📌 Core Information
🔹 Job Title: Head of Product Marketing
🔹 Company: Birch
🔹 Location: Remote (Spain)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 5, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Defining product marketing strategy and positioning
- Leading product and feature launches
- Collaborating with cross-functional teams
- Overseeing paid marketing efforts and content development
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and experience in product marketing to drive product adoption and awareness.
📋 Key Responsibilities
✅ Own product marketing strategy, from positioning to planning
✅ Lead product and feature launches: messaging, naming, go-to-market
✅ Bring audience insights into early product thinking, shaping ideas before they get into production
✅ Work with design and content teams to develop creative assets and campaigns
✅ Oversee paid marketing: test channels, run experiments, and scale what works
✅ Collaborate on content: from landing pages to announcements to microcopy
✅ Help evolve the website as a key channel for positioning and conversion
ASSUMPTION: This role involves a mix of strategic planning, creative execution, and analytical evaluation to ensure successful product marketing.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: Proven experience (5-10 years) in product marketing, comms, or PR, ideally in B2B SaaS or AdTech/MarTech
Required Skills:
- Fluency in English, both written and spoken (native or near-native level)
- Strong communication skills, with the ability to simplify complex ideas
- Experience leading product marketing, comms, or PR efforts
- Strong copywriting instincts
- Familiarity with AI's impact on marketing
Preferred Skills:
- Experience with AI-driven marketing tools
- Familiarity with marketing automation platforms
- Knowledge of multiple languages
ASSUMPTION: Candidates should have a strong background in product marketing and a deep understanding of marketing trends, particularly AI's impact on the industry.
💰 Compensation & Benefits
Salary Range: €80,000 - €120,000 per year (based on experience and location)
Benefits:
- 38 days of paid time off annually
- Full health insurance provided through Alan or SafetyWing
- $2,000 annual holiday travel bonus for tickets and accommodation for yourself and your loved one
- $2,000 annual Learn & Development budget to upskill yourself
- $2,000 annual bonus for meeting with your team in Barcelona or another country
- Company's support in relocation to Barcelona
- Laptop budget to buy the latest MacBook (or other powerful gear)
- Regular team meet-ups and off-sites to work and have fun together
- Co-working budget if you need a break from your home office
Working Hours: Full-time (40 hours per week), with flexible hours and a remote-friendly work arrangement
ASSUMPTION: The salary range is estimated based on market rates for similar roles in the tech industry, considering the candidate's experience and location. Benefits are subject to change and may vary based on the candidate's location.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically AdTech/MarTech
Company Size: 11-50 employees (remote-first team with an HQ in Barcelona)
Founded: 2016 (rebranded from Revealbot to Birch in 2025)
Company Description:
- Birch is a remote-first company that builds innovative tools for marketing teams, including a creative AI-assisted product for content creation and distribution
- Their product, Bïrch, is a mighty toolbox for creative and growth marketing teams, combining content creation, collaboration, and ad campaigns in one place
- Birch is officially backed by both Meta and Google, and is one of Meta's fastest-growing partners
Company Specialties:
- Ad automation
- Facebook Ads, Google Ads, and TikTok Ads
- Ad creation, management, and optimization
- Performance marketing
- AI-driven marketing tools
Company Website: bir.ch
ASSUMPTION: Birch is a growing company with a strong focus on innovation and creativity, offering a unique opportunity for the right candidate to shape its product marketing strategy.
📊 Role Analysis
Career Level: Senior-level role, reporting directly to the founders
Reporting Structure: This role does not have direct reports but will collaborate with founders, designers, and product managers
Work Arrangement: Remote OK, with regular team meet-ups and off-sites
Growth Opportunities:
- Shape the product marketing strategy and positioning for Birch's innovative tools
- Gain exposure to various aspects of marketing, from strategy to execution
- Work closely with founders and influence the company's growth trajectory
ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a substantial impact on the company's success.
🌍 Location & Work Environment
Office Type: Remote-first, with an HQ in Barcelona
Office Location(s): Barcelona, Spain
Geographic Context:
- Barcelona is a vibrant city with a thriving tech industry, offering a high quality of life and a rich cultural scene
- The company's remote-first culture allows for flexibility and work-life balance
- Regular team meet-ups and off-sites provide opportunities for in-person collaboration and bonding
Work Schedule: Full-time (40 hours per week), with flexible hours and a remote-friendly work arrangement
ASSUMPTION: The remote-friendly work environment at Birch offers candidates the opportunity to balance work and personal life, while still benefiting from the energy and collaboration of a team-based culture.
