Head of Product Marketing

📌 Core Information

🔹 Job Title: Head of Product Marketing

🔹 Company: Epignosis

🔹 Location: Athens, Greece (Hybrid)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 17, 2025

🔹 Experience Level: 7-10 years

🔹 Remote Status: Hybrid (Greece, US, UK, Cyprus)

🚀 Job Overview

Key aspects of this role include:

• Driving strategic direction and execution of product marketing efforts
• Collaborating cross-functionally with Product, Growth, Sales, and Customer Success
• Defining and owning go-to-market (GTM) strategy for new features, products, and services
• Managing and developing the product marketing team
• Shaping and evolving product positioning and messaging

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication abilities. Experience in B2B SaaS and a PLG model is highly preferred.

📋 Key Responsibilities

✅ Define and own the go-to-market (GTM) strategy for new features, products, and services

✅ Manage and develop the product marketing team

✅ Shape and evolve product positioning and messaging

✅ Collaborate with Growth and Product teams to identify and execute in-product optimizations

✅ Champion voice-of-the-customer initiatives

✅ Lead market, competitive, and customer research

✅ Contribute to pricing and packaging strategy

✅ Partner with Sales and Customer Success to deliver high-impact enablement and lifecycle content

✅ Track and analyze the performance of product marketing efforts

ASSUMPTION: This role requires a hands-on, proactive mindset with a strong sense of ownership, curiosity, and a collaborative working style.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 7-10+ years of experience in product marketing, with at least 2 years in a senior or leadership role

Required Skills:

• Proven success in B2B SaaS, ideally within a PLG model
• Strong ability to lead through influence and collaborate across cross-functional teams
• Excellent communicator and storyteller
• Strategic thinker with strong analytical skills

Preferred Skills:

• Experience with eLearning or LMS software
• Fluency in Greek and English

ASSUMPTION: Fluency in Greek is preferred but not required, as the role is part of a hybrid team with global exposure.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (Estimated, based on industry standards for the role and location)

Benefits:

• Competitive compensation packages
• Private health insurance plan
• Meal allowance
• Professional development initiatives
• Gorgeous office space or opportunities for hybrid work
• Vibrant working environment
• Work/life balance

Working Hours: Full-time, 40 hours per week (Flexible, with opportunities for remote work)

ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically eLearning and LMS solutions

Company Size: 51-200 employees (Global, with offices in the US, UK, Greece, and Cyprus)

Founded: 2012

Company Description:

• Epignosis builds workplace learning software, empowering more than 70,000 teams worldwide to offer training to millions of people
• Portfolio includes TalentLMS, eFront, TalentCards, and TalentHR
• Competes with world's top eLearning solutions, aiming to become world's 1

Company Specialties:

• eLearning
• LMS
• LCMS
• Talent Learning Management System
• Virtual Learning
• Learning Assessment
• Enterprise Learning
• Enterprise LMS
• SaaS
• Learning Technologies
• Online Training
• Computer Software
• Corporate Software
• Business Software

Company Website: http://epignosishq.com/

ASSUMPTION: Epignosis is a growing, global company with a strong focus on employee development and a vibrant working environment.

📊 Role Analysis

Career Level: Senior/Leadership role, with opportunities for growth and team management

Reporting Structure: Reports directly to the Chief Marketing Officer (CMO)

Work Arrangement: Hybrid (2-3 days per week in the office, with flexible remote work options)

Growth Opportunities:

• Expanding the product marketing team under your leadership
• Contributing to the company's overall growth and success
• Potential career progression into a VP or Director role

ASSUMPTION: This role offers significant growth opportunities, both in terms of team expansion and personal career development.

🌍 Location & Work Environment

Office Type: Modern, collaborative office spaces with flexible work arrangements

Office Location(s): Athens, Greece (with global offices in the US, UK, and Cyprus)

Geographic Context:

• Athens, Greece: Vibrant city with a rich history, offering a high quality of life and affordable cost of living
• Global offices: Provide opportunities for international collaboration and travel

Work Schedule: Full-time, 40 hours per week (Flexible, with opportunities for remote work)

ASSUMPTION: The hybrid work arrangement allows for a healthy work-life balance, with opportunities for both in-office collaboration and remote work.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth interviews with the hiring manager and cross-functional team members
• Final interview with the CMO

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and presentation abilities
• Collaboration and teamwork
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills
• Prepare examples of your go-to-market strategies, product positioning, and messaging
• Research the company and its products to demonstrate your enthusiasm and understanding

ATS Keywords: Product Marketing, B2B SaaS, Go-To-Market Strategy, Cross-Functional Collaboration, Communication, Storytelling, Analytical Skills, Customer Research, Market Research, Competitive Analysis, Sales Enablement, Product Positioning, Team Management, Product Adoption, Strategic Thinking

ASSUMPTION: The application process is designed to assess your strategic thinking, communication skills, and cultural fit for the role and the company.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Project management tools (e.g., Asana, Trello)
• Analytics and reporting tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The required tools and technologies may vary depending on the company's specific tech stack and marketing preferences.

👔 Cultural Fit Considerations

Company Values:

• Empathy
• Integrity
• Diversity & simplicity

Work Style:

• Collaborative and cross-functional
• Data-driven and analytical
• Agile and adaptable

Self-Assessment Questions:

• How do you embody the company values in your daily work?
• How do you approach collaborating with cross-functional teams?
• How do you stay organized and prioritize your work in a fast-paced environment?

ASSUMPTION: Epignosis values a diverse and inclusive work environment, with a strong emphasis on collaboration, empathy, and integrity.

⚠️ Potential Challenges

• Managing a team remotely, with global offices and time zone differences
• Balancing strategic thinking with day-to-day tactical execution
• Keeping up with the fast-paced nature of the eLearning industry and its constant evolution
• Adapting to the unique needs and requirements of different customer segments

ASSUMPTION: These challenges can be overcome through strong communication, collaboration, and a strategic mindset.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on product positioning and messaging, with a strong emphasis on customer research and market analysis
• In the eLearning industry, this role requires a deep understanding of learning management systems (LMS) and their unique features and benefits
• Career progression in this role may lead to VP or Director-level positions in product marketing or related fields

ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, with a strong focus on product marketing and customer-centricity.

📝 Sample Projects

• Developing a go-to-market strategy for a new LMS feature, including positioning, messaging, and launch plan
• Conducting customer research to identify pain points and opportunities for product improvement
• Creating sales enablement materials, such as battle cards, case studies, and product demos

ASSUMPTION: These sample projects are designed to showcase the strategic and tactical aspects of the role, with a focus on customer-centricity and product marketing.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's overall marketing strategy?
• What are the biggest challenges facing the product marketing team currently, and how can this role address them?
• How does the company support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company approach collaboration and communication between global offices?

ASSUMPTION: These interview questions are designed to assess the company's strategic vision, team dynamics, and commitment to employee growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare examples of your go-to-market strategies, product positioning, and messaging
• Research the company and its products to demonstrate your enthusiasm and understanding
• Follow up with the HR team one week after submission, if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.