Head of Marketing, Unscripted (FTC)

📌 Core Information

🔹 Job Title: Head of Marketing, Unscripted (FTC)

🔹 Company: UKTV

🔹 Location: London, United Kingdom

🔹 Job Type: Fixed Term Contract

🔹 Category: Marketing

🔹 Date Posted: April 24, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading marketing efforts for UKTV’s unscripted content
• Developing and implementing marketing strategies for brand growth
• Managing a high-performing team and fostering an inclusive environment
• Collaborating with stakeholders to drive performance and creativity
• Working with media agencies and production companies to deliver campaigns

ASSUMPTION: This role requires a strategic mindset with a strong focus on brand building and audience engagement. The ideal candidate will have extensive experience in senior marketing roles and be comfortable working in a fast-paced environment.

📋 Key Responsibilities

✅ Lead a high-performing team, providing clear goals and direction

✅ Own all through the line marketing for UKTV’s scripted or unscripted programming

✅ Develop and implement marketing strategy & plans in conjunction with the Marketing Director

✅ Own the day-to-day management of our brands while launching UKTV’s programming with scale to audiences across television and VoD

✅ Own the budgets to ensure cost-effectiveness and a positive return on investment

✅ Be a champion for the importance of marketing in the business

✅ Collaborate with the Marketing Director and stakeholders to lead the design of long-term brand building strategies

✅ Be the voice of the audience, partnering with Insights, data, and media planning functions to deliver insight-led marketing campaigns

✅ Initiate research and use available data sources to evaluate ongoing performance, identify issues and opportunities, and recommend courses of action

✅ Work closely with agency partners and in-house creative, planning, and media teams to translate insights into effective strategies and plans

✅ Support prioritisation of activity across the network in collaboration with the Marketing Director

✅ Hold budget responsibility for marketing spend, working closely with Finance to maintain financial controls and ensure forecasting and spend is in line with agreed budgets

✅ As a member of the leadership team within Marketing, work in collaboration with the Marketing Director to drive the culture and capability of the marketing team

✅ Maintain excellent relationships with production companies, producers, and talent where necessary

✅ Embrace, live, and role model UKTV’s values

ASSUMPTION: This role involves a mix of strategic planning, team management, and hands-on campaign execution. The ideal candidate will be comfortable balancing both big-picture thinking and day-to-day tasks.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 10+ years of experience in marketing, with at least 5 years in a senior role

Required Skills:

• Proven track record in brand strategy, advertising campaign development, and measurement & evaluation
• Experience in content marketing across linear and VoD platforms
• Experience in both paid-for media and owned media, with expertise in traditional & digital mediums
• Strong understanding of digital marketing trends and technologies
• Excellent communication and collaboration skills
• Ability to manage budgets and drive performance

Preferred Skills:

• Experience in the broadcast industry
• Fluency in additional languages

ASSUMPTION: Candidates should have a strong background in marketing with a focus on brand building and campaign management. Experience in the broadcast industry is a plus but not required.

💰 Compensation & Benefits

Salary Range: £70,000 - £90,000 per annum (pro-rated for the fixed-term contract)

Benefits:

• 25 days' holiday per year
• Private medical insurance
• Company pension scheme
• Flexible working arrangements
• Access to various learning and development opportunities

Working Hours: Full-time (37.5 hours per week), Monday to Friday

ASSUMPTION: The salary range is estimated based on industry standards for senior marketing roles in the UK. Benefits are based on UKTV's standard employee package.

📌 Applicant Insights

🔍 Company Context

Industry: UKTV is a leading British television network, operating several popular channels and delivering content to viewers through various platforms. The company is part of BBC Studios and is committed to investing in British creativity.

Company Size: UKTV has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: 1997, with over 25 years of experience in the industry

Company Description:

• UKTV has been at the forefront of branded television for over 30 years, entertaining the nation with programmes they love
• Its leading brands – U&Dave, U&DRAMA, U&W, U&YESTERDAY, Gold, Alibi, and Eden – span comedy, entertainment, natural history, factual, and drama
• UKTV is a significant investor in British creativity and is committed to working with new and established writers, directors, and programme-makers

Company Specialties:

• Broadcasting
• Media
• TV
• VOD
• Live
• Network
• Acquisitions
• Commissions
• Content
• Recruitment
• Talent
• Development
• and Creative

Company Website: network.uktv.co.uk

ASSUMPTION: UKTV's size and industry position provide a stable and established environment for the Head of Marketing, Unscripted role. The company's commitment to British creativity offers opportunities for growth and innovation.

