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Head of Paid Social

dentsu
Full-time
On-site
India
🎯 Performance Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Head of Paid Social

πŸ”Ή Company: dentsu

πŸ”Ή Location: DGS India - Chennai - Anna Nagar Tyche Towers, India

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Advertising Services

πŸ”Ή Date Posted: April 15, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Setting strategic direction for the Paid Social team
  • Ensuring best practices and innovation in Paid Social activities
  • Liaising with other channel leaders for integrated marketing responses
  • Managing the annual budget and ensuring profitability
  • Growing and developing the product offering
  • Building strong relationships with media owners and senior clients

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the Paid Social landscape. The ideal candidate will have experience managing teams and driving growth in a dynamic environment.

πŸ“‹ Key Responsibilities

βœ… Develops and authors overall team strategy and approach to Paid Social

βœ… Ensures best practice, consistency, and innovation in all Paid Social activities; ensures knowledge-sharing across teams

βœ… Liaises with other channel leaders to standardise work output and engages in cross-channel strategic planning

βœ… Ensures the annual budget is met, working alongside the Senior Management Team

βœ… Ensures profitability of team through effective resource planning

βœ… Grows and develops product offering to keep it leading edge

βœ… Develops key media owner and senior client relationships to enhance our offering

ASSUMPTION: This role involves a mix of strategic planning, hands-on management, and stakeholder engagement. The ideal candidate will be comfortable wearing multiple hats and driving results in a fast-paced environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-10 years of experience in Paid Social, with at least 3 years in a leadership role

Required Skills:

  • Strategic Planning
  • Paid Social
  • Budget Management
  • Resource Planning
  • Media Relationships
  • Innovation
  • Cross-Channel Collaboration
  • Team Leadership

Preferred Skills:

  • Experience in the advertising industry
  • Fluency in English and local language

ASSUMPTION: Given the strategic nature of the role, candidates with a proven track record in Paid Social and experience managing teams will be most successful. Fluency in English and the local language is essential for effective communication and collaboration.

πŸ’° Compensation & Benefits

Salary Range: INR 25-35 lakhs per annum (Estimated based on industry standards for similar roles and experience levels)

Benefits:

  • Health insurance
  • Retirement benefits
  • Employee discounts
  • Professional development opportunities

Working Hours: Full-time (40 hours per week), with flexibility for remote work as needed

ASSUMPTION: The salary range is estimated based on industry standards for similar roles and experience levels. Actual compensation may vary based on factors such as skills, experience, and market conditions.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: dentsu is a global advertising and marketing services company, operating in the competitive advertising services industry

Company Size: dentsu is a large organization with over 10,000 employees worldwide, offering extensive resources and opportunities for growth

Founded: dentsu was founded in 1901 and has a rich history in the advertising industry

Company Description:

  • dentsu is a global leader in advertising and marketing services, providing innovative solutions to clients worldwide
  • The company offers a wide range of services, including media planning, media buying, creative, and data-driven marketing
  • dentsu is committed to driving sustainable growth and creating meaningful connections between brands and consumers

Company Specialties:

  • Marketing communications
  • Advertising
  • Media planning
  • Media buying
  • People-Based Marketing
  • Creative
  • Innovation
  • Data and Technology

Company Website: https://www.dentsu.com/

ASSUMPTION: As a large, global organization, dentsu offers numerous opportunities for career growth and development. The company's extensive resources and expertise enable it to provide innovative solutions to clients across various industries.

πŸ“Š Role Analysis

Career Level: This role is at the senior management level, reporting directly to the Senior Management Team

Reporting Structure: The Head of Paid Social will oversee the Paid Social team and collaborate with other channel leaders

Work Arrangement: This role is primarily on-site, with flexibility for remote work as needed

Growth Opportunities:

  • Advancement to a regional or global leadership role
  • Expansion into other channels or disciplines within dentsu
  • Development of expertise in emerging technologies and trends in the advertising industry

ASSUMPTION: Given the strategic nature of the role and the size of the organization, there are numerous opportunities for career growth and development within dentsu.

