Head of Marketing (w/m/d)

📌 Core Information

🔹 Job Title: Head of Marketing (w/m/d)

🔹 Company: enua Pharma GmbH

🔹 Location: Cologne, North Rhine-Westphalia, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 11, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Strategic and operational leadership of the marketing team
• Budget allocation and campaign go-to-market strategies
• Optimization of digital channels and KPI tracking
• Collaboration with brand, sales, and business development

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on data-driven decision making and budget management.

📋 Key Responsibilities

✅ Lead and develop a high-performing marketing team

✅ Manage marketing strategy and budget allocation

✅ Plan and execute go-to-market strategies for campaigns

✅ Optimize digital channels and track relevant KPIs

✅ Collaborate with brand, sales, and business development teams

✅ Coordinate and manage marketing activities at events like Mary Jane and Expopharm

ASSUMPTION: This role involves a mix of strategic planning and operational execution, with a strong emphasis on data analysis and budget management.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (Master's preferred)

Experience: 5-10 years of experience in marketing, with a focus on strategic and operational roles

Required Skills:

• Entrepreneurial mindset and strong business acumen
• Proven experience with KPIs, budget management, and data-driven decision making
• Hands-on mentality and ability to execute on strategic plans
• Experience in e-commerce or D2C environments
• Strong analytical skills and proficiency with dashboards and analytics tools
• Experience in regulated environments (e.g., pharma/health) is a plus

Preferred Skills:

• Experience in growth marketing or strategic consulting
• Fluency in German and English

ASSUMPTION: Given the strategic and operational nature of this role, candidates should have a strong entrepreneurial mindset, experience with KPIs and budget management, and a hands-on approach to problem-solving.

💰 Compensation & Benefits

Salary Range: €80,000 - €120,000 per year (AI estimate based on experience level and market rates for similar roles in Germany)

Benefits:

• Real design freedom with direct impact on growth and results
• Work at eye level with founders, brand, and sales teams
• Strong growth opportunities in your career and personality

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is an estimate based on market rates for similar roles in Germany. The benefits listed are based on the company's job posting and may be subject to change.

📌 Applicant Insights

🔍 Company Context

Industry: Pharmaceutical manufacturing

Company Size: 51-200 employees (according to LinkedIn)

Founded: 2018

Company Description:

• enua is a holistic provider for cannabis in Germany, with a vision to provide people with sustainable access to cannabis
• The company is one of the top 3 medical cannabis providers in Germany and has over 1,000 pharmacy customers
• enua is a fast-growing, profitable company with a strong focus on innovation and disruption in the cannabis industry

Company Specialties:

• Medical cannabis
• Pharmaceutical manufacturing
• Healthcare

Company Website: enua.de

ASSUMPTION: enua Pharma GmbH is a growing company in the medical cannabis industry, with a strong focus on innovation and disruption. The company is looking for talented individuals to join their team and help shape the future of the German cannabis market.

📊 Role Analysis

Career Level: Senior management

Reporting Structure: This role reports directly to the founders and works closely with the brand, sales, and business development teams

Work Arrangement: On-site, with the possibility of hybrid or remote work in the future

Growth Opportunities:

• enua is a fast-growing company, offering strong growth opportunities for the right candidate
• The company is looking for individuals who can grow with the organization and take on additional responsibilities as the company expands

ASSUMPTION: Given enua's fast growth and focus on innovation, this role offers strong growth opportunities for the right candidate.

