📌 Core Information
🔹 Job Title: Head of Social Commerce & Content, Personal Health JAPAC
🔹 Company: Philips
🔹 Location: Petaling Jaya, Selangor, Malaysia
🔹 Job Type: Full-time, Hybrid (3 days on-site)
🔹 Category: Marketing & Sales
🔹 Date Posted: May 29, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (3 days per week)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing social commerce strategies to drive direct sales through social media platforms.
- Creating engaging, high-quality content tailored for diverse social media platforms.
- Building and managing relationships with influencers, creators, and brand ambassadors.
- Setting, monitoring, and reporting on key performance indicators (KPIs) such as engagement rates, conversion rates, and sales.
- Collaborating with regional commercial, product, marketing, and e-commerce teams to align social commerce efforts with broader business objectives.
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and a deep understanding of social media platforms and content creation to succeed.
📋 Key Responsibilities
✅ Working with local district and country teams to develop and execute a comprehensive social commerce strategy to drive direct sales through social media platforms.
✅ Identifying and leveraging new tools, platforms, and trends in social shopping to enhance the brand’s social commerce presence.
✅ Collaborating with e-commerce and marketing teams to create seamless shopping experiences from social media to checkout.
✅ Leading the development of engaging, high-quality content tailored for diverse social media platforms, overseeing its production, and creating a cohesive content calendar.
✅ Building and managing relationships with influencers, creators, and brand ambassadors to amplify social commerce efforts in the strategic countries of the JAPAC zone.
✅ Setting, monitoring, and reporting on key performance indicators (KPIs) such as engagement rates, conversion rates, and sales to optimize campaigns and content strategies for maximum ROI.
✅ Partnering with regional commercial, product, marketing, and e-commerce teams to align social commerce efforts with broader business objectives.
ASSUMPTION: Successful candidates will have experience in social media, content creation, or digital marketing, with a strong portfolio of successful campaigns and a passion for personal care and healthcare.
🎯 Required Qualifications
Education: Bachelor’s Degree in Marketing, Communications, Business, or a related field (MBA preferred).
Experience: 3+ years of experience in social media, content creation, or digital marketing, with at least 3 years in a leadership role.
Required Skills:
- Expertise in social media platforms (TikTok, YouTube, META, etc.) and their commerce capabilities.
- Strong analytical skills with experience in using tools like Google Analytics, Sprout Social, or similar platforms.
- Excellent leadership, communication, and interpersonal skills.
- Passion for personal care and healthcare and staying ahead of digital marketing trends.
Preferred Skills:
- Experience in consumer electronics or a similar fast-paced, innovation-driven industry.
- Fluency in multiple languages, with a focus on Asian languages (e.g., Mandarin, Japanese, Korean).
ASSUMPTION: Candidates with experience in the personal care market and a strong understanding of the JAPAC region will have a significant advantage in this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Head of Marketing role in Malaysia, the estimated salary range is RM 250,000 - RM 350,000 per annum (approximately USD 58,000 - USD 80,000).
Benefits:
- Competitive benefits package, including health insurance and retirement plans.
- Opportunities for professional development and growth within the organization.
- Flexible work arrangements, with the option to work remotely for up to 2 days per week.
Working Hours: Full-time, with standard office hours (Monday-Friday, 9:00 AM - 5:30 PM) and the flexibility to work remotely for up to 2 days per week.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Philips operates in the health technology sector, focusing on improving people’s health and well-being through meaningful innovation.
Company Size: Philips is a large organization with over 72,000 employees worldwide, providing a diverse and dynamic work environment.
Founded: Philips was founded in 1891 and has since grown into a global leader in health technology, with a strong presence in the Asia-Pacific region.
Company Description:
- Philips is committed to improving 2.5 billion lives per year by 2030, including 400 million in underserved communities.
- The company sees healthcare as a connected whole, focusing on prevention, diagnosis, treatment, and recovery.
- Philips innovates for people with the belief that there’s always a way to make life better.
Company Specialties:
- Healthcare
- Medical Devices
- Health systems
- Cardiology
- Healthtech
- Oncology
- Respiratory
- Fertility, pregnancy, and connected care
Company Website: philips.com
ASSUMPTION: Philips' focus on improving lives and making a positive impact on society makes it an attractive employer for candidates seeking a meaningful and purpose-driven career.
📊 Role Analysis
Career Level: This role is a senior leadership position, reporting directly to the Regional Head of Marketing for the JAPAC zone.
Reporting Structure: The Head of Social Commerce & Content will oversee a team of social media specialists and content creators, as well as collaborate with various regional teams to drive social commerce efforts.
Work Arrangement: This is a hybrid role, requiring on-site presence for 3 days per week, with the option to work remotely for up to 2 days per week.
Growth Opportunities:
- Progression to a regional or global leadership role within the marketing function.
- Expansion of responsibilities to include additional markets or product categories.
- Development of expertise in emerging technologies and trends within the social commerce and content space.
ASSUMPTION: Successful candidates will have a strong track record of driving results in a fast-paced, dynamic environment and be comfortable working in a matrix organization.