🌍 Location & Work Environment

Office Type: The primary office for this role is located in DGS India - Chennai - Anna Nagar Tyche Towers

Office Location(s): Chennai, India

Geographic Context:

  • Chennai is the capital city of the Indian state of Tamil Nadu
  • The city is a major commercial and cultural center, with a thriving advertising industry
  • Chennai offers a mix of traditional and modern amenities, with a rich cultural heritage

Work Schedule: Full-time (40 hours per week), with flexibility for remote work as needed

ASSUMPTION: The work environment in Chennai offers a blend of traditional and modern amenities, with a vibrant cultural scene and a thriving advertising industry. The primary office is located in a modern, professional setting.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video call interview with the HR team
  • On-site interview with the hiring manager and team members
  • Final interview with the Senior Management Team

Key Assessment Areas:

  • Strategic thinking and planning
  • Leadership and team management skills
  • Technical expertise in Paid Social
  • Cross-functional collaboration and stakeholder engagement

Application Tips:

  • Highlight your strategic approach to Paid Social and your experience in driving growth and innovation
  • Tailor your resume to emphasize your leadership skills and experience managing teams
  • Prepare examples of your cross-functional collaboration and stakeholder engagement efforts

ATS Keywords: Paid Social, Strategic Planning, Budget Management, Resource Planning, Media Relationships, Innovation, Cross-Channel Collaboration, Team Leadership

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on strategic thinking, leadership skills, and technical expertise in Paid Social. Applicants should tailor their application materials to highlight these skills and provide concrete examples of their accomplishments.

πŸ› οΈ Tools & Technologies

  • Social media advertising platforms (e.g., Facebook Ads, LinkedIn Ads)
  • Budget management and tracking tools (e.g., Google Sheets, Microsoft Excel)
  • Project management software (e.g., Asana, Trello)
  • Communication and collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The ideal candidate will be comfortable using a range of tools and technologies to manage their team's Paid Social activities and collaborate with other teams.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Integrity
  • Collaboration
  • Creativity
  • Accountability
  • Passion

Work Style:

  • Dynamic and fast-paced
  • Collaborative and cross-functional
  • Data-driven and innovative

Self-Assessment Questions:

  • How do you approach strategic planning and execution in a dynamic environment?
  • Can you provide an example of your cross-functional collaboration and stakeholder engagement efforts?
  • How do you stay up-to-date with emerging trends and technologies in the advertising industry?

ASSUMPTION: As a large, global organization, dentsu values diversity, inclusion, and collaboration. The ideal candidate will be comfortable working in a dynamic, cross-functional environment and driving results through strategic thinking and effective communication.

⚠️ Potential Challenges

  • Managing a team in a fast-paced, dynamic environment
  • Balancing strategic planning with hands-on management
  • Building and maintaining strong relationships with media owners and senior clients
  • Keeping up with emerging trends and technologies in the advertising industry

ASSUMPTION: This role presents numerous challenges and opportunities for growth. The ideal candidate will be comfortable working in a fast-paced environment and driving results through strategic thinking and effective communication.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to other Head of Paid Social positions in the advertising industry, with a focus on strategic planning and team management
  • However, the specific responsibilities and requirements may vary depending on the organization's size, structure, and culture
  • Career paths in the advertising industry may include advancement to regional or global leadership roles, or expansion into other channels or disciplines

ASSUMPTION: While this role shares similarities with other Head of Paid Social positions, the specific responsibilities and requirements may vary depending on the organization. Applicants should research the company and industry to understand the unique aspects of this role.

πŸ“ Sample Projects

  • Developing and implementing a strategic plan for the Paid Social team to drive growth and innovation
  • Managing the annual budget and ensuring profitability through effective resource planning
  • Building and maintaining strong relationships with media owners and senior clients to enhance the product offering

ASSUMPTION: The specific projects for this role may vary depending on the organization's priorities and the team's needs. However, the ideal candidate will be comfortable taking on strategic initiatives and driving results through effective communication and collaboration.

❓ Key Questions to Ask During Interview

  • How does the Senior Management Team support the growth and development of the Paid Social team?
  • What are the key priorities for the Paid Social team in the first 90 days?
  • How does the company foster collaboration and cross-functional teamwork?
  • What opportunities are there for professional development and career growth within the organization?
  • How does the company stay competitive in the dynamic advertising industry?

ASSUMPTION: Applicants should use the interview process to gain insights into the company's culture, priorities, and opportunities for growth. Asking thoughtful questions demonstrates engagement and interest in the role.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume to highlight your strategic approach to Paid Social and your experience in driving growth and innovation
  • Prepare a cover letter that demonstrates your understanding of the role and your fit with the company's values
  • Prepare examples of your cross-functional collaboration and stakeholder engagement efforts
  • Follow up with the hiring manager one week after submission to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.