📌 Core Information
🔹 Job Title: Head of SME Marketing
🔹 Company: Barclays
🔹 Location: Canary Wharf, 1 Churchill Place, London, E14 5HP, GB
🔹 Job Type: Full-Time
🔹 Category: Banking
🔹 Date Posted: May 27, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing strategies to promote brand, products, and services across various markets
- Collaborating with product development, sales, and other departments to align marketing efforts with overall business objectives
- Managing marketing budgets and allocating resources to maximize ROI
- Analyzing data to make informed decisions and optimize marketing strategies
- Defining marketing vision, setting goals, and working across organizations to achieve specific outcomes
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of marketing strategies and data analysis.
📋 Key Responsibilities
✅ Develop and implement marketing strategies and delivery that aligns with the bank's business objectives and are informed by market research, customer needs, and competitive landscape.
✅ Collaborate with product development, sales, and other departments to align marketing efforts with overall business objectives, to achieve specific, well-defined outcomes, as needed.
✅ Develop compelling and targeted content for various marketing channels, including print, media, and related collateral, if needed.
✅ Analyze data to make informed decisions and optimize marketing strategies, use of data analytics tools to measure and report on the performance of marketing campaigns.
✅ Manage the marketing budget, allocating resources to maximize ROI.
✅ Define marketing vision, set goals, clarify objectives, and work across organizations to achieve specific, well-defined outcomes.
ASSUMPTION: This role involves a high level of strategic thinking, cross-functional collaboration, and data-driven decision making.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field. A Master's degree would be an asset.
Experience: Proven experience of 5-10 years in a marketing role, with at least 3 years in a leadership or management capacity.
Required Skills:
- Proven experience in developing and implementing marketing strategies
- Strong leadership and team management skills
- Excellent data analysis and interpretation skills
- Proven ability to manage budgets and allocate resources
- Excellent communication and stakeholder engagement skills
- Strong understanding of the banking industry and SME market
Preferred Skills:
- Experience with marketing automation tools
- Fluency in additional languages
- Certification in digital marketing or a related field
ASSUMPTION: Candidates should have a strong background in marketing, with a proven track record of driving business growth through effective marketing strategies.
💰 Compensation & Benefits
Salary Range: £70,000 - £100,000 per annum (Based on industry standards for a Head of Marketing role in the UK banking sector with 5-10 years of experience)
Benefits:
- Competitive pension scheme
- Private healthcare and dental insurance
- Life assurance and income protection
- 25 days' annual leave (plus bank holidays)
- Flexible working arrangements
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM. However, flexibility may be required to meet business needs.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Barclays is a global financial services provider, offering a range of banking, investment, wealth management, and credit card services to customers and businesses worldwide.
Company Size: Barclays is a large organization with over 10,000 employees globally. This size offers opportunities for career progression and exposure to diverse projects.
Founded: Barclays was founded in 1690 and has a rich history in the banking industry.
Company Description:
- Barclays provides corporate banking services to UK businesses with an annual turnover of over £6.5 million.
- The company is committed to providing exceptional customer service and innovative solutions to meet the evolving needs of its clients.
- Barclays is dedicated to responsible banking and has implemented various initiatives to support sustainability and community development.
Company Specialties:
- Industry expertise in various sectors, including Agriculture, Business Services, Commodities, Financial Institutions, Healthcare, and more.
- Barclays offers a wide range of financial products and services tailored to the unique needs of SMEs.
- The company is known for its innovative approach to banking, leveraging data and insights to provide clients with a competitive edge.
Company Website: http://www.barclayscorporate.com
ASSUMPTION: Barclays' extensive experience and global presence provide a stable and supportive environment for professional growth.
📊 Role Analysis
Career Level: This role is a senior leadership position, reporting directly to the Head of Marketing or a similar executive.
Reporting Structure: The Head of SME Marketing will likely oversee a team of marketing professionals, including marketing managers, specialists, and coordinators.
Work Arrangement: This role is on-site, with the primary office location at Canary Wharf, 1 Churchill Place, London, E14 5HP, GB. However, some flexibility may be available for remote work.
Growth Opportunities:
- Progression to a more senior marketing role, such as Director of Marketing or Chief Marketing Officer.
- Expansion into related fields, such as business development or strategic planning.
- International assignments or secondments to gain global experience.
ASSUMPTION: This role offers significant opportunities for career growth and development within Barclays' extensive network.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with state-of-the-art facilities and amenities.
