📌 Core Information
🔹 Job Title: Head of Paid Acquisition - Display
🔹 Company: Fiverr
🔹 Location: Tel Aviv-Yafo, Tel Aviv, Israel
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 6, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading the Display Acquisition Team to scale performance-driven display channels
- Developing and executing long-term strategies to optimize display paid channels
- Driving strategic growth and exploring new opportunities in paid social
- Collaborating with cross-functional teams to enhance data, measurement, and user experience
ASSUMPTION: This role requires a balance of strategic thinking, hands-on management, and cross-functional collaboration to drive user acquisition and growth.
📋 Key Responsibilities
✅ Lead the Display Acquisition Team, managing internal teams and external partners to effectively scale display channels
✅ Develop and execute long-term strategies to optimize display paid channels and achieve business objectives
✅ Implement a robust testing strategy to enhance channel performance and maximize efficiency
✅ Explore new opportunities by identifying emerging trends, audience targeting strategies, and platforms
✅ Enhance data and measurement capabilities by working closely with Data Science and BI teams
✅ Strengthen business partnerships with key players to drive high-impact initiatives and expand strategic opportunities
✅ Optimize processes and reporting by developing structured workflows and creating project roadmaps
ASSUMPTION: This role involves a mix of strategic planning, team management, and hands-on execution to drive results in a dynamic and fast-paced environment.
🎯 Required Qualifications
Education: A BS or MS degree in exact sciences, marketing, or a related quantitative field
Experience: Minimum of 3 years of demonstrated success in leading teams and driving impactful results in growth marketing
Required Skills:
- Proven leadership and management experience
- Expertise in growth marketing, with a strong track record in expanding user acquisition through display and social platforms
- Data-driven decision-making abilities with a focus on optimizing incremental value and performance
- Strategic business acumen with strong judgment and decision-making abilities
- Effective communication and leadership skills, with the ability to translate insights into actionable strategies
- Creative and innovative thinking with a visionary approach to paid social
- Proficiency in analyzing and leveraging data to inform business decisions and drive performance
Preferred Skills:
- Familiarity with Fiverr's platform and services
- Experience working in a fast-paced, startup environment
ASSUMPTION: Candidates should have a strong analytical background and a proven track record in growth marketing to succeed in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $180,000 per year (Based on market research for similar roles in Israel)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Flexible time off
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with flexible hours and the ability to work remotely occasionally
ASSUMPTION: The salary range is estimated based on market research for similar roles in Israel, considering the required experience level and the company's size. Benefits may vary based on the candidate's location and employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Fiverr operates in the online marketplace and freelance services industry, connecting businesses with freelance talent worldwide.
Company Size: Fiverr is a mid-sized company with 501-1,000 employees, providing a structured yet dynamic work environment.
Founded: Fiverr was founded in 2010 and has since grown into a global platform with a strong presence in the gig economy.
Company Description:
- Fiverr is a global platform connecting businesses with freelance talent in the simplest way possible.
- The company offers a wide range of services, from logo designs and article writing to programming and marketing.
- Fiverr's mission is to democratize access to digital services, making them accessible and affordable to everyone.
Company Specialties:
- Gigs and online marketplace
- Services and freelance work
- Small business and entrepreneur support
Company Website: http://fiverr.com
ASSUMPTION: Fiverr's unique business model and global presence offer candidates the opportunity to work in a dynamic and innovative environment with a wide range of services and clients.
📊 Role Analysis
Career Level: This role is at the senior management level, reporting directly to the Growth Team's leadership.
Reporting Structure: The Head of Paid Acquisition - Display will lead the Display Acquisition Team and collaborate with various internal teams, such as BI, Retention, Product, Data Science, and Design.
Work Arrangement: This role is primarily on-site, with some flexibility for remote work and occasional remote collaboration with global teams.
Growth Opportunities:
- Expanding the Display Acquisition Team and mentoring junior team members
- Gaining experience in leading cross-functional projects and driving strategic growth
- Developing expertise in paid social and display advertising strategies
ASSUMPTION: This role offers significant growth opportunities for candidates looking to advance their careers in growth marketing and leadership.
