🔹 Job Title: Head of Online Marketing
🔹 Company: Match Group
🔹 Location: Paris, Île-de-France, France
🔹 Job Type: Full-time, Hybrid (3 days/week in office)
🔹 Category: Marketing
🔹 Date Posted: July 16, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (3 days/week)
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and hands-on experience with digital marketing tools. The hybrid work arrangement allows for a balance between independent work and collaborative teamwork.
✅ Own and drive user acquisition strategies, optimizing across platforms, audiences, and funnel stages
✅ Lead digital branding and influencer amplification campaigns to elevate brand presence and drive qualified user traffic
✅ Manage, mentor, and inspire a team of 3 direct reports, fostering a culture of learning and excellence
✅ Champion channel innovation and bring fresh insights into team brainstorms and strategic planning
✅ Deliver timely, actionable performance reporting and insights on a regular basis
ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign execution, and team leadership. Strong analytical skills and a data-driven mindset are crucial for success in this position.
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years of full-funnel digital marketing experience, spanning user acquisition and digital branding across major platforms
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with a strong background in digital marketing, a passion for media and media planning, and a data-driven mindset will be well-suited for this role.
Salary Range: €70,000 - €90,000 per year (based on industry standards for a Head of Marketing role in Paris)
Benefits:
Working Hours: Full-time (40 hours/week), with flexible hours and the option to work remotely 2 days/week
ASSUMPTION: The salary range is based on industry standards for a Head of Marketing role in Paris, considering the experience level and the company's size. Benefits are subject to change and may vary based on the candidate's location and employment status.
Industry: Match Group operates in the online dating industry, with a focus on fostering meaningful connections for singles worldwide. The company manages a diverse portfolio of brands, including Meetic, Match, Lexa, and LoveScout, catering to various audiences and lifestyles.
Company Size: Match Group is a large corporation with 1,001-5,000 employees globally. This size offers opportunities for career growth and international collaboration but may also come with more structured processes and hierarchies.
Founded: Match Group was founded in 1995 and has since grown into a leading online dating company, operating more than 45 brands across 20+ countries and 18 languages.
Company Description:
Company Specialties:
Company Website: mtch.com
ASSUMPTION: Match Group's large size and global presence offer candidates the opportunity to work on products that impact millions of users and collaborate with diverse, international teams. The company's focus on innovation and growth provides ample opportunities for professional development and career advancement.
Career Level: This role is a senior-level position, reporting directly to the Senior Media & Measurement Director. It offers the opportunity to lead a team, drive strategic initiatives, and make a significant impact on the company's growth and success.
Reporting Structure: The Head of Online Marketing will report directly to the Senior Media & Measurement Director and work closely with the Marketing team, as well as international colleagues based in the U.S.
Work Arrangement: This role is a hybrid position, requiring on-site work 3 days/week at the Paris office (53 rue de Chateaudun, 75009 Paris) and remote work 2 days/week.
Growth Opportunities:
ASSUMPTION: This role offers a unique blend of strategic and hands-on responsibilities, providing ample opportunities for growth and learning. The hybrid work arrangement allows for a balance between independent work and collaborative teamwork, fostering a dynamic and agile work environment.
Office Type: Modern, collaborative workspace with a rooftop, located in the 9th arrondissement of Paris
Office Location(s): 53 rue de Chateaudun, 75009 Paris
Geographic Context:
Work Schedule: Full-time (40 hours/week), with flexible hours and the option to work remotely 2 days/week
ASSUMPTION: The Paris office provides a collaborative and engaging work environment, fostering innovation and teamwork. The central location and flexible work schedule allow for a healthy work-life balance and easy access to the city's many attractions.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: User Acquisition, Digital Branding, Influencer Campaigns, Performance Reporting, Data Analysis, Media Planning, Campaign Tools, Team Leadership, Channel Innovation, Curiosity, Flexibility, Communication, Autonomy
ASSUMPTION: The interview process is designed to assess the candidate's digital marketing expertise, strategic thinking, and cultural fit. Successful candidates will demonstrate a strong understanding of digital marketing trends, a data-driven mindset, and the ability to lead and inspire a team.
ASSUMPTION: Candidates should have hands-on experience with key campaign tools and be comfortable working with data analysis and reporting software.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Candidates who are curious, adaptable, and passionate about digital marketing will find a strong cultural fit at Match Group. The company values innovation, collaboration, and a data-driven approach to decision-making.
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a commitment to continuous learning and professional development.
ASSUMPTION: This role offers a unique opportunity to drive growth and brand resonance for a leading online dating company, with ample opportunities for professional development and career advancement.
ASSUMPTION: These sample projects demonstrate the strategic and hands-on nature of the role, requiring a strong understanding of digital marketing trends, data analysis, and campaign optimization.
ASSUMPTION: These questions are designed to assess the company's growth strategy, the role's priorities, and the work environment, providing insight into the company's culture and values.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.