Head of Product Marketing

📌 Core Information

🔹 Job Title: Head of Product Marketing

🔹 Company: Freshpaint

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Data Infrastructure and Analytics

🔹 Date Posted: April 22, 2025

🔹 Experience Level: 8+ years

🔹 Remote Status: Fully Remote (U.S. only)

🚀 Job Overview

Key aspects of this role include:

• Building and leading the product marketing function at Freshpaint
• Collaborating cross-functionally to develop and implement go-to-market strategies
• Driving product launches, packaging, and pricing strategies
• Enabling sales and marketing teams with assets and insights
• Staying ahead of competitive pressures and market trends

ASSUMPTION: This role requires a strategic thinker with experience in B2B SaaS product marketing, particularly in martech and adtech. Familiarity with enterprise sales motions and a strong understanding of customer-centric strategies are essential.

📋 Key Responsibilities

✅ Own bringing the Freshpaint product roadmap to life through storytelling and go-to-market strategies

✅ Build and lead the product marketing function at Freshpaint

✅ Work with product and go-to-market teams to lead the development and implementation of launch plans for new features, products, and technology integrations

✅ Embed with product and revenue teams to develop strategic packaging and pricing strategies

✅ Serve as the connective tissue between product, marketing, and selling teams to ensure maximum outcome of growth-oriented business objectives

✅ Enable go-to-market teams with assets such as battle cards, objection handling, pitch decks, ROI and business case tools, website copy and content, one-pagers, stats and facts, and demo videos

✅ Drive the strategic go-to-market direction for individual segment growth

✅ Set clear goals and product marketing KPIs with support from the team

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to manage multiple initiatives simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 8+ years of product marketing experience in B2B SaaS, with a proven ability to lead and scale the product marketing function

Required Skills:

• Strategic thinking and execution
• Cross-functional leadership and collaboration
• Strong communication and interpersonal skills
• Exceptional project management skills
• Ability to thrive in ambiguity and manage multiple projects simultaneously
• Deep understanding of enterprise sales motions
• High emotional intelligence and strong interpersonal skills

Preferred Skills:

• Experience in martech, adtech, and digital advertising
• Familiarity with healthcare industry regulations (e.g., HIPAA)
• Experience working with remote teams

ASSUMPTION: Given the remote nature of the role, strong communication and collaboration skills are crucial. Familiarity with healthcare industry regulations is a plus but not required, as training will be provided.

💰 Compensation & Benefits

Salary Range: $175,000 - $225,000 (USD) per year

Benefits:

• Competitive pay + generous equity (10-year exercise window)
• Fully remote (U.S. only) with a $150/month coworking stipend
• Half-day Fridays, every Friday
• Unlimited PTO—with a required 2-week minimum
• Top-tier health, dental & vision (100% covered for you, 80% for dependents)
• 2 “Treat Yourself” days a year—$100 and a day off, just because
• Generous parental leave
• Epic offsites twice a year

Working Hours: Full-time, with flexible hours and half-day Fridays

ASSUMPTION: The salary range is based on industry standards for similar roles in B2B SaaS. The benefits package is designed to support a fully remote workforce and promote work-life balance.

📌 Applicant Insights

🔍 Company Context

Industry: Data Infrastructure and Analytics, focusing on healthcare privacy and marketing

Company Size: 51-200 employees, with a fully remote workforce

Founded: 2019, as part of Y Combinator's S19 cohort

Company Description:

• Freshpaint provides a layer of data governance to make common web analytics and advertising tools HIPAA-compliant
• The company helps healthcare marketers promote access to care while safeguarding patient privacy
• Freshpaint's core product is a Privacy Platform, with additional product lines in development

Company Specialties:

• HIPAA-compliant web analytics and advertising
• Data governance and privacy for healthcare marketing
• Remote work and flexible hours

Company Website: Freshpaint.io

ASSUMPTION: Freshpaint is a fast-growing, remote-first company with a strong focus on work-life balance and employee well-being.

📊 Role Analysis

Career Level: Senior-level role with significant strategic impact and leadership responsibilities

Reporting Structure: Reports directly to the CMO, with cross-functional collaboration with product, marketing, and revenue teams

Work Arrangement: Fully remote (U.S. only), with half-day Fridays and unlimited PTO

Growth Opportunities:

• Expanding the product marketing function as the company grows
• Potential to take on additional responsibilities or lead teams as the role evolves
• Opportunities to work closely with senior leadership and influence the company's growth strategy

ASSUMPTION: This role offers significant growth potential as Freshpaint continues to expand its product offerings and market presence.

