📌 Core Information
🔹 Job Title: Head of Regional Commercial Marketing - ASIA
🔹 Company: Nexperia
🔹 Location: Shenzhen, Guangdong, China
🔹 Job Type: On-site
🔹 Category: Semiconductor Marketing
🔹 Date Posted: June 11, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Identifying potential growth areas for key target markets and developing effective marketing strategies
- Driving regional OEM customer negotiations and coordinating with various regional and global teams
- Managing regional marketing teams and ensuring consistency across all regional marketing efforts
- Translating price trends and market requirements towards BGs and contributing to cost reduction roadmaps and margin optimization efforts
- Actively participating in the strategy of the Global Commercial Marketing team and managing relationships at a senior level with key partners and internal stakeholders
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively with multiple stakeholders across different regions and functions.
📋 Key Responsibilities
✅ Develop and implement regional marketing strategies to achieve BG growth ambitions
✅ Lead and manage regional marketing teams to ensure effectiveness and consistency
✅ Drive regional OEM customer negotiations and coordinate with various regional and global teams
✅ Translate price trends and market requirements towards BGs and contribute to cost reduction roadmaps and margin optimization efforts
✅ Manage relationships at a senior level with key partners and internal stakeholders
✅ Participate in and contribute to the strategy of the Global Commercial Marketing team
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to balance multiple priorities and deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field (MBA preferred)
Experience: 10+ years of experience in commercial marketing, with at least 5 years in a leadership role within the semiconductor industry
Required Skills:
- Proven experience in dealing with global OEM channels and partners, building, and maintaining good relationships with them
- Strong knowledge of semiconductor markets, customers, and/or supply chains
- Excellent communication, presentation, and negotiation skills in English
- Microsoft Office skills (EXCEL, PowerPoint) and knowledge of Spotfire tool
Preferred Skills:
- Experience working in the Asia region
- Fluency in Mandarin or other Asian languages
ASSUMPTION: Candidates with experience in the semiconductor industry and a strong understanding of OEM channels will be best suited for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a senior marketing role in the semiconductor industry in China, the estimated salary range for this position is CNY 600,000 - 800,000 per year. This estimate takes into account the candidate's experience level, the company's size, and the location.
Benefits:
- Competitive benefits package, including health insurance and retirement plans
- Opportunities for professional development and career growth
- Global work environment with diverse teams and cultures
Working Hours: Full-time (40 hours/week), with flexibility for occasional overtime as needed
ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on the candidate's specific qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Nexperia is a global semiconductor company with a rich European history and over 15,000 employees across Europe, Asia, and the United States. As a leading expert in the development and production of essential semiconductors, Nexperia's components enable the basic functionality of virtually every commercial electronic design in the world.
Company Size: Nexperia has 10,001+ employees, providing a large and diverse work environment with ample opportunities for career growth and development.
Founded: Nexperia was founded in Nijmegen, the Netherlands, and has since expanded its global presence.
Company Description:
- Headquartered in the Netherlands, Nexperia is a global semiconductor company with a rich European history and over 15,000 employees across Europe, Asia, and the United States.
- As a leading expert in the development and production of essential semiconductors, Nexperia's components enable the basic functionality of virtually every commercial electronic design in the world – from automotive and industrial to mobile and consumer applications.
- The company serves a global customer base, shipping more than 100 billion products annually. These products are recognized as benchmarks in efficiency – in process, size, power, and performance.
Company Specialties:
- Technology
- Electronics
- Engineering
- Discretes
- Diode
- Transistor
- MOSFET
- Logic
- Automotive
- ESD Protection
- Mobile
- Industry
- Computing
- Portable
- Robotics
- Manufacturing
- Chip
- Frontend
- Semiconductors
- Operations
- IT
- Hardware
- Power MOSFET
- and Analog
Company Website: www.nexperia.com
ASSUMPTION: Nexperia's extensive global presence and diverse product portfolio provide a dynamic and challenging work environment for employees.
📊 Role Analysis
Career Level: This role is a senior leadership position, reporting directly to the Global Commercial Marketing Director.
Reporting Structure: The Head of Regional Commercial Marketing - ASIA will oversee regional marketing teams and collaborate with various regional and global teams, including Regional Sales Leaders, Regional OEM/Distri Managers, Global Account Managers, and BG Commercial Managers.
Work Arrangement: This is an on-site position based in Shenzhen, China, with occasional travel required to visit customers, partners, and other Nexperia offices.
Growth Opportunities:
- Potential career progression to a global or regional marketing leadership role within Nexperia
- Opportunities to work on high-impact projects and drive strategic initiatives
- Exposure to a diverse range of customers, partners, and internal stakeholders, fostering professional development and skill-building
ASSUMPTION: Given Nexperia's global presence and diverse product portfolio, there are ample opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: Nexperia's Shenzhen office is a modern, collaborative workspace designed to foster innovation and productivity.
