📌 Core Information
🔹 Job Title: Head of Monetization Product Marketing
🔹 Company: Xsolla
🔹 Location: Berlin, Germany
🔹 Job Type: Full time
🔹 Category: Computer Games
🔹 Date Posted: June 11, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading global marketing strategy for Xsolla’s monetization suite of products and solutions
- Managing a small team of product marketers and owning end-to-end go-to-market execution for monetization solutions
- Collaborating with product, marketing, and business teams to drive strategic positioning, go-to-market execution, product adoption, and revenue growth
- Staying ahead of industry and competitor trends to inform marketing and product strategy
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the gaming industry and monetization landscape.
📋 Key Responsibilities
✅ Lead product marketing strategy for Xsolla’s monetization suite, including Payments, Subscriptions, Web Shop, Cross-Platform Commerce, and more.
✅ Partner with Product Management, Sales, BD, and Executive Leadership to define product-market fit, customer segmentation, and strategic messaging.
✅ Own the end-to-end go-to-market planning and execution for new features, product launches, and updates—ensuring alignment with business goals.
✅ Build and manage a team of Product Marketing Managers to drive campaign execution, content creation, and enablement initiatives.
✅ Develop positioning, messaging frameworks, and value propositions that differentiate Xsolla’s monetization products in a competitive landscape.
✅ Work closely with integrated marketing, growth, and performance marketing teams to ensure consistent and impactful multi-channel campaigns.
✅ Oversee the creation of product collateral: decks, one-pagers, whitepapers, landing pages, blog posts, email sequences, etc.
✅ Set KPIs and measurement frameworks to track campaign performance, product adoption, and marketing ROI.
✅ Ensure the sales, BD, and partner success teams are fully equipped with the right training, tools, and content to effectively position and sell.
✅ Stay ahead of industry and competitor trends, and proactively identify market opportunities or threats to inform marketing and product strategy.
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication, leadership, and stakeholder management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years of experience in product marketing, with at least 2+ years in a team management role
Required Skills:
- Proven success in B2B product marketing, ideally in the gaming, SaaS, or D2C verticals
- Strong knowledge of the monetization landscape in games and digital commerce, including payments, subscriptions, and user acquisition models
- Experience managing GTM for complex product ecosystems and multiple personas (e.g. developers, publishers, marketing teams)
- Data-driven mindset with strong analytical skills; comfortable setting KPIs and drawing insights from campaign and product usage data
- Excellent leadership, cross-functional collaboration, and stakeholder management skills
- Excellent communication and storytelling abilities; capable of influencing executive audiences and external partners alike
- Fluent in English (C1 level or higher); additional languages are a plus
Preferred Skills:
- Experience working with global teams
- Knowledge of the German gaming market
ASSUMPTION: Given the global nature of the role and the company, candidates with experience working with international teams and a strong command of English are highly desirable.
💰 Compensation & Benefits
Salary Range: €90,000 - €100,000 per year
Benefits:
- 100% company-paid medical, dental, and vision plans
- Unlimited Flexible Time Off
- A personalized career roadmap for each employee
Working Hours: Full-time position, with standard office hours expected
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the gaming industry. The benefits package is competitive and designed to support the well-being of employees and their families.
📌 Applicant Insights
🔍 Company Context
Industry: Xsolla operates in the computer games industry, providing monetization solutions and services to game developers and publishers worldwide.
Company Size: Xsolla has 1,001-5,000 employees, making it a mid-sized company with a significant global presence.
Founded: Xsolla was founded in 2005 and is headquartered in Sherman Oaks, CA, with offices in Berlin, Seoul, and other locations around the world.
Company Description:
- Xsolla's video game business engine helps game developers and publishers operate more efficiently and sell more games.
- The company serves only the video game industry, catering to businesses from indie to enterprise with solutions that solve the complexities of distribution, marketing, and monetization.
- Xsolla operates as a merchant and seller of record for major gaming entities like Valve, Twitch, Epic Games, and PUBG Corporation.
Company Specialties:
- Game payments
- Local payment solutions
- Online game monetization
- Microtransactions
- In-game payment solutions
- In-game payments
- In-game monetization
- Game monetization
- Billing
- Billing services
- Payment gateway
- Fraud management
- Gaming
- Game publishing
- Game development
- Mobile game monetization
- Video game funding
- Revenue building
- And video game discoverability
Company Website: xsolla.com
ASSUMPTION: Xsolla's focus on the gaming industry and its extensive global presence provide unique opportunities for growth and learning in this role.
📊 Role Analysis
Career Level: This role is a senior management position, reporting directly to the Chief Marketing Officer or a similar executive.
Reporting Structure: The Head of Monetization Product Marketing will manage a small team of Product Marketing Managers and collaborate closely with product, marketing, and business teams.
Work Arrangement: This is an on-site role based in Berlin, Germany, with the expectation of working from the office regularly.
Growth Opportunities:
- Potential to grow into a more senior leadership role within the marketing organization or the company as a whole
- Opportunities to work on high-impact projects and campaigns that drive significant business results
- Chance to develop and mentor a team of product marketing managers, fostering their professional growth
ASSUMPTION: Given Xsolla's global presence and focus on the gaming industry, there are ample opportunities for career growth and development in this role.
