Head of Retention Marketing - 12 Month FTC

📌 Core Information

🔹 Job Title: Head of Retention Marketing - 12 Month FTC

🔹 Company: Future Publishing

🔹 Location: London, City of, United Kingdom

🔹 Job Type: Hybrid (3 days office, 2 days remote)

🔹 Category: Marketing

🔹 Date Posted: 2025-04-03

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Leading the News & Wealth Retention team to drive yield and revenue
• Improving lifetime value across the subscriber base through retention strategies
• Delivering retention and engagement marketing initiatives to reduce churn
• Winning back customers and maximizing retention budget

ASSUMPTION: This role requires a strategic thinker with experience in retention marketing and a strong analytical background to succeed.

📋 Key Responsibilities

✅ Lead the News & Wealth Retention team to drive yield and revenue while improving lifetime value across the subscriber base

✅ Deliver retention and engagement marketing initiatives to reduce churn and win back customers

✅ Review and optimize retention budget to support LTV across the business

✅ Collaborate with cross-functional teams to ensure a first-class customer experience

✅ Build and monitor customer lifecycles, and identify opportunities in line with business goals and priorities

ASSUMPTION: Success in this role will require a customer-centric approach and the ability to balance cost reduction with maximizing retention.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Proven experience in retention or CRM marketing, ideally from a subscriptions background

Required Skills:

• Expertise in CRM/CDP platforms and automated digital journeys
• Strategic thinking and team management skills
• Excellent analytical skills and clear communication of results and recommendations
• Experience with building and monitoring customer lifecycles in a recurring revenue model

Preferred Skills:

• Experience with SQL or other data query languages
• Familiarity with marketing automation tools (e.g., Marketo, HubSpot)

ASSUMPTION: Candidates with experience in subscription-based businesses and a strong understanding of customer lifecycle management will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: £35,000 - £60,000 per year (based on experience and qualifications)

Benefits:

• Uncapped leave
• Profit share bonus
• Referral rewards
• Wellbeing support
• Share incentive plan

Working Hours: Full-time (40 hours per week), with flexible working arrangements

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in London. Final compensation will be determined based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Media Production

Company Size: 1,001-5,000 employees

Founded: 1985

Company Description:

• Future is the global leader in specialist media, with over 200 brands across websites, magazines, events, and social spaces
• Reaches 1 in 3 adults online in the UK and the US
• Focuses on expert original content that connects people to their passions

Company Specialties:

• Magazines
• Events
• B2C and B2B content creation
• eCommerce and technology
• Gaming and entertainment
• Home interest and knowledge
• Music and media
• Advertising

Company Website: http://www.futureplc.com

ASSUMPTION: Future Publishing is a large, established media company with a diverse portfolio of brands and a global reach.

📊 Role Analysis

Career Level: Senior management

Reporting Structure: Reports directly to the Head of Customer Value

Work Arrangement: Hybrid (3 days in the London office, 2 days remote)

Growth Opportunities:

• Potential to influence retention strategies across multiple brands
• Opportunity to develop team management and leadership skills
• Possibility to extend the contract beyond the initial 12-month period

ASSUMPTION: This role offers a unique opportunity to make a significant impact on customer retention strategies within a large, global media company.

🌍 Location & Work Environment

Office Type: Hybrid (London office with remote work options)

Office Location(s): London, City of, United Kingdom

Geographic Context:

• London is a vibrant, multicultural city with a thriving media industry
• Future's London office is located in a central, easily accessible area
• The hybrid work arrangement offers flexibility and a balance between office collaboration and remote work

Work Schedule: Full-time (40 hours per week), with flexible working arrangements

ASSUMPTION: The hybrid work arrangement provides the best of both worlds, allowing for in-person collaboration and remote work flexibility.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• In-person or virtual interview with the team
• Final interview with the Head of Customer Value

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Analytical skills and data-driven decision-making
• Team management and leadership abilities
• Customer-centric mindset and understanding of customer lifecycle management

Application Tips:

• Highlight relevant retention marketing experience and achievements
• Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
• Prepare examples of successful retention strategies and campaigns you've implemented
• Research Future Publishing and be prepared to discuss how your skills and experiences align with the company's mission and values

ATS Keywords: Retention Marketing, CRM Marketing, Customer Lifecycle Management, Data Analysis, Churn Reduction, Team Management, Strategic Thinking

ASSUMPTION: The application process for this role may involve multiple interviews and assessments to evaluate the candidate's strategic thinking, analytical skills, and cultural fit.

🛠️ Tools & Technologies

• CRM/CDP platforms (e.g., Salesforce, Adobe Experience Platform)
• Marketing automation tools (e.g., Marketo, HubSpot)
• Data analysis tools (e.g., SQL, Excel, Google Analytics)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with industry-standard marketing and data analysis tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Expertise
• Innovation
• Collaboration
• Customer-centricity
• Integrity

Work Style:

• Data-driven and analytical
• Strategic and forward-thinking
• Collaborative and team-oriented
• Adaptable and flexible

Self-Assessment Questions:

• How have you previously improved customer retention in a subscription-based business?
• Can you describe a time when you used data to inform a strategic decision and drive results?
• How do you approach managing and developing a team to achieve shared goals?

ASSUMPTION: Success in this role requires a strong cultural fit with Future Publishing's values and work style, as well as a customer-centric mindset and data-driven approach.

⚠️ Potential Challenges

• Managing a team remotely and ensuring engagement and productivity
• Balancing cost reduction with maximizing retention and LTV
• Adapting to a fast-paced, dynamic work environment
• Navigating a large, global organization with multiple brands and stakeholders

ASSUMPTION: Success in this role will require strong leadership, adaptability, and the ability to balance multiple priorities and stakeholders.

📈 Similar Roles Comparison

• Unlike other retention marketing roles, this position focuses on high-profile UK News & Wealth brands and offers the opportunity to influence retention strategies across multiple brands
• Future Publishing's global reach and diverse portfolio of brands provide unique growth opportunities and exposure to various industries
• This role offers a 12-month fixed-term contract, with the potential for extension based on performance and business needs

ASSUMPTION: This role offers unique opportunities and challenges compared to other retention marketing positions, with a focus on high-profile brands and a global media company.

📝 Sample Projects

• Developing and implementing a targeted retention campaign to reduce churn among high-value subscribers
• Analyzing customer data to identify trends and opportunities for improving customer lifetime value
• Collaborating with cross-functional teams to optimize customer communication and engagement strategies

ASSUMPTION: Success in this role will require a proactive approach to identifying and addressing customer retention challenges, as well as a strong data-driven mindset.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall customer value strategy for Future Publishing?
• What are the key priorities for the first 90 days in this role?
• How does Future Publishing support the professional development of its employees?
• What is the typical career path for someone in this role?
• How does the company measure the success of retention marketing strategies, and what are the key performance indicators (KPIs) for this role?

ASSUMPTION: Asking insightful questions during the interview process demonstrates a strong interest in the role and a proactive approach to understanding the company's priorities and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant retention marketing experience and skills
• Prepare examples of successful retention strategies and campaigns you've implemented
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.