📌 Core Information
🔹 Job Title: Head of Private Sector Marketing
🔹 Company: Version 1
🔹 Location: United Kingdom (London, Birmingham, Manchester, Newcastle upon Tyne, Edinburgh, Belfast)
🔹 Job Type: Full-time
🔹 Category: IT Services and IT Consulting
🔹 Date Posted: April 17, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies to enhance Version 1's reputation and drive revenue in the private sector.
- Collaborating with cross-functional teams to create impactful marketing campaigns that resonate with customers and support business objectives.
- Proving return on investment (ROI) and reporting to key stakeholders on marketing efforts.
- Employing an Account Based Marketing (ABM) approach to ensure a personalised experience for customers.
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams to achieve marketing goals.
📋 Key Responsibilities
✅ Lead the sector strategy across a portfolio of campaigns, working with key stakeholders to achieve revenue objectives, drive engagement, and grow the customer base while attracting new customers.
✅ Operate as a business partner, taking ownership of proactive planning and regular reporting to sector and marketing leadership.
✅ Lead on the creation of customer-centric value propositions and solutions within the sector, with alliances and partners where relevant.
✅ Employ an Account Based Marketing (ABM) approach to our customers within the sector (1:1, 1:few, 1:many) to ensure a personalised experience for customers.
✅ Conduct market research and sector analysis to develop trend reports and identify evolving sector customer needs and pain points.
✅ Provide deep insight into our customers, identifying opportunities for wider cross-selling and marketing solutions.
✅ Lead on the execution of sector marketing activities, including but not limited to: events, campaigns, market research, deal-based marketing, partners marketing, awards, content, and executive engagement.
✅ Monitor progress, identify and report exceptions and deviations from plans, timelines, and budget.
✅ Proactive budget management for campaigns and wider sector marketing.
ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign execution, and stakeholder management, requiring strong organizational skills and the ability to multitask.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field. A relevant postgraduate qualification would be an asset.
Experience: Proven experience (5-10 years) in B2B marketing, preferably in technology services, with a strong track record of driving pipeline growth and supporting revenue.
Required Skills:
- Proven experience in executing ABM initiatives or similar customer-focused marketing strategies.
- Strong understanding of effective sector marketing and customer trends/behaviour.
- Excellent communication and interpersonal skills with a solution mindset.
- Strong project management skills with the ability to manage multiple projects simultaneously and meet deadlines.
- Analytical skills to interpret data and adjust campaigns accordingly.
- Proven ability to work collaboratively and cross-functionally, with experience of working closely with a commercial team.
Preferred Skills:
- Sector knowledge/experience of working with private sector customers.
- Experience working with AI tools for efficiency gains.
ASSUMPTION: Candidates with a strong background in B2B marketing, experience in ABM, and a solid understanding of customer trends will be well-suited to this role.
💰 Compensation & Benefits
Salary Range: £70,000 - £90,000 per annum (based on experience and location). This is an estimate, as the salary range is not provided in the job description.
Benefits:
- Quarterly Profit Share Bonus
- Private Medical Insurance
- Life Insurance
- Free Eye Tests
- Contributions Towards Glasses
- Incentivised Certifications
- Career Development Opportunities
- Flexible Working Arrangements
Working Hours: Full-time (40 hours per week), with flexible working arrangements available.
ASSUMPTION: The salary range is estimated based on industry standards for a Head of Marketing role in the UK, with experience level and location taken into account.
📌 Applicant Insights
🔍 Company Context
Industry: Version 1 is a leader in AI and digital transformation, partnering strategically with global organisations to transform and adopt technology and drive innovation in a responsible way.
Company Size: Version 1 is a mid-sized company with 1,001-5,000 employees, providing a supportive community for growth and development.
Founded: Version 1 was founded in 1996 and has since grown into a global organisation with a strong presence in Europe and North America.
Company Description:
- Version 1 is a leader in AI and digital transformation, partnering strategically with global organisations to transform and adopt technology and drive innovation in a responsible way.
- The company offers an end-to-end offer designed to address the most difficult challenges faced by customers, supported by the latest cutting-edge technologies.
- Version 1 is focused on delivering successful customer outcomes through the power of world-class teams, with a triangle of balanced priorities comprising customer success, empowered people, and a strong organisation.
Company Specialties:
- Managed Services
- Application Modernisation
- Cloud Transformation
- Data X AI
- Enterprise Applications
- Business Transformation
- Experience Design
- Oracle
- AWS
- Microsoft
- and Snowflake
Company Website: www.version1.com
ASSUMPTION: Version 1 is a well-established company with a strong focus on digital transformation and AI, providing a supportive environment for employees to grow and succeed.
📊 Role Analysis
Career Level: This role is at the senior management level, reporting directly to the Head of Marketing.
Reporting Structure: The Head of Private Sector Marketing will report directly to the Head of Marketing and will have team members supporting them in executing marketing activities.
Work Arrangement: This role is remote-friendly, with the option to work from any of Version 1's UK offices or remotely.
