Head of Product Marketing, FAS

📌 Core Information

🔹 Job Title: Head of Product Marketing, FAS

🔹 Company: Vanguard

🔹 Location: Malvern, Pennsylvania, United States

🔹 Job Type: On-site

🔹 Category: 📦 Product Marketing

🔹 Date Posted: Tue Apr 01 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Leading Vanguard’s intermediary offers for investment products.
• Developing integrated marketing strategies using macroeconomic trends and client insights.
• Transforming marketing approaches from collateral production to engaging content experiences.
• Collaborating with teams across digital, creative, and channel marketing.

ASSUMPTION: This role is envisioned to focus significantly on strategic leadership and aligning product marketing initiatives with broader organizational goals, given the description's emphasis on transformation and integration.

📋 Key Responsibilities

✅ Serve as Marketing’s ‘quarterback’, managing a group of strategists.

✅ Create and articulate the end-to-end go-to-market strategy for investment products.

✅ Shift focus from collateral production to content experience and engagement.

✅ Partner with divisional Sales and Strategy & Development teams.

✅ Serve as a bridge between Sales and Marketing to align execution plans with divisional OKRs.

✅ Maintain knowledge of clients, competitors, and industry trends in the FAS market.

✅ Communicate strategic messages clearly and compellingly.

ASSUMPTION: The position requires leading cross-functional collaboration to promote efficiency and optimization across marketing and sales functions.

🎯 Required Qualifications

Education: Not specified

Experience: Strong experience in stakeholder engagement and expertise in the FAS space is required.

Required Skills:

• Stakeholder Engagement
• Commercial Instincts
• Investment Products Expertise
• Strategic Agility

Preferred Skills:

• Problem Solving
• Cross-Functional Collaboration

ASSUMPTION: Educational requirements are likely aligned with extensive experience in a relevant marketing role, possibly requiring a background in business administration, marketing, or finance.

💰 Compensation & Benefits

Salary Range: Not specified

Benefits:

• Competitive health insurance options
• Pension plan
• Professional development opportunities

Working Hours: 40 hours per week

ASSUMPTION: Compensation might be highly competitive, reflecting the leadership level of this position within the financial services sector.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 10,001+ employees, offering a breadth of resources and opportunities.

Founded: 1975

Company Description:

• Dedicated to long-term financial wellbeing of clients.
• Celebrating over 50 years of investment innovation.
• Pioneering cost-effective investing with a client-first approach.

Company Specialties:

• Investment Portfolio Management
• Financial Advisory Services
• Index Fund Management

Company Website: http://www.vanguard.com

ASSUMPTION: The company emphasizes a strong culture of collaboration and client-centric practices, likely attracting employees committed to impactful financial services careers.

📊 Role Analysis

Career Level: Senior leadership involving strategy formulation and execution oversight.

Reporting Structure: Likely reports to senior executives within the marketing or FAS division.

Work Arrangement: Hybrid, balancing in-office collaboration with work-from-home flexibility.

Growth Opportunities:

• Leadership roles across broader marketing and financial services domains.
• Exposure to cross-industry macroeconomic trends analysis.
• Opportunity to drive transformational projects impacting Vanguard’s growth.

ASSUMPTION: Opportunities for advancement may align with taking on broader divisional responsibilities or transitioning to higher executive roles within the organization.

🌍 Location & Work Environment

Office Type: Corporate headquarters with a collaborative and resource-rich environment.

Office Location(s): 100 Vanguard Blvd, Malvern, PA 19355, US

Geographic Context:

• Located in a strategic area with accessibility to key financial markets.
• Proximity to major cities offers networking and professional growth opportunities.
• Suburban setting providing a balance of professional and personal life.

Work Schedule: Standard corporate hours with potential for flexibility.

ASSUMPTION: The position likely demands presence for key meetings and collaborative sessions, reflecting a balance of remote flexibility and in-office collaboration.

💼 Interview & Application Insights

Typical Process:

• Initial screening with HR focusing on cultural fit and basic qualifications.
• Technical interview to assess strategic thinking and marketing acumen.
• Final interview with senior executives for alignment with company vision.

Key Assessment Areas:

• Strategic vision and market insight.
• Leadership and team management capabilities.
• Proven marketing transformation experience.

Application Tips:

• Highlight experiences in transformational leadership and cross-functional collaboration.
• Demonstrate understanding of financial market trends.
• Prepare examples of successful integrated marketing campaigns.

ATS Keywords: Product Marketing, Financial Advisory Services, Integrated Marketing Strategy, Content Experience

ASSUMPTION: The recruitment process prioritizes both cultural alignment and strategic marketing innovation, reflecting Vanguard's emphasis on cohesive team dynamics and sector leadership.

🛠️ Tools & Technologies

• Marketing Automation Platforms
• Data Analytics Tools
• Customer Relationship Management (CRM) Systems

ASSUMPTION: Familiarity with digital marketing technologies and data analytics platforms is crucial, facilitating data-driven decision making and optimization.

👔 Cultural Fit Considerations

Company Values:

• Client-first mindset
• Commitment to innovation
• Emphasis on collaboration and learning

Work Style:

• Adaptable to fast-paced and dynamic environments.
• Proactive problem-solver with strategic outlook.
• Collaborative and open to receiving and providing feedback.

Self-Assessment Questions:

• How do you foster cross-departmental collaboration?
• What strategies do you employ to drive marketing transformation?
• How do you stay informed about macroeconomic trends and apply them in marketing?

ASSUMPTION: Candidates should be at ease with dynamic change and possess a genuine passion for transforming client marketing experiences within the financial sector.

⚠️ Potential Challenges

• Navigating complex organizational structures and collaborating across multiple departments.
• Staying ahead of fast-evolving financial market trends and technology.
• Balancing strategic vision with execution detail on a large scale.
• Ensuring consistent alignment with company OKRs amidst ongoing transformation.

ASSUMPTION: The role demands resilience and strategic foresight to effectively manage recurring industry and organizational changes.

📈 Similar Roles Comparison

• Chief Marketing Officer roles with emphasis on financial products.
• VP of Product Management in investment firms focusing on strategy.
• Director roles in integrated marketing within large financial services companies.

ASSUMPTION: Similar roles require significant experience in leading marketing strategies and a strong grasp of the financial services landscape.

📝 Sample Projects

• Leading a campaign to introduce new ETFs targeting millennial investors.
• Developing a data-driven personalization strategy for investment portfolios.
• Implementing an omni-channel marketing approach that leverages digital platforms.

ASSUMPTION: Projects will leverage digital marketing innovations to drive engagement and conversion across Vanguard's product offerings.

❓ Key Questions to Ask During Interview

• What are the current key initiatives within the Product Marketing team?
• Can you describe the company’s vision for marketing transformation over the next five years?
• How does Vanguard incorporate client feedback into its marketing strategies?
• What challenges has the marketing team recently overcome?
• How does this role interface with other senior leadership positions?

ASSUMPTION: These questions aim to provide insights into strategic priorities and cross-departmental collaboration, reflecting the role's leadership nature.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Vanguard careers page or the specific application portal provided.
• Ensure your resume reflects relevant experience in financial services and product marketing strategy.
• Prepare a cover letter that details your transformation leadership experience.
• Gather professional references ahead of final interviews.
• Follow up on your application status through the official contact channels.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.