Office Location(s): Canary Wharf, 1 Churchill Place, London, E14 5HP, GB (Primary), with additional offices in Northampton, Barclays Campus, Pavilion Drive.
Geographic Context:
- Canary Wharf is a major business district in London, offering easy access to public transportation and various amenities.
- The area is known for its diverse and multicultural population, providing a vibrant and dynamic work environment.
- London is a global hub for finance, technology, and innovation, offering numerous networking opportunities and professional development resources.
Work Schedule: The work schedule is typically Monday to Friday, with core hours from 9:00 AM to 5:30 PM. However, flexibility may be required to meet business needs, and some weekend work may be necessary.
ASSUMPTION: The Canary Wharf location offers a dynamic and stimulating work environment, with easy access to public transportation and various amenities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening to assess communication skills and cultural fit
- In-depth behavioral and technical interviews with hiring managers and team members
- Final round interviews with senior leadership
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management capabilities
- Data analysis and interpretation skills
- Budget management and resource allocation
- Communication and stakeholder engagement skills
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience, leadership skills, and data-driven approach.
- Prepare examples of your marketing strategies and their impact on business growth.
- Research Barclays' marketing initiatives and be prepared to discuss how you can contribute to their success.
ATS Keywords: Marketing strategies, data analysis, budget management, stakeholder engagement, leadership, team management, SME market, banking industry
ASSUMPTION: Barclays' recruitment process is thorough and competitive, with a strong focus on cultural fit and strategic thinking.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot, or similar)
- Data analysis and visualization tools (e.g., Tableau, Power BI, or similar)
- Project management tools (e.g., Asana, Trello, or similar)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: Familiarity with industry-standard marketing and data analysis tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Respect: Valuing diversity and treating others with kindness and consideration
- Integrity: Acting ethically and honestly in all situations
- Service: Putting customers first and striving to exceed their expectations
- Excellence: Pursuing continuous improvement and delivering outstanding results
- Stewardship: Acting responsibly and sustainably to protect and enhance the long-term success of the company
Work Style:
- Collaborative and inclusive, with a focus on teamwork and cross-functional collaboration
- Data-driven and analytical, with a strong emphasis on evidence-based decision making
- Adaptable and resilient, with the ability to thrive in a dynamic and changing environment
Self-Assessment Questions:
- Do you align with Barclays' values and work style?
- Are you comfortable working in a dynamic and fast-paced environment?
- Do you have a proven track record of driving business growth through effective marketing strategies?
ASSUMPTION: Barclays places a strong emphasis on cultural fit and values-driven behavior in its hiring process.
⚠️ Potential Challenges
- Managing a team with diverse skills and backgrounds, requiring strong leadership and communication skills
- Balancing the needs of various stakeholders, including internal teams, clients, and senior leadership
- Adapting to a dynamic and changing business environment, with shifting priorities and objectives
- Meeting ambitious targets and KPIs, with a focus on driving business growth and maximizing ROI
ASSUMPTION: This role presents unique challenges that require strong leadership, strategic thinking, and adaptability.
📈 Similar Roles Comparison
- Compared to other Head of Marketing roles, this position has a stronger focus on SME market segmentation and customer-centric marketing strategies.
- In the banking industry, this role is more specialized in SME marketing compared to broader marketing leadership positions.
- Career progression in this role may lead to more senior marketing positions within Barclays or other financial institutions.
ASSUMPTION: This role offers unique opportunities and challenges compared to similar marketing leadership positions in the banking industry.
📝 Sample Projects
- Developing and implementing a targeted marketing campaign to increase SME customer acquisition in a specific geographic region
- Conducting market research to identify trends and opportunities in the SME market and developing data-driven marketing strategies to capitalize on them
- Collaborating with product development teams to launch new financial services tailored to the needs of SME customers
ASSUMPTION: These sample projects illustrate the strategic and data-driven nature of the Head of SME Marketing role at Barclays.
❓ Key Questions to Ask During Interview
- How does this role contribute to Barclays' overall marketing strategy, and how does it align with the company's business objectives?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does Barclays support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the SME marketing team, and how can this role address them?
- How does Barclays foster a culture of innovation and continuous improvement in its marketing efforts?
ASSUMPTION: These interview questions help assess the strategic fit and potential impact of the Head of SME Marketing role within Barclays' organization.
📌 Next Steps for Applicants
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
