📌 Core Information
🔹 Job Title: Head of Product Marketing
🔹 Company: AssemblyAI
🔹 Location: Remote - North America
🔹 Job Type: Full-Time
🔹 Category: B2B Product Marketing
🔹 Date Posted: 2025-05-20
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Defining AssemblyAI's story, target audience, and key differentiators
- Partnering with product, marketing, and sales teams to bring this story to life
- Establishing go-to-market excellence and building marketing foundations
- Building and leading a strong product marketing function
- Working with revenue teams on training, positioning, enablement assets, and competitive deal support
ASSUMPTION: This role requires a strategic mindset, excellent communication skills, and the ability to work cross-functionally to drive marketing success.
📋 Key Responsibilities
✅ Build PMM foundations including messaging and positioning frameworks, buyer personas, ideal customer profiles, and competitive intelligence
✅ Partner with product and revenue teams to bring new products to market and develop GTM processes, tactics, and success metrics for new product launches
✅ Establish AssemblyAI as the clear leader in the speech AI space by amplifying the team's research and innovation
✅ Support the self-serve revenue engine with a focus on user experience and self-serve monetization paths
✅ Enable revenue teams with thoughtful messaging, decks, on-pagers, product and persona training, and more
✅ Bring market and competitive insights into the product development process
✅ Advocate for the customer's needs in every interaction and program
✅ Set the foundation for successful product marketing and scale the team as AssemblyAI grows
ASSUMPTION: This role requires a balance of strategic thinking, tactical execution, and strong collaboration skills to succeed.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 7+ years in B2B product marketing, with experience selling to a technical audience and working with developers
Required Skills:
- Proven track record of partnering closely with product teams to influence product strategy and bring new products to market
- Energy and excitement to go from 0 to 1, building and executing on a vision
- People management and leadership experience, with a track record of building and scaling teams
- Experience working with revenue teams on training, positioning, enablement assets, and competitive deal support
- Ability to sell to multiple audiences and buyer types, with experience creating a segmentation strategy to win in key use cases and industries
- Experience partnering closely with demand generation teams to test messages and create campaigns that drive pipeline and revenue
Preferred Skills:
- Experience working with speech AI or related technologies
- Familiarity with the developer audience and developer marketing
ASSUMPTION: Candidates with experience in B2B product marketing, particularly in the tech industry, will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $246,500 to $290,000 Total Cash (includes base salary and variable incentive component)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Unlimited PTO
- Home office stipend
- Professional development opportunities
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on AssemblyAI's size, stage, and industry, and is intended to be competitive and equitable for the role and location.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on Speech AI
Company Size: 51-200 employees (Small to Medium-sized company)
Founded: 2017
Company Description:
- AssemblyAI is a Speech AI company focused on building new state-of-the-art AI models that can transcribe and understand human speech
- Their customers, such as CallRail, Fireflies, and Spotify, choose AssemblyAI to build incredible new AI-powered experiences and products based on voice data
- AssemblyAI models and frameworks include AI Speech-to-Text, Audio Intelligence, and LeMUR
Company Specialties:
- Speech-to-Text
- Audio Intelligence
- LeMUR
Company Website: http://www.assemblyai.com
ASSUMPTION: AssemblyAI is a growing company with a strong focus on innovation and customer success in the Speech AI space.
📊 Role Analysis
Career Level: Mid to Senior-level role, with the opportunity to grow and build a team
Reporting Structure: This role will report directly to the CMO
Work Arrangement: Remote solely, with the opportunity to work from AssemblyAI's San Francisco headquarters if preferred
Growth Opportunities:
- Building and leading a team of product marketing professionals
- Expanding the role's scope as AssemblyAI grows and enters new markets
- Potential career progression into a VP or C-level role within the marketing organization
ASSUMPTION: This role offers significant growth potential for the right candidate, as AssemblyAI continues to expand and succeed in the Speech AI market.
