Head of Performance Marketing

📌 Core Information

🔹 Job Title: Head of Performance Marketing

🔹 Company: H&M Group

🔹 Location: London, City of, United Kingdom

🔹 Job Type: On-site

🔹 Category: 🎯 Performance Marketing

🔹 Date Posted: Wed Apr 02 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Not specified

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Setting and establishing a global performance marketing strategy
• Focusing on long-term growth, customer acquisition, and retention
• Utilizing data-driven strategies with AI and automation
• Providing expertise in digital performance channels globally

ASSUMPTION: The role involves leading and setting strategies at a global level, given H&M Group's multinational operations. This assumes substantial cross-functional and cross-cultural coordination.

📋 Key Responsibilities

✅ Develop a comprehensive reporting framework for KPIs

✅ Lead SEO specialists and align global marketing strategies

✅ Collaborate with controlling teams for financial alignment

✅ Set direction for agency partnerships and regional support

✅ Optimize multiple performance channels

✅ Continuously evaluate and refine strategies based on market trends

ASSUMPTION: Responsibilities imply a significant strategic and analytical component focused on maximizing marketing ROI by optimizing channel performance and leveraging technology.

🎯 Required Qualifications

Education: Not specified

Experience: Extensive digital marketing experience, especially in consumer-facing roles

Required Skills:

• Proficiency in Google Marketing Platform, Google Analytics 4
• Expertise in web analytics, marketing mix models, and attribution tools
• Strong leadership and communication skills

Preferred Skills:

• Experience with retail media platforms
• Advanced knowledge of MarTech platforms

ASSUMPTION: The role requires a balance of technical expertise and strategic leadership, typically found in candidates with a blend of analytical skills and managerial experience.

💰 Compensation & Benefits

Salary Range: Not specified

Benefits:

• 25% staff discount on H&M Group brands
• Inclusion in the H&M Incentive Program (HIP)
• Up to 25 days holiday and annual health checks
• Pension scheme and discounted gym membership
• Private health & dental care

Working Hours: 40 hours per week

ASSUMPTION: Benefits highlight a strong emphasis on employee well-being and loyalty, likely a reflection of the company's global brand identity.

📌 Applicant Insights

🔍 Company Context

Industry: Fast-fashion clothing, contradicting listed mining industry

Company Size: 1,001-5,000 employees (The actual global presence is significantly larger)

Founded: Not specified

Company Description:

• Operates in 75 markets globally
• Hosts over 4,801 stores under various brands
• Supports a diverse employee base with equity and inclusion initiatives

Company Specialties:

• Fashion retail
• Global market expansion
• Digital transformation in fashion

Company Website: https://hmgroup.com/

ASSUMPTION: H&M Group's operations focus on fashion retail, emphasizing innovation and sustainability.

📊 Role Analysis

Career Level: Senior leadership with significant strategic influence

Reporting Structure: Reports to the Global Head of Marketing

Work Arrangement: On-site in London

Growth Opportunities:

• Opportunity to lead global marketing strategy at a well-known multinational brand
• Impact decision-making across global markets
• Enhance leadership skills through cross-functional team management

ASSUMPTION: The role provides a platform for further advancement in global marketing leadership roles, leveraging H&M's extensive market presence.

🌍 Location & Work Environment

Office Type: Corporate headquarters

Office Location(s): Central London

Geographic Context:

• Located in a major global city offering vast networking opportunities
• Proximity to fashion and digital marketing hubs
• Well-connected via public transportation

Work Schedule: Standard business hours with potential for flexible arrangements

ASSUMPTION: Being stationed at the London headquarters suggests access to vast resources and potential international collaboration.

💼 Interview & Application Insights

Typical Process:

• Initial application review
• First-round interview with HR
• Technical and strategic interview with marketing leadership

Key Assessment Areas:

• Proficiency in digital marketing platforms
• Strategic thinking and leadership capabilities
• Cultural fit with H&M values

Application Tips:

• Highlight experience with global digital marketing strategies
• Demonstrate the ability to work effectively in cross-functional teams
• Provide examples of leveraging AI and analytics to drive results

ATS Keywords: Digital Marketing, Leadership, Google Analytics, Performance Strategy, Customer Acquisition

ASSUMPTION: The recruitment process likely values both cultural and technical fit, given H&M's emphasis on innovation and employee empowerment.

🛠️ Tools & Technologies

• Google Marketing Platform (GMP)
• Google Analytics 4 (GA4)
• Marketing Mix Modeling (MMM) tools

ASSUMPTION: Familiarity with these platforms is critical due to their use in strategic marketing and performance analysis.

👔 Cultural Fit Considerations

Company Values:

• Open-mindedness
• Curiosity and innovation
• Empowerment and trust in employees

Work Style:

• Collaborative and cross-functional
• Strategic and results-oriented
• Flexible in a dynamic work environment

Self-Assessment Questions:

• Do you thrive in a fast-paced, global environment?
• Can you effectively lead teams with diverse backgrounds?
• Are you proficient in leveraging data for strategic decision-making?

ASSUMPTION: Emphasizing innovation and empowerment suggests a dynamic work culture that values forward-thinking and personal initiative.

⚠️ Potential Challenges

• Navigating complex global markets with varying consumer behaviors
• Managing cross-cultural teams and implementing unified strategies
• Staying updated with rapidly evolving digital marketing trends
• Balancing strategic visions with practical execution

ASSUMPTION: The role's global scope may present challenges in coordination and alignment across different regions and market conditions.

📈 Similar Roles Comparison

• Director of Digital Marketing typically focuses on broader digital strategies
• Head of Global Marketing often includes brand oversight beyond performance channels
• Chief Marketing Officer usually indicates higher executive responsibilities

ASSUMPTION: This role strikes a balance between tactical execution and strategic oversight, suitable for those versed in digital innovations.

📝 Sample Projects

• Developing and implementing a new global SEO strategy
• Launching an AI-driven marketing automation project
• Conducting a comprehensive audit of performance channels

ASSUMPTION: Projects likely emphasize innovation and data-driven decision-making to enhance global marketing effectiveness.

❓ Key Questions to Ask During Interview

• How does the company measure success in this role?
• What challenges did previous individuals face in this position?
• How is performance marketing integrated with other brand strategies?
• Can you describe the company's culture and work environment?
• What are the prospects for career advancement within the team?

ASSUMPTION: Engaging questions can help determine alignment with organizational culture and strategic expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare your resume to highlight relevant experience and skills
• Include a cover letter detailing your interest in the role
• Follow up with a thank-you email after the interview
• Research the company thoroughly and align your expertise with company goals

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.