📌 Core Information
🔹 Job Title: Head of SEO
🔹 Company: TransferGo
🔹 Location: Vilnius, Lithuania
🔹 Job Type: Full-time, Hybrid (2 days in the office)
🔹 Category: Marketing
🔹 Date Posted: May 2, 2025
🔹 Experience Level: 7+ years
🔹 Remote Status: On-site with hybrid option
🚀 Job Overview
Key aspects of this role include:
- Owning and scaling a high-impact SEO program in a competitive, technically complex, and opportunity-filled category.
- Leading the Organic squad to drive growth and report to the Chief Growth Officer (CGO).
- Managing large-scale SEO implementations and optimizing performance across tens of thousands of pages.
- Collaborating with various teams, including product, engineering, content, and analytics, to ensure optimal site performance and ranking.
- Balancing growth with regulatory and compliance requirements in a highly regulated industry.
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of SEO to drive growth and manage a team.
📋 Key Responsibilities
✅ Own and lead the end-to-end SEO strategy, from commercial aspects to technical audits, site architecture to content and on-page optimization.
✅ Responsible for technical SEO, Web Core Vitals optimization, and building out a scalable content strategy to drive traffic, conversions, and long-term customer value.
✅ Work closely with product, engineering, content, and analytics teams to ensure the platform ranks across a wide array of competitive financial topics, products, and services, and to embed technical SEO into product development and site infrastructure.
✅ Conduct detailed keyword, competitor, and market analysis to uncover strategic growth opportunities.
✅ Own reporting and KPIs across SEO performance, traffic quality, conversion impact, and revenue attribution.
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team management, requiring strong organizational skills and the ability to balance multiple priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 7+ years of SEO experience, with at least 3-4 years in a B2C fintech or similarly regulated industry (e.g., insurance, banking, investing, crypto)
Required Skills:
- Proven experience managing SEO for large-scale websites (100K+ URLs) and performance-driven content.
- Deep knowledge of technical SEO, including crawling, indexing, rendering, site speed, structured data, and canonical strategies.
- Hands-on experience improving Web Core Vitals and user-first performance metrics.
- Strong commercial and analytical acumen, understanding how SEO drives bottom-line business results.
- Background in affiliate or marketplace models within the financial space.
- Expertise in Google Search Console, GA4, Screaming Frog, Ahrefs/SEMRush, Looker/BigQuery, and other SEO analytics platforms.
- Familiarity with modern front-end frameworks (React, Next.js) and their SEO considerations.
Preferred Skills:
- Experience with multilingual SEO and international markets.
- Fluency in additional languages relevant to TransferGo's customer base.
ASSUMPTION: Given the competitive and regulated nature of the industry, candidates with relevant experience and a strong understanding of SEO will be most successful in this role.
💰 Compensation & Benefits
Salary Range: €5,800 - €7,500 (gross) per month, depending on experience
Benefits:
- Generous holiday allowance
- Competitive healthcare insurance
- Wellbeing package
- Annual development budget of €1,000
- Hybrid working environment (2 days in the office)
- Pet-friendly office
- Inclusive culture with regular in-person events
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on industry standards for SEO roles in Lithuania and considers the required experience level. Benefits are competitive and focus on work-life balance and employee well-being.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services. TransferGo operates in the competitive and regulated remittance market, focusing on providing affordable and accessible financial services to migrants.
Company Size: 201-500 employees. As a mid-sized company, TransferGo offers the opportunity to make a significant impact while benefiting from a collaborative and inclusive work environment.
Founded: 2012. TransferGo has been serving customers for over a decade, with a strong focus on growth and innovation in the financial services sector.
Company Description:
- TransferGo is a growing fintech scale-up on a mission to make the world a fairer place for migrants by providing tailored, more affordable financial services.
- The company strives to make people's hard-earned money go further by offering relevant, user-friendly products that cater to the unique needs of migrant communities.
- TransferGo fosters a fair culture and strong values, empowering employees to drive meaningful change and create a positive impact on customers' lives.
Company Specialties:
- International money transfers
- Mobile-first financial services
- Regulatory compliance in the financial sector
- User-centered product design and development
Company Website: https://www.transfergo.com/en/business
ASSUMPTION: TransferGo's mission and values make it an attractive employer for candidates seeking to make a positive impact in the financial services industry.
📊 Role Analysis
Career Level: Senior-level role with significant responsibility and the opportunity to shape TransferGo's SEO strategy and drive growth.
Reporting Structure: The Head of SEO reports directly to the Chief Growth Officer (CGO) and leads the Organic squad.
Work Arrangement: Hybrid work arrangement, with most team members in the office two days a week.
Growth Opportunities:
- As a senior role, this position offers the opportunity to grow within the marketing department or explore other leadership opportunities within the company.
- TransferGo's focus on employee development and empowerment provides ample opportunities for professional growth and skill-building.
ASSUMPTION: This role offers significant growth potential, both in terms of career advancement and skill development, for the right candidate.
🌍 Location & Work Environment
Office Type: TransferGo's Vilnius office is a modern, pet-friendly workspace that fosters collaboration and creativity.
Office Location(s): 1A Old Street Yard, White Collar Factory, London, England EC1Y 8AF, GB (Headquarters); additional offices in Vilnius, Lithuania, and other global locations.
Geographic Context:
- Vilnius, Lithuania, is the capital and largest city of Lithuania, offering a high quality of life, affordable cost of living, and a vibrant cultural scene.
- The city is home to a growing tech and startup ecosystem, providing ample opportunities for networking and professional growth.
