Head of Programmatic (PDOOH)

📌 Core Information

🔹 Job Title: Head of Programmatic (PDOOH)

🔹 Company: W Group Holding

🔹 Location: Dubai, Dubai, United Arab Emirates

🔹 Job Type: Full-Time

🔹 Category: Advertising Services

🔹 Date Posted: 2025-08-08

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading and growing the programmatic function within W Group and Hypermedia
• Driving programmatic strategy and execution across Digital Out-of-Home (DOOH) advertising
• Collaborating with sales teams to develop strategies and support business development
• Mentoring and training sales team members on programmatic concepts
• Acting as a technical authority and thought leader in the DOOH space

ASSUMPTION: This role requires a strategic mindset, strong technical expertise, and excellent communication skills to bridge the gap between media, data, and technology in the DOOH space.

📋 Key Responsibilities

✅ Lead and manage the end-to-end programmatic offering across W Group and Hypermedia

✅ Design and implement media strategies leveraging DSPs, SSPs, ad servers, verification tools, and data partnerships

✅ Execute and optimize programmatic DOOH campaigns from setup through delivery, applying best practices in bid management, targeting, and data use

✅ Collaborate closely with the VP of Sales and Sales Teams to develop prospecting strategies and support business development

✅ Mentor and train sales team members, especially the Hypermedia commercial unit, on programmatic concepts and practical application in DOOH advertising

✅ Act as a subject matter expert in client meetings and pitches, helping communicate technical concepts clearly and persuasively

✅ Own and manage insertion orders across advertisers, providing real-time and post-campaign insights

✅ Strategically oversee end-to-end pDOOH campaign operations with Partners/Clients ensuring seamless execution, rigorous quality control, and continual performance optimization

✅ Analyze campaign performance using advanced tools and generate custom client reports with actionable recommendations

✅ Maintain full technical understanding of the platform integration process and ensure seamless implementation

✅ Explore and recommend relevant social media programmatic opportunities in collaboration with the marketing team

✅ Keep up to date with market trends, audience behaviors, and technology evolution to ensure our offerings remain cutting-edge

ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign management, and cross-functional collaboration to drive programmatic success in the DOOH space.

🎯 Required Qualifications

Education: Master Degree in IT or Digital Marketing, Communication, Business, or related tech field.

Experience: 7-10 years of experience in media/programmatic advertising, including campaign management and analytics.

Required Skills:

• Deep expertise in digital programmatic (DSPs, SSPs, audience targeting)
• Strong technical know-how and a keen understanding of the pDOOH advertising and technology landscape
• Excellent attention to detail, accuracy, and quality control
• Ability to manage and prioritize multiple tasks under tight deadlines
• Analytical mindset with strong problem-solving and decision-making skills
• Proactive, solution-oriented, and a strong communicator — comfortable working independently and collaboratively
• Demonstrated experience in introducing new operational processes or strategies

Preferred Skills:

• Familiarity with both qualitative and quantitative research methods

ASSUMPTION: Candidates should have a strong background in programmatic advertising, with a proven track record in campaign management and analytics. Prior agency-side experience is a strong advantage.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between AED 30,000 and AED 50,000 per month, based on industry standards for a Head of Programmatic role in Dubai with 7-10 years of experience.

Benefits:

• Health insurance
• Dental insurance
• Life insurance
• Retirement plan
• Performance bonuses

Working Hours: Full-time position with standard working hours from Sunday to Thursday, 9:00 AM to 6:00 PM, with a one-hour lunch break.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 51-200 employees

Founded: W Group Holding was founded in 2015

Company Description:

• W Group Holding is an assertive holding company investing in digital Out-of-Home experiences and cutting-edge digital marketing solutions through its subsidiaries Hypermedia and DXTA.
• The company operates in tandem, synergizing their efforts to consistently deliver outstanding, quantifiable results that spearhead the digital media revolution in the region.
• W Group Holding and its subsidiaries are pioneers, reshaping the digital terrain with a comprehensive strategy that harnesses smart technological solutions, infrastructure monetization, impactful OOH networks, and data-driven analytics to propel brand expansion and foster deeper engagement.

Company Specialties:

• Digital Out-of-Home (DOOH) advertising
• Programmatic advertising
• Data-driven analytics
• Digital marketing solutions

Company Website: wgroup.me

ASSUMPTION: W Group Holding is a dynamic and innovative company focused on driving growth and success in the digital advertising space.

📊 Role Analysis

Career Level: This role is a senior-level position, reporting directly to the senior management team.

Reporting Structure: The Head of Programmatic will work closely with the VP of Sales and the wider Hypermedia sales team, as well as other internal teams such as marketing and technology.

Work Arrangement: This is an on-site role based in Dubai, with the possibility of occasional remote work or hybrid arrangements, depending on the company's policies and the candidate's needs.

