Head of SEO (Organic, Gen AI, SERP)

📌 Core Information

🔹 Job Title: Head of SEO (Organic, Gen AI, SERP)

🔹 Company: PetLab Co.

🔹 Location: United Kingdom (Remote or Hybrid)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 9, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (Monthly travel to London HQ)

🚀 Job Overview

Key aspects of this role include:

• Owning the evolution of SEO into Organic Search & AI Visibility
• Driving performance across classic SEO metrics and SERP real estate
• Collaborating cross-functionally with content, social, community, and influencer teams
• Defining the next chapter of organic growth in the modern search landscape
• Leading the strategy for optimizing brand presence in AI-driven search experiences

ASSUMPTION: This role requires a strategic thinker with a strong SEO background and an understanding of AI's impact on search. The ideal candidate will be comfortable navigating ambiguity and creating systems for new spaces like Generative Engine Optimisation.

📋 Key Responsibilities

✅ Own PetLab Co.'s entire organic search strategy across traditional SEO, AI-generated results, and SERP real estate

✅ Track, analyze and optimize how our brand appears across all elements of the modern SERP

✅ Lead a roadmap for generative engine optimisation (GEO) visibility

✅ Coordinate with content, social, community, and influencer teams to create high-impact assets

✅ Monitor and improve our presence in third-party editorial, UGC platforms, and forum mentions

✅ Optimize our organic shopping presence across key marketplaces and listings

✅ Own tooling, reporting and data visibility around all facets of our SERP performance

✅ Guide technical SEO implementation in collaboration with product and engineering teams

✅ Educate the business on emerging search trends and build internal alignment around the future of organic visibility

ASSUMPTION: The successful candidate will have a strong understanding of SEO and be able to adapt to the ever-changing search landscape, particularly in relation to AI and SERP evolution.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5+ years in SEO, with at least 2 years in a leadership or ownership role

Required Skills:

• Proven experience optimizing across multiple organic SERP components
• Up-to-date with the latest trends in generative search, AI-influenced rankings, and Google’s evolving page structure
• Comfortable navigating ambiguity and creating systems for new spaces like Generative Engine Optimisation
• Experience working cross-functionally with creative, social, PR, and content teams
• Able to think strategically, act tactically, and communicate clearly
• An innovative thinker with a strong grasp of content strategy and organic acquisition

Preferred Skills:

• Familiarity with tools like Google Search Console, Ahrefs, and AI-monitoring platforms
• Strong analytical skills and the ability to draw insights from complex data sets
• Experience working in fast-paced DTC, ecommerce, or subscription-based environments

ASSUMPTION: The ideal candidate will have a well-rounded SEO background, with a strong focus on strategy, execution, and cross-functional collaboration.

💰 Compensation & Benefits

Salary Range: £70,000 - £90,000 per year (Based on industry standards for a Head of SEO role in the UK with 5-10 years of experience)

Benefits:

• Private Health Care through Vitality
• Generous Annual Leave - 28 days + public and bank holidays
• Flexible Working Hours
• Help@Hand - Employee Assistance Programme
• Royal London Pension Scheme
• Enhanced Maternity / Paternity / Adoption Leave
• Nursery Salary Sacrifice Scheme
• Generous Learning and Development Budget
• Puppy Therapy
• Free Breakfast, Fruits and Snacks
• Working Environment - Dogs are Welcome
• Life Assurance
• Discount Vouchers & Gym Memberships
• Electric Vehicle Scheme
• Give Back Day
• Health Cash Benefit

Working Hours: Full-time, with flexible hours and the option to work remotely

ASSUMPTION: The salary range is estimated based on industry standards for a Head of SEO role in the UK with 5-10 years of experience. Benefits are comprehensive and reflect the company's commitment to employee well-being.

📌 Applicant Insights

🔍 Company Context

Industry: PetLab Co. operates in the pet supplement and pet care industry, focusing on data-driven, science-based products and expert advice

Company Size: PetLab Co. has 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact

Founded: PetLab Co. was founded in 2018, making it a relatively young and fast-growing company

Company Description:

• PetLab Co. is a professional community of animal lovers dedicated to providing safe, natural, and effective pet supplements and grooming products
• The company prioritizes rigorous research and total transparency to ensure customer trust and pet well-being
• PetLab Co. is committed to never cutting corners in its product development and quality assurance processes

Company Specialties:

• Pet supplements
• Grooming products
• Pet health and wellness advice

Company Website: http://www.thepetlabco.com

ASSUMPTION: PetLab Co.'s commitment to quality, transparency, and customer trust makes it an attractive employer for candidates seeking a values-driven work environment.

📊 Role Analysis

Career Level: This role is a senior-level position, reporting directly to the VP of Marketing

Reporting Structure: The Head of SEO will report to the VP of Marketing and collaborate with content, social, community, and influencer teams

Work Arrangement: This role is hybrid, with monthly travel to the London HQ required

Growth Opportunities:

• As a senior-level role, there may be opportunities to grow into a more strategic or leadership position within the marketing department
• The company's rapid growth and expansion plans may present opportunities for career advancement
• PetLab Co.'s commitment to learning and development may provide opportunities for professional growth and skill-building

ASSUMPTION: The Head of SEO role offers significant growth potential, both within the marketing department and as the company continues to expand.

