📌 Core Information
🔹 Job Title: Head of Product Marketing
🔹 Company: XM Cyber
🔹 Location: United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Computer and Network Security
🔹 Date Posted: April 28, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Yes
🚀 Job Overview
Key aspects of this role include:
- Articulating the value of XM Cyber's products to the market
- Developing successful go-to-market strategies and product launches
- Working cross-functionally with product, marketing, and sales teams
- Building and executing integrated marketing campaigns for new business acquisition and product adoption
ASSUMPTION: This role requires a strong blend of technical understanding, marketing expertise, and cross-functional collaboration skills. The ideal candidate will have a proven track record in B2B product marketing within the cybersecurity industry.
📋 Key Responsibilities
✅ Develop messaging and positioning that differentiates XM Cyber and enforce it through creative presentations, collateral, website content, white papers, and playbooks
✅ Lead product launch processes and deliverables to drive marketing success factors and sales growth
✅ Stay up-to-date with industry developments and competitive analysis to create new original content
✅ Research and understand target buyer personas and market segments to ensure XM Cyber's offering creates value for them
✅ Communicate the value proposition of XM Cyber's products to the sales team and develop sales tools that support the selling process
✅ Actively engage in customer-facing activities such as customer conferences, virtual events, and analyst briefings
✅ Drive integrated marketing campaigns for new business acquisition and product adoption by the current customer base
ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively with various teams to achieve marketing goals.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5-7 years of B2B enterprise product marketing experience in Cybersecurity
Required Skills:
- Proven ability to translate technical capabilities into real-world value for target audiences
- Customer-centric mindset with a deep understanding of customer's pains
- Excellent writing, storytelling, and presentation skills in English
- Organized, energized, and works well cross-functionally
Preferred Skills:
- Experience with marketing automation tools (e.g., Marketo, HubSpot)
- Familiarity with cybersecurity products and industry trends
ASSUMPTION: While not explicitly stated, having experience with marketing automation tools and familiarity with cybersecurity products would be highly beneficial for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Head of Product Marketing role with 5-7 years of experience in the cybersecurity industry)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Unlimited PTO
- Flexible work arrangements
Working Hours: Full-time (40 hours/week) with flexible hours and the ability to work remotely
ASSUMPTION: The salary range is an estimate based on industry standards for a similar role. Actual compensation may vary based on factors such as experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: XM Cyber operates in the competitive and rapidly evolving cybersecurity industry, focusing on breach and attack simulation, purple teaming, and automated red teaming solutions.
Company Size: XM Cyber has 201-500 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.
Founded: XM Cyber was founded in 2016, making it a relatively young company with a strong focus on innovation and growth.
Company Description:
- XM Cyber is a leading hybrid cloud security company that transforms exposure management by demonstrating how attackers leverage and combine misconfigurations, vulnerabilities, identity exposures, and more, across AWS, Azure, GCP, and on-prem environments to compromise critical assets.
- The company's platform helps organizations see all the ways attackers might go and all the best ways to stop them, pinpointing where to remediate exposures with a fraction of the effort.
- XM Cyber has offices in North America, Europe, and Israel, fostering a global and diverse work environment.
Company Specialties:
- Cybersecurity
- Breach and Attack Simulation
- APT Simulation & Remediation
- Purple Team
- Automated Red Team
- Risk-Based Vulnerability Management
- Attack-Centric Exposure Prioritization
- Hybrid cloud
- Attack Path Management
- Exposure Management
Company Website: https://www.xmcyber.com/
ASSUMPTION: XM Cyber's focus on innovation and growth creates an exciting work environment for employees looking to make a significant impact in the cybersecurity industry.
📊 Role Analysis
Career Level: This role is a senior-level position, reporting directly to the Head of Product Marketing and working closely with cross-functional teams.
Reporting Structure: The Head of Product Marketing will report directly to the Head of Product Marketing and collaborate with various teams, including product, marketing, sales, and customer success.
Work Arrangement: This role is remote-friendly, with flexible work arrangements and the ability to work from anywhere in the United States.
Growth Opportunities:
- As a senior-level role, this position offers opportunities to lead and mentor junior team members.
- The dynamic and growing nature of XM Cyber presents numerous internal mobility opportunities for high-performing employees.
- This role provides exposure to various aspects of the business, fostering a well-rounded understanding of the company and its products.
ASSUMPTION: Given XM Cyber's focus on growth and innovation, there are ample opportunities for career advancement and skill development within the organization.
🌍 Location & Work Environment
Office Type: Remote-friendly, with the option to work from any location in the United States
Office Location(s): While XM Cyber has offices in Tel Aviv, New York, and Sydney, this role can be performed remotely from anywhere in the United States.