🌍 Location & Work Environment
Office Type: Philips' Petaling Jaya office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): The office is located in the Petaling Jaya - B1 district, with easy access to public transportation and nearby amenities.
Geographic Context:
- The Petaling Jaya - B1 district is a bustling commercial hub, home to numerous multinational corporations and local businesses.
- Malaysia is a multicultural country with a strong focus on education and technological development.
- The JAPAC region is a diverse and dynamic market, offering numerous opportunities for growth and expansion.
Work Schedule: The work schedule is Monday-Friday, 9:00 AM - 5:30 PM, with the option to work remotely for up to 2 days per week.
ASSUMPTION: Candidates should be comfortable working in a multicultural environment and be able to adapt to the unique cultural nuances of the JAPAC region.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Philips careers portal.
- Phone or video screening with the Talent Acquisition team to assess cultural fit and basic qualifications.
- In-depth interviews with the hiring manager and key stakeholders to discuss the role's requirements and the candidate's fit for the position.
- Final round interviews, which may include case studies or presentations to assess the candidate's problem-solving skills and strategic thinking.
Key Assessment Areas:
- Strategic thinking and problem-solving skills.
- Expertise in social media platforms and content creation.
- Leadership and team management abilities.
- Cultural fit and alignment with Philips' values and mission.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Include specific examples of successful social media campaigns or content strategies you've led in the past.
- Demonstrate your understanding of the JAPAC market and the unique challenges and opportunities it presents.
ATS Keywords: Social commerce, content strategy, influencer marketing, KPIs, ROI, marketing leadership, JAPAC, Philips
ASSUMPTION: The interview process may vary depending on the candidate's experience and qualifications, as well as the specific needs of the hiring team.
🛠️ Tools & Technologies
- Social media platforms (TikTok, YouTube, META, etc.)
- Content creation and management tools (e.g., Canva, Hootsuite, Buffer)
- Analytics and reporting tools (e.g., Google Analytics, Sprout Social, Brand24)
- Project management and collaboration tools (e.g., Asana, Trello, Microsoft Teams)
ASSUMPTION: Candidates should be comfortable using a variety of tools and technologies to streamline their work and improve efficiency.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Results-driven
- Innovation
- Integrity
- Quality
- Responsibility
Work Style:
- Collaborative and team-oriented
- Agile and adaptable
- Data-driven and analytical
- Creative and innovative
- Results-focused and accountable
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and developments in social media and content creation?
- Can you provide an example of a successful social media campaign you've led, and how you measured its impact?
- How do you approach building and maintaining relationships with influencers and brand ambassadors?
ASSUMPTION: Candidates should be able to demonstrate a strong alignment with Philips' values and a work style that complements the company's culture.
⚠️ Potential Challenges
- The dynamic and fast-paced nature of the social media landscape may require quick decision-making and adaptability.
- Managing a team of social media specialists and content creators may present unique challenges, as well as opportunities for growth and development.
- Balancing the demands of multiple stakeholders, including regional commercial, product, marketing, and e-commerce teams, may require strong communication and collaboration skills.
- The competitive nature of the personal care market in the JAPAC region may necessitate continuous innovation and differentiation to maintain a strong brand presence.
ASSUMPTION: Successful candidates will be able to thrive in a fast-paced, dynamic environment and adapt to the unique challenges and opportunities presented by this role.
📈 Similar Roles Comparison
- This role is unique in its focus on driving social commerce and content strategies for the personal health market in the JAPAC region.
- Compared to similar roles in other industries or regions, this position offers a unique opportunity to make a significant impact on the growth and success of Philips' personal health business in the Asia-Pacific market.
- Career progression in this role may lead to regional or global leadership positions within the marketing function, providing opportunities for growth and development beyond the JAPAC zone.
ASSUMPTION: Candidates should be aware of the unique aspects of this role and be prepared to leverage their expertise and experience to drive success in the JAPAC personal health market.
📝 Sample Projects
- Developing and executing a comprehensive social commerce strategy for a new product launch in the JAPAC region, resulting in a 30% increase in sales within the first 6 months.
- Creating and implementing a content calendar for a major brand campaign, leading to a 50% increase in engagement and a 20% increase in website traffic.
- Building and managing relationships with a network of influencers and brand ambassadors, resulting in a 40% increase in brand awareness and a 25% increase in sales.
ASSUMPTION: These sample projects demonstrate the types of initiatives and outcomes expected in this role, highlighting the importance of strategic thinking, strong execution, and a data-driven approach.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the broader marketing strategy for the JAPAC zone?
- What are the most significant challenges facing the personal health market in the JAPAC region, and how can this role address them?
- What opportunities exist for growth and development within this role and the broader marketing function at Philips?
- How does Philips support work-life balance for its employees, particularly those in hybrid or remote roles?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and your commitment to driving success within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Philips careers portal.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on social media, content creation, and digital marketing.
- Prepare examples of successful social media campaigns or content strategies you've led in the past, and be ready to discuss them during the interview process.
- If applicable, prepare a portfolio or examples of your work to showcase your creativity and strategic thinking.
- Follow up with the Philips Talent Acquisition team within 7 days of submitting your application to confirm receipt and inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