Growth Opportunities:
- As Version 1 continues to grow, there may be opportunities for the successful candidate to expand their team or take on additional responsibilities.
- The company offers career development opportunities, including Pathways Career Development Quarterly, designed to support professional growth.
- With a strong focus on customer success, empowered people, and a strong organisation, Version 1 provides an environment that encourages employees to reach their full potential.
ASSUMPTION: The successful candidate will have the opportunity to grow within the company and make a significant impact on Version 1's marketing efforts in the private sector.
🌍 Location & Work Environment
Office Type: Version 1 has multiple offices across the UK, with flexible working arrangements available for employees.
Office Location(s): London, Birmingham, Manchester, Newcastle upon Tyne, Edinburgh, and Belfast.
Geographic Context:
- The UK offices are located in major cities, providing easy access to amenities and transportation.
- Each office offers a collaborative and supportive work environment, with opportunities for team-building and social events.
- The UK is home to a thriving technology industry, with numerous opportunities for networking and professional development.
Work Schedule: Full-time (40 hours per week), with flexible working arrangements available.
ASSUMPTION: The successful candidate will have the opportunity to work in a dynamic and collaborative environment, with the flexibility to work from any of Version 1's UK offices or remotely.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth interview with the hiring manager and/or team members
- Final interview with the Head of Marketing or another senior leader
- Background check and offer
Key Assessment Areas:
- Marketing strategy and campaign development
- Data analysis and reporting
- Stakeholder management and communication
- Problem-solving and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements.
- Demonstrate your understanding of Version 1's business and the private sector marketing landscape.
- Prepare examples of successful marketing campaigns you've led, including the strategy, execution, and results.
- Be ready to discuss your approach to ABM and customer-centric marketing.
ATS Keywords: B2B marketing, Account Based Marketing, campaign management, customer insights, market research, project management, analytical skills, communication skills, private sector, technology services
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on marketing strategy, campaign execution, and stakeholder management.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot, HubSpot)
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: The successful candidate will be proficient in using marketing automation platforms, CRM software, and data analysis tools to execute and optimise marketing campaigns.
👔 Cultural Fit Considerations
Company Values:
- Customer Success
- Empowered People
- Strong Organisation
Work Style:
- Collaborative and supportive team environment
- Focus on customer success and driving business results
- Opportunities for professional growth and development
Self-Assessment Questions:
- How do you align with Version 1's customer success value, and how have you demonstrated this in your previous roles?
- How comfortable are you working in a remote or hybrid environment, and what strategies do you use to build relationships with team members and stakeholders?
- How do you approach professional development, and what specific skills or knowledge are you looking to gain in this role?
ASSUMPTION: Version 1 values candidates who are customer-focused, collaborative, and committed to their own professional growth and development.
⚠️ Potential Challenges
- The role may require frequent travel to client sites or industry events.
- Managing multiple campaigns and stakeholders simultaneously may be challenging, requiring strong organisational skills and adaptability.
- The role may involve working with tight deadlines and shifting priorities, requiring strong time management and prioritisation skills.
- The role may require working with global teams, requiring strong communication and cultural sensitivity.
ASSUMPTION: The successful candidate will be able to manage multiple priorities effectively, work well under pressure, and thrive in a dynamic and fast-paced environment.
📈 Similar Roles Comparison
- Compared to other Head of Marketing roles, this position has a stronger focus on Account Based Marketing and customer-centric strategies.
- In the technology services industry, this role is unique in its focus on the private sector, requiring a deep understanding of private sector customer needs and trends.
- Career progression in this role may lead to broader marketing leadership opportunities within Version 1 or other organisations, as the skills and experience gained are highly transferable.
ASSUMPTION: Candidates should consider their interest in Account Based Marketing and the private sector when comparing this role to other marketing leadership positions.
📝 Sample Projects
- Developing and executing a targeted ABM campaign for a specific private sector customer, including personalised content and engagement strategies.
- Conducting market research to identify emerging trends and pain points in the private sector, and developing a strategic plan to capitalise on these insights.
- Leading a team to execute a large-scale event or conference, including speaker selection, agenda development, and on-site management.
ASSUMPTION: These sample projects are designed to showcase the candidate's ability to develop and execute strategic marketing campaigns, conduct market research, and manage teams to deliver successful outcomes.
❓ Key Questions to Ask During Interview
- How does Version 1 support the growth and development of its marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Version 1 measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
- What opportunities are there for collaboration with other teams or departments within Version 1?
- How does Version 1 approach work-life balance, and what flexibility is available for employees in this role?
ASSUMPTION: These questions are designed to help the candidate understand the company's culture, the role's priorities, and the organisation's approach to marketing and employee development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements, with a focus on Account Based Marketing and customer-centric strategies.
- Prepare examples of successful marketing campaigns you've led, including the strategy, execution, and results.
- Be ready to discuss your approach to ABM and customer-centric marketing during your interviews.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications for the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
