📌 Core Information
🔹 Job Title: Head of Revenue Marketing
🔹 Company: Headway
🔹 Location: Remote - New York
🔹 Job Type: Full-time
🔹 Category: Mental Health Care
🔹 Date Posted: June 27, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Building and leading the provider and patient marketing function to drive demand generation for Headway’s core business.
- Hiring, coaching, and developing a high-performing marketing team.
- Exploring and testing new growth strategies and channels.
- Collaborating cross-functionally with other departments to plan and execute the vision.
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and experience in multiple marketing functions to drive business growth.
📋 Key Responsibilities
✅ Build and lead a high-performing marketing team responsible for demand generation leveraging both new and existing channels.
✅ Explore and test new growth strategies and channels, as well as scale existing channels.
✅ Identify performance issues and their root causes using a metrics-oriented and first principles approach.
✅ Work collaboratively with other departments to plan and execute the vision.
ASSUMPTION: Success in this role will require a data-driven approach, strong analytical skills, and the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
Experience: 12+ years of experience building and leading high-performing marketing teams at high-growth technology companies, with at least 5 years in leadership roles.
Required Skills:
- Proven experience leading multiple functions/channels of marketing demand generation, including content marketing, performance marketing, SEO, etc.
- Excellent training and coaching skills, with a results-oriented and gritty approach.
- Deep curiosity and a motivation to overcome any challenge.
- Experience designing and implementing effective operating systems with the right KPIs and metrics to measure and manage the team.
- Ability to work cross-functionally with different departments in a collaborative environment.
Preferred Skills:
- Experience working in the mental health care industry.
- Familiarity with marketing automation tools and CRM systems.
ASSUMPTION: Candidates with a strong background in demand generation, leadership, and a proven track record of driving business growth will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $262,650 - $309,000 per year (based on experience and location).
Benefits:
- Equity Compensation
- Medical, Dental, and Vision Coverage
- HSA / FSA
- 401K
- Work-from-Home Stipend
- Therapy Reimbursement
- 16-week Parental Leave for Eligible Employees
- Carrot Fertility Annual Reimbursement and Membership
- 13 Paid Holidays Each Year
- Holiday Break During the Week Between December 25th and December 31st
- Flexible PTO
- Employee Assistance Program (EAP)
- Training and Professional Development
Working Hours: Full-time, with flexible hours and a remote-friendly work environment.
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The final offer may vary depending on the candidate's qualifications and the company's assessment of their fit for the role.
📌 Applicant Insights
🔍 Company Context
Industry: Mental Health Care. Headway is focused on building a new mental healthcare system that everyone can access by making it easy for therapists to accept insurance and scale their practice.
Company Size: 501-1,000 employees. As a mid-sized company, Headway offers the opportunity to have a significant impact on the organization's growth and success.
Founded: 2019. Headway has grown rapidly since its founding, raising over $325 million in funding and powering over 600,000 appointments per month.
Company Description:
- Headway's mission is to build a new mental health care system everyone can access.
- The company has built technology that helps people find great therapists with the first software-enabled national network of providers accepting insurance.
- Headway is committed to offering a comprehensive and competitive total rewards package, including robust health and wellness benefits, retirement savings, and meaningful ownership opportunities through equity.
Company Specialties:
- Mental Health Care
- Insurance Acceptance
- Therapist Network
- Software-enabled Network
Company Website: headway.co
ASSUMPTION: Headway's focus on mental health care and its commitment to accessibility make it an attractive option for candidates interested in making a positive impact in the industry.
📊 Role Analysis
Career Level: Executive. This role is a leadership position responsible for driving business growth and shaping the company's go-to-market strategy.
Reporting Structure: The Head of Revenue Marketing will report directly to the Chief Revenue Officer (CRO) and will be responsible for leading the provider and patient marketing function.
Work Arrangement: Remote OK. Headway offers flexible work arrangements, with the option to work remotely or from one of their offices in New York City, San Francisco, or Seattle.
Growth Opportunities:
- As a leadership role, this position offers the opportunity to grow and develop the marketing team, as well as shape the company's go-to-market strategy.
- Headway's rapid growth and expansion present numerous opportunities for career advancement within the organization.
ASSUMPTION: Candidates with strong leadership skills and a proven track record of driving business growth will find this role appealing due to its potential for impact and growth opportunities.
🌍 Location & Work Environment
Office Type: Remote-friendly. Headway employees work remotely across the US, with the option to work from offices in New York City, San Francisco, and Seattle.
Office Location(s): New York, San Francisco, and Seattle.
Geographic Context:
- New York, NY: Headway's headquarters, offering a vibrant and diverse urban environment with numerous cultural attractions and amenities.
