📌 Core Information
🔹 Job Title: Head of Practice, Paid Social
🔹 Company: Brainlabs
🔹 Location: On-site in New York City, New York | Denver, Colorado
🔹 Job Type: Full-time
🔹 Category: Advertising Services
🔹 Date Posted: 2025-07-11
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Building and leading a cost-effective Paid Social delivery team for clients
- Driving profitability and growth through strategy and technology adoption
- Owning staffing and hiring of Paid Social talent
- Developing training and knowledge certifications across the practice
ASSUMPTION: This role requires a high level of expertise and leadership in Paid Social, with a focus on driving business impact and team growth.
📋 Key Responsibilities
✅ Drive profitability and growth in the Paid Social practice through strategy, leadership, and technology adoption
✅ Act as senior point of escalation for clients in Social, working collaboratively with the Client Success team
✅ Own staffing and hiring of Paid Social talent
✅ Roll out best practices across Meta, TikTok, LinkedIn, Pinterest, X.com, Reddit, and other platforms
✅ Lead the career development, retention, and engagement of the Social team
✅ Develop and deliver training, building learning and knowledge certifications across the practice and Brainlabs
ASSUMPTION: This role involves a high degree of client interaction, team management, and strategic decision-making.
🎯 Required Qualifications
Education: Not specified
Experience: 8+ years of Paid Social experience including execution and performance ownership on major Social platforms
Required Skills:
- Highly commercial with demonstrable experience in managing a successful and profitable team
- Comfortable presenting in a client QBR, speaking to growth strategy or discussing campaign optimizations
- Strong hiring and promotion track record
- Have a strong POV on creative and testing approach within Social platforms
- A confident, dynamic, engaging, and authentic communicator
- Passionate about delivering training and growing the careers and knowledge of those around you
Preferred Skills:
- Experience with specific Social media platforms (e.g., Meta, TikTok, LinkedIn)
- Knowledge of relevant industry trends and best practices
ASSUMPTION: The ideal candidate will have a proven track record in Paid Social and a strong understanding of the industry's latest trends and best practices.
💰 Compensation & Benefits
Salary Range: $180,000 - $245,000 USD per year
Benefits:
- Competitive benefits package (not specified)
- Opportunity to work in a dynamic, fast-paced environment
- Chance to grow and develop within the company
Working Hours: Full-time, with flexible hours based on team and client needs
ASSUMPTION: The salary range provided is inclusive of various office locations and levels of experience. The final offer will be determined based on the candidate's experience and location.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 501-1,000 employees
Founded: 2012
Company Description:
- Brainlabs is a High-Performance Media Agency focused on driving business impact through exceptional talent, winning methodologies, and cutting-edge technology
- The company offers a range of services, including PPC, Google Analytics, Programmatic, Paid Social, CRO, SEO, and more
- Brainlabs is known for its independent, full-service approach and commitment to High-Performance media strategies
Company Specialties:
- PPC
- Google Analytics
- Programmatic
- Paid Social
- CRO
- SEO
- Google Marketing Platform
- Consultancy
- Tech
- Creative
- Data Science
- Data Strategy
- Influencer
- Media Strategy
- Media Planning
- Organic Social
- DOOH
- Retail Media
- TV & Audio
Company Website: http://www.brainlabsdigital.com
ASSUMPTION: Brainlabs is a well-established agency with a strong focus on data-driven, high-performance media strategies.
📊 Role Analysis
Career Level: Senior leadership role with a focus on strategic decision-making and team management
Reporting Structure: Reports directly to the Managing Director, Paid Social
Work Arrangement: On-site, with potential for hybrid or remote work based on team and client needs
Growth Opportunities:
- Potential to grow within the Paid Social practice or explore other areas of the business
- Opportunity to develop and mentor team members
- Chance to contribute to the company's overall growth and success
ASSUMPTION: This role offers significant growth potential for both the individual and the team, as well as the opportunity to make a substantial impact on the company's success.
