Head of Molecular Imaging Portfolio & Marketing

📌 Core Information

🔹 Job Title: Head of Molecular Imaging Portfolio & Marketing

🔹 Company: GE HealthCare

🔹 Location: Remote (United States)

🔹 Job Type: On-site (Remote)

🔹 Category: Medical Technology & Digital Solutions

🔹 Date Posted: May 15, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote (United States)

🚀 Job Overview

Key aspects of this role include:

• Strategic marketing leadership for radiopharmaceutical products
• Product launch and lifecycle management
• Cross-functional team collaboration
• Budget and resource management

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to manage complex projects in a fast-paced environment.

📋 Key Responsibilities

✅ Develop and implement long-term marketing strategies for radiopharmaceutical products

✅ Oversee successful product launches, including pre-launch preparation, go-to-market strategies, and execution

✅ Manage the full product lifecycle, including market penetration strategies, promotional campaigns, and post-launch optimization

✅ Lead and mentor the marketing team, fostering a high-performance culture

✅ Collaborate with cross-functional teams (sales, medical affairs, market access, product development) to ensure strategic alignment and execution

✅ Utilize market research, competitive intelligence, and sales performance data to guide marketing strategies

✅ Oversee the marketing budget and resource allocation to maximize return on investment (ROI)

✅ Forecast product demand and work cross-functionally to meet market demands

✅ Present marketing strategies and performance updates to senior leadership and key stakeholders

✅ Ensure all marketing initiatives are compliant with regulatory standards and company policies

✅ Lead relevant segments of the LTS annual process, creating strategy linked directly to customer insights, market data, and voice of customer research

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to balance multiple priorities.

🎯 Required Qualifications

Education: Bachelor’s degree in Science, Social Sciences, Marketing, Business, or a related field; MBA preferred

Experience: 10+ years of pharmaceutical marketing experience, including product launch and brand management

Required Skills:

• Technical and clinical marketing
• Ability to translate clinical unmet need into strategy
• Incorporate of advocacy and engagement strategy into marketing plans
• Ability to manage competing priorities for a complex team
• ROMS and ROI for marketing

Preferred Skills:

• Experience in the medical technology or healthcare industry
• Fluency in multiple languages

ASSUMPTION: While not explicitly stated, experience in the medical technology or healthcare industry may be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $200,000.00 - $300,000.00 Annual (Based on provided information)

Benefits:

• Medical, dental, vision
• Paid time off
• 401(k) plan with employee and company contribution opportunities
• Life, disability, and accident insurance
• Tuition reimbursement

Working Hours: Full-time (40 hours/week)

ASSUMPTION: The salary range provided is an estimate based on the given information and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Medical Technology & Digital Solutions

Company Size: 10,001+ employees (Enterprise)

Founded: 1892 (as General Electric)

Company Description:

• GE HealthCare is a leading global medical technology and digital solutions innovator
• Focuses on developing and providing imaging agents used in medical imaging exams
• Enables healthcare professionals to make more informed decisions

Company Specialties:

• Oil & Gas
• Healthcare
• Industrial Machinery Manufacturing
• Renewable Energy
• Transportation & Aviation
• Digital & Lighting
• Power & Energy Management

Company Website: GE HealthCare

ASSUMPTION: GE HealthCare is a large, established company with a diverse range of products and services, providing ample opportunities for career growth and development.

📊 Role Analysis

Career Level: Senior Management

Reporting Structure: Reports directly to the Vice President of Marketing

Work Arrangement: Remote (United States) with on-site collaboration expected

Growth Opportunities:

• Potential to lead larger teams or take on broader responsibilities within the marketing organization
• Opportunities to work on high-impact projects and drive business growth
• Access to professional development and training programs

ASSUMPTION: This role offers significant growth potential within the marketing organization and the broader GE HealthCare enterprise.

