📌 Core Information
🔹 Job Title: Head of Programmatic
🔹 Company: DYG
🔹 Location: Limassol, CY
🔹 Job Type: Full-time
🔹 Category: Advertising Services
🔹 Date Posted: 2025-04-03
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading and developing the programmatic advertising and monetization strategy
- Managing and optimizing campaigns across various platforms
- Collaborating with ad tech engineers for seamless integration
- Building and maintaining strategic partnerships within the programmatic ecosystem
ASSUMPTION: This role requires a high level of expertise in programmatic advertising and strong commercial skills to succeed.
📋 Key Responsibilities
✅ Lead and develop the programmatic advertising and monetization strategy
✅ Manage and optimize campaigns across DSPs, SSPs, Direct Publishers, and OpenRTB protocols
✅ Oversee the implementation of Header Bidding and Prebid.js solutions
✅ Collaborate with ad tech engineers to ensure seamless platform integration
✅ Ensure technical and strategic alignment between supply and demand-side systems
✅ Build and maintain strategic partnerships within the programmatic ecosystem
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication skills to work effectively with various teams.
🎯 Required Qualifications
Education: Not specified (Assumed: Bachelor's degree in a relevant field)
Experience: 4+ years in programmatic advertising
Required Skills:
- Deep knowledge of DSPs, SSPs, Direct Publishers monetization, OpenRTB, Prebid, and Header Bidding
- Strong commercial and negotiation skills
- Strategic mindset and results-driven approach
- Fluent English (additional languages are a plus)
Preferred Skills:
ASSUMPTION: While not explicitly stated, a solid understanding of data analysis and statistics would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (Estimated based on industry standards for a mid-level role in the advertising sector in Limassol, CY)
Benefits:
- Not specified (Assumed: Standard benefits package, including health insurance, retirement plans, etc.)
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services. DYG specializes in performance marketing and has a strong focus on data analysis and hyper-targeting.
Company Size: 11-50 employees. This size allows for a more agile and collaborative work environment.
Founded: 2020. DYG is a relatively new company with a short but successful history in the industry.
Company Description:
- Founded to leverage vast experience in performance marketing along with the right set of tools and technology
- Focuses on data analysis and its application to hyper-targeting to deliver premium results to advertisers, developers, and brands
- Utilizes data (in accordance with data protection laws and requirements) to target, acquire, and engage users across over 500K iOS and Android apps
Company Specialties:
- Performance Marketing
- Data Analysis
- Hyper-Targeting
Company Website: http://www.ascendad.com
ASSUMPTION: DYG's focus on data analysis and hyper-targeting may require candidates with strong analytical skills and a keen interest in data-driven marketing.
📊 Role Analysis
Career Level: Mid-level to senior. This role requires a high level of expertise in programmatic advertising and strong commercial skills.
Reporting Structure: This role reports directly to the CEO or a senior executive within the company.
Work Arrangement: On-site. This role requires close collaboration with the in-house ad tech and operations teams, making an on-site presence beneficial.
Growth Opportunities:
- As the company grows, there may be opportunities to expand the team and take on a more senior role
- Gaining experience in a leadership role with a high degree of autonomy and responsibility
- Potential to shape the company's programmatic strategy and operations
ASSUMPTION: This role offers significant growth opportunities for the right candidate, as they will have a significant impact on the company's programmatic advertising and monetization strategy.
🌍 Location & Work Environment
Office Type: Not specified (Assumed: Modern, collaborative office space)
Office Location(s): Limassol, CY
Geographic Context:
- Limassol is the second-largest city in Cyprus, with a Mediterranean climate and a cost of living lower than many other European cities
- The city offers a mix of urban and coastal living, with a vibrant nightlife and cultural scene
- Limassol is home to a growing tech industry, with several startups and established companies in the sector
Work Schedule: Full-time (40 hours per week), with potential for flexible working hours
ASSUMPTION: The work environment at DYG is likely to be fast-paced, collaborative, and data-driven, with a strong focus on results and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview to discuss the role and assess cultural fit
- On-site interview with the hiring manager and/or other team members
- Final interview with the CEO or a senior executive
Key Assessment Areas:
- Programmatic advertising expertise
- Commercial and negotiation skills
- Strategic mindset and results-driven approach
- Cultural fit and alignment with company values
Application Tips:
- Highlight your relevant experience and achievements in programmatic advertising
- Tailor your resume and cover letter to emphasize your fit for this specific role
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and ability to work collaboratively
ATS Keywords: Programmatic Advertising, OpenRTB, Prebid, SSPs, DSPs, Campaign Management, Header Bidding, Strategic Partnerships, Collaboration, Technical Integration, Negotiation Skills, Results-Driven, Industry Network
ASSUMPTION: The application process at DYG is likely to be competitive, with a strong focus on finding the best fit for the company's culture and the specific needs of the role.
🛠️ Tools & Technologies
- DSPs (Demand-Side Platforms)
- SSPs (Supply-Side Platforms)
- Direct Publishers
- OpenRTB
- Prebid.js
- Header Bidding
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's partnerships and the platforms they work with.
👔 Cultural Fit Considerations
Company Values:
- Not specified (Assumed: Innovation, data-driven decision-making, collaboration, and results-oriented)
Work Style:
- Fast-paced and dynamic
- Collaborative and data-driven
- Focused on results and innovation
Self-Assessment Questions:
- Do you have a proven track record of success in programmatic advertising?
- Are you comfortable working in a fast-paced, collaborative environment?
- Do you have strong commercial and negotiation skills, with a strategic mindset and results-driven approach?
ASSUMPTION: DYG values candidates who are passionate about ad tech, innovative, and results-oriented, with a strong commitment to data-driven decision-making and collaboration.
⚠️ Potential Challenges
- Keeping up with the fast-paced nature of the ad tech industry and its constant evolution
- Managing multiple stakeholders and building strategic partnerships within the programmatic ecosystem
- Balancing the need for innovation with the need to optimize campaigns and maximize revenue
- Adapting to the unique cultural and regulatory environment of Cyprus
ASSUMPTION: These challenges can be overcome with strong communication skills, a strategic mindset, and a commitment to continuous learning and adaptation.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on leading and developing the programmatic advertising and monetization strategy, rather than simply managing campaigns
- Industry-specific context: The programmatic advertising industry is highly competitive and dynamic, with a strong focus on data-driven decision-making and innovation
- Career path comparison: This role offers significant growth opportunities for the right candidate, with the potential to shape the company's programmatic strategy and operations
ASSUMPTION: This role offers a unique opportunity to lead and shape the programmatic advertising and monetization strategy for a growing company in the performance marketing sector.
📝 Sample Projects
- Developing and implementing a new programmatic strategy to optimize campaign performance and maximize revenue
- Building and maintaining strategic partnerships with major players in the ad tech ecosystem to expand the company's reach and revenue streams
- Collaborating with ad tech engineers to ensure seamless platform integration and optimize campaign performance
ASSUMPTION: These sample projects are designed to give candidates an idea of the types of tasks and responsibilities they may encounter in this role, but the specific projects may vary depending on the company's needs and the candidate's skills and experience.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the programmatic advertising team currently, and how can this role help address them?
- How does this role fit into the company's overall strategy for growth and expansion in the performance marketing sector?
- What opportunities are there for professional development and growth within the company?
- How does the company support work-life balance for its employees?
- What is the company's approach to data protection and privacy, and how does this role contribute to those efforts?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the cultural fit, as well as to demonstrate their interest in and enthusiasm for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and ability to work collaboratively
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