🌍 Location & Work Environment
Office Type: On-site offices in New York City, New York, and Denver, Colorado
Office Location(s): 90 Broad Street, Suite 1701, New York City, New York 1701, US; 2400 Cesar Chavez St E, Suite 208, Austin, Texas 78702, US
Geographic Context:
- New York City, New York: A major global city with a vibrant advertising industry and diverse cultural scene
- Denver, Colorado: A growing tech hub with a strong job market and outdoor lifestyle
Work Schedule: Full-time, with flexible hours based on team and client needs
ASSUMPTION: The on-site work arrangement allows for better collaboration and team building, while the flexible hours enable a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Initial screening call with the HR team
- Skills interviews with team members
- Final interview with the Managing Director, Paid Social
Key Assessment Areas:
- Paid Social expertise and experience
- Leadership and team management skills
- Strategic thinking and problem-solving abilities
- Communication and presentation skills
Application Tips:
- Highlight relevant Paid Social experience and achievements in your resume
- Prepare examples of successful campaign optimizations and growth strategies
- Demonstrate your understanding of the role and company during the interview
ATS Keywords: Paid Social, Social Media, Team Management, Strategy, Leadership, Campaign Optimization, Growth Strategy, Client Management, Training Development
ASSUMPTION: The interview process is designed to assess the candidate's technical skills, leadership abilities, and cultural fit within the company.
🛠️ Tools & Technologies
- Social media platforms (e.g., Meta, TikTok, LinkedIn, Pinterest, X.com, Reddit)
- Brainlabs' proprietary tech platform, Cortex AI
- Relevant industry tools and software (e.g., Google Analytics, Google Ads, Facebook Ads Manager)
ASSUMPTION: The ideal candidate will have experience with relevant Social media platforms and industry tools, as well as a willingness to learn and adapt to new technologies.
👔 Cultural Fit Considerations
Company Values:
- High-Performance: Delivering exceptional results through data-driven strategies
- Independence: Operating as a standalone agency with a unique approach to media planning and buying
- Collaboration: Working together to achieve common goals and drive client success
Work Style:
- Dynamic and fast-paced environment
- Focus on data-driven decision-making and continuous improvement
- Opportunity for growth and development within the company
Self-Assessment Questions:
- Do you thrive in a fast-paced, data-driven environment?
- Are you comfortable working collaboratively with diverse teams to achieve common goals?
- Do you have a strong track record of driving business impact through strategic decision-making and leadership?
ASSUMPTION: Brainlabs values candidates who are passionate about data-driven, high-performance media strategies and committed to driving client success through collaboration and continuous improvement.
⚠️ Potential Challenges
- Managing a team remotely, with members in different time zones
- Keeping up with the latest trends and best practices in the fast-panging Social media landscape
- Balancing the need for short-term results with long-term strategic planning
- Navigating client expectations and managing client relationships
ASSUMPTION: The ideal candidate will be able to overcome these challenges by leveraging their expertise, strong leadership skills, and a data-driven approach to decision-making.
📈 Similar Roles Comparison
- This role focuses more on strategic leadership and team management than hands-on execution
- Brainlabs' independent, full-service approach sets it apart from traditional advertising agencies
- Career path may involve growing within the Paid Social practice or exploring other areas of the business
ASSUMPTION: This role offers a unique blend of strategic leadership, team management, and industry expertise, with opportunities for growth and development within the company.
📝 Sample Projects
- Developing and implementing a comprehensive growth strategy for a major retail client's Paid Social campaigns
- Leading a team in optimizing campaign performance for a B2B tech company, resulting in a 25% increase in leads generated
- Creating and delivering training on the latest trends and best practices in Paid Social for the Brainlabs team
ASSUMPTION: These sample projects demonstrate the candidate's ability to drive business impact, manage teams, and stay up-to-date with industry trends and best practices.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Paid Social practice?
- How does Brainlabs support the growth and development of its employees?
- What are the biggest challenges facing the Paid Social practice, and how can this role help address them?
- How does Brainlabs approach client management and satisfaction?
- What opportunities are there for growth and development within the company?
ASSUMPTION: Asking these questions will help the candidate better understand the role, the team, and the company, as well as assess their fit within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant Paid Social experience and achievements
- Prepare examples of successful campaign optimizations and growth strategies for your interview
- Research Brainlabs and the Paid Social industry to demonstrate your understanding and enthusiasm for the role
- Follow up with the HR team one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
