📌 Core Information
🔹 Job Title: Head of Product Marketing
🔹 Company: Hargreaves Lansdown
🔹 Location: Bristol (Harbourside)
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Financial Services, Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Strategic development and execution of product marketing initiatives
- Driving go-to-market strategies for new products and lines of business
- Cross-functional collaboration with business leaders and stakeholders
- Data-driven decision making and performance monitoring
- Leadership and mentoring of a team of product marketing professionals
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and experience in financial services to succeed.
📋 Key Responsibilities
✅ Develop and execute marketing strategies aligned with overall business goals
✅ Understand business challenges and customer needs to create targeted marketing solutions
✅ Lead the development and execution of marketing campaigns for specific business units or product lines
✅ Oversee the creation of marketing materials and messaging that resonate with target audiences
✅ Provide marketing insights and guidance to sales teams to enhance lead generation and sales conversion
✅ Monitor market trends, competitor activity, and customer behaviour to identify opportunities and risks
✅ Regularly report on key performance indicators (KPIs) such as lead generation, conversion rates, customer acquisition, and brand awareness
✅ Build and maintain strong relationships with senior business leaders and key stakeholders
✅ Foster a culture of collaboration and communication between product marketing teams and wider teams and stakeholders within the business
ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of marketing experience, with at least 3 years in a leadership position
Required Skills:
- Proven track record in developing and implementing marketing strategies that drive business outcomes
- Strong understanding of digital marketing tools, social media platforms, and data analytics
- Strong communication and presentation skills with the ability to influence stakeholders at all levels
- Analytical mindset with the ability to assess campaign performance and adjust strategies accordingly
- Project management experience, with the ability to manage multiple initiatives simultaneously
- Knowledge of CRM systems, marketing automation tools, and data-driven marketing
- Previous experience in Financial Services
Preferred Skills:
- Experience with financial services products and regulations
- Fluency in additional languages
ASSUMPTION: Candidates with experience in financial services and a strong understanding of digital marketing tools are likely to be the most successful in this role.
💰 Compensation & Benefits
Salary Range: £70,000 - £90,000 per annum (based on industry standards for a Head of Marketing role in the UK financial services sector)
Benefits:
- Discretionary annual bonus
- Annual pay review
- 25 days holiday plus bank holidays and 1-day additional Christmas closure
- Option to purchase an additional 5 days holiday
- Flexible working options available, including hybrid working
- Enhanced parental leave
- Pension scheme up to 11% employer contribution
- Income Protection and Life insurance (4 x salary core level of cover)
- Private medical insurance
- Health care cash plans
- Health screening programme
- Confidential support including mental health counselling and remote GP
- Unlimited access to fitness providers and wellness coach sessions
- Variety of travel to work schemes
- Inhouse barista and deli serving subsidised coffee and sandwiches
- Two paid volunteering days per year
Working Hours: 37.5 hours per week, Monday to Friday, with a hybrid working pattern of working in the office and at home
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically investment platforms and wealth management
Company Size: Medium-sized company with 1,001-5,000 employees, providing a structured yet flexible work environment
Founded: 1981, with a rich history in the UK financial services sector
Company Description:
- Hargreaves Lansdown is the UK’s number one investment platform for private investors, based in Bristol
- The company helps investors save time, tax, and money on their investments through a wide range of products and services
- Hargreaves Lansdown is committed to providing excellent customer service and innovation in the financial services sector
Company Specialties:
- ISAs
- Pensions (SIPPs)
- Funds
- Shares
- Annuities
- Income Drawdown
- Financial Advice
- Company Pensions
- Savings
Company Website: https://www.hl.co.uk
ASSUMPTION: Hargreaves Lansdown is a well-established company with a strong reputation in the UK financial services sector, offering a range of investment products and services to private investors.
📊 Role Analysis
Career Level: Senior management, with the opportunity to influence strategic decision-making and drive business growth
Reporting Structure: This role reports directly to the Chief Marketing Officer and has responsibility for a team of product marketing professionals
Work Arrangement: Hybrid working pattern, with a balance of on-site and remote work
Growth Opportunities:
- Progression to a more senior marketing role, such as Chief Marketing Officer or Head of Marketing for a specific business unit
- Expansion of responsibilities to include additional business units or product lines
- Opportunities to develop leadership and management skills through mentoring and coaching
ASSUMPTION: This role offers significant opportunities for career growth and development within the marketing function at Hargreaves Lansdown.
