📌 Core Information
🔹 Job Title: Head of Marketing, Work Dynamics EMEA
🔹 Company: JLL
🔹 Location: London, City of, United Kingdom
🔹 Job Type: Full-Time
🔹 Category: IT Services and IT Consulting
🔹 Date Posted: 2025-04-08
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving marketing strategy and activities for JLL's Work Dynamics business in EMEA
- Establishing JLL's position in the Enterprise real estate space
- Collaborating with global and regional marketing teams to create tools and platforms
- Managing product marketing campaigns and integrating marketing platforms into the sales process
- Leading and developing a marketing team across EMEA
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively across multiple markets and regions.
📋 Key Responsibilities
✅ Align the annual marketing strategy with business plans
✅ Identify buying audiences, build insights, and create compelling value propositions
✅ Own and manage product marketing campaigns across all sales channels for Corporate Solutions
✅ Build new channels to audiences and lead the development of engaging content
✅ Deliver multi-channel brand and product selling campaigns
✅ Leverage data from marketing platforms to drive sales productivity
✅ Champion an Enterprise mindset and omni-channel consistency
✅ Forecast, justify, own, and manage the marketing budget
✅ Set, monitor, and report on marketing strategy
✅ Participate in quarterly presentations and run monthly planning meetings
ASSUMPTION: This role involves a high degree of collaboration with various stakeholders, including sales teams, global marketing teams, and local marketing teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 10+ years of experience in B2B marketing, with a proven track record in growing brands and driving revenue growth
Required Skills:
- Proven experience in partnering with sales teams for demand generation campaigns
- Ability to plan and optimize paid campaigns based on engagement metrics and KPIs
- Experience working in multiple B2B sectors
- Proven leadership experience
- Ability to integrate global campaigns with local initiatives
- Proven track record of working across multiple markets and regions
- Ability to segment the market and build insights and plans based on buyer segmentation
- Confident communication with senior business stakeholders and clients
- Ability to work in a dynamic, fast-paced sales environment
- Keeps abreast of marketing trends and knows how to leverage marketing automation and self-service tools
- Consultative approach to identifying business needs and presenting strategic solutions
- Excellent communication and relationship-building skills
- Customer-centric mindset
- Proactive problem-solving approach
- A passion for content, tech-savvy, creative, and an eye for detail
- The confidence to challenge the norm
Preferred Skills:
- Knowledge or previous experience working in Real Estate
ASSUMPTION: While not explicitly stated, a strong understanding of the real estate industry and its trends would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: £80,000 - £120,000 per annum (based on industry standards for a Head of Marketing role in London)
Benefits:
- Competitive benefits package
- Opportunities for professional development and growth
- Global mobility opportunities
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM (with flexibility for remote work)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Head of Marketing role in London. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: JLL is a leading global provider of real estate and investment management services, with a focus on technology and innovation through its JLL Technologies division.
Company Size: JLL has 1,001-5,000 employees globally, providing a large and diverse work environment.
Founded: JLL was founded in 1783, with its headquarters in Chicago, IL, USA.
Company Description:
- JLL Technologies (JLLT) delivers market-leading technology and services to power the future of real estate
- Offers a comprehensive portfolio of purpose-built solutions, unparalleled industry expertise, and leading-edge, venture-backed companies
- Helps clients foster human-centric experiences, simplify asset and facilities management, and achieve net-zero emissions
Company Specialties:
- Real Estate Services
- Property Management
- Investment Management
- Project Management
- Facility Management
Company Website: https://www.jll.com/
ASSUMPTION: JLL's focus on technology and innovation through its JLL Technologies division makes it an attractive employer for candidates interested in the intersection of real estate and technology.
📊 Role Analysis
Career Level: This role is at the senior management level, reporting directly to the Global Head of Marketing for Work Dynamics.
Reporting Structure: The Head of Marketing, Work Dynamics EMEA will lead the EMEA marketing team and collaborate with global and regional marketing teams.
Work Arrangement: This role is on-site in London, with flexibility for remote work as needed.
Growth Opportunities:
- Potential to grow into a global role within the Work Dynamics marketing team
- Opportunities to work on high-impact projects and initiatives
- Access to professional development and training opportunities
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a significant impact on JLL's Work Dynamics business.
🌍 Location & Work Environment
Office Type: JLL's London office is a modern, collaborative workspace with state-of-the-art facilities.