- San Francisco, CA: A major tech hub with a thriving startup scene and a diverse range of industries.
- Seattle, WA: Known for its natural beauty, strong tech industry, and a diverse range of cultural attractions.
Work Schedule: Full-time, with flexible hours and the option to work remotely.
ASSUMPTION: Headway's remote-friendly work environment and flexible hours make it an attractive option for candidates seeking a balance between work and personal life.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening.
- Phone or video call with a recruiter to discuss the role and assess cultural fit.
- In-depth interviews with cross-functional team members to assess skills and experience.
- Final interview with the hiring manager or executive team.
Key Assessment Areas:
- Leadership and management skills.
- Marketing expertise and demand generation strategies.
- Cross-functional collaboration and communication skills.
- Problem-solving and analytical skills.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your experience with demand generation, leadership, and cross-functional collaboration.
- Research Headway's mission and values to demonstrate your alignment with the company's goals.
ATS Keywords: Demand Generation, Marketing Leadership, Cross-functional Collaboration, Business Growth, Mental Health Care, Provider Marketing, Patient Marketing, Go-to-Market Strategy
ASSUMPTION: Headway's interview process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the role and the organization.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo, or similar)
- CRM systems (e.g., Salesforce, HubSpot CRM, or similar)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau, or similar)
- Project management tools (e.g., Asana, Trello, or similar)
ASSUMPTION: Familiarity with marketing automation tools, CRM systems, and data analysis tools will be beneficial for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Patient-centric: Headway prioritizes the needs and well-being of its patients above all else.
- Inclusive: Headway strives to create an environment where everyone feels valued, respected, and empowered to do their best work.
- Curious: Headway fosters a culture of continuous learning and improvement.
Work Style:
- Collaborative: Headway values cross-functional collaboration and open communication.
- Adaptable: Headway embraces change and encourages employees to be flexible and resilient.
- Data-driven: Headway makes decisions based on data and evidence, rather than intuition or guesswork.
Self-Assessment Questions:
- Do you share Headway's commitment to patient-centric care and accessibility in mental health care?
- Are you comfortable working in a collaborative, cross-functional environment, and do you enjoy working with diverse teams?
- Do you have a strong curiosity and a desire to learn and grow in your role?
- Are you comfortable working with data and using it to inform your decision-making processes?
ASSUMPTION: Candidates who align with Headway's values and work style will be most successful in this role and within the organization.
⚠️ Potential Challenges
- Managing a remote team and fostering a collaborative work environment.
- Balancing the need for growth and experimentation with the need for consistent, measurable results.
- Adapting to the rapidly changing landscape of the mental health care industry and regulatory environment.
- Ensuring that marketing efforts are patient-centric, culturally sensitive, and aligned with Headway's values.
ASSUMPTION: Success in this role will require strong leadership, adaptability, and a commitment to Headway's mission and values.
📈 Similar Roles Comparison
- Unlike other marketing leadership roles, this position focuses specifically on provider and patient marketing for a mental health care company, requiring industry-specific knowledge and expertise.
- Headway's focus on accessibility and affordability in mental health care sets it apart from other providers and presents unique challenges and opportunities.
- Career path comparison: This role offers the opportunity to grow and develop as a marketing leader, with potential advancement to executive-level positions within the organization.
ASSUMPTION: Candidates with experience in mental health care or related industries may find this role particularly appealing due to its focus on accessibility and affordability.
📝 Sample Projects
- Developing and executing a targeted marketing campaign to increase provider sign-ups and engagement.
- Analyzing patient data to identify trends and opportunities for targeted marketing efforts.
- Collaborating with cross-functional teams to create and implement a go-to-market strategy for a new product or service offering.
ASSUMPTION: Success in this role will require a strong understanding of marketing principles, data analysis, and cross-functional collaboration.
❓ Key Questions to Ask During Interview
- Can you describe the current state of Headway's provider and patient marketing efforts, and where you see opportunities for growth and improvement?
- How does Headway support and empower its marketing team to succeed in their roles?
- Can you provide examples of how Headway's values have guided decision-making and influenced marketing strategies?
- What are the most significant challenges facing the mental health care industry, and how does Headway plan to address them?
- How does Headway foster a culture of collaboration and open communication across its remote and in-office teams?
ASSUMPTION: Asking thoughtful, informed questions during the interview process will help candidates assess their fit for the role and the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on demand generation, leadership, and cross-functional collaboration.
- Prepare for interviews by researching Headway's mission, values, and industry trends, and by practicing your responses to common interview questions.
- Follow up with the recruiter after your interview to express your interest in the role and ask any remaining questions.
- If you are selected for the final round, be prepared to present your ideas for driving business growth and shaping Headway's go-to-market strategy.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
