Head of Paid & Performance Marketing (m/w/d)

📌 Core Information

🔹 Job Title: Head of Paid & Performance Marketing (m/w/d)

🔹 Company: Intermate Media GmbH

🔹 Location: Berlin, Berlin, Germany

🔹 Job Type: Remote

🔹 Category: 🎯 Performance Marketing

🔹 Date Posted: Mon Mar 31 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Leading a 12-member Paid Social & Performance Marketing team to successfully complete projects.
• Developing and implementing full-funnel paid and performance marketing strategies.
• Optimizing budgets and effectively allocating resources for client projects.
• Driving innovation and fostering a collaborative team environment.

ASSUMPTION: The role requires a strategic leader with a deep understanding of performance marketing metrics and team dynamics to ensure high client satisfaction and successful project delivery.

📋 Key Responsibilities

✅ Lead and develop the Paid Social & Performance Marketing team.

✅ Define and enforce quality standards and target objectives.

✅ Manage budget planning and resource distribution while optimizing it for efficiency.

✅ Conduct regular team meetings and individual consultations.

✅ Develop full-funnel paid and performance strategies for diverse client verticals.

✅ Analyze performance data to derive tactical and strategic actions.

✅ Advise clients using comprehensive consulting and data-driven insights.

✅ Identify new business opportunities and social media trends.

ASSUMPTION: Responsibilities extend beyond tactical project management to include strategic campaign development and a proactive role in identifying business growth opportunities.

🎯 Required Qualifications

Education: Not specified

Experience: Minimum of 5 years in performance marketing and 2 years in a leadership role.

Required Skills:

• Performance Marketing expertise
• Leadership and team development
• Analytical thinking and budget management
• Effective communication and problem-solving

Preferred Skills:

• Fluent in both German and English
• Demonstrated innovation and strategic planning capabilities

ASSUMPTION: While specific educational qualifications aren't listed, the emphasis is on relevant industry experience and demonstrated leadership capabilities.

💰 Compensation & Benefits

Salary Range: Not specified, typically competitive within the industry based on experience.

Benefits:

• Flexible work with remote options
• Dedicated personal and professional growth opportunities
• Access to a modern workspace and wellness memberships

Working Hours: 40 hours per week, with flexible remote work opportunities.

ASSUMPTION: The compensation package is likely to include industry-standard benefits such as health and wellness options, professional development opportunities, and flexible work arrangements.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services with a strong focus on influencer and social media marketing.

Company Size: 162 employees, reflecting a moderately sized company offering a close-knit working environment.

Founded: 2014

Company Description:

• One of the largest social agencies in DACH with over 210 employees.
• Offers a full suite of social media and influencer marketing services.
• Houses its own production company and leverages proprietary technologies.

Company Specialties:

• Influencer Marketing
• Social Media Management
• Digital Content Creation and Strategy

Company Website: https://www.intermate.de/

ASSUMPTION: The company offers a dynamic, growth-focused environment suitable for professionals eager to innovate in social media marketing.

📊 Role Analysis

Career Level: Senior management position with a focus on strategic leadership.

Reporting Structure: Reports likely to the senior executive team or directly to the CEO.

Work Arrangement: Hybrid, blending in-office presence with remote flexibility.

Growth Opportunities:

• Leadership role with potential to influence company direction.
• Exposure to a wide range of industries through client projects.
• Ability to innovate within a supportive, creative environment.

ASSUMPTION: The role offers substantial professional growth opportunities, particularly for those looking to advance in digital marketing leadership.

🌍 Location & Work Environment

Office Type: Modern offices with creative spaces, including a bar and rooftop terrace.

Office Location(s): Berlin, Hamburg, Cologne

Geographic Context:

• Located in vibrant urban centers, facilitating networking opportunities.
• Part of the DACH region, offering access to German-speaking markets.
• Well-connected via public transport for easy commutes.

Work Schedule: Full-time, with flexibility for remote work arrangements.

ASSUMPTION: The work environment is designed to support creativity and collaboration, enhancing work-life balance with flexible scheduling.

💼 Interview & Application Insights

Typical Process:

• Initial online application and resume submission
• Screening call with HR
• Technical interview with team members
• Final interview with senior management

Key Assessment Areas:

• Leadership and team management skills
• Strategic thinking and problem-solving
• Performance marketing acumen

Application Tips:

• Highlight relevant leadership and marketing experience
• Prepare examples of successful marketing campaigns you've led
• Demonstrate clarity in communicating strategic insights

ATS Keywords: Performance Marketing, Leadership, Strategy, KPI Management, Data Analysis

ASSUMPTION: The interview process will focus significantly on leadership skills and strategic vision due to the seniority of the role.

🛠️ Tools & Technologies

• Social media advertising platforms (e.g., Facebook Ads, Google Ads)
• Data analysis tools (e.g., Google Analytics, Tableau)
• Project management software (e.g., Monday.com, Asana)

ASSUMPTION: Familiarity with popular performance marketing tools is essential, as the role involves both hands-on campaign management and strategic oversight.

👔 Cultural Fit Considerations

Company Values:

• Innovation and creativity in marketing
• Collaboration and team support
• Commitment to client satisfaction and results

Work Style:

• Proactive and results-driven
• Able to manage multiple projects simultaneously
• Adaptable to fast-paced and changing environments

Self-Assessment Questions:

• Am I comfortable leading a diverse marketing team?
• Can I drive strategic marketing campaigns that meet client expectations?
• Am I able to effectively utilize both qualitative and quantitative data in my decision-making process?

ASSUMPTION: Candidates suited for this role will thrive in a dynamic, client-focused environment with an emphasis on impactful marketing solutions.

⚠️ Potential Challenges

• Managing a large team across multiple projects and initiatives
• Balancing innovative strategies with budget constraints
• Staying up-to-date with rapidly changing social media trends
• Ensuring consistent client satisfaction and project delivery standards

ASSUMPTION: Potential challenges are tied to the scope of responsibilities and the operational scale of managing diverse client needs and emerging market trends.

📈 Similar Roles Comparison

• Compared to similar roles, this position offers significant strategic input and influence.
• More emphasis on team development and leadership compared to purely analytical roles.
• Broad exposure to client industries from FMCG to telecoms, which is uncommon in more niche markets.

ASSUMPTION: Similar roles in other companies might not offer the same breadth of responsibility or industry exposure, making this an attractive opportunity for a multifaceted marketer.

📝 Sample Projects

• Scaling brand awareness campaigns for rapid growth FMCG clients
• Innovative performance marketing strategies for tech products
• End-to-end social media management for diverse verticals

ASSUMPTION: Projects typically involve high-impact campaigns requiring strategic innovation and a keen understanding of market dynamics.

❓ Key Questions to Ask During Interview

• What are the current key performance indicators for the team?
• How does the company adapt to new trends in social media marketing?
• Can you describe the team’s recent successful campaign?
• What are the expectations in the first 90 days on the job?
• How does the company support ongoing personal and professional development?

ASSUMPTION: These questions help gauge the company’s strategic focus, its support for innovation, and its commitment to employee development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through Intermate Media's career page
• Ensure your resume highlights leadership and marketing achievements
• Prepare for in-depth interviews focusing on strategic and analytical abilities
• Follow up with HR for insights on the company culture and expectations
• Be ready to discuss past project successes and relevant insights

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.