🌍 Location & Work Environment
Office Type: Modern, open-plan office located in Bristol's Harbourside district
Office Location(s): One College Square South, Anchor Road, Bristol, BS1 5HL
Geographic Context:
- Bristol is a vibrant city in South West England, known for its cultural attractions, historic sites, and green spaces
- The Harbourside district is a popular area for both work and leisure, with a variety of shops, restaurants, and entertainment options
- Bristol has excellent transport links, including an international airport and a comprehensive public transport system
Work Schedule: Monday to Friday, with a hybrid working pattern of working in the office and at home
ASSUMPTION: The hybrid working arrangement offers a good balance between on-site collaboration and remote flexibility, allowing employees to make the most of Bristol's vibrant city centre and surrounding areas.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the Recruitment & Onboarding team
- Competency-based interview with the hiring manager and a member of the HR team
- Presentation or assessment task to demonstrate strategic thinking and marketing expertise
- Online psychometric assessment
- Final interview with the Chief Marketing Officer
Key Assessment Areas:
- Strategic thinking and planning
- Communication and presentation skills
li>Analytical and problem-solving skills
- Leadership and team management skills
- Understanding of financial services products and regulations
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare for competency-based interviews by reflecting on your past experiences and achievements
- Research Hargreaves Lansdown's products, services, and competitors to demonstrate your industry knowledge
- Practice your presentation or assessment task to showcase your strategic thinking and marketing expertise
ATS Keywords: Product Marketing, Head of Marketing, Financial Services, Strategic Planning, Campaign Execution, Digital Marketing, CRM, Marketing Automation, Data-Driven Marketing, Team Leadership
ASSUMPTION: The interview process is designed to assess candidates' strategic thinking, communication skills, and industry knowledge, as well as their fit with Hargreaves Lansdown's company culture and values.
🛠️ Tools & Technologies
- CRM systems (e.g., Salesforce, Microsoft Dynamics 365)
- Marketing automation tools (e.g., Marketo, Pardot, HubSpot)
- Data analytics tools (e.g., Google Analytics, Adobe Analytics)
- Social media platforms (e.g., LinkedIn, Facebook, Twitter)
- Presentation software (e.g., PowerPoint, Google Slides)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on Hargreaves Lansdown's internal systems and processes.
👔 Cultural Fit Considerations
Company Values:
- Service
- Quality
- Innovation
- Opportunity
Work Style:
- Collaborative and team-oriented
- Data-driven and results-focused
- Agile and adaptable to change
- Customer-centric and committed to excellence
Self-Assessment Questions:
- Do you have a proven track record of driving business growth through strategic marketing initiatives?
- Are you comfortable working in a fast-paced, dynamic environment and adapting to change?
- Do you thrive in a collaborative, team-oriented work culture and enjoy working with a diverse range of stakeholders?
ASSUMPTION: Hargreaves Lansdown values candidates who are passionate about customer service, committed to excellence, and eager to embrace innovation and change.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Balancing on-site and remote work effectively
- Adapting to a fast-paced, dynamic work environment
- Building and maintaining strong relationships with senior business leaders and key stakeholders
- Navigating the complexities of the UK financial services sector and regulatory environment
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective time management, and a proactive approach to building relationships and seeking support when needed.
📈 Similar Roles Comparison
- Compared to other Head of Marketing roles, this position offers a unique blend of strategic planning, campaign execution, and team leadership within the financial services sector
- Industry-specific context: Financial services marketing roles often require a strong understanding of financial products, regulations, and customer behaviour
- Career path comparison: This role offers a clear path to progression within the marketing function at Hargreaves Lansdown, with opportunities to expand responsibilities or take on additional leadership roles
ASSUMPTION: This role offers a unique blend of strategic planning, campaign execution, and team leadership within the financial services sector, with clear opportunities for career growth and development.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new pension product, including market research, segmentation, and targeted marketing campaigns
- Conducting a competitive analysis of rival investment platforms and identifying opportunities to differentiate Hargreaves Lansdown's offerings
- Leading a team to create and implement a customer retention campaign, leveraging data analytics and personalisation to improve customer engagement and reduce churn
ASSUMPTION: These sample projects demonstrate the strategic, data-driven, and collaborative nature of the Head of Product Marketing role at Hargreaves Lansdown.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader marketing strategy and organisation at Hargreaves Lansdown?
- What opportunities are there for professional development and growth within the marketing function at Hargreaves Lansdown?
- How does Hargreaves Lansdown support work-life balance for its employees, particularly in a hybrid working arrangement?
- What are the key challenges facing the financial services sector, and how can this role contribute to addressing them?
ASSUMPTION: Asking these questions demonstrates a proactive approach to understanding the role, the company, and the industry, and shows your commitment to success in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare for competency-based interviews by reflecting on your past experiences and achievements
- Research Hargreaves Lansdown's products, services, and competitors to demonstrate your industry knowledge
- Practice your presentation or assessment task to showcase your strategic thinking and marketing expertise
- Follow up with the Recruitment & Onboarding team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