🌍 Location & Work Environment

Office Type: Remote (United States) with on-site collaboration expected

Office Location(s): Boston, MA (Headquarters) and Bengaluru, Karnataka, IN (Additional Office)

Geographic Context:

• Remote work allows for flexibility and a better work-life balance
• On-site collaboration may be required for team meetings, training, or project-specific needs
• GE HealthCare's global presence offers opportunities for international collaboration and travel

Work Schedule: Full-time (40 hours/week) with flexible hours and the ability to work remotely

ASSUMPTION: This role requires a high degree of self-motivation, time management, and communication skills to succeed in a remote work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interviews with cross-functional team members
• Final interview with the Vice President of Marketing

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management capabilities
• Cross-functional collaboration and communication skills
• Understanding of the medical technology or healthcare industry

Application Tips:

• Highlight relevant marketing experience and achievements in your resume
• Tailor your cover letter to emphasize your strategic mindset, leadership skills, and industry knowledge
• Prepare for behavioral and situational interview questions focusing on your marketing experience and leadership capabilities
• Research GE HealthCare and the Radiopharmaceuticals and Molecular Imaging segment to demonstrate your interest and understanding of the role

ATS Keywords: Radiopharmaceuticals, Molecular Imaging, Marketing Strategy, Product Launch, Lifecycle Management, Cross-Functional Collaboration, Budget Management, Forecasting, Stakeholder Management, Compliance, Technical Marketing, Clinical Marketing, Project Management, Communication Skills, Financial Acumen, Analytical Skills

ASSUMPTION: GE HealthCare's application process is competitive, and candidates should be prepared to demonstrate their qualifications and fit for the role through a series of interviews and assessments.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, HubSpot)
• CRM software (e.g., Salesforce, Microsoft Dynamics)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with marketing automation tools, CRM software, data analysis tools, and project management tools is beneficial for this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer Focus
• Integrity
• Accountability
• Perseverance

Work Style:

• Collaborative and cross-functional
• Fast-paced and dynamic
• Results-driven and performance-focused

Self-Assessment Questions:

• How do you incorporate customer insights and market data into your marketing strategies?
• Can you provide an example of a successful product launch you've led, and what made it successful?
• How do you manage competing priorities and balance the needs of multiple stakeholders?

ASSUMPTION: GE HealthCare values candidates who are innovative, customer-focused, and results-driven, with a strong work ethic and a collaborative mindset.

⚠️ Potential Challenges

• Managing a complex portfolio of radiopharmaceutical products with varying lifecycle stages
• Balancing the needs of multiple stakeholders, including senior leadership, cross-functional teams, and customers
• Keeping up with the fast-paced and dynamic nature of the medical technology and healthcare industry
• Ensuring compliance with regulatory standards and company policies

ASSUMPTION: This role presents unique challenges that require strong leadership, strategic thinking, and the ability to manage complex projects in a fast-paced environment.

📈 Similar Roles Comparison

• Compared to other marketing roles in the medical technology or healthcare industry, this role focuses more on strategic marketing and less on tactical execution
• This role requires a deeper understanding of the clinical aspects of radiopharmaceuticals and molecular imaging
• Career progression may involve moving into broader marketing leadership roles or transitioning into other areas of the business, such as sales or product management

ASSUMPTION: This role is unique within the medical technology and healthcare industry, requiring a strong background in strategic marketing and a deep understanding of radiopharmaceuticals and molecular imaging.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new radiopharmaceutical product
• Conducting market research and competitive analysis to inform marketing strategies
• Managing a product lifecycle, including market penetration strategies, promotional campaigns, and post-launch optimization

ASSUMPTION: These sample projects provide a glimpse into the strategic and tactical aspects of the role, highlighting the need for strong leadership, analytical skills, and the ability to manage complex projects.

❓ Key Questions to Ask During Interview

• What are the most significant challenges facing the Radiopharmaceuticals and Molecular Imaging segment, and how can this role address them?
• How does this role collaborate with cross-functional teams, and what are the expectations for stakeholder management?
• What opportunities exist for professional development and career growth within the marketing organization and the broader GE HealthCare enterprise?
• How does GE HealthCare support work-life balance for remote employees?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: Asking insightful questions during the interview demonstrates your interest in the role and provides valuable information about the company and the team.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your marketing experience, leadership skills, and industry knowledge
• Write a compelling cover letter that demonstrates your strategic mindset, leadership capabilities, and enthusiasm for the role
• Prepare for phone or video screens and in-depth interviews with cross-functional team members
• Follow up with the hiring manager after each interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.