Head of Performance Marketing

📌 Core Information

🔹 Job Title: Head of Performance Marketing

🔹 Company: Longdue Games

🔹 Location: Cape Town, South Africa (Remote)

🔹 Job Type: Hybrid (On-site preferred)

🔹 Category: Marketing

🔹 Date Posted: April 14, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (South Africa preferred)

🚀 Job Overview

Key aspects of this role include:

• Growing two ambitious brands: Longdue (narrative video game studio) and HyperionDev (coding bootcamps provider)
• Developing and executing performance marketing strategies across multiple channels
• Optimizing digital funnels and reducing CAC through data-driven experimentation
• Collaborating with cross-functional teams to drive growth and impact
• Mentoring junior marketers and enabling team success

ASSUMPTION: This role requires a versatile marketer comfortable with both gaming and education sectors, with a strong focus on data and execution.

📋 Key Responsibilities

✅ Own and optimize performance marketing channels for Longdue and HyperionDev

✅ Develop full-funnel campaigns across paid media, SEO, influencers, and owned platforms

✅ Support strategic planning and reporting for the Director of Performance Marketing

✅ Balance short-term conversions with long-term brand and audience growth

✅ Launch and iterate on experiments to improve funnel performance and lower CAC

✅ Analyze user journeys and campaign data to improve conversion and retention

✅ Work across game pre-launch, crowdfunding prep, and student acquisition funnels

✅ Share insights with internal teams and feed learnings into creative and product planning

✅ Mentor junior marketers and support campaign delivery across the team

✅ Work with creative and content teams to align paid media with narrative and brand

✅ Partner with product, admissions, and studio leadership to drive cross-functional impact

ASSUMPTION: This role involves managing high-impact campaigns and requires strong analytical and leadership skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business Administration, or a related field

Experience: 5+ years of hands-on experience in growth or performance marketing, with at least 2 years in a senior or team lead role

Required Skills:

• Proven track record owning and scaling paid media campaigns across multiple channels
• Deep understanding of performance KPIs and funnel conversion metrics
• Strong analytical toolkit and ability to design and run A/B tests
• Excellent communication and cross-functional leadership skills
• Experience working in a tech, education, or consumer startup environment

Preferred Skills:

• Prior experience in the education sector, specifically in learner acquisition or admissions
• Experience in scaling marketing operations and managing cross-functional teams
• Experience in managing relationships with finance partners or external stakeholders in a sales context

ASSUMPTION: Candidates with experience in both gaming and education sectors may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: ZAR 600,000 - 900,000 per annum (Estimated based on industry standards for a senior marketing role in Cape Town)

Benefits:

• Health insurance
• Retirement savings plan
• Flexible working hours
• Professional development opportunities

Working Hours: Full-time (40 hours/week), with flexibility for remote work

ASSUMPTION: The salary range is estimated based on industry standards for a senior marketing role in Cape Town, South Africa.

📌 Applicant Insights

🔍 Company Context

Industry: Computer Games & Education Technology

Company Size: Small (11-50 employees) - Offers a close-knit team and opportunities for growth

Founded: 2024 - Relatively new studio with significant growth potential

Company Description:

• Longdue Games - A narrative video game studio developing psychologically rich, story-first RPGs
• HyperionDev - A leading provider of coding bootcamps, helping thousands of people launch careers in tech

Company Specialties:

• Narrative-driven game development
• Tech education and coding bootcamps
• Growth marketing and performance optimization

Company Website: www.longduegames.com

ASSUMPTION: Longdue Games is a new studio with significant growth potential, offering applicants the chance to shape its marketing strategy and make a real impact.

📊 Role Analysis

Career Level: Senior - This role offers significant responsibility and the opportunity to lead marketing efforts for two ambitious brands

Reporting Structure: Reports directly to the Director of Performance Marketing

Work Arrangement: Hybrid - Preference for on-site work in Cape Town, with remote flexibility

Growth Opportunities:

• Potential to grow into a leadership role as the company expands
• Chance to work on high-impact campaigns and shape marketing strategy
• Opportunities to learn about both gaming and education sectors

ASSUMPTION: This role offers significant growth potential, as the company is still in its early stages and looking to expand its marketing efforts.

