Head of Marketing (w/m/d)

📌 Core Information

🔹 Job Title: Head of Marketing (w/m/d)

🔹 Company: enua Pharma GmbH

🔹 Location: Cologne, North Rhine-Westphalia, Germany

🔹 Job Type: Full-time

🔹 Category: Pharmaceuticals

🔹 Date Posted: July 11, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading the marketing team and driving strategic and operational marketing efforts
• Managing budgets and ensuring maximum impact within regulatory constraints
• Optimizing digital channels and defining relevant KPIs
• Collaborating with brand, sales, and the executive team

ASSUMPTION: This role requires a strong entrepreneurial mindset and the ability to thrive in a fast-paced, dynamic environment. Experience in regulated environments and e-commerce is beneficial.

📋 Key Responsibilities

✅ Develop and execute marketing strategies that drive business impact and growth

✅ Manage marketing budgets and ensure efficient resource allocation

✅ Optimize digital channels and campaigns to maximize ROI

✅ Define and track relevant KPIs to measure marketing performance

✅ Collaborate with cross-functional teams to align marketing efforts with business objectives

✅ Represent enua at industry events and trade shows

ASSUMPTION: This role requires a hands-on approach and the ability to balance strategic thinking with operational execution.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-10 years of experience in marketing, with a focus on growth, performance marketing, or strategic consulting

Required Skills:

• Entrepreneurial thinking and mindset
• Proven track record in KPI management and budget allocation
• Hands-on mentality and pragmatism
• Strong analytical skills and data-driven approach
• Experience in e-commerce or regulated environments
• Excellent communication and leadership skills

Preferred Skills:

• Experience in the pharmaceutical or healthcare industry
• Fluency in German

ASSUMPTION: Candidates with experience in growth marketing or performance marketing in regulated environments are strongly preferred.

💰 Compensation & Benefits

Salary Range: €80,000 - €120,000 per year (based on industry standards for similar roles and experience levels)

Benefits:

• Real design freedom and direct impact on growth and results
• Work at eye level with founders, brand, and sales teams
• Strong growth opportunities in your career and personality

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is an estimate based on industry standards for similar roles and experience levels. The actual salary may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: enua Pharma GmbH is a holistic provider for cannabis in Germany, operating in the pharmaceutical manufacturing industry.

Company Size: enua Pharma GmbH has 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact.

Founded: enua Pharma GmbH was founded in 2018 and has since grown to become one of the top 3 medical cannabis providers in Germany.

Company Description:

• enua Pharma GmbH is a pioneer in the German cannabis market, with a vision to provide sustainable access to cannabis for patients and people.
• The company offers a range of medical cannabis products and has partnerships with other leading brands in the industry.
• enua Pharma GmbH is committed to responsible and sustainable practices, with a focus on quality, safety, and patient care.

Company Specialties:

• Medical cannabis production and distribution
• Regulatory compliance and quality assurance
• Patient education and support

Company Website: enua.de

ASSUMPTION: enua Pharma GmbH is a well-established company with a strong focus on growth and innovation in the medical cannabis industry.

📊 Role Analysis

Career Level: This role is a senior leadership position, reporting directly to the executive team.

Reporting Structure: The Head of Marketing will lead the marketing team and collaborate with cross-functional teams, including brand, sales, and the executive team.

Work Arrangement: This role is on-site, with the opportunity to work from the company's headquarters in Cologne, Germany.

Growth Opportunities:

• Enua Pharma GmbH is a fast-growing company with opportunities for career advancement and professional development.
• The Head of Marketing will have the chance to shape the company's marketing strategy and make a significant impact on its growth and success.
• The company offers a dynamic and entrepreneurial work environment, providing ample opportunities for growth and learning.

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a real impact on the company's success.

🌍 Location & Work Environment

Office Type: enua Pharma GmbH has a modern and collaborative office space in Cologne, Germany.

Office Location(s): Cologne, North Rhine-Westphalia, Germany

Geographic Context:

• Cologne is the fourth-largest city in Germany and is known for its vibrant cultural scene and historic architecture.
• The city is well-connected by public transportation and has a strong economy, with a focus on industries such as healthcare, media, and IT.
• Cologne is home to several universities and research institutions, providing a talent pool for enua Pharma GmbH to draw from.

