Head of new Customer Acquisition and Growth

📌 Core Information

🔹 Job Title: Head of New Customer Acquisition and Growth

🔹 Company: Convini Deutschland GmbH

🔹 Location: Berlin, Hamburg, Neuss (Remote also considered)

🔹 Job Type: Full-Time

🔹 Category: Sales & Business Development

🔹 Date Posted: May 16, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (On-site & Remote)

🚀 Job Overview

Key aspects of this role include:

• Leading and growing the sales team to achieve business objectives
• Developing and implementing sales strategies
• Coaching and mentoring team members
• Collaborating with global teams for lead generation and marketing activities
• Managing the B2B sales budget and contracts

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and experience in sales team management. Familiarity with the food and beverage industry is a plus but not required.

📋 Key Responsibilities

✅ Lead, coach, and follow up the sales department on both team and individual levels

✅ Create, coordinate, and deliver relevant sales training for the existing team

✅ Recruit, train, and introduce new employees

✅ Monitor and analyze sales targets

✅ Evaluate and develop sales strategies

✅ Collaborate with the global marketing team for lead generation, local marketing activities, and PR

✅ Part of the General Management Team (GMT), Convini Deutschland

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team management. Strong leadership and communication skills are essential.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, or a related field

Experience: Proven track record in sales leadership, with at least 5-10 years of experience in B2B sales

Required Skills:

• Proven sales leadership and team management skills
• Excellent communication and interpersonal skills
• Strong analytical and problem-solving skills
• Fluency in English and German
• Experience with CRM software
• Ability to work in a fast-paced, dynamic environment

Preferred Skills:

• Experience in the food and beverage industry
• Familiarity with the German market
• Experience working with global teams

ASSUMPTION: Candidates with experience in sales team management and a strong background in B2B sales will be most competitive for this role.

💰 Compensation & Benefits

Salary Range: €80,000 - €120,000 per year (Based on experience and industry standards for a Head of Sales role in Germany)

Benefits:

• Competitive benefits package
• Flexible working hours and remote work options
• Opportunities for professional growth and development
• Dynamic and innovative work environment

Working Hours: Full-time position with a standard workweek of 40 hours. Flexible hours and remote work options available.

ASSUMPTION: The salary range is an estimate based on industry standards for a Head of Sales role in Germany. The actual salary may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Food & Beverages. Convini operates in the growing market of office catering, focusing on providing fresh, healthy, and affordable meals, snacks, and drinks to employees.

Company Size: Small (11-50 employees). This size allows for a more agile and dynamic work environment, with opportunities for growth and impact.

Founded: 2018. Convini has been rapidly expanding since its founding, with a mission to bring fresh and healthy food options to offices across Europe.

Company Description:

• Convini is a young and dynamic team on a mission to revolutionize break catering at the workplace
• Offers first-class service and smart refrigerators filled with wholesome meals, fresh sandwiches, healthy snacks, and cool drinks
• Takes care of installation, maintenance, and billing for a seamless employee catering experience

Company Specialties:

• Betriebliche Gesundheitsförderung (Occupational Health Promotion)
• Innovation in office catering
• Gesundes Essen (Healthy Food)
• Mitarbeiterverpflegung (Employee Catering)
• Employee benefits and perks

Company Website: http://www.convini.de

ASSUMPTION: Convini's focus on employee health and well-being, along with its innovative approach to office catering, sets it apart in the market.

📊 Role Analysis

Career Level: Senior Management. This role is part of the General Management Team (GMT) and reports directly to the CEO.

Reporting Structure: The Head of New Customer Acquisition and Growth will lead and manage the sales team, with no direct reports from other departments.

Work Arrangement: Hybrid. The role requires a mix of on-site and remote work, with flexibility to balance both work environments.

Growth Opportunities:

• As Convini continues to expand, there will be opportunities for the right candidate to grow within the company
• Potential to take on additional responsibilities and advance to a more senior role
• Chance to make a significant impact on the company's growth and success

ASSUMPTION: The right candidate for this role will be a strategic thinker with strong leadership skills, eager to take on a challenge and make a significant impact on the company's growth.

🌍 Location & Work Environment

Office Type: Hybrid. Convini has offices in Berlin, Hamburg, and Neuss, with a flexible remote work policy.