📊 Role Analysis

Career Level: Senior leadership role with team management responsibilities

Reporting Structure: Reports directly to the Marketing Director, Nick Gilmer

Work Arrangement: On-site, full-time position with flexible working arrangements

Growth Opportunities:

• Potential progression to a permanent role or other senior marketing positions within UKTV
• Chance to work on high-profile projects and campaigns
• Opportunities to develop leadership and management skills

ASSUMPTION: This fixed-term contract role offers a unique opportunity to make a significant impact on UKTV's unscripted content marketing strategy. It provides a pathway for career growth and development within the company.

🌍 Location & Work Environment

Office Type: On-site, with flexible working arrangements available

Office Location(s): 10 Hammersmith Grove, Hammersmith, London, London W6 7AP, GB

Geographic Context:

• London is a vibrant, multicultural city with a thriving media industry
• Hammersmith is a well-connected area with excellent transport links
• The office is close to local amenities, shops, and restaurants

Work Schedule: Monday to Friday, 9:00 AM to 5:30 PM (with a 30-minute lunch break)

ASSUMPTION: The on-site work environment at UKTV's Hammersmith office offers a collaborative and creative space for employees. The location provides easy access to public transportation and local amenities.

💼 Interview & Application Insights

Typical Process:

• Online application and CV screening
• Phone or video call with the HR team
• Face-to-face interview with the Marketing Director and other senior team members
• Final interview with the Chief Marketing Officer (CMO) and Chief Operating Officer (COO)

Key Assessment Areas:

• Strategic thinking and brand management skills
• Leadership and team management abilities
• Communication and collaboration skills
• Understanding of the broadcast industry and UKTV's content

Application Tips:

• Tailor your CV and cover letter to highlight your relevant marketing experience and skills
• Demonstrate your understanding of UKTV's content and the unscripted genre
• Prepare examples of your past marketing campaigns and their outcomes

ATS Keywords: Marketing strategy, brand management, team leadership, broadcast industry, unscripted content, campaign management, digital marketing, audience engagement

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on strategic thinking, leadership, and industry-specific knowledge. Applicants should tailor their application materials to highlight their relevant experience and skills.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs)
• Marketing automation and analytics tools (e.g., Hootsuite, Google Analytics)
• Project management software (e.g., Asana, Trello)

ASSUMPTION: The ideal candidate will be comfortable using a range of marketing and project management tools to streamline workflows and improve efficiency.

👔 Cultural Fit Considerations

Company Values:

• Creative
• Ambitious
• Collaborative
• Inclusive
• Respectful

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Results-driven and focused on performance
• Adaptable and open to change

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment?
• Are you comfortable working collaboratively with a diverse range of stakeholders?
• Do you have a proven track record of driving results and delivering on performance targets?

ASSUMPTION: UKTV values a creative, ambitious, and collaborative work environment. Candidates should assess their fit with these values and work style preferences before applying.

⚠️ Potential Challenges

• Managing a high-performing team through a period of change or growth
• Balancing strategic planning with day-to-day campaign execution
• Working with a diverse range of stakeholders, including production companies, producers, and talent
• Adapting to the fast-paced and ever-evolving broadcast industry

ASSUMPTION: The Head of Marketing, Unscripted role presents unique challenges and opportunities for growth. Candidates should be prepared to manage a high-performing team, balance strategic planning and execution, and adapt to a dynamic industry.

📈 Similar Roles Comparison

• This role is unique in its focus on UKTV's unscripted content and fixed-term contract nature
• Similar roles in the broadcast industry may have a broader focus on scripted and unscripted content or be permanent positions
• Career progression from this role could lead to other senior marketing positions within UKTV or the broader broadcast industry

ASSUMPTION: While this role shares similarities with other senior marketing positions in the broadcast industry, its unique focus on UKTV's unscripted content and fixed-term contract nature set it apart. Candidates should consider their long-term career goals when comparing this role to others.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy for a new unscripted series
• Launching a rebranding campaign for one of UKTV's channels
• Managing a team to deliver a successful live event or broadcast

ASSUMPTION: The Head of Marketing, Unscripted role offers a unique opportunity to work on high-profile projects and campaigns within the broadcast industry. Candidates should be prepared to manage teams and deliver results in a fast-paced environment.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the broader marketing strategy for UKTV's unscripted content?
• What are the biggest challenges facing the unscripted genre in the broadcast industry, and how can this role address them?
• What opportunities are there for growth and development within this role and UKTV more broadly?
• How does UKTV support work-life balance for its employees?

ASSUMPTION: Candidates should prepare thoughtful questions to demonstrate their interest in the role and understanding of the industry. These questions should focus on the role's priorities, strategic fit, challenges, growth opportunities, and work-life balance.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through UKTV's careers portal
• Tailor your CV and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of your past marketing campaigns and their outcomes
• Prepare for interviews by researching UKTV's content, the unscripted genre, and the broadcast industry
• Follow up with the HR team one week after your interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.