📌 Core Information
🔹 Job Title: Head of Practice, Programmatic
🔹 Company: Brainlabs
🔹 Location: On-site in New York City, New York | Denver, Colorado
🔹 Job Type: Full-time
🔹 Category: Advertising Services
🔹 Date Posted: 2025-07-11
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Building and leading a cost-effective Programmatic delivery team for clients
- Driving profitability and growth through strategy and technology adoption
- Owning staffing and hiring of Programmatic & Media Buying talent
- Guiding measurement strategy for CTV & Audio
- Developing and delivering training, building learning and knowledge certifications across the practice
ASSUMPTION: This role requires a high level of strategic thinking, leadership, and technical expertise in Programmatic advertising. The ideal candidate will have a proven track record in managing successful teams and driving growth in a client-facing role.
📋 Key Responsibilities
✅ Drive profitability and growth in the Programmatic practice through strategy, leadership, and technology adoption
✅ Act as senior point of escalation for Programmatic clients, working collaboratively with the Client Success team
✅ Own staffing and hiring of Programmatic & Media Buying talent
✅ Roll out best practices across CTV, Audio, Native, Video & Display buying
✅ Guide measurement strategy for CTV & Audio
✅ Lead the career development, retention, and engagement of the Programmatic team
✅ Develop and deliver training, building learning and knowledge certifications across the practice
ASSUMPTION: The responsibilities listed above are not exhaustive and may evolve based on business needs and the candidate's skills and interests.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field or equivalent experience
Experience: 8+ years of Programmatic experience including execution and performance ownership in client-facing roles
Required Skills:
- Proven leadership and management skills
- Strong commercial acumen and business development skills
- Excellent communication and presentation skills
- Strong hiring and promotion track record
- Deep understanding of Programmatic platforms and creative/testing approach
- Passion for delivering training and growing the careers of team members
Preferred Skills:
- Experience with CTV and Audio measurement strategies
- Familiarity with media buying best practices across various channels
- Knowledge of data-driven decision-making processes
ASSUMPTION: While the required skills are essential for success in this role, the preferred skills would be beneficial but not critical for a strong candidate.
💰 Compensation & Benefits
Salary Range: $165,000 - $235,000 USD (based on experience and location)
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Dynamic and collaborative work environment
Working Hours: Full-time, with flexibility for remote work (hybrid or on-site based on location)
ASSUMPTION: The salary range provided is based on industry standards for similar roles and may vary depending on the candidate's experience and location.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 501-1,000 employees
Founded: 2012
Company Description:
- Brainlabs is a High-Performance media agency, focused on delivering profitable and sustained business impact for clients
- Brainlabs has a culture-first approach, with a set of shared principles, philosophies, and values documented in The Brainlabs Culture Code
- The company offers a comprehensive benefits package and opportunities for professional growth and development
Company Specialties:
- PPC, Google Analytics, Programmatic, Paid Social, CRO, SEO, Google Marketing Platform, Consultancy, Tech, Creative, Data Science, Data Strategy, Influencer, Media Strategy, Media Planning, Organic Social, DOOH, Retail Media, and TV & Audio
Company Website: http://www.brainlabsdigital.com
ASSUMPTION: Brainlabs is a well-established company in the advertising industry, with a strong focus on culture and employee development.
📊 Role Analysis
Career Level: Senior leadership role, reporting directly to the Managing Director, Programmatic
Reporting Structure: This role is responsible for leading the Programmatic practice and may have direct reports
Work Arrangement: On-site in New York City, New York | Denver, Colorado, with flexibility for remote work
Growth Opportunities:
- Potential to grow the Programmatic practice and expand the team
- Opportunities for professional development and career advancement within the company
- Chance to work with a diverse range of clients and industries
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's success.
