Head of Product Marketing

📌 Core Information

🔹 Job Title: Head of Product Marketing

🔹 Company: Gelato

🔹 Location: Zug, Switzerland (Remote)

🔹 Job Type: Full-Time, Remote

🔹 Category: Marketing, Web3

🔹 Date Posted: May 20, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and executing Gelato’s product marketing strategy
• Collaborating with cross-functional teams to launch products and create compelling messaging
• Managing social media presence, predominantly Twitter, to engage with the crypto community
• Conducting market research and competitive analysis to identify trends and positioning opportunities
• Working closely with infrastructure providers and application teams to create joint go-to-market content

ASSUMPTION: This role requires a strong understanding of blockchain technologies and the crypto ecosystem. The ideal candidate will have experience working with web3 projects and be an active user of on-chain applications.

📋 Key Responsibilities

✅ Develop and execute Gelato’s product marketing strategy

✅ Build, organize, and execute product launches and initiatives

✅ Craft compelling product positioning and messaging for various audience segments

✅ Create market and competitive analysis, client case studies, and product positioning

✅ Work closely with strategic Rollup as a Service clients across their development lifecycle

✅ Collaborate with infrastructure providers and application teams to create joint go-to-market content

✅ Measure and report against the performance of product marketing initiatives

✅ Conduct market research and competitive analysis to identify trends and positioning opportunities

ASSUMPTION: The role requires a high degree of autonomy and the ability to navigate ambiguity. The ideal candidate will be comfortable taking ownership and driving projects forward.

🎯 Required Qualifications

Education: Bachelor's degree in Computer Science, Marketing, Economics, or a related field

Experience: 5-10 years of experience in product marketing or management, with a focus on web3 projects

Required Skills:

• Deep understanding of blockchain technologies and the crypto ecosystem
• Excellent written and verbal communication skills
• Prior expertise in creating engaging user-centric content focused on product and technical features
• Strong project management skills
• Ability to work independently and collaborate effectively with cross-functional teams

Preferred Skills:

• Experience at a high-growth technology startup or web3 infrastructure company
• Fluency in multiple languages

ASSUMPTION: Given the remote nature of the role, candidates from various time zones are encouraged to apply. However, availability overlapping with CET working hours is highly valued to enhance collaboration with the core team.

💰 Compensation & Benefits

Salary Range: €80,000 - €120,000 per year (AI-estimated, based on market research and company size)

Benefits:

• Competitive package with a token
• Chance to participate in shaping the future of web3
• World-class investors

Working Hours: Full-time, with a flexible schedule and a focus on results

ASSUMPTION: The salary range provided is an estimate based on market research and the company's size. The actual salary may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Gelato operates in the IT Services and IT Consulting industry, focusing on Rollup as a Service, Layer 2 Scaling Solutions, Blockchain, Web3 Middleware, Web3 Infrastructure, and Web3 Developer Platform.

Company Size: Gelato is a small company with 11-50 employees, providing a dynamic and agile work environment.

Founded: Gelato was founded in 2019 and is headquartered in Zug, Switzerland.

Company Description:

• Gelato is an all-in-one Ethereum Rollup-as-a-Service (RaaS) Platform built without limits
• Designed to be super-fast, incredibly secure, and infinitely scalable, Gelato rollups allow anyone to build and deploy their fully serviced Layer 2 chains
• Leading Web3 projects rely on Gelato to power the execution of millions of transactions across DeFi, NFTs, and Gaming

Company Specialties:

• Rollup as a Service
• Layer 2 Scaling Solutions
• Blockchain
• Web3 Middleware
• Web3 Infrastructure
• Web3 Developer Platform

Company Website: gelato.network

ASSUMPTION: Gelato's focus on web3 infrastructure and its small size suggest a fast-paced, innovative work environment where employees have a significant impact on the company's success.

📊 Role Analysis

Career Level: This role is a senior-level position, reporting directly to the Head of Marketing.

Reporting Structure: The Head of Product Marketing will report directly to the Head of Marketing and collaborate with various teams, including Product, Design, and Engineering.

Work Arrangement: This is a fully remote position with a flexible schedule, requiring availability overlapping with CET working hours to enhance collaboration with the core team.

Growth Opportunities:

• As a small and growing company, Gelato offers ample opportunities for professional growth and development
• The role's seniority and strategic nature provide opportunities to shape the company's marketing strategy and make a significant impact
• Working with cutting-edge web3 technology and infrastructure projects offers continuous learning and growth opportunities

ASSUMPTION: Given Gelato's focus on innovation and growth, this role presents excellent opportunities for career advancement and skill development.

🌍 Location & Work Environment

Office Type: Fully remote, with team members located in various time zones, including Zug, Paris, New York, London, Singapore, and many other cool places.