Office Location(s): Berlin, Hamburg, Neuss

Geographic Context:

• Berlin: A vibrant and dynamic city with a thriving startup scene and a large talent pool
• Hamburg: A major economic hub in Germany, with a strong focus on trade and logistics
• Neuss: A city in North Rhine-Westphalia, with a strategic location near Düsseldorf and Cologne

Work Schedule: Full-time, with flexible hours and remote work options available.

ASSUMPTION: The hybrid work environment allows for a good balance between collaboration and focus, with the flexibility to work from home when needed.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screening to assess cultural fit and basic qualifications
• On-site or virtual interview with the CEO and/or other members of the GMT to discuss the role and company in more detail
• Case study or presentation task to evaluate problem-solving skills and strategic thinking
• Final interview with the CEO to discuss the candidate's fit for the role and the company's long-term goals

Key Assessment Areas:

• Sales leadership and team management skills
• Strategic thinking and problem-solving abilities
• Cultural fit and alignment with Convini's values
• Communication and interpersonal skills

Application Tips:

• Tailor your resume and cover letter to highlight your sales leadership experience and relevant skills
• Be prepared to discuss your approach to sales strategy, team management, and customer acquisition
• Research Convini's mission and values to demonstrate your understanding of the company and its culture

ATS Keywords: Sales leadership, team management, B2B sales, customer acquisition, sales strategy, CRM, German market, English language skills

ASSUMPTION: Convini's interview process is designed to assess the candidate's fit for the role and the company's long-term goals, with a focus on sales leadership and strategic thinking.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot, or similar)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, or similar)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams, or similar)

ASSUMPTION: Familiarity with CRM software and other relevant tools is essential for this role, as they are used to manage sales pipelines, track progress, and analyze performance.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Convini is committed to driving innovation in the office catering market
• Quality: Convini strives to provide high-quality products and services to its customers
• Sustainability: Convini is dedicated to promoting sustainable and environmentally friendly practices

Work Style:

• Dynamic: Convini operates in a fast-paced and dynamic environment, with a strong focus on growth and innovation
• Collaborative: Convini values collaboration and teamwork, with a focus on achieving common goals
• Adaptable: Convini is a growing company, and employees must be adaptable and willing to take on new challenges

Self-Assessment Questions:

• Do you thrive in a dynamic and fast-paced work environment?
• Are you a strong collaborator, with a focus on achieving common goals?
• Are you adaptable and willing to take on new challenges as the company grows?

ASSUMPTION: Convini's company culture is characterized by innovation, collaboration, and adaptability, with a strong focus on driving growth and success in the office catering market.

⚠️ Potential Challenges

• Managing a sales team in a fast-paced and dynamic environment
• Balancing on-site and remote work responsibilities
• Adapting to a growing and evolving company structure
• Developing and implementing effective sales strategies in a competitive market

ASSUMPTION: The right candidate for this role will be able to overcome these challenges and thrive in Convini's dynamic and fast-paced work environment.

📈 Similar Roles Comparison

• Unlike traditional sales roles, this position requires a strong focus on strategic planning and team management, in addition to day-to-day sales activities
• In the German market, Convini competes with established office catering providers and food delivery services
• This role offers the opportunity to grow with the company and make a significant impact on its long-term success

ASSUMPTION: This role is unique in its focus on strategic planning, team management, and customer acquisition, with the potential for significant growth and impact.

📝 Sample Projects

• Developing and implementing a new sales strategy to drive customer acquisition and growth
• Coaching and mentoring the sales team to improve performance and achieve sales targets
• Analyzing sales data to identify trends and optimize sales processes

ASSUMPTION: These sample projects are designed to assess the candidate's ability to develop and implement effective sales strategies, manage and motivate a sales team, and analyze sales data to drive continuous improvement.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term growth plans and how this role fits into that strategy?
• How does the company support the professional development and growth of its employees?
• What are the key challenges facing the sales team, and how has the company addressed them in the past?
• How does the company measure the success of its sales strategies, and what metrics are most important?
• What is the company's approach to work-life balance, and how does that manifest in this role?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the company's long-term goals, its approach to employee development and growth, and its strategies for driving sales success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your sales leadership experience and relevant skills
• Prepare for the interview by researching Convini's mission, values, and market position
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.