Geographic Context:
- The United States offers a diverse range of living and working environments, from bustling cities to quiet suburbs and rural areas.
- Working remotely allows for greater flexibility in choosing a location that best suits an employee's personal and professional needs.
- XM Cyber's global presence fosters a diverse and inclusive work environment.
Work Schedule: Full-time (40 hours/week) with flexible hours and the ability to work remotely
ASSUMPTION: The remote-friendly nature of this role allows for a better work-life balance and the ability to live in a location that best suits an employee's personal preferences.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team to discuss the role and assess cultural fit
- Technical interview with the Head of Product Marketing to discuss marketing strategies and product knowledge
- Case study presentation or project to demonstrate problem-solving skills and creativity
- Final interview with senior leadership to discuss career goals and fit within the organization
Key Assessment Areas:
- Marketing strategy and product knowledge
- Creativity and problem-solving skills
- Communication and presentation skills
- Cultural fit and alignment with XM Cyber's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of XM Cyber's products and the cybersecurity industry in your application materials
- Prepare a case study or project that showcases your marketing expertise and problem-solving skills
- Be ready to discuss your career goals and how this role fits into your long-term plans
ATS Keywords: Product Marketing, B2B, Cybersecurity, Messaging, Positioning, Sales Enablement, Market Intelligence, Customer Engagement, Content Creation, Campaign Management, Buyer Personas, Technical Capabilities, Storytelling, Presentation Skills, Cross-Functional Collaboration, Demand Generation
ASSUMPTION: XM Cyber's interview process is designed to assess both technical skills and cultural fit, ensuring that candidates are well-suited to the role and the organization's values.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- CRM software (e.g., Salesforce)
- Project management tools (e.g., Asana, Trello)
- Design tools (e.g., Adobe Creative Suite, Canva)
- Cybersecurity-specific tools and platforms (e.g., XM Cyber's own platform)
ASSUMPTION: While not explicitly stated, familiarity with marketing automation tools, CRM software, and project management tools is essential for this role. Additionally, having experience with cybersecurity-specific tools and platforms would be beneficial.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Collaboration
- Integrity
- Excellence
Work Style:
- Dynamic and fast-paced
- Cross-functional and collaborative
- Results-driven and data-informed
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you thrive in a dynamic and fast-paced work environment?
- Are you comfortable working cross-functionally and collaborating with various teams?
- Do you have a strong customer focus and a data-driven approach to decision-making?
- Are you open to feedback and willing to adapt your strategies based on new information?
ASSUMPTION: XM Cyber's values and work style emphasize innovation, collaboration, and a customer-centric approach. Candidates should assess their fit with these values and work style preferences before applying.
⚠️ Potential Challenges
- Keeping up with the fast-paced and ever-evolving cybersecurity industry
- Balancing multiple priorities and projects simultaneously
- Effectively communicating complex technical concepts to non-technical stakeholders
- Managing a remote team and fostering collaboration across different time zones
ASSUMPTION: The fast-paced nature of the cybersecurity industry and the remote work environment may present unique challenges for candidates in this role.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this position requires a deeper understanding of technical concepts and a stronger focus on cybersecurity-specific products and industry trends.
- XM Cyber's focus on innovation and growth provides more opportunities for career advancement and skill development compared to more established companies in the industry.
- This role offers a unique blend of strategic and tactical responsibilities, allowing for a well-rounded understanding of the business and its products.
ASSUMPTION: While this role shares similarities with other product marketing positions, its focus on cybersecurity-specific products and the dynamic nature of XM Cyber set it apart from other opportunities in the industry.
📝 Sample Projects
- Developing a go-to-market strategy for a new cybersecurity product launch
- Creating a buyer persona and customer journey map for a specific market segment
- Designing and executing a marketing campaign to drive product adoption among existing customers
ASSUMPTION: These sample projects are designed to showcase the strategic and tactical responsibilities of the Head of Product Marketing role at XM Cyber.
❓ Key Questions to Ask During Interview
- How does XM Cyber differentiate its products in the competitive cybersecurity market?
- What are the key priorities for this role in the first 90 days?
- How does XM Cyber support the professional development and growth of its employees?
- What is the company's approach to work-life balance, especially for remote employees?
- How does XM Cyber collaborate with its customers to ensure its products meet their evolving needs?
ASSUMPTION: These interview questions are designed to assess the company's strategic priorities, employee growth opportunities, work-life balance, customer focus, and collaboration culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a case study or project that showcases your marketing expertise and problem-solving skills
- Be ready to discuss your career goals and how this role fits into your long-term plans
- Follow up with the HR team one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