🌍 Location & Work Environment

Office Type: Hybrid - Preference for on-site work in Cape Town, with remote flexibility

Office Location(s): Cape Town, South Africa

Geographic Context:

• Cape Town - A vibrant, multicultural city with a thriving tech industry
• South Africa - Offers a unique blend of African and Western influences, with a diverse talent pool
• Remote Work - Allows for flexibility and work-life balance

Work Schedule: Full-time (40 hours/week), with flexible hours and remote work options

ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, catering to different work preferences.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR team
• In-depth interview with the Director of Performance Marketing
• Case study or project presentation
• Final interview with the studio leadership team

Key Assessment Areas:

• Marketing strategy and execution
• Data analysis and interpretation
• Cross-functional collaboration and leadership
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience in gaming, education, or related sectors
• Demonstrate strong analytical skills and data-driven approach
• Showcase leadership and mentoring abilities
• Tailor your resume and cover letter to emphasize skills and experiences relevant to this role

ATS Keywords: Performance Marketing, Growth Strategy, Paid Media, SEO, Influencer Marketing, Data Analysis, A/B Testing, Cross-Functional Leadership, Campaign Optimization, User Journey Analysis, Conversion Rate Optimization, Retention Strategies

ASSUMPTION: The interview process will focus on assessing the candidate's marketing skills, strategic thinking, and cultural fit within the company.

🛠️ Tools & Technologies

• Google Analytics
• Google Ads
• Meta Ads (Facebook, Instagram)
• SEMrush or similar SEO tools
• Asana or similar project management tools
• Data visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: The required tools and technologies may evolve as the company grows and adopts new platforms.

👔 Cultural Fit Considerations

Company Values:

• Autonomy - Encouraging independent decision-making and ownership
• Purpose-driven work - Focusing on meaningful impact and growth
• Creative experimentation - Embracing innovation and continuous learning

Work Style:

• Collaborative - Fostering a team-oriented environment
• Data-driven - Making informed decisions based on data and analytics
• Adaptable - Embracing change and continuous learning

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment?
• Are you comfortable working with data and using it to inform your decisions?
• Do you enjoy collaborating with cross-functional teams and mentoring junior team members?

ASSUMPTION: Longdue Games values autonomy, purpose-driven work, and creative experimentation, seeking candidates who align with these principles.

⚠️ Potential Challenges

• Managing high-impact campaigns across two distinct brands (gaming and education)
• Balancing short-term conversions with long-term brand growth
• Working with a relatively new studio and adapting to its evolving needs
• Managing a remote team and fostering collaboration across different time zones

ASSUMPTION: These challenges can be overcome with strong leadership, strategic thinking, and effective communication.

📈 Similar Roles Comparison

• Unlike traditional gaming marketing roles, this position requires experience in both gaming and education sectors
• Compared to other performance marketing roles, this position offers the unique challenge of growing two distinct brands simultaneously
• Career progression may involve growing into a leadership role as the company expands

ASSUMPTION: This role offers a unique blend of gaming and education marketing experience, with significant growth potential as the company expands.

📝 Sample Projects

• Developing and executing a successful Kickstarter campaign for Hopetown, Longdue's debut title
• Optimizing student acquisition funnels for HyperionDev's coding bootcamps
• Conducting A/B tests to improve conversion rates and reduce CAC across multiple channels

ASSUMPTION: These sample projects demonstrate the range of responsibilities and the opportunity to make a significant impact in this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Longdue and HyperionDev?
• What are the key priorities for the first 90 days in this role?
• How does the company support the professional development of its employees?
• What is the expected timeline for growing the marketing team, and how does this role contribute to that growth?
• How does the company approach work-life balance, especially for remote team members?

ASSUMPTION: Asking these questions will help candidates better understand the role, the company culture, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in gaming, education, or related sectors
• Prepare a case study or project presentation demonstrating your marketing strategy and execution skills
• Follow up with the HR team one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.