📌 Core Information
🔹 Job Title: Head of Print Marketing
🔹 Company: Wayfair
🔹 Location: Boston, Massachusetts, United States
🔹 Job Type: Full-time, Hybrid (M-TH in office, Fridays remote)
🔹 Category: Marketing
🔹 Date Posted: July 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Developing and executing comprehensive print marketing strategies
- Overseeing direct mail, catalog, and shared mail programs
- Utilizing consumer insights and media performance data to optimize campaigns
- Collaborating with cross-functional teams to ensure compelling content and effective measurement
- Managing print media budgets and forecasting outcomes for various initiatives
ASSUMPTION: This role requires a strategic, analytical, and results-oriented leader with a strong background in print marketing to drive business growth through print mediums.
📋 Key Responsibilities
✅ Develop and execute comprehensive print marketing strategies aligned with overall marketing objectives and business growth targets
✅ Oversee the end-to-end management of direct mail, catalog, and shared mail programs, ensuring efficiency and effectiveness
✅ Utilize consumer insights, media performance data, and market trends to optimize print campaigns and drive new customer growth and engagement
✅ Collaborate closely with creative, merchandising, and analytics teams to ensure compelling content and effective measurement frameworks for print initiatives
✅ Manage and optimize print media budgets effectively, ensuring efficient allocation of resources and adherence to budget guidelines
✅ Conduct analyses of print landscape, audience behavior, and competitive activity to identify opportunities and enhance program performance
✅ Develop scenario models to forecast outcomes and associated trade-offs for various print marketing initiatives
✅ Stay up-to-date on the latest trends and innovations in print marketing and direct response, including emerging formats and measurement methodologies
✅ Identify missing capabilities and source, negotiate, and implement solutions from third-party vendors as needed
ASSUMPTION: This role involves a mix of strategic planning, data analysis, and cross-functional collaboration to optimize print marketing efforts and drive business growth.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of experience in marketing, with a strong focus on direct response and print media (e.g., direct mail, catalogs)
Required Skills:
- Proven ability to develop comprehensive, data-driven marketing strategies aligned with business objectives
- Strong analytical prowess, detail orientation, and critical thinking skills to identify insights and trends from complex data sets which translate into action
- Experience in campaign performance analysis and reporting, with a focus on ROI and actionable insights
- Familiarity with marketing planning principles and experience optimizing budget allocation
- Ability to translate insights into actionable recommendations for stakeholders
- Experience working in a collaborative team environment, with the ability to align stakeholders
- Excellent communication skills, both written and verbal, with experience in presenting plans and results to internal teams
Preferred Skills:
- Experience with print marketing automation tools
- Fluency in Spanish or another language
ASSUMPTION: Candidates should have a proven track record in print marketing and demonstrate strong analytical and communication skills to excel in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Head of Marketing role with 5-10 years of experience in the Boston area)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Generous PTO and holiday schedule
- Employee discounts on Wayfair products
- Tuition reimbursement and professional development opportunities
Working Hours: Full-time, with a hybrid work arrangement (M-TH in office, Fridays remote)
ASSUMPTION: The salary range is estimated based on industry standards for a similar role in the Boston area. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Wayfair operates in the competitive retail industry, specializing in e-commerce and online home goods.
Company Size: Wayfair is a large corporation with over 10,000 employees, offering ample opportunities for career growth and collaboration.
Founded: Wayfair was founded in 2002 and has since grown to become one of the world's largest online destinations for the home.
Company Description:
- Wayfair offers a wide and deep selection of items for every space, style, and budget
- They provide expert customer service and develop tools to make the shopping process easier
- Wayfair is committed to creating a diverse, inclusive, and equitable workplace
Company Specialties:
- E-Commerce
- Technology
- Online Retail
- Internet Marketing
- Software Engineering
- Customer Service
- Sales
- Inbound Sales
- Interior Design
- Engineering
- Talent Acquisition
- and analytics
Company Website: http://aboutwayfair.com/careers
ASSUMPTION: Wayfair's large size and extensive resources enable it to offer competitive benefits and opportunities for professional growth.
📊 Role Analysis
Career Level: This role is a manager-level position, reporting directly to the Senior Director of Marketing.
Reporting Structure: The Head of Print Marketing will oversee a team of print marketing specialists and coordinators.
Work Arrangement: This is a hybrid position, with employees working on-site Monday through Thursday and remotely on Fridays.
Growth Opportunities:
- Potential to expand the print marketing team and take on more strategic responsibilities
- Opportunities to collaborate with cross-functional teams and gain exposure to other aspects of the business
- Chance to work on high-impact projects that drive business growth and innovation
ASSUMPTION: This role offers ample opportunities for professional growth and development within Wayfair's marketing organization.
