Head of Performance Marketing (m/w/d)

📌 Core Information

🔹 Job Title: Head of Performance Marketing (m/w/d)

🔹 Company: Glorya GmbH

🔹 Location: Berlin, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 10, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading and motivating a small team
• Coordinating advertising campaigns for diverse customer segments on platforms like Meta, Google, and TikTok
• Regularly assessing campaign performance and customer needs
• Collaborating with product experts and sales teams to develop new marketing strategies
• Improving internal processes and products

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of digital marketing channels to drive successful campaigns and team growth.

📋 Key Responsibilities

✅ Lead and motivate a small team of marketing professionals

✅ Coordinate advertising campaigns for various customer segments on Meta, Google, and TikTok

✅ Regularly assess campaign performance and customer needs

✅ Collaborate with product experts and sales teams to develop new marketing strategies

✅ Improve internal processes and products to enhance overall marketing effectiveness

ASSUMPTION: The role may require occasional weekend work or flexible hours to meet campaign deadlines and client needs.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5-10 years of experience in performance marketing, with at least 3 years in a leadership role

Required Skills:

• Proven expertise in performance marketing, with a strong focus on digital channels
• Excellent leadership and team management skills
• Fluency in German (native or near-native) and good to very good English skills
• Experience in direct customer interaction, preferably in B2B or SaaS
• Strong analytical skills and data-driven mindset

Preferred Skills:

• Experience with AI-driven marketing technologies
• Knowledge of the local German market and customer preferences
• Certifications in digital marketing (e.g., Google Ads, Facebook Blueprint)

ASSUMPTION: Candidates with experience in managing remote teams or working in an agile environment may have an advantage.

💰 Compensation & Benefits

Salary Range: €70,000 - €90,000 per year (based on experience and qualifications)

Benefits:

• Attractive compensation package
• Urban Sports Club membership or travel pass
• Strong onboarding program and regular coaching and feedback
• Inclusive start-up culture with regular team events

Working Hours: Full-time (40 hours/week), with flexible hours and occasional weekend work as needed

ASSUMPTION: The salary range is estimated based on market research and industry standards for similar roles in Berlin.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information, and Media

Company Size: 2-10 employees (small, agile team with a strong start-up culture)

Founded: 2024 (recently established, growing company)

Company Description:

• Glorya GmbH is a young technology start-up founded in 2024 in Berlin
• The company enables small businesses to gain online visibility through artificial intelligence
• Glorya aims to make marketing affordable for every business by using an innovative AI approach

Company Specialties:

• AI-driven marketing solutions
• Performance marketing
• Digital marketing strategies

Company Website: glorya.ai

ASSUMPTION: Glorya GmbH is a growing start-up with a strong focus on innovation and customer success, offering an exciting work environment for marketing professionals.

📊 Role Analysis

Career Level: Mid to senior-level marketing management role

Reporting Structure: The Head of Performance Marketing will report directly to the CEO or a senior marketing director

Work Arrangement: On-site, with a requirement to work from the Berlin-Mitte office for up to five days a week

Growth Opportunities:

• Potential to grow into a senior leadership role as the company expands
• Opportunities to develop skills in AI-driven marketing technologies
• Chance to shape the company's marketing strategy and make a significant impact

ASSUMPTION: This role offers excellent growth potential for the right candidate, as Glorya GmbH continues to grow and expand its services.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in Berlin-Mitte

Office Location(s): Berlin, Germany

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech industry
• The office is located in the trendy Berlin-Mitte district, with easy access to public transportation and numerous amenities
• The city offers a high quality of life, with numerous cultural attractions, parks, and recreational activities

Work Schedule: Full-time, with flexible hours and occasional weekend work as needed

ASSUMPTION: The work environment at Glorya GmbH is dynamic, collaborative, and fast-paced, with a strong emphasis on innovation and customer success.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to discuss qualifications and experience
• On-site interview with the hiring manager and team members
• Final interview with the CEO or a senior marketing director

Key Assessment Areas:

• Marketing expertise and strategic thinking
• Leadership and team management skills
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
• Prepare examples of successful marketing campaigns you've led and their outcomes
• Research Glorya GmbH and be prepared to discuss how your skills and experience align with the company's mission and values

ATS Keywords: Performance Marketing, Digital Marketing, Meta, Google, TikTok, Team Leadership, Campaign Coordination, Customer Needs Assessment, Marketing Strategy Development, Process Improvement, B2B Experience, SaaS Experience, Customer Service, Event Management

ASSUMPTION: Glorya GmbH uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.

🛠️ Tools & Technologies

• AI-driven marketing platforms
• Meta Ads Manager
• Google Ads
• TikTok Ads
• Marketing analytics tools (e.g., Google Analytics, Mixpanel)

ASSUMPTION: The specific tools and technologies used may evolve as Glorya GmbH continues to develop and refine its AI-driven marketing solutions.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer success
• Collaboration
• Continuous learning

Work Style:

• Agile and dynamic
• Data-driven and results-oriented
• Collaborative and team-focused
• Adaptable and open to change

Self-Assessment Questions:

• Do you thrive in a fast-paced, innovative work environment?
• Are you passionate about driving customer success through data-driven marketing strategies?
• Do you enjoy collaborating with a diverse team to achieve common goals?

ASSUMPTION: Glorya GmbH values candidates who are innovative, customer-focused, and adaptable, with a strong desire to learn and grow in a dynamic work environment.

⚠️ Potential Challenges

• The role may require occasional weekend work or flexible hours to meet campaign deadlines and client needs
• Working in a small, agile team may require wearing multiple hats and taking on additional responsibilities as needed
• The company is growing rapidly, which may present challenges in terms of maintaining a strong work-life balance
• The role may require occasional travel to meet with clients or attend industry events

ASSUMPTION: While Glorya GmbH offers an exciting and dynamic work environment, candidates should be prepared to adapt to the company's rapid growth and changing priorities.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on performance marketing and AI-driven strategies
• Compared to other marketing management roles, this position offers a unique opportunity to shape the company's marketing strategy and make a significant impact
• Career progression in this role may involve growing into a senior leadership position as the company expands

ASSUMPTION: This role offers a unique blend of marketing management and AI-driven innovation, with excellent growth potential for the right candidate.

📝 Sample Projects

• Developing and executing a successful AI-driven marketing campaign for a small business client
• Conducting market research and analysis to identify new opportunities for Glorya GmbH's services
• Collaborating with the product team to integrate AI-driven marketing technologies into the company's offerings

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and initiatives the Head of Performance Marketing may be responsible for, but the specific projects may vary depending on the company's priorities and client needs.

❓ Key Questions to Ask During Interview

• How does Glorya GmbH plan to expand its AI-driven marketing services in the coming years?
• What are the most significant challenges facing the company's marketing efforts, and how can this role address them?
• How does Glorya GmbH support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how does it support employees in maintaining a healthy equilibrium?
• How does Glorya GmbH measure the success of its marketing campaigns, and what key performance indicators (KPIs) does it track?

ASSUMPTION: These interview questions are designed to help candidates better understand the company's priorities, culture, and approach to marketing, as well as the specific challenges and opportunities presented by the Head of Performance Marketing role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
• Prepare examples of successful marketing campaigns you've led and their outcomes
• Research Glorya GmbH and be prepared to discuss how your skills and experience align with the company's mission and values
• Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.