Head of Product Marketing

📌 Core Information

🔹 Job Title: Head of Product Marketing

🔹 Company: Sweed

🔹 Location: Remote (Argentina)

🔹 Job Type: Full-Time

🔹 Category: Software Development

🔹 Date Posted: May 7, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Managing a product team and leading the Product Owner for marketing tools
• Developing and maintaining a comprehensive product roadmap for customer acquisition
• Building and owning acquisition strategies based on data insights and campaign performance
• Conducting market and customer research to inform product development decisions
• Defining and prioritizing product features based on customer needs, business goals, and technical feasibility

ASSUMPTION: This role requires a strong background in product management and marketing, with a focus on data-driven decision making and strategic planning.

📋 Key Responsibilities

✅ Manage a product team and lead the Product Owner for marketing tools

✅ Develop and maintain a comprehensive product roadmap for customer acquisition

✅ Build and own acquisition strategies based on data insights and campaign performance

✅ Conduct market and customer research to gather insights and inform product development decisions

✅ Define and prioritize product features based on customer needs, business goals, and technical feasibility

✅ Manage the product backlog, ensuring it is up-to-date and prioritized based on business and customer impact

✅ Analyze product performance and customer feedback to make data-driven decisions and continuously improve products

✅ Perform independent business analysis of features

✅ Manage the team's daily operations, including hiring, motivation, and performance management

ASSUMPTION: This role requires a balance of strategic thinking, tactical execution, and strong leadership skills to drive product success.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, or a related field (or equivalent experience)

Experience: Minimum 3 years of experience as a Product Owner/Product Manager

Required Skills:

• Strong hands-on experience with SEO, Paid Ads, or other marketing tools
• Technical understanding of the product and ability to communicate effectively with the development team
• Proven experience in a dynamically evolving product with constantly shifting priorities
• Familiarity with Kanban, Scrum, or other Agile methodologies
• Strong leadership and team management skills
• Ability to perform business analysis and project management
• Upper-Intermediate and higher level of English

Preferred Skills:

• Experience in the cannabis industry
• Fluency in Spanish

ASSUMPTION: Candidates should have a strong background in product management and marketing, with a proven track record of driving product success in a dynamic environment.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 USD (B2B contract with the US company). ASSUMPTION: This range is based on industry standards for a Head of Product Marketing role with 2-5 years of experience, working remotely for a startup in the software development industry.

Benefits:

• 100% remote work
• Flexible working hours (core team time: 09:00-15:00 GMT)
• 20 paid vacation days per year
• 12 holidays per year
• 3 sick leave days
• Medical insurance after probation
• Equipment reimbursement (laptops, monitors, etc.)

📌 Applicant Insights

🔍 Company Context

Industry: Sweed is a software development company specializing in cannabis retail solutions. The cannabis industry is rapidly evolving, with a strong focus on medicinal and recreational use.

Company Size: Sweed has 11-50 employees, providing a dynamic and agile work environment. ASSUMPTION: This size allows for close collaboration and quick decision-making.

Founded: Sweed was founded in 2019, with a mission to reimagine cannabis retail operations.

Company Description:

• Sweed is an all-in-one cannabis retail platform, combining POS, eCommerce, Marketing, Analytics, and Inventory Management into a single, seamless solution
• The company aims to eliminate the need for multiple third-party tools, making life easier for cannabis retailers while driving real business growth
• Sweed believes in the medicinal potential of cannabis and is committed to improving lives through efficient, accessible, and customer-friendly retail experiences

Company Specialties:

• Enterprise-grade cannabis retail platform
• POS, eCommerce, Marketing, Analytics, and Inventory Management
• Simplicity, efficiency, and innovation in cannabis retail

Company Website: https://sweedpos.com/#/

ASSUMPTION: Sweed's focus on innovation and customer-centric design sets it apart in the cannabis retail software market.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a high degree of strategic thinking, leadership, and technical expertise.

Reporting Structure: The Head of Product Marketing will report directly to the CEO and work closely with the VP of Product and the VP of Operations.

Work Arrangement: This is a fully remote position, with flexible working hours and a core team time of 09:00-15:00 GMT.

Growth Opportunities:

• As Sweed continues to grow, there will be opportunities for the Head of Product Marketing to expand their team and take on more responsibilities
• The role offers the chance to work closely with senior leadership, providing ample opportunities for professional development and career advancement
• The dynamic nature of the cannabis industry presents unique challenges and learning opportunities

ASSUMPTION: The Head of Product Marketing will play a critical role in Sweed's continued success, with ample opportunities for growth and impact.