🌍 Location & Work Environment
Office Type: Remote-first, with an office in San Francisco, California
Office Location(s): 320 Judah St, San Francisco, California 94122, US
Geographic Context:
- AssemblyAI is headquartered in San Francisco, California, with a remote-first work culture
- The company operates primarily in North America, with customers and partners worldwide
- AssemblyAI's remote work environment allows for flexibility and work-life balance
Work Schedule: Full-time (40 hours per week), with flexible hours and unlimited PTO
ASSUMPTION: AssemblyAI's remote work environment and flexible work schedule make it an attractive option for candidates seeking a balance between work and personal life.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- Technical assessment or case study
- On-site or virtual interview with the team
- Final interview with the CMO
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Collaboration and teamwork skills
- Domain knowledge in B2B product marketing and speech AI
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions, focusing on your experience with product marketing, go-to-market strategy, and cross-functional collaboration
- Be ready to discuss your understanding of AssemblyAI's products, target audience, and competitive landscape
ATS Keywords: B2B Product Marketing, Speech AI, Go-to-Market Strategy, Cross-Functional Collaboration, Product Launch, Competitive Intelligence, Demand Generation, Segmentation Strategy
ASSUMPTION: AssemblyAI's interview process is designed to assess candidates' strategic thinking, communication skills, and cultural fit within the organization.
🛠️ Tools & Technologies
- Asana
- Slack
- Google Workspace (Gmail, Google Docs, Google Sheets)
- CRM (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
ASSUMPTION: AssemblyAI uses a variety of tools and technologies to streamline workflows, facilitate collaboration, and drive marketing success.
👔 Cultural Fit Considerations
Company Values:
- Innovation and continuous learning
- Customer-centric approach
- Collaboration and teamwork
- Integrity and transparency
Work Style:
- Remote-first, with a strong focus on work-life balance
- Fast-paced and dynamic, with a bias towards action and results
- Collaborative and inclusive, with a focus on diversity, equity, and inclusion
Self-Assessment Questions:
- Do you thrive in a remote work environment and enjoy the flexibility it offers?
- Are you comfortable working in a fast-paced, dynamic environment with a bias towards action?
- Do you have experience working with a diverse, global team and fostering an inclusive culture?
ASSUMPTION: AssemblyAI values candidates who are adaptable, collaborative, and committed to driving innovation and customer success in the Speech AI space.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment with tight deadlines and competing priorities
- Building and scaling a team from scratch, with the need to recruit, train, and manage new team members
- Navigating a remote work environment, with the need to build strong relationships and foster a collaborative culture
- Keeping up with the latest trends and innovations in the Speech AI space, with a constant need to learn and adapt
ASSUMPTION: These challenges require strong time management, communication, and adaptability skills, as well as a growth mindset and a willingness to learn and adapt in a fast-paced environment.
📈 Similar Roles Comparison
- Compared to other Head of Product Marketing roles, this position offers significant growth potential and the opportunity to build a team from scratch
- AssemblyAI's focus on Speech AI and its innovative approach to product marketing set it apart from other companies in the industry
- This role offers a unique opportunity to drive marketing success in a growing, innovative company with a strong focus on customer success
ASSUMPTION: Candidates should consider their career goals, work preferences, and cultural fit when comparing this role to similar positions in the industry.
📝 Sample Projects
- Developing a go-to-market strategy for a new speech-to-text model, including messaging, positioning, and launch planning
- Conducting market research and competitive analysis to inform product development and marketing strategy
- Creating a segmentation strategy to target key use cases and industries, with a focus on driving pipeline and revenue growth
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and tactical nature of the Head of Product Marketing role at AssemblyAI.
❓ Key Questions to Ask During Interview
- How does AssemblyAI plan to scale its marketing team and support its growth in the Speech AI market?
- What are the key priorities for the Head of Product Marketing in the first 90 days, and how will success be measured?
- How does AssemblyAI foster a culture of innovation, collaboration, and customer success, particularly in a remote work environment?
- What opportunities exist for professional development and career growth within the marketing organization?
- How does AssemblyAI approach diversity, equity, and inclusion, both internally and in its products and services?
ASSUMPTION: These questions are designed to provide insight into AssemblyAI's growth plans, culture, and opportunities for professional development and career growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://www.assemblyai.com/careers
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions, focusing on your experience with product marketing, go-to-market strategy, and cross-functional collaboration
- Be ready to discuss your understanding of AssemblyAI's products, target audience, and competitive landscape
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
