📌 Core Information
🔹 Job Title: Head of PR & Influencer Marketing
🔹 Company: Pandora
🔹 Location: London, United Kingdom
🔹 Job Type: Hybrid (Tuesdays, Wednesdays, and Thursdays in the office, Mondays and Fridays WFH)
🔹 Category: Marketing & PR
🔹 Date Posted: July 8, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and driving the overall UK & Irish Marketing strategies
- Building and nurturing relationships with fashion and consumer press
- Managing influencer and celebrity programs and strategic partnerships
- Leading a team of six, with three direct reports
- Reporting directly to the Marketing Director
ASSUMPTION: This role requires a strategic mindset, excellent communication skills, and the ability to manage multiple projects and teams effectively. The ideal candidate will have a strong background in fashion PR and influencer marketing, with a proven track record of driving brand awareness and engagement.
📋 Key Responsibilities
✅ Strategic Planning & Execution:
- Develop and implement PR & influencer strategies that align with overall marketing objectives
- Manage the UK & Ireland PR & influencer budget, ensuring spending drives business objectives
- Present campaign results, insights, and recommendations to executive leadership
ASSUMPTION: This role requires strong analytical skills and the ability to translate data into actionable insights.
Media Relations & Events:
- Strengthen and cultivate relationships with fashion and consumer press
- Partner with Global Corporate Relations to ensure global brand messaging is positioned correctly in the UK with key corporate and trade press
- Manage end-to-end all UK press & influencer events, including press days, dinners, and overseas trips
Influencer Marketing & Partnerships:
- Identify influencers who authentically align with the brand's style, values, and targeted customer profiles
- Develop and lead an end-to-end influencer marketing strategy, spanning ambassador programs, product seeding, paid partnerships, and long-term brand collaborations
- Structure partnerships with clear performance goals and negotiate contracts accordingly
ASSUMPTION: This role requires a deep understanding of the influencer landscape and the ability to build and maintain strong relationships with key opinion leaders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Minimum 10 years' experience working in fashion PR, with at least 5 years in a leadership role
Required Skills:
- Proven track record in fashion PR and influencer marketing
- Excellent communication skills, both verbal and written
- Strong leadership skills, with the ability to manage and mentor a team
- Excellent project management skills, with the ability to manage multiple projects and deadlines
- Strong analytical skills, with the ability to analyze data and draw insights
- Fluency in English, with proficiency in additional languages a plus
Preferred Skills:
- Experience working with global brands
- Familiarity with the Pandora brand and product offerings
- Proficiency in Spanish or French
ASSUMPTION: Given the hybrid nature of the role, candidates should be comfortable working independently and managing their time effectively.
💰 Compensation & Benefits
Salary Range: £80,000 - £100,000 per annum (depending on experience and qualifications)
Benefits:
- Generous bonus scheme
- Private healthcare
- Employee discounts and perks
- Annual leave and flexibility
- Wellness hub and support
- Recognition and celebrations
Working Hours: Full-time, with flexible working arrangements
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. The actual salary may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, specifically Jewelry
Company Size: Large (8,900+ employees worldwide)
Founded: 1982, in Denmark
Company Description:
- Pandora designs, manufactures, and markets hand-finished and contemporary jewelry made from high-quality materials at affordable prices
- Pandora jewellery is sold in more than 100 countries on six continents through approximately 8,900 points of sale, including more than 1,900 concept stores
- Pandora is publicly listed on the NASDAQ Copenhagen stock exchange in Denmark
Company Specialties:
- Retail
- Jewelry
- Fashion
- Sales
- Service
Company Website: Pandora Group
ASSUMPTION: Pandora is a well-established brand with a strong global presence. Candidates should be comfortable working in a large, multinational organization.