🌍 Location & Work Environment

Office Type: PetLab Co. has offices in London, England, and New York City, USA, with remote work options available

Office Location(s): 4th Floor, Dixon House, 1 Lloyd's Avenue, London, England EC3N 3DQ, GB, and 1375 Broadway, 15th Floor, New York City, New York 10018, US

Geographic Context:

• The United Kingdom offers a vibrant and dynamic job market, with a strong focus on innovation and technology
• London, in particular, is a global hub for marketing and tech industries, providing ample opportunities for networking and professional development
• The remote work option allows for greater flexibility and work-life balance

Work Schedule: Full-time, with flexible hours and the option to work remotely

ASSUMPTION: The hybrid work arrangement and remote work options provide a flexible and modern work environment, catering to the needs of today's professionals.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team
• Technical assessment or case study
• Final interview with the hiring manager and relevant team members

Key Assessment Areas:

• SEO expertise and strategic thinking
• Cross-functional collaboration and communication skills
• Problem-solving and adaptability
• Alignment with company values and culture

Application Tips:

• Highlight relevant SEO experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and company
• Prepare for behavioral and situational interview questions that focus on your SEO experience and strategic thinking

ATS Keywords: SEO, organic search, AI, SERP, generative engine optimisation, cross-functional collaboration, strategic thinking, marketing, pet industry

ASSUMPTION: The application process for this role will prioritize SEO expertise, strategic thinking, and cultural fit, with a focus on relevant experience and achievements.

🛠️ Tools & Technologies

• Google Search Console
• Ahrefs
• AI-monitoring and visibility platforms (e.g., BrightEdge, Albert)
• SEO tools (e.g., SEMrush, Moz, Screaming Frog)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: The successful candidate will have experience with a range of SEO tools and platforms, as well as a willingness to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Pet-centric: We put pets first in everything we do
• Data-driven: We make decisions based on data and evidence
• Innovative: We continuously seek new and better ways to improve
• Collaborative: We work together to achieve our goals
• Transparent: We communicate openly and honestly with each other and our customers

Work Style:

• Data-driven and analytical
• Collaborative and cross-functional
• Innovative and adaptable
• Transparent and open communication
• Pet-centric and customer-focused

Self-Assessment Questions:

• Do you share PetLab Co.'s commitment to putting pets first in all aspects of your work?
• Are you comfortable working in a data-driven and collaborative environment, with a focus on innovation and transparency?
• Do you have experience working cross-functionally with various teams, and are you able to adapt your communication style to suit different audiences?

ASSUMPTION: PetLab Co. values a data-driven, collaborative, and innovative work environment, with a strong focus on pet-centricity and customer satisfaction.

⚠️ Potential Challenges

• The role requires a strong understanding of both traditional SEO and the evolving landscape of AI-driven search experiences
• Candidates may face competition from other experienced SEO professionals seeking to enter the pet industry
• The hybrid work arrangement may present challenges for candidates who prefer fully remote or on-site work environments
• The role may require occasional travel to the London HQ, which could be inconvenient for candidates living outside of the UK

ASSUMPTION: The successful candidate will be able to navigate the challenges of a rapidly evolving search landscape, a competitive job market, and a hybrid work arrangement.

📈 Similar Roles Comparison

• This role differs from traditional SEO leadership positions in its focus on generative search and AI-driven rankings
• The pet industry presents unique challenges and opportunities compared to other ecommerce or subscription-based environments
• Career paths in SEO can vary depending on the industry and company size, with opportunities for growth and advancement in both marketing and technical roles

ASSUMPTION: The Head of SEO role at PetLab Co. offers a unique blend of SEO expertise, strategic thinking, and industry-specific context, with opportunities for growth and advancement in both marketing and technical roles.

📝 Sample Projects

• Developing and implementing a comprehensive SERP optimization strategy for PetLab Co.'s product pages
• Collaborating with content and social teams to create high-impact assets that influence SERP placements
• Monitoring and improving PetLab Co.'s presence in third-party editorial, UGC platforms, and forum mentions

ASSUMPTION: The successful candidate will have experience with a range of SEO projects, with a focus on SERP optimization, cross-functional collaboration, and data-driven decision-making.

❓ Key Questions to Ask During Interview

• Can you describe the current state of PetLab Co.'s organic search performance, and what areas you see as priorities for improvement?
• How does PetLab Co. collaborate with other marketing teams, such as content, social, and community, to optimize our organic search presence?
• What are the most significant trends in AI-driven search experiences, and how does PetLab Co. plan to adapt to these changes?
• How does PetLab Co. measure and track the success of our organic search strategy, and what key performance indicators (KPIs) do you focus on?
• What opportunities exist for growth and advancement within the marketing department and the company as a whole?

ASSUMPTION: The successful candidate will be curious, strategic, and proactive, with a strong focus on driving organic search performance and adapting to the ever-changing search landscape.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant SEO experience and achievements
• Write a compelling cover letter that demonstrates your understanding of the role and company
• Prepare for the interview by researching PetLab Co., the pet industry, and the latest trends in AI-driven search experiences
• Follow up with the hiring manager within a week of your interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.