💼 Interview & Application Insights
Typical Process:
- Initial screening call to discuss the role and assess cultural fit
- Deep dive into the candidate's experience and approach to product marketing
- Final interview with the founders to discuss the role's fit within the company's growth plans
Key Assessment Areas:
- Strategic thinking and positioning
- Communication skills and ability to simplify complex ideas
- Experience leading product marketing efforts
- Cultural fit and alignment with Birch's values
Application Tips:
- Tailor your resume and cover letter to highlight your experience in product marketing and your understanding of AI's impact on marketing
- Prepare examples of your past work that demonstrate your ability to define product positioning, launch products, and develop creative assets
- Be ready to discuss your approach to paid marketing and content development
ATS Keywords: Product Marketing, AI in Marketing, Strategic Thinking, Communication, Copywriting, Paid Marketing, Content Development, Launch Campaigns
ASSUMPTION: The interview process at Birch is designed to assess the candidate's strategic thinking, communication skills, and cultural fit, with a focus on their experience in product marketing and understanding of AI's impact on the industry.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- AI-driven marketing tools (e.g., Copy.ai, Frase)
- Project management tools (e.g., Asana, Trello)
- Design tools (e.g., Sketch, Figma)
ASSUMPTION: The required tools and technologies for this role may vary based on the candidate's background and the company's specific needs.
👔 Cultural Fit Considerations
Company Values:
- Creativity
- Empathy
- Collaboration
- Adaptability
- Transparency
Work Style:
- Remote-friendly and flexible
- Results-driven and autonomous
- Collaborative and open to feedback
- Adaptable and comfortable with change
Self-Assessment Questions:
- How do you approach defining the positioning of a complex product?
- Can you provide an example of a successful product launch campaign you've led, and how you adapted to any challenges that arose?
- How do you balance the need for creativity with the requirement for data-driven decision-making in your work?
ASSUMPTION: Birch values candidates who are creative, empathetic, collaborative, adaptable, and transparent, with a strong work ethic and a results-driven mindset.
⚠️ Potential Challenges
- The product is complex, requiring strong communication skills to simplify and articulate its value proposition
- Priorities may change frequently, demanding adaptability and flexibility
- The role requires a strong understanding of AI's impact on marketing, with a willingness to learn and adapt to new technologies
- The remote work environment may present challenges in terms of communication and collaboration
ASSUMPTION: These challenges are inherent to the role and the company's growth stage, and successful candidates will be those who embrace them as opportunities for learning and growth.
📈 Similar Roles Comparison
- Unlike traditional product marketing roles, this position requires a deep understanding of AI's impact on marketing and a willingness to adapt to new technologies
- Birch's remote-first culture offers more flexibility than traditional office-based roles, but may also present unique challenges in terms of communication and collaboration
- This role offers significant growth potential, with the opportunity to shape the company's product marketing strategy and influence its growth trajectory
ASSUMPTION: This role is unique in its focus on AI-driven marketing and its potential for growth and impact, setting it apart from similar positions in the industry.
📝 Sample Projects
- Developing a go-to-market strategy for Birch's creative AI-assisted product for content creation and distribution
- Launching a new feature or product, including messaging, naming, and asset creation
- Conducting market research to inform product positioning and development
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and initiatives the successful candidate might undertake in this role, but may vary based on the company's specific needs and priorities.
❓ Key Questions to Ask During Interview
- How does Birch plan to integrate AI further into its product offerings, and how will this role contribute to that effort?
- Can you describe the team structure and how this role will collaborate with other departments?
- How does Birch support the professional development and growth of its employees?
- What are the most significant challenges Birch faces in the coming year, and how can this role help address them?
- How does Birch foster a remote-friendly work environment, and what resources are available to support remote employees?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company, and the team they will be joining, as well as to assess their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Birch's careers page
- Tailor your resume and cover letter to highlight your experience in product marketing and your understanding of AI's impact on marketing
- Prepare examples of your past work that demonstrate your ability to define product positioning, launch products, and develop creative assets
- Be ready to discuss your approach to paid marketing and content development during your interviews
- Follow up with Birch one week after submitting your application to confirm receipt and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
