📌 Core Information
🔹 Job Title: Head of Segment Marketing
🔹 Company: 10x Genomics
🔹 Location: Pleasanton, California, United States
🔹 Job Type: Full-Time
🔹 Category: Biotechnology Research
🔹 Date Posted: January 1, 1970
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Spearheading segment marketing initiatives within the global marketing organization
- Deep knowledge of pharmaceutical and biotechnology industries, across research, translational, and clinical applications
- Shaping commercial strategies and enablement tailored to unique customer needs and workflows
- Leading a team to understand key segment markets and provide expertise internally and externally
ASSUMPTION: This role requires a strategic mindset and extensive industry knowledge to drive results quickly within a small team.
📋 Key Responsibilities
✅ Lead strategic marketing across various customer segments and research areas, focusing on deep market understanding, scientific rigor, and strategic insight
✅ Gather and leverage deep market insights to guide annual marketing execution plans, global campaigns, and long-term strategic plans
✅ Craft compelling positioning and value propositions for specific customer segment groups
✅ Partner with Marketing, Sales, and Business Development teams to execute strategies and measure impact
✅ Collaborate across marketing to drive and support segment-to-product full-funnel marketing campaigns, events, and sales enablement tools
✅ Drive segment training and sales support tool development aligned with key strategies
✅ Support relationships with associations, consortia, and service providers to enhance market visibility and development opportunities
✅ Lead, coach, mentor, and manage a team of high-performing segment marketers
ASSUMPTION: This role involves a high degree of collaboration and influence, requiring strong communication and analytical skills.
🎯 Required Qualifications
Education: BS in a scientific discipline relevant to life sciences
Experience: A minimum of 5 years of previous experience in product and segment marketing, market intelligence, and development, or related roles preferably within the life sciences sector
Required Skills:
- Extensive knowledge in life science tools and services
- Strong networking capabilities to build relationships across various organizational levels and with customers
- Exceptional communication and influence skills, with the ability to convey complex information clearly to a range of audiences
- Strategic and analytical mindset with a strong bias for action; excel at driving results quickly within a small team
Preferred Skills:
ASSUMPTION: While a master's degree is preferred, a bachelor's degree with relevant experience is considered sufficient for this role.
💰 Compensation & Benefits
Salary Range: $267,800 - $362,300 USD per year
Benefits:
- Equity Grants
- Comprehensive Health Benefits
- Retirement Benefit Programs
- Annual Bonus Program
- Sales Incentive Program
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The actual base pay will depend on several factors unique to each candidate.
📌 Applicant Insights
🔍 Company Context
Industry: Biotechnology Research, with a focus on single cell, spatial biology, and in situ tools
Company Size: 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration
Founded: 2012, with a decade of experience in the biotechnology industry
Company Description:
- Empowering researchers to advance their understanding of biology through innovative tools
- Enabling fundamental discoveries across cancer, immunology, neuroscience, and more
- Dedicated to building the best products, delivering the best customer experience, and creating the best team
Company Specialties:
- Single-cell genomics
- Spatial biology
- In situ tools
Company Website: 10xgenomics.com
ASSUMPTION: 10x Genomics is a well-established company in the biotechnology industry, with a strong focus on innovation and customer satisfaction.
📊 Role Analysis
Career Level: Mid-level to senior, with the opportunity to grow and lead a team
Reporting Structure: This role reports directly to the Senior Vice President of Marketing and will lead a team of segment marketers
Work Arrangement: On-site, with the opportunity for occasional remote work or hybrid arrangements
Growth Opportunities:
- Leading and mentoring a team of high-performing segment marketers
- Expanding industry knowledge and expertise in life science tools and services
- Developing strategic and analytical skills to drive results quickly within a small team
ASSUMPTION: This role offers significant growth opportunities, both in terms of team leadership and personal skill development.
🌍 Location & Work Environment
Office Type: Corporate office environment, with a focus on collaboration and innovation
Office Location(s): 6230 Stoneridge Mall Rd, Pleasanton, California 94588, US
Geographic Context:
- Pleasanton, California, is located in the San Francisco Bay Area, providing easy access to major tech hubs and biotechnology companies
- The area offers a mix of urban and suburban living, with numerous outdoor activities and cultural attractions
- California is a leader in the biotechnology industry, with a strong focus on research and development
Work Schedule: Full-time, typically 40 hours per week, with the opportunity for flexible scheduling and occasional remote work
ASSUMPTION: The work environment at 10x Genomics is collaborative and innovative, with a strong focus on driving results quickly within a small team.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the hiring manager
- On-site or virtual interview with the marketing team
- Final interview with the Senior Vice President of Marketing
Key Assessment Areas:
- Industry knowledge and expertise in life science tools and services
- Strategic and analytical thinking
- Communication and influence skills
- Leadership and team management abilities
Application Tips:
- Highlight relevant industry experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and company
- Prepare for behavioral and situational interview questions focused on leadership, strategic thinking, and problem-solving
- Research the company and industry to showcase your knowledge and enthusiasm during the interview
ATS Keywords: Segment Marketing, Market Intelligence, Commercial Strategies, Customer Journey, Sales Enablement, Team Leadership, Networking, Communication, Analytical Mindset, Strategic Insight, Life Sciences Knowledge, Market Insights, Positioning, Value Propositions, Collaboration, Training
ASSUMPTION: The interview process at 10x Genomics is thorough and comprehensive, focusing on assessing the candidate's fit for the role and company culture.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Customer relationship management (CRM) software (e.g., Salesforce)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management software (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the marketing team's preferences and the company's tech stack.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer focus
- Integrity
- Accountability
Work Style:
- Fast-paced and dynamic
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and flexible
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and developments in the life science industry?
- Can you provide an example of a time when you successfully led a team to achieve a strategic goal?
- How do you approach building relationships with customers and stakeholders at various organizational levels?
ASSUMPTION: Candidates who demonstrate a strong fit with 10x Genomics' company values and work style will be more likely to succeed in this role.
⚠️ Potential Challenges
- Managing a team with diverse skills and backgrounds
- Balancing strategic planning with day-to-day marketing tasks
- Adapting to a fast-paced and dynamic work environment
- Staying up-to-date with the latest trends and developments in the life science industry
ASSUMPTION: These challenges can be overcome through strong leadership, effective communication, and a commitment to continuous learning and development.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager or Director of Segment Marketing in other biotechnology or life science companies
- However, 10x Genomics places a strong emphasis on innovation and collaboration, which may result in unique challenges and opportunities
- Career progression in this role may involve moving into a senior marketing leadership position or transitioning into a related field, such as business development or product management
ASSUMPTION: While this role shares similarities with other marketing positions in the biotechnology industry, the unique culture and focus of 10x Genomics make it a distinct opportunity.
📝 Sample Projects
- Developing a comprehensive market analysis and segmentation strategy for a new product launch
- Creating targeted marketing campaigns to increase awareness and generate demand for specific customer segments
- Designing and executing a customer training program to enhance product adoption and customer satisfaction
ASSUMPTION: These sample projects are intended to illustrate the types of initiatives this role may involve, but the specific projects will vary depending on the company's priorities and market needs.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for the company?
- What are the key priorities for this role in the first 90 days?
- How does the marketing team collaborate with other departments, such as sales and business development?
- What opportunities are there for professional development and growth within the company?
- How does the company support work-life balance for its employees?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant industry experience and achievements
- Write a compelling cover letter that demonstrates your understanding of the role and company
- Prepare for the interview by researching the company and industry, and practicing your responses to common interview questions
- Follow up with the hiring manager after the interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