Growth Opportunities:

• As a senior role, there may be opportunities for career progression within the company, such as taking on a more strategic or leadership role as the company grows.
• The dynamic nature of the digital advertising industry also presents opportunities for professional development and skill-building.

ASSUMPTION: This role offers a unique opportunity to shape the programmatic function within a growing and innovative company, with potential for career growth and development.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in Dubai Internet City

Office Location(s): Galadari Building, Second Floor, P.O.Box 502021, Dubai, UAE

Geographic Context:

• Dubai is a vibrant, multicultural city with a thriving business environment and a strong focus on innovation and technology.
• The Dubai Internet City is a thriving business community that hosts numerous technology and media companies.
• The office is conveniently located near public transportation, shopping centers, and dining options.

Work Schedule: Standard working hours from Sunday to Thursday, 9:00 AM to 6:00 PM, with a one-hour lunch break.

ASSUMPTION: The work environment at W Group Holding is dynamic, collaborative, and focused on driving growth and success in the digital advertising space.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical interview with the hiring manager or a senior team member
• Final interview with the senior management team

Key Assessment Areas:

• Technical expertise in programmatic advertising
• Problem-solving and analytical skills
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your experience with programmatic advertising, campaign management, and analytics in detail.
• Showcase your understanding of the DOOH advertising landscape and how you can drive success in this space.

ATS Keywords: Programmatic, PDOOH, DOOH, advertising, campaign management, analytics, digital marketing, strategy, leadership, mentoring, training

ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials and be prepared to demonstrate your expertise and fit for the role.

🛠️ Tools & Technologies

• DSPs (Demand-Side Platforms)
• SSPs (Supply-Side Platforms)
• Ad servers
• Verification tools
• Data partnerships
• Advanced analytics tools

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's tech stack and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity
• Integrity
• Accountability

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Results-driven and focused on continuous improvement

Self-Assessment Questions:

• Do I have a strong background in programmatic advertising and a passion for driving success in the DOOH space?
• Am I comfortable working in a dynamic, collaborative environment and able to manage multiple tasks under tight deadlines?
• Do I share W Group Holding's values and am I committed to delivering outstanding results for our clients?

ASSUMPTION: Cultural fit is essential for success in this role, as the Head of Programmatic will work closely with various internal teams and clients to drive programmatic success in the DOOH space.

⚠️ Potential Challenges

• The dynamic nature of the digital advertising industry may present challenges in keeping up with the latest trends and technologies.
• Managing multiple tasks and priorities under tight deadlines can be challenging, requiring strong organizational skills and time management.
• The competitive nature of the advertising industry may present challenges in driving business growth and success.
• Working in a multicultural environment may require additional communication and cultural sensitivity.

ASSUMPTION: These challenges can be overcome with strong technical expertise, excellent communication skills, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Compared to other programmatic roles, this position focuses specifically on the DOOH advertising space and requires a strong understanding of the unique challenges and opportunities in this area.
• As a senior role, this position offers more strategic and leadership responsibilities compared to mid-level programmatic roles.
• Career progression in this role may involve taking on a more strategic or leadership role within the company or moving into a similar role at another organization in the digital advertising industry.

ASSUMPTION: This role offers a unique opportunity to drive programmatic success in the DOOH space and develop a career in the digital advertising industry.

📝 Sample Projects

• Developing and executing a comprehensive programmatic strategy for a major DOOH campaign, including targeting, bidding, and optimization
• Analyzing campaign performance data and generating actionable insights to inform future campaign strategies
• Collaborating with the sales team to develop prospecting strategies and support business development for a new DOOH product or service

ASSUMPTION: These sample projects illustrate the strategic, analytical, and collaborative nature of the Head of Programmatic role at W Group Holding.

❓ Key Questions to Ask During Interview

• Can you describe the current state of the programmatic function within W Group and Hypermedia, and what are the key priorities for this role in the first 90 days?
• How does the sales team currently approach programmatic advertising, and what opportunities do you see for growth and improvement in this area?
• What are the key challenges and opportunities in the DOOH advertising space, and how does this role address them?
• How does W Group Holding support the professional development and growth of its employees, particularly in the digital advertising industry?
• What is the company's approach to work-life balance, and how does this role fit into that framework?

ASSUMPTION: These questions demonstrate your interest in the role and provide valuable insights into the company's priorities, culture, and growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on programmatic advertising, campaign management, and analytics.
• Prepare for your interviews by researching the company, the DOOH advertising landscape, and your own experiences and accomplishments in programmatic advertising.
• If selected, be prepared to provide examples of your work and discuss your approach to programmatic advertising, campaign management, and analytics.
• Follow up with the HR department or hiring manager after your interview to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.