🌍 Location & Work Environment

Office Type: Fully remote

Office Location(s): N/A (remote work only)

Geographic Context:

• The role is open to candidates based in Argentina, with a strong focus on the local cannabis industry
• Argentina's cannabis market is growing, with a focus on medicinal and recreational use
• The country offers a diverse and vibrant culture, with a strong emphasis on work-life balance

Work Schedule: Flexible working hours, with a core team time of 09:00-15:00 GMT

ASSUMPTION: The fully remote work environment offers a high degree of flexibility and autonomy, with the opportunity to work from anywhere in Argentina.

💼 Interview & Application Insights

Typical Process:

• Recruiter Call (1 hour) – Includes a short English check
• Interview with VP of Product and Marketing PO (1.5 hours)
• Interview with VP of Operations (30 minutes)
• Interview with CEO (1 hour)

Key Assessment Areas:

• Product management skills and experience
• Marketing expertise and strategic thinking
• Leadership and team management abilities
• Technical understanding of the product and industry
• Cultural fit and alignment with Sweed's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the cannabis industry and Sweed's platform
• Showcase your strategic thinking and data-driven approach to product marketing
• Prepare for behavioral interview questions that focus on your leadership, team management, and problem-solving skills

ATS Keywords: Product Management, Marketing, Cannabis, Retail, POS, eCommerce, Agile, Leadership, Team Management, Business Analysis, Project Management

ASSUMPTION: The interview process will focus on assessing the candidate's technical skills, strategic thinking, and cultural fit with Sweed's values and mission.

🛠️ Tools & Technologies

• JIRA/Confluence for project management and collaboration
• Google Workspace (Gmail, Google Drive, Google Docs, etc.)
• Marketing automation and analytics tools (e.g., HubSpot, Google Analytics)
• SEO and Paid Ads tools (e.g., SEMrush, Google Ads)

ASSUMPTION: The Head of Product Marketing will be expected to have a strong working knowledge of relevant marketing and project management tools.

👔 Cultural Fit Considerations

Company Values:

• Simplicity and efficiency in all aspects of the business
• Innovation and continuous improvement
• Customer-centric design and focus

Work Style:

• Collaborative and cross-functional teamwork
• Agile and dynamic work environment
• Strong focus on data-driven decision making

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working remotely and managing a team virtually?
• Do you have a strong customer focus and a passion for creating exceptional products?

ASSUMPTION: Sweed values candidates who are proactive, critical thinkers, and adaptable, with a strong commitment to customer success.

⚠️ Potential Challenges

• The cannabis industry is rapidly evolving, presenting unique challenges and opportunities
• The role requires a strong balance of strategic thinking, tactical execution, and leadership
• The fully remote work environment may present communication and collaboration challenges
• The role may require occasional travel to attend industry events or meet with stakeholders

ASSUMPTION: The Head of Product Marketing will need to be adaptable, resilient, and proactive in the face of challenges and changes.

📈 Similar Roles Comparison

• Compared to other Head of Product Marketing roles, this position offers a high degree of strategic influence and autonomy
• The cannabis industry presents unique challenges and opportunities, requiring a strong understanding of the market and regulatory landscape
• This role offers significant growth potential, as Sweed continues to expand its platform and customer base

ASSUMPTION: The Head of Product Marketing will have a significant impact on Sweed's continued success, with ample opportunities for growth and development.

📝 Sample Projects

• Developing and implementing a comprehensive customer acquisition strategy for Sweed's platform
• Conducting market research to identify new opportunities for product expansion and innovation
• Analyzing product performance data to optimize features and improve customer satisfaction

ASSUMPTION: The Head of Product Marketing will be involved in a wide range of projects, requiring strong analytical, strategic, and leadership skills.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the cannabis industry, and how does Sweed plan to address them?
• How does Sweed support the professional development and growth of its employees?
• What is the company's long-term vision for its platform and the cannabis industry?
• How does Sweed measure the success of its products and marketing efforts?
• What is the company's approach to work-life balance and employee well-being?

ASSUMPTION: These questions will help candidates better understand Sweed's values, culture, and long-term goals, as well as the specific challenges and opportunities presented by the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://jobs.ashbyhq.com/sweedpos.com/40c5e66e-925d-4688-98fe-538d05157f88
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for a series of interviews, including a recruiter call, interviews with senior leadership, and a final interview with the CEO
• Follow up with the hiring manager within one week of the final interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.