Head of Paid Social

📌 Core Information

🔹 Job Title: Head of Paid Social

🔹 Company: DEPT®

🔹 Location: Berlin, Hamburg, Cologne

🔹 Job Type: Hybrid (2 days on-site)

🔹 Category: Marketing

🔹 Date Posted: April 9, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site (2 days per week)

🚀 Job Overview

Key aspects of this role include:

• Leading paid social campaigns and teams
• Managing senior client relationships
• Driving commercial success and profitability
• Collaborating with cross-functional teams

ASSUMPTION: This role requires a strategic mindset, excellent communication skills, and proven experience in managing large teams and complex client relationships.

📋 Key Responsibilities

✅ Facilitate and oversee the development and delivery of paid social campaigns

✅ Provide senior-level guidance on client paid social strategy and execution

✅ Lead long-term relationships with C-Level stakeholders for key clients

✅ Support Client Business Directors to develop annual strategies for existing clients

✅ Drive growth, uncover upsell, and cross-sell opportunities within clients

✅ Oversee revenue forecasting, resource planning, and trackers

✅ Direct line management of team members and mentor team growth

✅ Partner with other department leads to align team configurations, strategies, and processes

ASSUMPTION: This role involves a high level of stakeholder management, strategic planning, and team leadership.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 10+ years of experience in paid social roles, preferably in an agency environment

Required Skills:

• Proven experience delivering commercial success to complex clients
• Experience managing large teams and cross-functional projects
• Excellent communication and collaboration skills
• Strong client relationship management skills
• Advanced problem-solving skills
• Excellent organizational skills and attention to detail
• Excellent time management skills
• Excellent presentation skills
• Fluency in German and English

Preferred Skills:

• Experience working with global brands
• Knowledge of marketing automation tools
• Experience with data analysis and reporting

ASSUMPTION: Candidates should have a solid understanding of the industry and changing client needs, as well as a proven track record in driving commercial success.

💰 Compensation & Benefits

Salary Range: €80,000 - €120,000 per year (based on experience and qualifications)

Benefits:

• Flexible hybrid working policy (2 days on-site)
• Company pension scheme
• Lease bike options and 25% subsidy for the Deutschlandticket
• Occasional breakfast/lunch at the office, Smoothie Tuesdays
• €30 per month for digital food stamps, fitness providers, or public transport
• Future Bens - exclusive access to sustainable, healthy products at attractive deals
• Health contribution through the OpenUp platform
• Social events and opportunities to connect with colleagues
• Reputation for doing good - Certified B Corporation since 2021 and named 'Agency of the Year'
• Awesome clients and global annual DEPT® Cares Month

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is estimated based on industry standards for similar roles and experience levels in Germany.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 1,001-5,000 employees (Global, with a boutique culture)

Founded: 2016 (as a merger of several agencies)

Company Description:

• Pioneering tech and marketing services company
• Creates end-to-end digital experiences for global brands
• Committed to making a positive impact on the planet
• Climate Neutral and B Corporation certified since 2021

Company Specialties:

• Digital Craftmanship
• Campaigns
• Social
• Data Driven Marketing
• B2B Marketing
• Creativity
• Technology
• Strategy
• Digital
• Brand
• Advertising
• Design
• Data
• Intelligence
• Organisation
• UX
• AI

Company Website: www.deptagency.com

ASSUMPTION: DEPT® is a global agency with a boutique culture, focusing on digital craftmanship and data-driven marketing for its clients.

📊 Role Analysis

Career Level: Senior Management

Reporting Structure: Reports directly to the Managing Director of Growth Marketing

Work Arrangement: Hybrid (2 days on-site per week)

Growth Opportunities:

• Potential to lead and grow the paid social team
• Possibility to work with global brands and expand client portfolio
• Chance to develop skills in strategic planning, team leadership, and client relationship management

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to lead teams, manage complex projects, and drive commercial success.

