Head of Product Marketing

📌 Core Information

🔹 Job Title: Head of Product Marketing

🔹 Company: Elliptic

🔹 Location: London, UK

🔹 Job Type: Full Time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-04

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (London or New York)

🚀 Job Overview

Key aspects of this role include:

• Leading and scaling the product marketing function
• Developing clear, differentiated, and compelling messaging
• Driving go-to-market strategy for new product launches
• Coaching and growing the PMM team
• Championing customer needs and enabling sales teams

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution. The ideal candidate will have a strong background in B2B product marketing, ideally in SaaS, fintech, or related fields, with a deep understanding of customer needs and the ability to translate technical features into compelling propositions.

📋 Key Responsibilities

✅ Own and evolve product messaging & positioning

✅ Lead go-to-market strategy

✅ Coach and grow the PMM team

✅ Champion customer needs

✅ Enable Sales & Customer Success

✅ Create product-focused content & collateral

✅ Measure and iterate

ASSUMPTION: This role involves a high degree of cross-functional collaboration, requiring strong communication and project management skills. The ideal candidate will be comfortable working with various teams and stakeholders to bring products to market.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 6+ years in B2B product marketing, ideally in SaaS, fintech, compliance, or cybersecurity

Required Skills:

• Proven experience leading messaging and launches that drive real impact
• Ability to coach and grow a small team while also contributing hands-on
• Strong storyteller — distills complexity into clear, compelling narratives
• Deep empathy for customers and a passion for solving real user problems
• Strong analytical thinker who uses data to make decisions
• Naturally curious and excited about the future of crypto, blockchain, and Web3
• Strong cross-functional collaborator who can build trust across teams
• Strategic thinker with an experimental mindset and bias for action
• Familiarity marketing to regulated industries or government entities
• Prior experience building or evolving a PMM function in a scaling company

Preferred Skills:

• Experience in the blockchain, crypto, or regtech space
• Fluency in additional languages

ASSUMPTION: Given the role's focus on the crypto and blockchain space, candidates with relevant industry experience will have a significant advantage. Additionally, experience working in a fast-paced, scaling company environment is highly desirable.

💰 Compensation & Benefits

Salary Range: £80,000 - £120,000 per annum (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• Hybrid working and the option to work from almost anywhere for up to 90 days per year
• £500 Remote working budget to set up your home office space
• $1,000 Learning & Development budget
• 25 days of annual leave + bank holidays, plus an extra day for your birthday
• Enhanced parental leave: 16 weeks fully-paid leave and leave for eligible employees
• Private Health Insurance (Vitality)
• Full access to Spill Mental Health Support
• Life Assurance: 4 times your salary to your beneficiaries
• £100 cryptocurrency for you!
• Cycle to Work Scheme

Working Hours: Full-time (40 hours per week), with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. The final offer may vary depending on the candidate's qualifications and the company's internal equity.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, with a focus on blockchain, cryptocurrency, and compliance

Company Size: 51-200 employees. This size allows for a dynamic work environment with opportunities for growth and impact.

Founded: 2013. Elliptic has been at the forefront of the blockchain and crypto industry since its inception.

Company Description:

• Elliptic is the leader in digital asset decisioning, providing unrivaled uptime and scalability for efficiently extracting crypto data and intelligence with the greatest accuracy.
• Their platform caters to exacting organizations with compliance, risk management, intelligence operations, and blockchain infrastructure needs.
• Elliptic's mission is to make crypto safe for every user, every institution, and every government.

Company Specialties:

• Blockchain analysis
• Crypto transaction monitoring
• Crypto wallet screening
• Crypto risk scoring
• Crypto regulatory affairs
• Financial crime prevention

Company Website: elliptic.co

ASSUMPTION: Elliptic's focus on the blockchain and crypto industry makes it an attractive option for candidates passionate about the future of finance and technology. The company's commitment to accuracy and scalability sets it apart in the market.

📊 Role Analysis

Career Level: Senior-level role, reporting directly to the Chief Marketing Officer

Reporting Structure: The Head of Product Marketing will lead the PMM team and collaborate closely with Product, Revenue, Sales, and Customer Success teams

Work Arrangement: Hybrid, with the option to work from almost anywhere for up to 90 days per year

Growth Opportunities:

• Expanding the PMM team as the company grows
• Potential career progression into a VP or C-level role as the company scales
• Broad exposure to various aspects of the business, fostering well-rounded professional development

ASSUMPTION: This role offers significant growth potential, both in terms of team expansion and career progression. The ideal candidate will be eager to take on new challenges and responsibilities as the company continues to grow.