Work Schedule: The work schedule for this role is full-time, with the opportunity for flexible working arrangements.

ASSUMPTION: The work environment at enua Pharma GmbH is collaborative and dynamic, with a strong focus on growth and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR department
• On-site interview with the hiring manager and other team members
• Final interview with the executive team

Key Assessment Areas:

• Marketing strategy and vision
• Budget management and resource allocation
• Leadership and team management skills
• Adaptability and problem-solving skills

Application Tips:

• Highlight your relevant experience and achievements in marketing, with a focus on growth, performance marketing, or strategic consulting.
• Demonstrate your entrepreneurial mindset and ability to thrive in a fast-paced, dynamic environment.
• Showcase your strong analytical skills and data-driven approach to marketing.
• Prepare for behavioral interview questions that assess your leadership, problem-solving, and adaptability skills.

ATS Keywords: Marketing strategy, budget management, KPIs, growth marketing, performance marketing, entrepreneurial mindset, leadership, team management, adaptability, problem-solving, data-driven approach

ASSUMPTION: enua Pharma GmbH uses an Applicant Tracking System (ATS) to screen and manage job applications. Including relevant keywords in your resume can help your application stand out.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Social media management tools (e.g., Hootsuite, Buffer)
• Search engine optimization (SEO) and analytics tools (e.g., Google Analytics, SEMrush)

ASSUMPTION: The specific tools and technologies used by enua Pharma GmbH may vary, but the listed examples are common in the marketing industry.

👔 Cultural Fit Considerations

Company Values:

• Innovation and entrepreneurship
• Patient-centric approach
• Collaboration and teamwork
• Sustainability and responsibility

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and problem-solving focused

Self-Assessment Questions:

• Do you have a strong entrepreneurial mindset and the ability to thrive in a fast-paced, dynamic environment?
• Are you comfortable working in a regulated industry and navigating regulatory constraints?
• Do you have strong leadership and team management skills, with the ability to inspire and motivate your team?
• Are you a strong problem solver, with the ability to adapt and find creative solutions to challenges?

ASSUMPTION: enua Pharma GmbH values candidates who are a strong cultural fit, with a passion for innovation, collaboration, and patient-centric care.

⚠️ Potential Challenges

• The medical cannabis industry is highly regulated, and marketing efforts must comply with strict guidelines.
• The role requires a strong understanding of both the marketing and pharmaceutical industries, as well as the ability to navigate the complex regulatory landscape.
• The company is growing rapidly, and the Head of Marketing will need to adapt and pivot strategies as the market and company evolve.
• The role may require travel to industry events and trade shows, as well as occasional weekend work.

ASSUMPTION: These challenges are inherent to the role and the industry, and the right candidate will be able to thrive in this dynamic and fast-paced environment.

📈 Similar Roles Comparison

• This role is similar to a Head of Marketing or Growth Marketing position in other industries, but with a focus on the regulated medical cannabis market.
• The role requires a strong understanding of both marketing and pharmaceutical industry trends and best practices.
• Career progression in this role could lead to a Chief Marketing Officer (CMO) or other senior leadership position within the company or the industry.

ASSUMPTION: This role offers a unique opportunity to gain experience in the growing medical cannabis industry and make a significant impact on the company's success.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new medical cannabis product
• Conducting market research to identify new opportunities for growth and expansion
• Optimizing digital marketing campaigns to improve ROI and drive business growth

ASSUMPTION: These sample projects are illustrative of the types of initiatives the Head of Marketing may be responsible for, but the specific projects will vary depending on the company's priorities and market conditions.

❓ Key Questions to Ask During Interview

• Can you describe the company's marketing strategy and how this role fits into it?
• How does the company support the professional development and growth of its employees?
• What are the biggest challenges facing the medical cannabis industry, and how is enua Pharma GmbH positioned to address them?
• How does the company measure the success of its marketing efforts, and what KPIs are most important?
• What is the company's approach to innovation and staying ahead of industry trends?

ASSUMPTION: These questions are designed to help you better understand the role, the company, and the industry, as well as to demonstrate your interest and engagement in the interview process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for interview questions that assess your marketing strategy, leadership, and problem-solving skills
• Follow up with the HR department after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.