📌 Core Information
🔹 Job Title: Head of Paid Search
🔹 Company: Neighbor
🔹 Location: Lehi, UT
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 17, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving revenue growth and ROAS efficiency through paid search strategy and execution
- Expert management of tROAS bids, daily budgets, campaign structure, and multiple campaign types
- Designing and launching experiments and campaign builds to unlock growth wins
- Collaborating with cross-functional teams on creative, data, and product projects
- Monitoring Google Ads API connections for conversion tracking and audiences
- Leading paid media tests to unlock new channels
ASSUMPTION: This role requires a high level of expertise in paid search and a strong analytical mindset to drive performance and growth.
📋 Key Responsibilities
✅ Lead Neighbor's paid search strategy and execution, focusing on revenue growth and ROAS efficiency
✅ Expertly manage tROAS bids, daily budgets, campaign structure, and multiple campaign types with a focus on PMax and standard search
✅ Design and launch new experiments and campaign builds to unlock growth wins
✅ Collaborate with stakeholders including VP marketing, creative, data, product, and eng teams on new creative, landing pages, and data projects
✅ Report regularly on channel metrics and insights
✅ Monitor Google Ads API connections for conversion tracking, audiences
✅ Unlock new channels by leading paid media tests
ASSUMPTION: This role involves a high degree of ownership and autonomy, with a strong focus on driving results and continuous improvement.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years of proven excellence in paid search, particularly with non-ecommerce consumer companies
Required Skills:
- Mastery of Google Ads, including expert-level knowledge of its most advanced features
- Exceptional analytical skills, with the ability to analyze performance and extract insights that drive sound decisions and optimizations
- Track record of driving significant growth in highly competitive, fast-evolving markets
- Passion for the sharing economy and marketplace business models
- Demonstrated ability to thrive in a high-expectations, high-performance culture
- Team player with excellent communication who works well both leading projects and executing supporting initiatives
- Strong ownership mindset, coupled with a thirst for knowledge and continuous improvement
- Expert-level proficiency in data analysis, using tools like SQL and Excel
- Creative problem-solver, adept at navigating ambiguity and delivering results
Preferred Skills:
- Experience with non-ecommerce consumer companies
- Knowledge of SQL and Excel
ASSUMPTION: Given the high level of responsibility and the need for expertise in paid search, a master's degree in a related field or equivalent experience may be beneficial but is not explicitly required.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on experience level and industry standards for a Head of Paid Search role in the Lehi, UT area)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Unlimited PTO
- Flexible work hours
- Gym membership reimbursement
Working Hours: Full-time, typically Monday - Friday, 9:00 AM - 5:00 PM, with flexibility for the right candidate
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Head of Paid Search role in the Lehi, UT area. Actual compensation may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Neighbor operates in the technology and internet industry, focusing on the sharing economy and peer-to-peer marketplace for storage solutions.
Company Size: Neighbor is a mid-sized company with 51-200 employees, providing a collaborative and inclusive work environment.
Founded: Neighbor was founded in 2019, with a mission to disrupt the $40 billion dollar storage industry by providing affordable and flexible storage solutions.
Company Description:
- Neighbor is a peer-to-peer storage company that connects people with unused space to people in need of storage.
- The company offers a platform for homeowners to turn their extra space into extra monthly income and for renters to find affordable and flexible storage solutions.
- Neighbor aims to lower costs, empower individual hosts, and create a safe, secure, and trustworthy platform for storage rentals.
Company Specialties:
- Public Storage
- Economic Empowerment
- Sharing Economy
- Peer-to-Peer Marketplace
- RV Storage
- Boat Storage
- Self Storage
- Side Hustle
- Passive Income
- Gig Economy
Company Website: www.neighbor.com
ASSUMPTION: Neighbor's focus on the sharing economy and peer-to-peer marketplace sets it apart from traditional storage companies, offering unique growth and innovation opportunities.
📊 Role Analysis
Career Level: This role is a senior-level position, reporting directly to the VP, Marketing (CMO) and overseeing paid search strategy and execution for the company.
Reporting Structure: The Head of Paid Search will report directly to the VP, Marketing and oversee paid search campaigns and team members as needed.
Work Arrangement: This role is on-site, with the expectation of working from the company's headquarters in Lehi, UT. However, Neighbor may consider flexible work arrangements for the right candidate.
Growth Opportunities:
- As Neighbor continues to grow, there will be opportunities for the Head of Paid Search to expand their team and take on more strategic responsibilities within the marketing department.
- With success in this role, there may be opportunities to advance to a VP or Director-level position within the company.
ASSUMPTION: Given Neighbor's rapid growth and expansion, there are significant opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: Neighbor's headquarters is a modern, collaborative office space designed to foster innovation and creativity.
Office Location(s): 2500 W Executive Pkwy, Suite 150, Lehi, UT 84043, US
Geographic Context:
- Lehi, UT is part of the Salt Lake City metropolitan area, offering a mix of urban and suburban living.
- The area is known for its strong tech industry, with many startups and established companies calling it home.
- Lehi offers a variety of housing options, dining, and entertainment, with easy access to outdoor recreation in the nearby mountains and lakes.
