversion rates
• Excellent communication and storytelling skills, with the ability to connect with technical and business audiences
• Familiarity with modern marketing stacks and experience working with a global team

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience in B2B SaaS marketing, with a focus on lead generation, brand growth, and data-driven marketing.
• Demonstrate your understanding of D·engage's mission, vision, and values, and explain how your skills and experience align with the company's goals.
• Prepare for the interview by researching the company's products, services, and competitors, and be ready to discuss your ideas for driving growth and improving the company's marketing efforts.

ATS Keywords: B2B SaaS, marketing strategy, lead generation, brand growth, data-driven marketing, global marketing, team management, marketing automation, customer engagement, customer data platform, martech

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, leadership skills, and data-driven approach to marketing. The company is looking for a candidate who can make a significant impact on its growth and success and align with its entrepreneurial spirit and commitment to supporting clients as partners.

🛠️ Tools & Technologies

• HubSpot
• Salesforce
• Google Ads
• LinkedIn
• Marketo (or similar marketing automation tools)
• Asana (or similar project management tools)
• Slack (or similar team communication tools)

ASSUMPTION: The ideal candidate will have experience working with modern marketing stacks and be comfortable learning new tools and technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Entrepreneurial spirit
• Deep industry knowledge
• Customer-centric approach
• Collaboration and teamwork
• Continuous learning and improvement

Work Style:

• Dynamic and fast-paced environment
• Global team with diverse perspectives
• Focus on data-driven decision-making
• Strong emphasis on collaboration and cross-functional teamwork
• Flexible and remote-friendly work culture

Self-Assessment Questions:

• Do you thrive in dynamic, high-growth environments, and are you comfortable working with a global team?
• Are you passionate about data-driven marketing and committed to continuous learning and improvement?
• Do you have strong leadership skills and the ability to mentor and manage a growing team?
• Are you comfortable working with modern marketing stacks and learning new tools and technologies as needed?

ASSUMPTION: D·engage's entrepreneurial spirit, dynamic work environment, and global team make it an attractive place to work for ambitious marketing professionals. The company's commitment to data-driven marketing and customer-centric approach provide ample opportunities for growth and impact on the company's success.

⚠️ Potential Challenges

• The role requires a strategic mindset and the ability to balance short-term tactical execution with long-term strategic planning.
• The global nature of the role may present challenges in managing remote teams and coordinating across time zones.
• The company's rapid growth may require the Head of Marketing to adapt to changing priorities and priorities.
• The competitive martech landscape may present challenges in differentiating D·engage's offerings and driving growth.

ASSUMPTION: The ideal candidate will be comfortable working in a dynamic, high-growth environment and have experience managing remote teams and driving growth in a competitive landscape.

📈 Similar Roles Comparison

• Compared to similar roles in larger enterprises, this role offers more autonomy and the opportunity to make a significant impact on the company's growth and success.
• Compared to similar roles in smaller startups, this role provides access to a larger marketing budget and a more established product suite, allowing for greater scalability and growth potential.
• Career path comparison: This role is a senior leadership position with the potential for further growth and advancement within the company or the broader martech industry.

ASSUMPTION: The ideal candidate will be attracted to the opportunity to lead global marketing strategy in a high-growth SaaS environment and make a significant impact on the company's success.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new product launch, including positioning, messaging, and channel selection
• Optimizing lead funnels and conversion rates through data-driven experimentation and A/B testing
• Building and scaling a customer reference and advocacy program, including case studies, testimonials, and reviews

ASSUMPTION: The ideal candidate will have experience working on similar projects and be comfortable taking on new challenges in a dynamic, high-growth environment.

❓ Key Questions to Ask During Interview

• What are the company's top priorities for the first 90 days in this role?
• How does the company support the professional development and growth of its marketing team members?
• What are the key challenges facing the company's marketing efforts, and how can this role address them?
• How does the company differentiate itself in the competitive martech landscape?
• What is the company's approach to remote work and collaboration across time zones?

ASSUMPTION: The ideal candidate will be curious and proactive, asking insightful questions to demonstrate their understanding of the role and the company's goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in B2B SaaS marketing, with a focus on lead generation, brand growth, and data-driven marketing.
• Prepare for the interview by researching the company's products, services, and competitors, and be ready to discuss your ideas for driving growth and improving the company's marketing efforts.
• If invited to a final round, prepare a presentation or case study demonstrating your strategic thinking, creativity, and problem-solving skills.
• Follow up with the HR team one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.