🌍 Location & Work Environment

Office Type: Fully remote, with optional coworking stipend

Office Location(s): United States (no specific office locations)

Geographic Context:

• Freshpaint is a fully remote company, with employees concentrated in various metro areas like SF or NYC
• The company gathers the team twice a year for offsites
• The U.S.-only hiring policy ensures compliance with local labor laws and regulations

Work Schedule: Full-time, with flexible hours and half-day Fridays

ASSUMPTION: The fully remote work environment requires strong self-motivation, time management, and communication skills.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• Technical assessment or case study
• Final round interviews with cross-functional stakeholders
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Cross-functional leadership and collaboration
• Communication and presentation skills
• Technical knowledge of product marketing and go-to-market strategies

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills
• Prepare for behavioral and situational interview questions that focus on your product marketing experience and leadership abilities
• Demonstrate your understanding of Freshpaint's mission and values during the interview process

ATS Keywords: Product Marketing, B2B SaaS, Go-To-Market Strategy, Cross-Functional Collaboration, Enterprise Sales, Customer-Centric, Martech, Adtech, Digital Advertising

ASSUMPTION: The interview process will focus on assessing your strategic thinking, leadership, and communication skills, as well as your cultural fit with Freshpaint's remote and collaborative work environment.

🛠️ Tools & Technologies

• Project management tools (e.g., Asana, Trello, Jira)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)
• Marketing automation and analytics tools (e.g., HubSpot, Marketo, Google Analytics)
• Presentation and design tools (e.g., PowerPoint, Google Slides, Adobe Creative Suite)

ASSUMPTION: Familiarity with project management, communication, and marketing automation tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: Focus on understanding and addressing customer needs
• Collaborative: Work together to achieve common goals
• Adaptable: Embrace change and continuously learn and improve
• Transparent: Communicate openly and honestly with colleagues and customers
• Inclusive: Foster a diverse and inclusive work environment

Work Style:

• Remote-first: Thrive in a fully remote work environment
• Results-driven: Focus on achieving outcomes and delivering value
• Collaborative: Work effectively with cross-functional teams
• Adaptable: Embrace change and pivot as needed
• Customer-focused: Prioritize customer needs and feedback

Self-Assessment Questions:

• How do you stay organized and manage your time in a remote work environment?
• Can you provide an example of a time when you successfully collaborated with cross-functional teams to achieve a common goal?
• How do you prioritize and adapt to changing dynamics and priorities in a fast-paced, remote work environment?

ASSUMPTION: Freshpaint values candidates who are self-motivated, results-driven, and able to thrive in a remote, collaborative work environment.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously in a fast-paced, remote work environment
• Staying up-to-date with industry trends and competitive pressures in a rapidly evolving market
• Balancing the need for strategic thinking with the day-to-day execution of product marketing tasks
• Collaborating effectively with cross-functional teams across different time zones

ASSUMPTION: These challenges can be mitigated through strong project management skills, effective communication, and a results-driven approach.

📈 Similar Roles Comparison

• Unlike traditional product marketing roles, this position requires a deep understanding of healthcare industry regulations (e.g., HIPAA) and the unique challenges faced by healthcare marketers
• Freshpaint's fully remote work environment offers greater flexibility and work-life balance compared to traditional office-based roles
• This role offers significant growth potential as Freshpaint continues to expand its product offerings and market presence

ASSUMPTION: While this role shares similarities with traditional product marketing positions, its focus on healthcare privacy and marketing, as well as its fully remote work environment, sets it apart.

📝 Sample Projects

• Developing a go-to-market strategy for a new product feature that safeguards patient privacy while enabling marketing teams to promote access to healthcare
• Creating a competitive analysis report that identifies key competitors and their strengths and weaknesses in the healthcare marketing space
• Designing a customer-facing messaging framework that clearly communicates the value of Freshpaint's Privacy Platform to healthcare providers and payers

ASSUMPTION: These sample projects illustrate the strategic and cross-functional nature of the Head of Product Marketing role at Freshpaint.

❓ Key Questions to Ask During Interview

• How does Freshpaint support the professional development and growth of its product marketing team members?
• Can you describe the team structure and dynamics within the product marketing function at Freshpaint?
• How does Freshpaint balance the need for strategic thinking with the day-to-day execution of product marketing tasks?
• What are the key priorities for the Head of Product Marketing in the first 90 days in this role?
• How does Freshpaint measure the success of its product marketing efforts, and what KPIs are most important for this role?

ASSUMPTION: Asking these questions will help you better understand the role's expectations, team dynamics, and the company's approach to product marketing.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on product marketing, cross-functional collaboration, and strategic thinking
• Prepare for behavioral and situational interview questions that assess your leadership, communication, and problem-solving skills
• Research Freshpaint's mission, values, and product offerings to demonstrate your understanding and enthusiasm for the role
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.