Head of Performance Marketing

📌 Core Information

🔹 Job Title: Head of Performance Marketing

🔹 Company: Hargreaves Lansdown

🔹 Location: United Kingdom

🔹 Job Type: On-site

🔹 Category: 🎯 Performance Marketing

🔹 Date Posted: Wed Apr 02 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Driving measurable growth through data-driven marketing strategies across multiple digital channels.
• Leading the development and execution of performance marketing strategies to align with the company’s growth objectives.
• Optimizing marketing spend to maximize return on investment (ROI).
• Overseeing a high-performing marketing team to achieve revenue goals.

ASSUMPTION: This role requires a strategic thinker with significant leadership experience in performance marketing, focusing on digital channels and technologies.

📋 Key Responsibilities

✅ Lead the development and execution of performance marketing strategies.

✅ Oversee and manage digital acquisition channels including PPC, SEO, social media advertising, display, and affiliate marketing.

✅ Build integrated marketing campaigns to drive customer acquisition and retention.

✅ Foster a culture of collaboration and continuous learning within the team.

✅ Analyze and optimize performance marketing campaigns using data-driven insights.

✅ Monitor KPIs to ensure campaigns deliver optimal results.

✅ Conduct A/B testing and conversion rate optimization.

✅ Develop and manage the performance marketing budget efficiently.

✅ Collaborate with cross-functional teams to align marketing strategies with broader business goals.

✅ Stay updated on industry trends and emerging marketing technologies.

ASSUMPTION: The role demands ongoing engagement with technological advancements and cross-departmental coordination, requiring both technical expertise and strong interpersonal skills.

🎯 Required Qualifications

Education: Not specified

Experience: Demonstrable experience in performance marketing, focusing on digital channels and technologies.

Required Skills:

• Performance Marketing
• Data Analysis
• Leadership and People Management
• Customer Acquisition

Preferred Skills:

• Proficiency in tools like Google Analytics, SEMrush, and Tableau
• Experience with Google Ads and Facebook Ads Manager

ASSUMPTION: The role likely requires a degree in Marketing, Business, or a related field, along with certifications in digital marketing platforms considered a plus.

💰 Compensation & Benefits

Salary Range: Not specified, but likely competitive within the financial services industry for a senior leadership role.

Benefits:

• Discretionary annual bonus and pay review
• 25 days holiday plus bank holidays, with additional options
• Pension scheme with up to 11% employer contribution
• Private medical insurance and healthcare cash plans
• Flexible working options and enhanced parental leave

Working Hours: 40 hours per week, Monday to Friday with hybrid flexibility.

ASSUMPTION: Compensation likely includes a mix of salary and performance bonuses, reflecting the strategic importance of the position.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, a dynamic sector with rapid digital transformation impacting investment platforms.

Company Size: 1,001-5,000 employees, suggesting a well-resourced company with potential for networking and career growth.

Founded: 1981, indicating a stable and established business with a proven track record.

Company Description:

• UK’s number 1 investment platform for private investors.
• Trusted by over 1.9 million clients.
• Facilitates easy management of various investment accounts.

Company Specialties:

• ISAs
• Pensions (SIPPs)
• Financial Advice

Company Website: https://www.hl.co.uk

ASSUMPTION: As a leader in financial services, Hargreaves Lansdown offers innovative solutions, making it a fast-paced environment suitable for driven professionals.

📊 Role Analysis

Career Level: Senior leadership position, requiring strategic thinking and a proven track record in marketing leadership.

Reporting Structure: Reports to the company executives with responsibilities over a large team.

Work Arrangement: Hybrid, allowing for both office presence and remote flexibility.

Growth Opportunities:

• Leadership in high-impact projects
• Opportunities to influence company-wide strategy
• Access to industry-leading training and resources

ASSUMPTION: The position is designed for seasoned professionals ready to shape marketing strategies on a large scale.

🌍 Location & Work Environment

Office Type: Modern, collaborative office setting in a central location.

Office Location(s): Bristol head office, BS1 5HL.

Geographic Context:

• Bristol's thriving financial district offers networking opportunities.
• Accessible transport links enhance commuting options.
• Vibrant local culture and amenities contribute to work-life balance.

Work Schedule: Standard business hours with potential for occasional extended hours during peak campaigns.

ASSUMPTION: The hybrid model supports both concentrated team efforts and individual productivity through remote work capabilities.

💼 Interview & Application Insights

Typical Process:

• Initial resume and cover letter review
• Competency-based interview
• Presentation or assessment preparation
• Online psychometric assessment

Key Assessment Areas:

• Leadership and team management skills
• Data-driven decision-making
• Technical knowledge of digital marketing and analytics tools

Application Tips:

• Highlight strategic leadership and data analysis accomplishments.
• Prepare examples of successful marketing campaigns managed.
• Demonstrate familiarity with current marketing trends and tools.

ATS Keywords: Performance Marketing, Digital Marketing, Data Analysis, Leadership, Customer Acquisition

ASSUMPTION: The hiring process likely emphasizes strategic thinking and proficiency in digital tools due to the technical and leadership nature of the role.

🛠️ Tools & Technologies

• Google Analytics
• SEMrush
• Tableau

ASSUMPTION: Proficiency in using analytical tools for decision-making is expected, with an emphasis on deriving actionable insights.

👔 Cultural Fit Considerations

Company Values:

• Service Excellence
• Quality and Innovation
• Opportunity-Driven Culture

Work Style:

• Collaborative and open communication
• Agility in adapting to emerging trends
• Focus on continuous improvement and development

Self-Assessment Questions:

• Can you lead a diverse and dynamic marketing team?
• How do you leverage data for strategic decision-making?
• What methods do you use to stay updated on marketing trends?

ASSUMPTION: Cultural alignment with a progressive and client-focused environment is crucial for success in this role.

⚠️ Potential Challenges

• Balancing budget constraints with ambitious growth targets
• Keeping up with rapid changes in digital marketing technologies
• Navigating complex stakeholder requirements and managing expectations
• Ensuring strong team collaboration in a hybrid work environment

ASSUMPTION: The dynamic nature of digital marketing requires the ability to adapt and innovate, which is a key challenge and opportunity in this role.

📈 Similar Roles Comparison

• Similar roles may involve more specific industry focus, such as ecommerce or tech-based companies.
• Some positions may emphasize either strategy or execution more heavily.
• Titles like "Director of Digital Marketing" or "VP of Marketing" might have overlapping duties.

ASSUMPTION: This role requires a unique mix of both strategic oversight and in-depth technical expertise not always present in similar positions.

📝 Sample Projects

• Leading a company-wide initiative to reduce customer acquisition cost by 20%.
• Implementing a new performance marketing stack that increased ROI by 30%.
• Developing a multi-channel marketing campaign for a new product launch.

ASSUMPTION: Sample projects would likely focus on significant organizational impact and strategic innovation.

❓ Key Questions to Ask During Interview

• How does the company measure success in performance marketing?
• What is the scope for innovation in your marketing strategies?
• Who are the key stakeholders I would be collaborating with?
• How is performance marketing currently structured within the organization?
• What are the biggest challenges currently facing your team?

ASSUMPTION: Engaging with the company’s strategic vision and operational tactics during interviews will likely give candidates an edge.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the company's careers page or application portal
• Prepare a detailed resume highlighting relevant experience
• Include a cover letter addressing the role's requirements
• Highlight successful past projects in performance marketing
• Be prepared for competency-based and technical interviews

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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