🌍 Location & Work Environment
Office Type: Fiverr's headquarters is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 38 Greene St, New York, US and Eliezer Kaplan Street 8, Tel Aviv, - 6473409, IL
Geographic Context:
- Tel Aviv is a vibrant, multicultural city with a thriving tech industry and a high quality of life.
- The city offers a mix of urban and beachside living, with a rich cultural scene and diverse culinary experiences.
- Fiverr's Tel Aviv office is centrally located, with easy access to public transportation and amenities.
Work Schedule: The work schedule is primarily Monday to Friday, with some flexibility for occasional remote work and global team collaboration.
ASSUMPTION: Working in Fiverr's Tel Aviv office offers candidates the opportunity to be part of a dynamic and innovative tech hub, with a diverse and multicultural work environment.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- Technical assessment or case study
- On-site interview with cross-functional team members
- Final interview with the Growth Team's leadership
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and management capabilities
- Data-driven decision-making and analytical skills
- Cultural fit and alignment with Fiverr's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience in growth marketing and leadership
- Prepare examples of your past achievements in driving user acquisition and growth
- Research Fiverr's platform and services to demonstrate your understanding of the business
- Be ready to discuss your approach to strategic planning, team management, and data analysis
ATS Keywords: Paid acquisition, display advertising, growth marketing, user acquisition, team leadership, strategic planning, data-driven decision-making, Fiverr
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing candidates' strategic thinking, leadership skills, and cultural fit.
🛠️ Tools & Technologies
- Google Ads (AdWords)
- Facebook Ads Manager
- Twitter Ads
- LinkedIn Ads
- YouTube Ads
- DV360
- Data analysis and visualization tools (e.g., Google Analytics, Tableau, Looker)
ASSUMPTION: Candidates should be proficient in using various paid advertising platforms and data analysis tools to succeed in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Data-driven
- Trustworthy
Work Style:
- Dynamic and fast-paced
- Data-driven and results-oriented
- Collaborative and cross-functional
- Innovative and creative
Self-Assessment Questions:
- How do you align with Fiverr's customer-centric approach in your work?
- Can you provide an example of a time when you drove strategic growth through innovative thinking?
- How do you ensure that your team's work is data-driven and results-oriented?
ASSUMPTION: Candidates should be able to demonstrate their alignment with Fiverr's values and work style to ensure a strong cultural fit.
⚠️ Potential Challenges
- Managing a team in a fast-paced and dynamic environment
- Balancing strategic planning with hands-on execution
- Collaborating effectively with cross-functional teams
- Adapting to a global work environment with remote team members
ASSUMPTION: These challenges can be overcome by strong leadership, effective communication, and a data-driven approach to decision-making.
📈 Similar Roles Comparison
- Compared to other senior marketing roles, this position has a stronger focus on paid acquisition and display advertising
- In the online marketplace and freelance services industry, Fiverr's unique business model offers a diverse range of services and clients
- Career progression in this role could lead to broader leadership responsibilities within the Growth Team or other departments
ASSUMPTION: Candidates should consider the unique aspects of this role and Fiverr's business model when evaluating their career goals and fit.
📝 Sample Projects
- Developing and executing a strategic plan to optimize display advertising campaigns across multiple platforms
- Analyzing campaign performance data to identify trends and optimize targeting strategies
- Collaborating with cross-functional teams to enhance user experience and drive growth
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the role.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader Growth Team's strategy and roadmap?
- Can you describe the team structure and dynamics within the Display Acquisition Team?
- How does Fiverr support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how are they tracked and reported?
- How does Fiverr foster a culture of innovation and collaboration across its global offices?
ASSUMPTION: These questions can help candidates better understand the role, team dynamics, and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in growth marketing and leadership
- Prepare examples of your past achievements in driving user acquisition and growth
- Research Fiverr's platform and services to demonstrate your understanding of the business
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
