📌 Core Information
🔹 Job Title: Head of Product Marketing
🔹 Company: Talon.One
🔹 Location: Berlin, Germany
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 11, 2025
🔹 Experience Level: 8+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading a dynamic Marketing team to build a leading brand and drive growth
- Collaborating with cross-functional teams to define and execute product positioning and messaging
- Owning the end-to-end go-to-market motion for new product launches
- Building and maintaining GTM playbooks to guide teams on key themes and initiatives
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with various teams.
📋 Key Responsibilities
✅ Own the end-to-end go-to-market motion for bringing new products to market
✅ Define, execute, and drive adoption of product positioning and messaging
✅ Build and maintain GTM playbooks guiding teams on execution of key themes and initiatives
✅ Collaborate with Product to influence the product roadmap by providing market insights and customer feedback
✅ Manage analyst relations and pricing strategy in partnership with Sales and RevOps
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 8+ years of experience in B2B SaaS product marketing and go-to-market strategies
Required Skills:
- Proven leadership experience in a high-performing Product Marketing team
- Exceptional communication skills, with the ability to translate technical features into benefits for a wide audience
- Strong cross-functional relationship-building skills with stakeholders
- Ability to understand and identify market trends, competitor actions, and user needs across multiple segments
- Strong prioritization skills and the ability to juggle multiple projects at once
Preferred Skills:
- Experience in business consulting, product management, or marketing
- Fluency in German
ASSUMPTION: Candidates with a strong background in B2B SaaS product marketing and proven leadership experience are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: €80,000 - €120,000 per year (based on experience and industry standards for a Head of Product Marketing role in Berlin)
Benefits:
- €1,000 annual learning budget, full LinkedIn Learning access, and free German language courses
- 30 days of annual leave, plus extra paid days for birthday and moving day
- Home office setup budget, monthly home office allowance, and freedom to work from abroad for up to 90 days worldwide
- Mental health support with nilo.health and discounted Urban Sports Club membership
- 20% company subsidy on pension contributions
- BVG public transport ticket and dog-friendly office
Working Hours: Full-time, flexible hours with a focus on results and motivated employees
ASSUMPTION: The salary range is estimated based on industry standards for a Head of Product Marketing role in Berlin, with consideration for the company's size and the candidate's experience level.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 51-200 employees (Mid-size company, offering a mix of startup agility and enterprise stability)
Founded: 2015 (10 years in business, established but still growing)
Company Description:
- Talon.One is the most powerful incentives engine that unifies loyalty, promotions, and gamification into one holistic platform
- Backed by enterprise-grade security and scalability, Talon.One empowers companies to build personalized, profitable promotions and loyalty programs using any data
- Today, over 250 of the world’s most-loved brands work with Talon.One to drive deeper engagement and lasting loyalty with their customers
Company Specialties:
- Customer referral
- API
- Simple integration
- Flexible integration
- SaaS
- Enterprise
- Loyalty
- Coupon Marketing
- Coupon Engine
- Composable commerce
- Headless
- Ecommerce
Company Website: https://www.talon.one/
ASSUMPTION: Talon.One is a well-established company in the software development industry, with a strong focus on customer engagement and loyalty solutions.
📊 Role Analysis
Career Level: Senior-level role with significant responsibility and the opportunity to grow and shape the Product Marketing function
Reporting Structure: Reports directly to the Director of GTM Strategy, with the opportunity to build and lead a growing team
Work Arrangement: Remote OK, with flexibility to work from abroad for up to 90 days worldwide
Growth Opportunities:
- Building and leading a growing Product Marketing team
- Expanding the company's market reach and customer base through successful product launches and positioning
- Gaining experience in a mid-sized, growth-oriented company with a strong focus on customer engagement and loyalty
ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to build a team and make a substantial impact on the company's success.