🌍 Location & Work Environment
Office Type: Wayfair's Boston headquarters is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 4 Copley Place - Floor 7, Boston, MA 02116, US
Geographic Context:
- Boston is a vibrant, multicultural city with a rich history and a thriving tech industry
- The city offers a high cost of living but also provides ample opportunities for personal and professional growth
- Wayfair's headquarters is conveniently located in the Back Bay neighborhood, with easy access to public transportation and amenities
Work Schedule: Full-time, with a hybrid work arrangement (M-TH in office, Fridays remote)
ASSUMPTION: Wayfair's Boston headquarters provides a dynamic and engaging work environment, with ample opportunities for collaboration and professional development.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- On-site interview with the hiring manager and cross-functional team members
- Final interview with the Senior Director of Marketing
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical and data-driven approach to marketing
- Communication and presentation skills
- Cultural fit and alignment with Wayfair's values
Application Tips:
- Tailor your resume and cover letter to highlight your print marketing experience and relevant skills
- Prepare examples of your past print marketing campaigns and their outcomes
- Research Wayfair's print marketing efforts and be ready to discuss potential improvements or innovations
ATS Keywords: Print Marketing, Direct Mail, Catalogs, Data Analysis, Campaign Performance, Budget Management, Consumer Insights, Market Trends, Creative Collaboration, Analytical Skills, Communication Skills, Strategic Planning, Stakeholder Alignment, Forecasting, Measurement Frameworks, Vendor Management
ASSUMPTION: Wayfair's interview process is designed to assess candidates' strategic thinking, analytical skills, and cultural fit within the organization.
🛠️ Tools & Technologies
- Print marketing automation tools (e.g., PFL, IWCO Direct)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: Candidates should have experience with print marketing automation tools and data analysis software to excel in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Inventive
- Collaborative
- Accountable
- Inclusive
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and open to feedback
- Results-focused and action-oriented
Self-Assessment Questions:
- Do you thrive in a data-driven environment and enjoy analyzing complex data sets to identify trends and insights?
- Are you comfortable working in a collaborative team setting and able to align stakeholders with varying priorities?
- Do you have a proven track record of driving business growth through print marketing efforts?
ASSUMPTION: Candidates who align with Wayfair's values and work style preferences are more likely to succeed in this role and contribute to the company's ongoing success.
⚠️ Potential Challenges
- Managing a tight print marketing budget while maximizing campaign performance
- Keeping up with the latest trends and innovations in print marketing and direct response
- Collaborating effectively with cross-functional teams to ensure compelling content and effective measurement frameworks
- Balancing the need for data-driven decision-making with the need for swift execution and iteration
ASSUMPTION: These challenges are common to print marketing roles and can be overcome with strong analytical skills, strategic thinking, and effective collaboration.
📈 Similar Roles Comparison
- Unlike other marketing roles, the Head of Print Marketing focuses specifically on print marketing channels and requires a deep understanding of direct mail, catalogs, and shared mail programs
- This role is unique to Wayfair, as the company places a strong emphasis on print marketing as a key driver of customer acquisition and retention
- Career progression in this role may involve expanding the print marketing team or taking on more strategic responsibilities within Wayfair's marketing organization
ASSUMPTION: This role is distinct from other marketing positions and offers unique opportunities for growth and development within Wayfair's marketing organization.
📝 Sample Projects
- Developing and executing a comprehensive print marketing strategy to drive new customer growth and engagement
- Optimizing direct mail campaigns to improve response rates and reduce costs
- Conducting a competitive analysis of print marketing efforts in the home goods industry and identifying opportunities for differentiation and innovation
ASSUMPTION: These sample projects illustrate the strategic, analytical, and collaborative nature of the Head of Print Marketing role at Wayfair.
❓ Key Questions to Ask During Interview
- Can you describe the current state of Wayfair's print marketing efforts and where you see opportunities for improvement or innovation?
- How does the print marketing team collaborate with other departments, such as creative, merchandising, and analytics, to ensure compelling content and effective measurement frameworks?
- What is the company culture like, and how does the print marketing team fit into the broader organization?
- What opportunities exist for professional growth and development within the print marketing team and the broader marketing organization?
- How does Wayfair support work-life balance for employees, particularly those working in a hybrid arrangement?
ASSUMPTION: These interview questions are designed to assess candidates' understanding of Wayfair's print marketing efforts, cultural fit, and potential for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your print marketing experience and relevant skills
- Prepare examples of your past print marketing campaigns and their outcomes
- Research Wayfair's print marketing efforts and be ready to discuss potential improvements or innovations
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