🌍 Location & Work Environment

Office Type: Hybrid, with offices in London, New York, Tokyo, Singapore, and Dubai

Office Location(s): London, UK (primary location for this role)

Geographic Context:

• London is a major global financial hub, with a thriving tech industry and a vibrant startup ecosystem
• The city offers a high quality of life, with diverse cultural attractions, excellent education options, and easy access to international travel
• London's time zone allows for effective collaboration with both US and APAC-based teams

Work Schedule: Full-time (40 hours per week), with flexibility for remote work

ASSUMPTION: The hybrid work arrangement offers the best of both worlds, allowing employees to enjoy the benefits of working from home while also fostering collaboration and camaraderie in the office.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team to discuss the role and company culture
• Technical assessment or case study presentation
• Final interview with the hiring manager and/or other senior stakeholders

Key Assessment Areas:

• Candidates' understanding of the crypto and blockchain industry
• Ability to translate technical features into compelling customer propositions
• Strategic thinking and problem-solving skills
• Cross-functional collaboration and communication skills
• Cultural fit and alignment with Elliptic's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the crypto and blockchain industry in your application materials
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively
• Research Elliptic's company culture and values to ensure a strong fit

ATS Keywords: Product marketing, B2B, SaaS, fintech, compliance, cybersecurity, blockchain, crypto, messaging, launches, customer advocacy, sales enablement, content creation, analytical thinking, cross-functional collaboration, strategic thinking, self-starter

ASSUMPTION: Elliptic's hiring process is designed to assess candidates' technical skills, strategic thinking, and cultural fit. Applicants should be prepared to discuss their relevant experience and accomplishments in detail.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• CRM software (e.g., Salesforce, HubSpot CRM)
• Project management tools (e.g., Asana, Trello)
• Design and content creation tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: The ideal candidate will have experience with relevant marketing tools and be comfortable learning new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Inclusive

Work Style:

• Dynamic and fast-paced
• Collaborative and cross-functional
• Data-driven and analytical
• Adaptable and resilient

Self-Assessment Questions:

• How do you stay up-to-date with the latest trends and developments in the crypto and blockchain industry?
• Can you describe a time when you had to adapt to significant changes in a project or product launch? How did you handle it?
• How do you approach building and maintaining strong relationships with cross-functional teams and stakeholders?

ASSUMPTION: Elliptic values candidates who are passionate about the crypto and blockchain industry, comfortable working in a dynamic and collaborative environment, and committed to delivering high-quality work.

⚠️ Potential Challenges

• Working in a fast-paced, evolving industry with frequent changes and updates
• Balancing strategic thinking with hands-on execution and day-to-day tasks
• Managing and growing a small team while also contributing to individual projects
• Collaborating effectively with remote and globally distributed teams
• Adapting to the unique regulatory and compliance requirements of the crypto and blockchain industry

ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, dynamic environment and able to adapt to change quickly. Strong project management and communication skills will be essential for success in this role.

📈 Similar Roles Comparison

• Unlike traditional product marketing roles, this position requires a deep understanding of the crypto and blockchain industry and its unique regulatory landscape
• While the role involves many aspects of traditional product marketing, the focus on the crypto and blockchain industry sets it apart from other PMM roles
• Career progression in this role could lead to opportunities in crypto and blockchain-specific companies or other fintech organizations

ASSUMPTION: Candidates with experience in the crypto and blockchain industry or related fields will have a significant advantage in this role. However, those with strong product marketing skills and a willingness to learn about the industry can also succeed.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new crypto analytics product
• Conducting customer interviews and market research to inform product positioning and messaging
• Creating and delivering sales enablement materials, such as pitch decks and battlecards, for a new product launch

ASSUMPTION: These sample projects illustrate the hands-on, customer-focused, and collaborative nature of the role. The ideal candidate will have experience with similar projects and be eager to take on new challenges.

❓ Key Questions to Ask During Interview

• Can you describe the company's product roadmap and how this role fits into it?
• How does the PMM team collaborate with other departments, such as Product and Revenue?
• What are the biggest challenges facing the crypto and blockchain industry, and how does Elliptic address them?
• How does Elliptic support the professional development and growth of its employees?
• What is the company's approach to work-life balance and employee well-being?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the industry. They also demonstrate the candidate's interest in and understanding of the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively
• Research Elliptic's company culture and values to ensure a strong fit
• Follow up with the HR team one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.