🌍 Location & Work Environment
Office Type: Xsolla's Berlin office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): 15260 Ventura Blvd, Suite 2230, Sherman Oaks, CA 91403, US; Krausenstraße 9, Berlin, BE 10117, DE
Geographic Context:
- Berlin is a vibrant, multicultural city with a thriving gaming industry and a strong tech scene
- The city offers a high quality of life, with numerous cultural attractions, parks, and recreational activities
- Berlin has a well-connected public transportation system, making it easy to commute to and from the office
Work Schedule: Standard office hours, with flexibility for remote work as needed
ASSUMPTION: Working in Xsolla's Berlin office provides an exciting and dynamic work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screening
- In-depth behavioral and skills-based interviews with cross-functional stakeholders
- Final interview with the hiring manager or a member of the executive team
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Cross-functional collaboration and stakeholder management
- Communication and presentation skills
- Industry knowledge and understanding of the gaming and monetization landscape
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with product marketing, team management, and go-to-market strategy
- Showcase your understanding of the gaming industry and the monetization landscape
- Demonstrate your ability to lead a team and drive results through strategic marketing initiatives
ATS Keywords: Product Marketing, Gaming, Monetization, B2B, Team Management, Go-to-Market, Strategic Marketing, Cross-Functional Collaboration, Stakeholder Management, Communication, Leadership
ASSUMPTION: Given the competitive nature of the gaming industry and the seniority of this role, applicants should be prepared to demonstrate their strategic thinking, leadership, and industry expertise throughout the interview process.
🛠️ Tools & Technologies
- Asana or similar project management tool
- Google Workspace (G Suite) for collaboration and communication
- Marketing automation and analytics tools (e.g., HubSpot, Marketo, Google Analytics)
- Presentation software (e.g., PowerPoint, Keynote)
- Design tools (e.g., Canva, Adobe Creative Suite) for creating marketing collateral
ASSUMPTION: The specific tools and technologies used may vary depending on the team's preferences and the company's standard practices.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity: Xsolla prioritizes the needs and preferences of its customers, ensuring that its products and services meet their unique requirements
- Innovation: The company fosters a culture of continuous learning and improvement, encouraging employees to challenge the status quo and explore new ideas
- Collaboration: Xsolla values cross-functional collaboration and teamwork, with a strong emphasis on open communication and mutual respect
Work Style:
- Fast-paced and dynamic, with a focus on driving results and achieving business objectives
- Data-driven and analytical, with a strong emphasis on using data to inform decision-making and strategy
- Highly collaborative, with a strong emphasis on cross-functional teamwork and stakeholder management
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment that prioritizes results and continuous learning?
- Are you comfortable working with data and using it to inform your decision-making and strategy?
- Do you have strong leadership and team management skills, with a proven track record of driving results through cross-functional collaboration?
ASSUMPTION: Xsolla's culture values innovation, collaboration, and a customer-centric mindset, making it an ideal fit for candidates who thrive in dynamic, data-driven environments and have strong leadership and team management skills.
⚠️ Potential Challenges
- The gaming industry is highly competitive, with a constant need to stay ahead of trends and adapt to changing market conditions
- The role requires a strong understanding of the gaming and monetization landscape, as well as the ability to quickly learn and apply new information
- Managing a team of product marketing managers may present unique challenges, requiring strong leadership and mentoring skills
- The on-site nature of the role may require occasional travel to other Xsolla offices or industry events
ASSUMPTION: Given the competitive nature of the gaming industry and the seniority of this role, candidates should be prepared to demonstrate their strategic thinking, leadership, and industry expertise throughout the interview process.
📈 Similar Roles Comparison
- This role is unique in its focus on the monetization landscape in games and digital commerce, with a specific emphasis on the gaming industry
- While similar roles may exist in other industries, the specific context and requirements of this role make it distinct from other product marketing positions
- Career path comparison: This role offers a clear path to senior leadership within the marketing organization or the company as a whole, with opportunities to grow into more strategic and impactful roles
ASSUMPTION: The unique focus of this role on the gaming industry and monetization landscape sets it apart from similar product marketing positions in other industries.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new monetization product, driving adoption and revenue growth within the first six months of launch
- Conducting market research and competitive analysis to inform product positioning and messaging, resulting in a 20% increase in product adoption and a 15% increase in revenue
- Managing a team of product marketing managers to create and execute a comprehensive content marketing strategy, increasing brand awareness and driving qualified leads by 30% within the first year
ASSUMPTION: These sample projects demonstrate the strategic, data-driven, and collaborative nature of the role, highlighting the opportunity to drive significant business results through effective product marketing.
❓ Key Questions to Ask During Interview
- Can you describe the current monetization landscape in the gaming industry and how this role contributes to Xsolla's strategic goals in this area?
- How does Xsolla support the professional growth and development of its employees, particularly in senior management roles like this one?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will success be measured in each of these timeframes?
- How does Xsolla foster a culture of innovation and continuous learning, and what opportunities are there for me to contribute to this aspect of the company's identity?
- What are the key challenges facing the gaming industry today, and how does this role help Xsolla address these challenges and maintain its competitive edge?
ASSUMPTION: These key questions allow candidates to better understand the role, the company, and the industry, enabling them to make informed decisions about their fit and potential for success in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a particular focus on your product marketing, team management, and go-to-market strategy expertise
- Prepare for your interviews by researching the gaming industry, the monetization landscape, and Xsolla's products and services
- Follow up with the hiring manager or a member of the Xsolla team within one week of submitting your application to express your continued interest in the role
- If you are selected for an interview, be prepared to discuss your experience with product marketing, team management, and go-to-market strategy, as well as your understanding of the gaming industry and the monetization landscape
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