Office Location(s): Chamer Fussweg 11, Zug, 6300, CH

Geographic Context:

• Zug, Switzerland, is a vibrant and multicultural city with a strong focus on finance and technology
• The city offers a high quality of life, with easy access to nature, culture, and international transportation
• Gelato's remote work environment allows employees to enjoy the benefits of living and working in various locations worldwide

Work Schedule: Full-time, with a flexible schedule and a focus on results

ASSUMPTION: Gelato's fully remote work environment offers employees the flexibility to balance work and personal life, while also providing opportunities to collaborate with a diverse and global team.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team to discuss the role and company culture
• Technical interview with the Head of Marketing or another senior team member
• Final interview with the CEO or another executive team member

Key Assessment Areas:

• Understanding of blockchain technologies and the crypto ecosystem
• Product marketing skills and experience
• Communication and collaboration skills
• Problem-solving and project management skills

Application Tips:

• Highlight relevant experience working with web3 projects and blockchain technologies
• Tailor your resume and cover letter to emphasize your understanding of Gelato's products and the web3 ecosystem
• Prepare for interview questions focusing on your product marketing experience, technical skills, and cultural fit

ATS Keywords: Product Marketing, Blockchain, Web3, Crypto, Infrastructure, Marketing Strategy, Go-To-Market, Social Media, Competitive Analysis

ASSUMPTION: Gelato's interview process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's mission and values.

🛠️ Tools & Technologies

• Social media platforms (predominantly Twitter)
• Marketing automation tools (e.g., Hootsuite, Buffer)
• Project management tools (e.g., Asana, Trello)
• Collaboration tools (e.g., Slack, Microsoft Teams)
• Web3 development tools (e.g., Truffle, Remix, Hardhat)

ASSUMPTION: The ideal candidate will be comfortable using various marketing, project management, and web3 development tools to execute their role effectively.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Gelato values pushing the boundaries of web3 technology and infrastructure
• Collaboration: Gelato fosters a culture of teamwork and cross-functional collaboration
• Excellence: Gelato strives for high-quality work and continuous improvement

Work Style:

• Remote-first: Gelato values the flexibility and diversity that remote work offers
• Results-driven: Gelato focuses on outcomes and impact rather than hours worked
• Agile: Gelato embraces a dynamic and adaptable work environment

Self-Assessment Questions:

• Do you have a deep understanding of blockchain technologies and the crypto ecosystem?
• Are you comfortable working remotely and collaborating with a global team?
• Do you thrive in a dynamic and fast-paced work environment, and are you comfortable navigating ambiguity?

ASSUMPTION: Gelato's company culture values innovation, collaboration, and excellence. The ideal candidate will be comfortable working remotely, embracing a results-driven and agile work style, and aligning with the company's core values.

⚠️ Potential Challenges

• The role requires a strong understanding of blockchain technologies and the crypto ecosystem, which may present a learning curve for candidates without prior experience
• The fast-paced and dynamic nature of the web3 industry may require candidates to adapt quickly to new technologies and trends
• The fully remote work environment may present challenges in terms of communication and collaboration, requiring candidates to be proactive and self-motivated
• The role's seniority and strategic nature may require candidates to balance multiple priorities and make difficult decisions

ASSUMPTION: The potential challenges associated with this role are outweighed by the opportunities for professional growth, impact, and exposure to cutting-edge web3 technology and infrastructure projects.

📈 Similar Roles Comparison

• Compared to traditional product marketing roles, this position requires a deeper understanding of blockchain technologies and the crypto ecosystem
• Unlike many web3 marketing roles, this position focuses on infrastructure projects rather than consumer-facing applications
• This role offers a unique opportunity to shape the marketing strategy for a growing web3 infrastructure company, providing significant growth and impact opportunities

ASSUMPTION: The unique combination of web3 focus, infrastructure projects, and strategic nature sets this role apart from similar positions in the industry.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new Layer 2 scaling solution
• Creating compelling product positioning and messaging for a Rollup as a Service client
• Conducting market research and competitive analysis to identify trends and positioning opportunities in the blockchain infrastructure space

ASSUMPTION: The sample projects provided offer a glimpse into the strategic and impactful nature of the role, focusing on driving growth and adoption for Gelato's web3 infrastructure projects.

❓ Key Questions to Ask During Interview

• How does Gelato support the professional growth and development of its employees?
• Can you describe the team structure and dynamics within the Marketing department?
• How does Gelato approach collaboration and communication in a fully remote work environment?
• What are the most significant challenges facing Gelato in the next 12-24 months, and how can this role contribute to addressing them?
• How does Gelato measure the success of its product marketing initiatives, and what key performance indicators (KPIs) are used to track progress?

ASSUMPTION: The key questions provided are designed to assess the company's culture, team dynamics, and strategic priorities, as well as the role's impact and performance metrics.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience working with web3 projects and blockchain technologies
• Prepare for interview questions focusing on your product marketing experience, technical skills, and cultural fit
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.