Office Location(s): London, GBR-CORP London-20 Water Street
Geographic Context:
- London is a major global hub for real estate and technology
- The city offers a vibrant cultural scene, excellent dining options, and numerous recreational activities
- London has a humid continental climate, with mild winters and warm summers
Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM (with flexibility for remote work)
ASSUMPTION: London's status as a global hub for real estate and technology makes it an attractive location for professionals in these fields.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- On-site or virtual interview with the hiring manager and team members
- Final interview with the Global Head of Marketing for Work Dynamics
- Background check and offer
Key Assessment Areas:
- Marketing strategy and planning
- Campaign development and execution
- Budget management and forecasting
- Leadership and team management
- Cross-functional collaboration and stakeholder management
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Demonstrate your understanding of JLL's business and the Work Dynamics market
- Prepare examples of your marketing campaigns and their outcomes
- Be ready to discuss your approach to marketing strategy, budget management, and team leadership
ATS Keywords: B2B Marketing, Stakeholder Management, Campaign Development, Market Segmentation, Data Analysis, Content Creation, Brand Strategy, Sales Collaboration, Marketing Automation, Leadership, Communication, Problem Solving, Customer-Centric Mindset, Tech Savvy, Creative Thinking, Detail Orientation
ASSUMPTION: JLL's application process is designed to assess candidates' marketing expertise, leadership skills, and cultural fit with the organization.
🛠️ Tools & Technologies
- Marketo
- Salesforce
- Google Analytics
- Microsoft Office Suite
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The tools and technologies listed are commonly used in marketing roles and may vary depending on the specific needs of the role and the organization.
👔 Cultural Fit Considerations
Company Values:
- Putting people first
- Integrity
- One global team
- Excellence
- Client focus
Work Style:
- Collaborative and team-oriented
- Results-driven and accountable
- Adaptable and resilient
- Innovative and forward-thinking
- Client-focused and customer-centric
Self-Assessment Questions:
- How do you align with JLL's company values, particularly 'Putting people first' and 'Client focus'?
- How do you approach working in a global, collaborative team environment?
- How do you balance innovation and forward-thinking with practical, results-driven marketing strategies?
ASSUMPTION: JLL's company values and work style emphasize collaboration, client focus, and a results-driven approach, making it an attractive employer for candidates who thrive in such an environment.
⚠️ Potential Challenges
- Managing a team across multiple markets and regions
- Balancing global marketing strategies with local initiatives
- Keeping up with the latest marketing trends and technologies
- Working in a fast-paced, dynamic sales environment
- Managing a marketing budget and forecasting revenue growth
ASSUMPTION: These challenges are inherent to a senior marketing role in a global organization and can be overcome with strong leadership, strategic thinking, and effective collaboration.
📈 Similar Roles Comparison
- Compared to other Head of Marketing roles, this position offers a unique focus on the Enterprise real estate space and the opportunity to shape JLL's position in this market
- JLL's global presence and focus on technology make it an attractive employer for candidates interested in the intersection of real estate and technology
- This role offers significant growth potential and the opportunity to work on high-impact projects and initiatives
ASSUMPTION: This role offers a unique combination of strategic marketing, leadership, and the opportunity to make a significant impact on JLL's Work Dynamics business.
📝 Sample Projects
- Developing and executing a marketing campaign to position JLL as the go-to provider for Enterprise real estate solutions
- Creating and implementing a marketing strategy to drive revenue growth for JLL's Work Dynamics business in EMEA
- Managing a team to deliver a multi-channel brand and product selling campaign for Corporate Solutions
ASSUMPTION: These sample projects illustrate the strategic, leadership, and tactical aspects of the Head of Marketing, Work Dynamics EMEA role.
❓ Key Questions to Ask During Interview
- What are the key priorities for the first 90 days in this role?
- How does this role collaborate with other marketing teams within JLL and globally?
- What are the most significant challenges facing the Work Dynamics business in EMEA, and how can this role address them?
- How does JLL support the professional development and growth of its marketing team members?
- What is the company's approach to work-life balance and flexibility for remote work?
ASSUMPTION: These interview questions are designed to provide insight into the role's priorities, challenges, and the company's approach to professional development and work-life balance.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, particularly in B2B marketing, stakeholder management, and campaign development
- Prepare examples of your marketing campaigns and their outcomes to demonstrate your strategic thinking and execution capabilities
- Be ready to discuss your approach to marketing strategy, budget management, and team leadership during the interview process
- Follow up with the HR team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