🌍 Location & Work Environment
Office Type: Modern, flexible, and family-friendly environment with bright and easily accessible offices
Office Location(s): Wiener Str. 10, Berlin, 10999, DE
Geographic Context:
- Berlin is a vibrant, multicultural city with a thriving tech industry
- The office is located in the heart of Berlin, with easy access to public transportation
- The city offers a high quality of life, with numerous cultural attractions, parks, and recreational opportunities
Work Schedule: Flexible hours with a focus on results and motivated employees
ASSUMPTION: The work environment at Talon.One is designed to be flexible, family-friendly, and supportive of a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- On-site or virtual interview with the team
- Final interview with the CEO or another senior leader
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Cross-functional collaboration and teamwork
- Cultural fit and alignment with company values
Application Tips:
- Highlight your relevant experience in B2B SaaS product marketing and go-to-market strategies
- Demonstrate your ability to understand market trends and user needs
- Showcase your strong communication skills and ability to translate technical features into benefits
- Tailor your resume and cover letter to emphasize your fit for this role and the company's mission
ATS Keywords: Product Marketing, Go-To-Market, B2B SaaS, Leadership, Cross-Functional Collaboration, Market Trends, User Needs
ASSUMPTION: The application process at Talon.One is designed to assess the candidate's strategic thinking, communication skills, and cultural fit, with a focus on finding the best fit for the role and the company.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- Product management tools (e.g., Asana, Trello)
- Analytics tools (e.g., Google Analytics, Mixpanel)
- Collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The specific tools and technologies used at Talon.One may vary depending on the role and the team's preferences, but the company is likely to use industry-standard marketing, project management, and collaboration tools.
👔 Cultural Fit Considerations
Company Values:
- The right attitude: modern methods and a diverse, creative workspace with an open and international culture
- Everyone for the product: Together we create a flexible, highly scalable product with state-of-the-art technologies. We can only succeed if everyone works as a team
- Healthy Growth: Growing our company means growing everyone in the team. We love to share knowledge and learn
Work Style:
- Results-driven and focused on achieving measurable outcomes
- Collaborative and supportive of a team environment
- Adaptable and open to feedback and continuous learning
Self-Assessment Questions:
- Do you thrive in a dynamic, collaborative environment and enjoy working with cross-functional teams?
- Are you passionate about driving growth and customer engagement through strategic product marketing?
- Do you have a proven track record of success in B2B SaaS product marketing and go-to-market strategies?
ASSUMPTION: Talon.One values a results-driven, collaborative, and adaptable work style, with a strong focus on continuous learning and growth.
⚠️ Potential Challenges
- Managing a growing team and maintaining a consistent vision for the Product Marketing function
- Balancing the need for strategic, long-term planning with the demands of day-to-day execution and tactical decision-making
- Navigating a dynamic, fast-paced work environment with a high degree of cross-functional collaboration
- Adapting to the unique needs and preferences of a diverse customer base
ASSUMPTION: The Head of Product Marketing role at Talon.One presents a unique set of challenges and opportunities, requiring a strategic mindset, strong communication skills, and the ability to thrive in a dynamic, collaborative environment.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on product positioning, go-to-market strategy, and cross-functional collaboration
- In comparison to other Product Marketing roles, this position offers significant growth potential and the opportunity to build a team
- Career path comparison: This role is well-suited for experienced Product Marketing professionals looking to take the next step in their career, with the potential to grow into a senior leadership position within the company
ASSUMPTION: The Head of Product Marketing role at Talon.One is unique in its focus on product positioning, go-to-market strategy, and cross-functional collaboration, offering significant growth potential and the opportunity to build a team.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new product launch, including messaging, launch, and post-launch adoption
- Building and maintaining GTM playbooks to guide teams on execution of key themes and initiatives
- Conducting market research and competitive analysis to inform product positioning and differentiation
ASSUMPTION: The Head of Product Marketing role at Talon.One involves a wide range of projects, from strategic planning and execution to tactical implementation and optimization.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the Product Marketing function and the team's priorities for the next 6-12 months?
- How does the company support the professional development and growth of its employees, particularly in the Marketing department?
- What are the key challenges and opportunities facing the Product Marketing team in the next 1-2 years, and how can this role help address them?
- How does the company measure the success of its Product Marketing efforts, and what key performance indicators (KPIs) are most important for this role?
- What is the company's approach to work-life balance, and how does it support employees in maintaining a healthy work-life balance?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and the company, and helps you better understand the opportunities and challenges that come with the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the link
- Tailor your resume and cover letter to highlight your relevant experience in B2B SaaS product marketing and go-to-market strategies
- Prepare examples of your past successes in product positioning, go-to-market strategy, and cross-functional collaboration
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