Office Location(s): Shenzhen, Guangdong, China
Geographic Context:
- Shenzhen is a major city in southern China's Guangdong province, situated adjacent to Hong Kong.
- It's known for its modern architecture, shopping, and theme parks, including the Window of the World and Splendid China Folk Cultural Village.
- The city has a subtropical climate, with mild winters and hot, humid summers.
Work Schedule: The standard workweek is Monday to Friday, 9:00 AM to 6:00 PM, with a one-hour lunch break. Occasional overtime may be required to meet project deadlines or attend customer/partner events.
ASSUMPTION: Shenzhen's vibrant business environment and proximity to Hong Kong provide ample opportunities for networking and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- First-round interview with the hiring manager
- Second-round interview with the Global Commercial Marketing Director
- Final-round interview with key stakeholders or a panel interview
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management capabilities
- Cross-functional collaboration and stakeholder management
- Communication and presentation skills
- Cultural fit and alignment with Nexperia's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past marketing strategies and their outcomes to discuss during the interview
- Research Nexperia's products, customers, and competitors to demonstrate your industry knowledge
ATS Keywords: Global OEM Channels, Relationship Building, Semiconductor Markets, Microsoft Office, Communication Skills, Presentation Skills, Negotiation Skills, Strategic Execution, Entrepreneurial Thinking, Result Oriented, Customer Focused, Team Player, Responsibility, Performance Culture, Stakeholder Management, Cost Reduction, Margin Optimization
ASSUMPTION: Nexperia's interview process is designed to assess candidates' strategic thinking, leadership skills, and cultural fit, with a focus on their ability to drive growth and success in the region.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint)
- Spotfire
- CRM software (e.g., Salesforce, SAP CRM)
- Marketing automation tools (e.g., Marketo, HubSpot)
ASSUMPTION: Familiarity with industry-standard marketing tools and platforms is expected for this role.
👔 Cultural Fit Considerations
Company Values:
- Customer Focus
- Innovation
- Performance
- Integrity
- Responsibility
Work Style:
- Collaborative and team-oriented
- Results-driven and entrepreneurial
- Adaptable and resilient
Self-Assessment Questions:
- How do you demonstrate Nexperia's value of 'Customer Focus' in your daily work?
- Can you provide an example of a time when you had to adapt to a significant change in your work environment, and how did you handle it?
- How do you prioritize and manage multiple projects and deadlines to ensure successful outcomes?
ASSUMPTION: Nexperia values candidates who align with their core values and can thrive in a dynamic, collaborative work environment.
⚠️ Potential Challenges
- Managing a diverse, multicultural team with varying levels of experience and expertise
- Navigating complex regional market dynamics and customer preferences
- Balancing global marketing strategies with regional market requirements
- Adapting to a fast-paced, ever-changing business environment
ASSUMPTION: These challenges can be overcome by leveraging strong leadership skills, cultural sensitivity, and a strategic mindset.
📈 Similar Roles Comparison
- Unlike other regional marketing roles, this position focuses specifically on the Asia region and requires a deep understanding of the unique market dynamics and customer preferences in this part of the world.
- This role offers a unique opportunity to drive strategic initiatives and make a significant impact on Nexperia's global commercial marketing efforts.
- Career progression opportunities may include moving into a global or regional marketing leadership role within Nexperia or transitioning into a related function, such as sales or business development.
ASSUMPTION: Candidates should consider their long-term career goals and how this role aligns with their aspirations when evaluating this opportunity.
📝 Sample Projects
- Developing and implementing a regional marketing strategy to drive growth in a key target market, such as China or India
- Conducting market research and analysis to identify new growth opportunities and trends in the Asia region
- Managing regional marketing teams to ensure consistent and effective execution of global marketing campaigns
ASSUMPTION: These sample projects illustrate the strategic and operational aspects of the role and provide insight into the types of initiatives candidates can expect to work on.
❓ Key Questions to Ask During Interview
- Can you describe the current regional marketing strategies and their effectiveness in the Asia region?
- How does this role collaborate with other regional and global teams within Nexperia, and what are the key priorities for the first 90 days in this position?
- What are the most significant challenges facing the Asia region in the semiconductor market, and how can this role address them?
- How does Nexperia support the professional development and career growth of its employees in regional marketing roles?
- What are the key performance indicators (KPIs) used to measure success in this role, and how are they tracked and reported?
ASSUMPTION: These questions demonstrate a candidate's interest in understanding the role's context, priorities, and expectations, as well as their commitment to driving success in the Asia region.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Nexperia careers portal
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past marketing strategies and their outcomes to discuss during the interview
- Research Nexperia's products, customers, and competitors to demonstrate your industry knowledge
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