🌍 Location & Work Environment
Office Type: On-site offices in New York City, New York | Denver, Colorado
Office Location(s): 90 Broad Street, Suite 1701, New York City, New York 1701, US | 2400 Cesar Chavez St E, Suite 208, Austin, Texas 78702, US
Geographic Context:
- New York City, New York: A major global hub for advertising and media
- Denver, Colorado: A growing market with a strong economy and diverse industries
Work Schedule: Full-time, with flexibility for remote work (hybrid or on-site based on location)
ASSUMPTION: The on-site offices in New York City and Denver provide opportunities for collaboration and networking with industry professionals.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- Skills interviews with the team to evaluate technical expertise and problem-solving skills
- Final interview with the hiring manager to discuss the role and company culture
Key Assessment Areas:
- Programmatic expertise and experience
- Leadership and management skills
- Commercial acumen and business development skills
- Communication and presentation skills
- Alignment with Brainlabs' culture and values
Application Tips:
- Highlight relevant Programmatic experience and achievements in your resume
- Prepare examples of successful client QBR presentations or campaign optimizations
- Demonstrate your understanding of Brainlabs' culture and values in your cover letter
ATS Keywords: Programmatic, leadership, strategy, technology adoption, client management, staffing, media buying, measurement strategy, training development, career development, engagement, retention, commercial acumen, communication, creative approach, testing approach
ASSUMPTION: The interview process for this role is designed to assess the candidate's technical expertise, leadership skills, and cultural fit with Brainlabs.
🛠️ Tools & Technologies
- Programmatic platforms (e.g., Google Display & Video 360, The Trade Desk, AppNexus)
- Media buying tools (e.g., Google Ads, Facebook Ads, LinkedIn Ads)
- Measurement and analytics tools (e.g., Google Analytics, Adobe Analytics)
- Project management and collaboration tools (e.g., Asana, Trello, Slack)
ASSUMPTION: Familiarity with industry-standard tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Winning together: Brainlabs prioritizes collaboration and collective success
- Continuous development: The company encourages learning and growth for all employees
- Data-driven decision-making: Brainlabs uses data to inform strategy and improve performance
Work Style:
- Dynamic and fast-paced: Brainlabs operates in a rapidly changing industry and values adaptability
- Data-focused: The company uses data to drive decision-making and improve performance
- Collaborative: Brainlabs encourages teamwork and cross-functional collaboration
Self-Assessment Questions:
- How do you align with Brainlabs' value of winning together, and how have you demonstrated this in previous roles?
- How do you approach continuous development and learning in your current role, and how would you apply this at Brainlabs?
- How do you balance data-driven decision-making with intuition and creativity in your work?
ASSUMPTION: Brainlabs values candidates who are strong cultural fits, with a focus on collaboration, continuous development, and data-driven decision-making.
⚠️ Potential Challenges
- Managing a team remotely, with employees in different time zones
- Keeping up with the rapidly evolving Programmatic landscape and industry trends
- Balancing the need for short-term results with long-term strategic planning
- Navigating a fast-paced and dynamic work environment
ASSUMPTION: These challenges are inherent in a leadership role within a fast-paced, data-driven industry and can be overcome with strong leadership, adaptability, and a focus on continuous learning.
📈 Similar Roles Comparison
- This role is unique in its focus on Programmatic strategy and leadership within a High-Performance media agency
- Similar roles in other agencies may have a broader scope, focusing on multiple channels or media types
- Career progression in this role could lead to senior leadership positions within Brainlabs or other media agencies
ASSUMPTION: This role offers a unique opportunity to specialize in Programmatic strategy and leadership within a well-established media agency.
📝 Sample Projects
- Developing and implementing a measurement strategy for a CTV campaign
- Optimizing a Programmatic campaign to improve performance and reduce costs
- Creating and delivering a training program on best practices for Programmatic media buying
ASSUMPTION: These sample projects are designed to illustrate the types of tasks and responsibilities associated with this role.
❓ Key Questions to Ask During Interview
- How does the Programmatic practice fit into Brainlabs' overall media strategy?
- What are the key priorities for this role in the first 90 days?
- How does Brainlabs support the professional development and growth of its employees?
- What are the biggest challenges facing the Programmatic practice, and how can this role address them?
- How does Brainlabs approach work-life balance for its employees?
ASSUMPTION: These questions are designed to help the candidate better understand the role, the company, and the team dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://job-boards.eu.greenhouse.io/brainlabs/jobs/4635838101
- Tailor your resume to highlight relevant Programmatic experience and achievements
- Prepare examples of successful client QBR presentations or campaign optimizations
- Demonstrate your understanding of Brainlabs' culture and values in your cover letter
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