🌍 Location & Work Environment

Office Type: Modern, collaborative offices in Berlin, Hamburg, and Cologne

Office Location(s): Berlin, Hamburg, Cologne

Geographic Context:

• Berlin: Vibrant, multicultural city with a thriving tech and startup scene
• Hamburg: Historic port city with a strong economy and cultural scene
• Cologne: Cultural hub with a rich history and diverse industries

Work Schedule: Full-time (40 hours per week), with flexible hours and remote work options

ASSUMPTION: The offices in Berlin, Hamburg, and Cologne offer modern, collaborative workspaces with opportunities for remote work and flexible hours.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team
• On-site or virtual interview with the hiring manager and team members
• Final interview with the Managing Director of Growth Marketing

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Client relationship management skills
• Team leadership and mentoring abilities
• Communication and collaboration skills
• Industry knowledge and commercial awareness

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills
• Prepare examples of successful paid social campaigns and their results
• Research DEPT®'s clients, culture, and values to demonstrate your fit
• Be ready to discuss your approach to team leadership, client management, and strategic planning

ATS Keywords: Paid Social, Client Relationship Management, Team Leadership, Strategic Initiatives, Commercial Awareness, Problem-Solving, Organizational Skills, Attention to Detail, Time Management, Presentation Skills, Communication Skills, Mentoring, Upselling, Resource Planning

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, client management skills, and team leadership abilities, as well as their cultural fit with DEPT®.

🛠️ Tools & Technologies

• Paid social platforms (Facebook Ads, Instagram Ads, LinkedIn Ads, etc.)
• Marketing automation tools (e.g., Hootsuite, Buffer, Sprout Social)
• Data analysis and reporting tools (e.g., Google Analytics, Tableau, Power BI)
• Project management tools (e.g., Asana, Trello, Jira)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)

ASSUMPTION: The required tools and technologies for this role are standard in the marketing and advertising industry, with a focus on paid social platforms and marketing automation tools.

👔 Cultural Fit Considerations

Company Values:

• Pioneering: Always leaning forward, thinking of what we can create tomorrow that does not exist today
• Curious: Self-driven, talented people who never stop innovating
• Collaborative: Working together to create the best possible outcomes
• Open: Transparent and honest communication, with a focus on learning and growth
• Respectful: Valuing and appreciating the diversity of our team members

Work Style:

• Agile and flexible, with a focus on results and impact
• Data-driven and analytical, with a strong emphasis on continuous learning and improvement
• Collaborative and inclusive, with a focus on teamwork and open communication
• Focused on driving commercial success and making a positive impact on the planet

Self-Assessment Questions:

• How do you align with DEPT®'s value of being pioneering and curious?
• How do you approach working collaboratively with cross-functional teams?
• How do you ensure that your team's work is of the highest standard and drives commercial success?

ASSUMPTION: DEPT® values candidates who are pioneering, curious, collaborative, open, and respectful, with a strong work ethic and a focus on driving commercial success.

⚠️ Potential Challenges

• Managing complex client relationships and projects simultaneously
• Balancing strategic planning and day-to-day team management
• Adapting to a fast-paced, dynamic work environment
• Working with remote team members and managing virtual teams
• Navigating a global organization with a boutique culture

ASSUMPTION: This role presents unique challenges that require strong organizational skills, adaptability, and the ability to thrive in a fast-paced, dynamic work environment.

📈 Similar Roles Comparison

• Unlike traditional agency roles, this position requires a strong focus on strategic planning, team leadership, and commercial success
• Compared to in-house marketing roles, this position offers the opportunity to work with a diverse portfolio of global clients
• Career path comparison: This role can lead to senior management positions within DEPT® or other global advertising agencies

ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in the industry, with a focus on strategic planning, team leadership, and commercial success.

📝 Sample Projects

• Developing and executing a global paid social campaign for a major tech brand, driving brand awareness and app installs
• Managing a team to deliver a complex, data-driven marketing strategy for a leading e-commerce client, increasing sales and market share
• Collaborating with cross-functional teams to create a comprehensive marketing plan for a new product launch, including paid social, SEO, and content marketing components

ASSUMPTION: These sample projects demonstrate the strategic, collaborative, and data-driven approach required for this role, with a focus on driving commercial success and making a positive impact on the planet.

❓ Key Questions to Ask During Interview

• How does DEPT® support the growth and development of its team members?
• What are the key priorities for this role in the first 90 days?
• How does DEPT® measure the success of its paid social campaigns?
• What are the most challenging aspects of managing senior client relationships at DEPT®?
• How does DEPT® foster a culture of innovation and continuous learning?

ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company culture, ensuring a strong fit for both you and DEPT®.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare examples of successful paid social campaigns and their results
• Research DEPT®'s clients, culture, and values to demonstrate your fit
• Be ready to discuss your approach to team leadership, client management, and strategic planning
• Follow up with the hiring manager one week after your final interview, inquiring about the next steps in the process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.