Work Schedule: The work schedule for this role is typically Monday - Friday, 9:00 AM - 5:00 PM, with flexibility for the right candidate. Neighbor offers unlimited PTO, allowing employees to balance their work and personal lives as needed.
ASSUMPTION: Lehi, UT offers a desirable work-life balance, with a mix of urban and suburban living, a strong tech industry, and easy access to outdoor recreation.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team to discuss the role and assess cultural fit
- In-depth interview with the VP, Marketing (CMO) to discuss the role's responsibilities and the candidate's qualifications
- Skills assessment or case study to evaluate the candidate's analytical and problem-solving skills
- Final interview with the CEO or another senior leader to discuss the company's vision and the candidate's fit within the organization
Key Assessment Areas:
- Paid search expertise and campaign management skills
- Analytical skills and data-driven decision-making
- Communication and collaboration skills, particularly with cross-functional teams
- Cultural fit and alignment with Neighbor's mission and values
Application Tips:
- Highlight your relevant paid search experience and achievements in your resume and cover letter
- Demonstrate your analytical skills and problem-solving approach in your application materials
- Showcase your passion for the sharing economy and marketplace business models
- Prepare thoughtful questions about the role, the company, and its growth plans to ask during the interview
ATS Keywords: Paid Search, Google Ads, PMax, tROAS, ROAS, Campaign Management, Experimentation, Collaboration, Data Analysis, SQL, Excel, Marketplace Business Models, Sharing Economy
ASSUMPTION: Neighbor's interview process is designed to assess the candidate's technical skills, cultural fit, and alignment with the company's mission and values.
🛠️ Tools & Technologies
- Google Ads
- Google Ads API
- SQL
- Excel
- Data visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used in this role may evolve as Neighbor continues to grow and adopt new platforms and services.
👔 Cultural Fit Considerations
Company Values:
- Empowerment: Neighbor empowers its users and employees to take control of their storage needs and career growth
- Community: Neighbor fosters a sense of community among its users and employees, encouraging collaboration and support
- Innovation: Neighbor embraces innovation and continuous improvement, driving growth and success
Work Style:
- Collaborative: Neighbor values teamwork and cross-functional collaboration to drive success
- Data-driven: Neighbor makes decisions based on data and analytics, fostering a culture of continuous improvement
- Adaptable: Neighbor embraces change and adaptation, allowing employees to grow and evolve with the company
Self-Assessment Questions:
- How do you embody Neighbor's values of empowerment, community, and innovation in your daily work?
- How do you approach collaboration and data-driven decision-making in your current or past roles?
- How have you demonstrated adaptability and growth in your career, and how do you plan to continue growing with Neighbor?
ASSUMPTION: Neighbor's culture is built on empowerment, community, and innovation, with a strong emphasis on collaboration and data-driven decision-making.
⚠️ Potential Challenges
- The competitive nature of the paid search landscape may present challenges in driving growth and efficiency
- Balancing the need for data-driven decision-making with the need for creativity and innovation in campaign management
- Managing multiple stakeholders and cross-functional teams to drive success in paid search campaigns
- Adapting to changes in the market, consumer behavior, and paid search platforms
ASSUMPTION: The Head of Paid Search role at Neighbor presents unique challenges and opportunities for growth and success in the competitive paid search landscape.
📈 Similar Roles Comparison
- Unlike traditional ecommerce roles, this position focuses on driving growth and efficiency in a non-ecommerce consumer company, requiring a unique approach to paid search strategy and execution
- This role offers the opportunity to work in a fast-growing, innovative company with a strong focus on the sharing economy and peer-to-peer marketplace
- Career progression in this role may include advancing to a VP or Director-level position within the marketing department or exploring opportunities in other areas of the business
ASSUMPTION: This role offers a unique opportunity to work in a fast-growing, innovative company with a strong focus on the sharing economy and peer-to-peer marketplace, presenting distinct challenges and growth opportunities compared to traditional ecommerce roles.
📝 Sample Projects
- Developing and executing a comprehensive paid search strategy to drive revenue growth and ROAS efficiency for Neighbor
- Designing and launching experiments and campaign builds to unlock growth wins in paid search
- Collaborating with cross-functional teams to create new creative assets, landing pages, and data projects to optimize paid search performance
ASSUMPTION: The specific projects and initiatives undertaken by the Head of Paid Search at Neighbor will evolve as the company grows and adapts to the changing market landscape.
❓ Key Questions to Ask During Interview
- How does Neighbor approach cross-functional collaboration and data-driven decision-making in its marketing efforts?
- What are the key priorities for the Head of Paid Search role in the first 90 days, and how will success be measured?
- How does Neighbor support the professional growth and development of its employees, particularly in the marketing department?
- What are the biggest challenges facing Neighbor's paid search efforts, and how can the Head of Paid Search help address them?
- How does Neighbor plan to continue growing and expanding its paid search efforts in the coming years?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates the candidate's interest in the role and commitment to driving success at Neighbor.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant paid search experience and achievements
- Prepare for the interview by researching Neighbor's mission, values, and growth plans
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