🌍 Location & Work Environment

Office Type: enua's headquarters is located in Cologne, Germany

Office Location(s): Cologne, North Rhine-Westphalia, Germany

Geographic Context:

• Cologne is the fourth-largest city in Germany and is located in the state of North Rhine-Westphalia
• The city is known for its vibrant cultural scene, including numerous museums, galleries, and music venues
• Cologne is also a major hub for the pharmaceutical and healthcare industries

Work Schedule: Full-time, with the possibility of flexible hours and remote work in the future

ASSUMPTION: enua's office is located in a vibrant and culturally rich city, with a strong pharmaceutical and healthcare industry. The work schedule is full-time, but the company may offer flexible hours or remote work in the future.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR department
• On-site interview with the founders and relevant team members
• Final interview with the founders and a task or case study

Key Assessment Areas:

• Strategic thinking and business acumen
• Experience with KPIs and data-driven decision making
• Hands-on mentality and ability to execute on strategic plans
• Cultural fit and alignment with enua's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your experience with KPIs, budget management, and data-driven decision making
• Demonstrate your entrepreneurial mindset and hands-on approach to problem-solving
• Show your passion for enua's mission and the cannabis industry

ATS Keywords: Marketing strategy, budget management, KPIs, data-driven decision making, entrepreneurial mindset, hands-on, go-to-market, digital channels, cannabis, pharmaceuticals

ASSUMPTION: enua's application process is designed to assess candidates' strategic thinking, experience with KPIs and data-driven decision making, and cultural fit with the company's mission and values.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• CRM software (e.g., Salesforce, HubSpot CRM)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: enua uses a range of marketing automation, CRM, data analysis, and project management tools to support its marketing efforts.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Disruption
• Sustainability
• Collaboration

Work Style:

• Entrepreneurial and hands-on
• Data-driven and strategic
• Collaborative and team-oriented

Self-Assessment Questions:

• Do you have a strong entrepreneurial mindset and a hands-on approach to problem-solving?
• Are you comfortable working in a fast-paced, innovative environment?
• Do you thrive in a collaborative, team-oriented work environment?

ASSUMPTION: enua is looking for candidates who are entrepreneurial, hands-on, and data-driven, with a strong alignment with the company's mission and values.

⚠️ Potential Challenges

• The medical cannabis industry is highly regulated, and candidates must be comfortable working within these constraints
• The role requires a strong balance of strategic thinking and hands-on execution, which can be challenging at times
• The company is growing rapidly, and candidates must be comfortable with a fast-paced and dynamic work environment
• The role may require travel to industry events and conferences

ASSUMPTION: Given the regulated nature of the medical cannabis industry and enua's fast growth, this role may present challenges related to regulatory compliance, balancing strategic and operational responsibilities, and keeping up with a dynamic work environment.

📈 Similar Roles Comparison

• This role is similar to a Head of Marketing or Marketing Director role in other industries, but with a focus on the medical cannabis industry
• The role requires a strong balance of strategic thinking and hands-on execution, which is similar to other senior marketing roles
• However, this role is unique in its focus on the medical cannabis industry and enua's mission to provide sustainable access to cannabis

ASSUMPTION: While this role shares similarities with other senior marketing roles, it is unique in its focus on the medical cannabis industry and enua's mission to provide sustainable access to cannabis.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new medical cannabis product
• Optimizing digital channels to improve marketing effectiveness and ROI
• Conducting market research to identify new opportunities for growth and expansion

ASSUMPTION: These sample projects are designed to give candidates an idea of the types of initiatives they may work on in this role, with a focus on strategic planning, execution, and data analysis.

❓ Key Questions to Ask During Interview

• How does enua differentiate itself from other medical cannabis providers in the market?
• What are the key challenges and opportunities facing the medical cannabis industry in Germany?
• How does enua support the professional growth and development of its employees?
• What is the company's long-term vision for growth and expansion, and how does this role contribute to that vision?
• What is the company's approach to work-life balance and flexible work arrangements?

ASSUMPTION: These questions are designed to help candidates better understand enua's mission, culture, and growth opportunities, as well as the specific requirements and expectations of this role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the enua job posting
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for your interview by researching enua's mission, values, and the medical cannabis industry
• Be ready to discuss your experience with KPIs, budget management, and data-driven decision making
• Follow up with the HR department one week after your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.