Head of Paid & Performance Marketing (m/w/d)

📌 Core Information

🔹 Job Title: Head of Paid & Performance Marketing (m/w/d)

🔹 Company: Intermate Media GmbH

🔹 Location: Remote

🔹 Job Type: Remote

🔹 Category: 🎯 Performance Marketing

🔹 Date Posted: Mon Mar 31 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Leading a 12-member Paid Social & Performance Marketing team
• Developing full-funnel strategies for client brands
• Optimizing resource allocation and budget management
• Scaling brands profitably by up to 500% yearly

ASSUMPTION: This role is critical in driving the company's growth and ensuring client satisfaction through strategic marketing initiatives. The focus appears to be on leadership and innovative approaches to marketing challenges.

📋 Key Responsibilities

✅ Lead and manage a team of 12 in Paid Social & Performance Marketing

✅ Ensure project success and client satisfaction

✅ Develop and implement full-funnel marketing strategies

✅ Manage budgets and resource allocation effectively

✅ Conduct regular team meetings and provide individual coaching

✅ Analyze performance data and derive actionable insights

✅ Identify new business opportunities and marketing trends

ASSUMPTION: Responsibilities are designed to ensure the team's effectiveness while maintaining high standards of client service and achieving strategic business objectives.

🎯 Required Qualifications

Education: Not specified

Experience: At least 5 years in performance marketing with 2 years in a leadership role

Required Skills:

• Performance Marketing
• Team Leadership
• Budget Management

Preferred Skills:

• Innovative problem solving
• Strong communication skills

ASSUMPTION: While formal education isn't specified, a background in marketing or business could be beneficial. Key qualifications emphasize leadership and analytical abilities.

💰 Compensation & Benefits

Salary Range: Not specified – typical industry salaries for equivalent roles range significantly based on experience and location

Benefits:

• Remote and flexible working arrangements
• Modern Apple equipment for mobility
• Comprehensive onboarding with a personal buddy

Working Hours: 40 hours per week with flexibility

ASSUMPTION: Compensation is likely competitive with market standards, offering substantial benefits to support work-life balance and professional development.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services specializing in social media

Company Size: 161 employees, providing a nimble yet significant operation

Founded: 2014

Company Description:

• Focus on Influencer Marketing and Strategy
• Proprietary technology supporting influencer campaigns
• Strong ties to major brands and platforms

Company Specialties:

• Social Media Management
• Content Production and Video Content
• Performance Ads and Mobile Marketing

Company Website: https://www.intermate.de/

ASSUMPTION: The company has a prominent role in the DACH region's social media marketing scene, implying stability and growth opportunities for employees.

📊 Role Analysis

Career Level: Senior-level position requiring strategic oversight and team leadership

Reporting Structure: Reports to higher management, likely involved in strategic planning at the company level

Work Arrangement: Primarily remote, with potential hybrid engagement as necessary

Growth Opportunities:

• Opportunity to lead a growing team
• Impact on innovative market strategies
• Engagement with high-profile clients

ASSUMPTION: The leadership aspect provides ample opportunity for career advancement, especially within a rapidly evolving field like social media marketing.

🌍 Location & Work Environment

Office Type: Remote with potential access to modern office spaces as needed

Office Location(s): Berlin, Hamburg, Cologne

Geographic Context:

• Access to major cities in Germany
• Hub for social and digital media activities
• Cultural diversity within work teams

Work Schedule: Flexible, with a primary focus on productivity and team goals

ASSUMPTION: Office environment likely fosters creativity and collaboration, supported by technology-enabled remote work capabilities.

💼 Interview & Application Insights

Typical Process:

• Initial application review
• First stage interviews with HR
• Second stage interviews with department leads

Key Assessment Areas:

• Leadership abilities
• Strategic thinking and planning
• Performance marketing expertise

Application Tips:

• Highlight team management experience
• Demonstrate success with marketing strategies
• Showcase analytical skills with data examples

ATS Keywords: Performance Marketing, Leadership, Strategy, Data Analysis, Client Management

ASSUMPTION: The application process is comprehensive, emphasizing the candidate's strategic and leadership capacities.

🛠️ Tools & Technologies

• Social media analytics platforms
• Advertising management tools
• Data visualization tools

ASSUMPTION: The role likely requires familiarity with popular marketing and analytics tools to implement and track effective campaigns.

👔 Cultural Fit Considerations

Company Values:

• Innovation and creativity
• Team collaboration
• Client-focused strategies

Work Style:

• Collaborative and open communication
• Emphasis on continuous learning
• Flexible and adaptable to change

Self-Assessment Questions:

• How do you inspire creativity within your team?
• What strategies do you use for efficient resource management?
• How do you adapt to new marketing trends?

ASSUMPTION: Applicants should align with a fast-paced, innovative culture that values strong client relationships and team synergy.

⚠️ Potential Challenges

• Fast-paced industry demands
• Balancing multiple client expectations
• Maintaining team motivation and development
• Keeping pace with digital marketing trends

ASSUMPTION: Challenges are inherent to dynamic fields like social media marketing, necessitating resilient leaders who can navigate change.

📈 Similar Roles Comparison

• Similar roles often require cross-functional team leadership
• Emphasize strategic media planning and execution
• Involve comprehensive budget management

ASSUMPTION: Compared to parallel roles, this position likely offers more autonomy and influence within strategic company decisions.

📝 Sample Projects

• Developing a new influencer campaign strategy
• Optimizing existing brand social media presence
• Implementing cross-platform performance measurement tools

ASSUMPTION: Project examples illustrate the role's impact on brand growth and digital strategy optimization.

❓ Key Questions to Ask During Interview

• What is the company's long-term vision for social media marketing?
• How do you measure success for your marketing teams?
• What opportunities exist for personal and professional growth?
• How does the team stay ahead of trends in performance marketing?
• What are the current challenges facing the department?

ASSUMPTION: Questions should probe the company's strategic direction and the role's alignment with personal career goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Provide a detailed resume highlighting relevant experience
• Include a cover letter addressing your strategic vision
• Prepare examples of past campaign successes
• Ensure application materials are tailored to the job description

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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