- Vilnius is well-connected by air, with direct flights to major European cities and beyond.
Work Schedule: Full-time, with flexible working hours and the option to work remotely for part of the week.
ASSUMPTION: TransferGo's hybrid work arrangement and flexible working hours allow for a healthy work-life balance, while the vibrant and connected location of Vilnius offers numerous benefits for employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Technical SEO assessment or case study
- Interview with the hiring manager (CGO) and team members
- Final decision and offer
Key Assessment Areas:
- SEO expertise and strategic thinking
- Leadership and team management skills
- Cultural fit and alignment with TransferGo's values
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant SEO experience and achievements.
- Demonstrate your understanding of TransferGo's mission and values in your application materials.
- Prepare for the technical SEO assessment or case study by brushing up on your SEO skills and staying up-to-date with industry trends.
- Research TransferGo's competitors and market position to show your strategic thinking and industry knowledge during the interview.
ATS Keywords: SEO, Technical SEO, Content Strategy, Web Core Vitals, Analytics, Keyword Analysis, Market Analysis, Site Architecture, Crawl Budget, Structured Data, Google Search Console, GA4, Screaming Frog, Ahrefs, SEMRush, Looker, BigQuery, Fintech, Regulated Industry, Hybrid Work, Vilnius, Lithuania
ASSUMPTION: TransferGo's application process is designed to assess candidates' technical skills, cultural fit, and strategic thinking, with a focus on finding the best fit for the role and the company's mission.
🛠️ Tools & Technologies
- SEO tools: Google Search Console, GA4, Screaming Frog, Ahrefs, SEMRush, Looker, BigQuery
- Front-end frameworks: React, Next.js
- Project management tools: Asana, Trello, or similar
- Communication and collaboration tools: Slack, Microsoft Teams, or similar
ASSUMPTION: The required tools and technologies for this role are standard in the SEO industry and can be easily mastered by candidates with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Empowerment: TransferGo believes in empowering employees to take initiative and drive meaningful change.
- Inclusion: The company fosters a diverse and inclusive work environment, where everyone's voice is heard and valued.
- Integrity: TransferGo operates with transparency, honesty, and a strong moral compass in all aspects of its business.
Work Style:
- Collaborative: TransferGo encourages cross-functional collaboration and teamwork to drive innovation and growth.
- Agile: The company embraces an agile work environment, with a focus on continuous improvement and adaptation.
- Customer-centric: TransferGo prioritizes the needs and preferences of its customers, ensuring that its products and services meet their unique requirements.
Self-Assessment Questions:
- Do you align with TransferGo's values of empowerment, inclusion, and integrity?
- Are you comfortable working in a collaborative, agile, and customer-centric environment?
- Do you have the necessary skills and experience to lead a team and drive growth in a competitive, regulated industry?
ASSUMPTION: Candidates who share TransferGo's values and work style preferences will be the best fit for this role and the company's culture.
⚠️ Potential Challenges
- Managing a team and driving growth in a competitive, regulated industry can be challenging and requires strong leadership and strategic skills.
- TransferGo's hybrid work arrangement may require candidates to adapt to a new work environment and balance remote and on-site work effectively.
- Candidates may face competition from other experienced SEO professionals in the market.
- TransferGo's focus on growth and innovation may require candidates to work on multiple projects simultaneously and manage their time effectively.
ASSUMPTION: The right candidate will be able to overcome these challenges and thrive in TransferGo's dynamic and fast-paced environment.
📈 Similar Roles Comparison
- Compared to other SEO roles in the fintech industry, this position offers a unique opportunity to own and scale a high-impact SEO program in a competitive and regulated market.
- TransferGo's focus on growth and innovation sets it apart from other companies in the industry, providing candidates with ample opportunities for professional growth and development.
- As a senior-level role, this position offers significant career advancement potential and the opportunity to shape TransferGo's SEO strategy and drive growth.
ASSUMPTION: Candidates with relevant experience in the fintech industry and a strong understanding of SEO will find this role particularly appealing and well-suited to their skills and career goals.
📝 Sample Projects
- Conducting a comprehensive technical SEO audit of TransferGo's website and implementing recommendations to improve site performance and ranking.
- Developing and executing a content strategy that drives traffic, conversions, and long-term customer value, with a focus on user-centered design and relevance to TransferGo's target audience.
- Collaborating with product, engineering, and content teams to optimize on-page elements, such as meta tags, headers, and structured data, to improve search visibility and user experience.
ASSUMPTION: These sample projects illustrate the hands-on, strategic, and collaborative nature of the Head of SEO role at TransferGo.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics of the Organic squad, and how this role fits into the broader marketing organization?
- How does TransferGo measure and track SEO performance, and what are the key KPIs for this role?
- What are the most significant SEO challenges and opportunities facing TransferGo in the competitive and regulated remittance market?
- How does TransferGo support the professional growth and development of its employees, particularly in the marketing department?
- What is the company's approach to work-life balance, and how does this role fit into that framework?
ASSUMPTION: These key questions will help candidates better understand the role, the team, and the company, enabling them to make an informed decision about their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant SEO experience and achievements, and demonstrate your understanding of TransferGo's mission and values.
- Prepare for the technical SEO assessment or case study by brushing up on your SEO skills and staying up-to-date with industry trends.
- Research TransferGo's competitors and market position to show your strategic thinking and industry knowledge during the interview.
- Follow up with the hiring manager (CGO) one week after your interview to express your continued interest in the role and ask any remaining questions.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