📊 Role Analysis
Career Level: Mid to Senior level, with potential for growth into a director role
Reporting Structure: Reports directly to the Marketing Director, with a team of six (three direct reports)
Work Arrangement: Hybrid, with three office days and two work-from-home days
Growth Opportunities:
- Potential to move into a director role as the team grows
- Opportunities to work on global campaigns and collaborate with international teams
- possibility to shape the role and make it their own, as the function is still being established
ASSUMPTION: This role offers significant growth potential for the right candidate.
🌍 Location & Work Environment
Office Type: Modern, centrally located office in London's Marylebone neighborhood
Office Location(s): Marylebone, London
Geographic Context:
- London is a major global hub for fashion, media, and influencer marketing
- The Marylebone location offers easy access to public transportation and nearby amenities
- The office is close to Pandora's flagship store on Oxford Street
Work Schedule: Monday to Friday, with flexible hours and early finish Fridays
ASSUMPTION: Candidates should be comfortable working in a fast-paced, dynamic office environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final round interview with the Marketing Director
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Leadership and team management skills
- Cultural fit and alignment with Pandora's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills
- Prepare for behavioral interview questions that focus on your leadership, strategic planning, and communication skills
- Research Pandora's brand, products, and recent campaigns to demonstrate your enthusiasm and understanding
ATS Keywords: Fashion PR, Influencer Marketing, Strategic Planning, Team Leadership, Media Relations, Event Management, Budget Management, Global Branding, Consumer Press, Corporate Relations, Influencer Partnerships, Ambassador Programs, Product Seeding, Paid Partnerships, Long-term Brand Collaborations
ASSUMPTION: Pandora's ATS system may prioritize candidates with relevant keywords in their resumes and cover letters.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Social media management tools (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Proficiency in these tools is not required, but familiarity will be an asset.
👔 Cultural Fit Considerations
Company Values:
- Passion for jewelry and fashion
- Customer-centric mindset
- Collaboration and teamwork
- Innovation and continuous improvement
- Integrity and accountability
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-driven and data-informed
- Adaptable and open to change
Self-Assessment Questions:
- How do you stay organized and manage your time effectively in a hybrid work environment?
- Can you provide an example of a time when you had to manage a tight deadline and multiple projects simultaneously?
- How do you approach building and maintaining strong relationships with key opinion leaders in the fashion and influencer space?
ASSUMPTION: Candidates should be able to demonstrate a strong cultural fit with Pandora's values and work style.
⚠️ Potential Challenges
- Managing a team remotely and ensuring productivity
- Balancing multiple projects and deadlines
- Adapting to a fast-paced, dynamic work environment
- Working with global teams and managing time zones
ASSUMPTION: These challenges can be mitigated with strong project management skills, effective communication, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- This role is unique in its focus on both PR and influencer marketing, requiring a strong background in both disciplines
- Unlike similar roles, this position offers the opportunity to shape the function and make it their own
- Compared to other fashion PR roles, this position offers a broader scope of responsibilities and the chance to work on global campaigns
ASSUMPTION: Candidates should be prepared to take on a wide range of responsibilities and adapt to a dynamic work environment.
📝 Sample Projects
- Managing a high-profile influencer event, such as a product launch or fashion week activation
- Developing and executing a strategic influencer marketing campaign to drive brand awareness and engagement
- Managing a crisis communication situation, such as a product recall or negative press
ASSUMPTION: These projects demonstrate the candidate's ability to manage complex campaigns, work with high-profile influencers, and handle challenging situations.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader marketing strategy for Pandora in the UK and Ireland?
- What opportunities are there for growth and development within this role and the wider marketing team?
- How does Pandora support work-life balance for its employees, particularly in a hybrid work environment?
- What are the key challenges facing the PR and influencer marketing function, and how can this role help address them?
ASSUMPTION: These questions demonstrate the candidate's interest in the role, the company, and their long-term career growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Pandora Group careers portal
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare for behavioral interview questions that focus on your leadership, strategic planning, and communication skills
- Research Pandora's brand, products, and recent campaigns to demonstrate your enthusiasm and understanding
- Follow up with the hiring manager one week after submitting your application to confirm receipt and next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
