Head of Social & Content

📌 Core Information

🔹 Job Title: Head of Social & Content

🔹 Company: Tawzef for Recruitment & HR Consultancy

🔹 Location: Cairo, Egypt

🔹 Job Type: On-site, Full-time

🔹 Category: Marketing & Communications

🔹 Date Posted: April 27, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Strategic leadership in social media and content development
• Overseeing a team of designers, content creators, and community managers
• Driving high-impact campaigns and fostering meaningful engagement
• Providing high-level counsel to clients and internal teams
• Developing and implementing measurement frameworks for campaign success

ASSUMPTION: This role requires a high level of strategic thinking, leadership, and expertise in social media and content management. The ideal candidate will have a proven track record in leading teams and delivering successful campaigns.

📋 Key Responsibilities

✅ Develop and execute best-in-class social strategies that align with brand goals

✅ Oversee the creation of standout social content and lead production and studio outputs

✅ Foster meaningful engagement and respond/react to keep on track with campaign KPIs

✅ Ensure cutting-edge measurement and evaluation frameworks to continually push forward success metrics

✅ Provide high-level counsel to clients, social, and comms teams

✅ Manage and mentor a team of designers, content creators, and community managers

ASSUMPTION: This role requires a strong understanding of social media trends, platforms, and analytics. The ideal candidate will be able to translate brand goals into innovative and effective social campaigns.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, Media, Journalism, or a related field

Experience: Minimum of 8 years of progressive experience in social media management, content strategy, and digital marketing. Proven track record of leading social media teams and delivering high-impact campaigns for major brands or agencies.

Required Skills:

• Deep understanding of social media platforms and trends
• Strong expertise in social strategy, content creation, community management, and performance analytics
• Ability to translate brand goals into innovative and effective social campaigns
• Excellent leadership and team management skills
• Strong client-facing communication and presentation abilities
• Proficient in social analytics tools
• Experience developing measurement frameworks to evaluate campaign success and optimize results

Preferred Skills:

• Experience working with major brands or agencies
• Fluency in Arabic

ASSUMPTION: Given the role's requirements, candidates should have a strong background in social media management, content strategy, and digital marketing. They should also possess excellent leadership and communication skills.

💰 Compensation & Benefits

Salary Range: EGP 80,000 - 120,000 per month (Based on experience and market standards for the role in Egypt)

Benefits:

• Health insurance
• Retirement plan
• Performance-based bonuses

Working Hours: Full-time, Monday to Friday, 9:00 AM to 5:00 PM (with flexibility for project needs)

ASSUMPTION: The salary range is estimated based on market standards for similar roles in Egypt. Benefits may vary based on the company's standard benefits package.

📌 Applicant Insights

🔍 Company Context

Industry: Human Resources Services. Tawzef specializes in recruitment, HR consultancy, and outsourcing services for businesses in Egypt and the GCC.

Company Size: 51-200 employees. As a mid-sized company, Tawzef offers opportunities for growth and exposure to various aspects of HR services.

Founded: 2007. Tawzef has been providing HR services for over 15 years, with a focus on quality and timely delivery.

Company Description:

• Tawzef offers a range of HR services, including local and overseas recruitment, staff outsourcing, pre-hiring assessments, and HR consultancy.
• The company aims to provide businesses with efficient and effective HR solutions, focusing on quality and time of delivery.
• Tawzef's team of experts works closely with clients to understand their unique needs and provide tailored HR solutions.

Company Specialties:

• Recruitment (local and overseas)
• Human Resources Consultancy
• Management Consultancy
• Psychometric Assessment
• Outsourcing Services
• Employer of Record Services
• Payroll Outsourcing
• Salary Surveys

Company Website: www.tawzef.com

ASSUMPTION: Tawzef's focus on quality and timely delivery, along with its range of HR services, makes it an attractive option for job seekers looking to gain experience in the HR industry.

📊 Role Analysis

Career Level: Senior-level role, reporting directly to the HR Director or a similar executive.

Reporting Structure: The Head of Social & Content will oversee a team of designers, content creators, and community managers. They may also collaborate with other departments, such as marketing and communications, to ensure consistent branding and messaging.

Work Arrangement: On-site, full-time, with flexibility for project needs. The role may require occasional work on weekends or evenings to meet campaign deadlines.

Growth Opportunities:

• Potential to grow into a director-level role or take on additional responsibilities within the HR department.
• Opportunities to work on high-profile campaigns and gain experience with major brands or agencies.
• Chance to mentor and develop junior team members, fostering a positive work environment.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skillset and take on additional responsibilities within the HR department.

🌍 Location & Work Environment

Office Type: Modern, professional office space in a prominent business district.

Office Location(s): Serag Mall Towers, Tower 3, Floor 11, El Manteka 8th, Cairo, Egypt

Geographic Context:

• Cairo is the capital and largest city of Egypt, with a population of over 20 million people.
• The city is known for its rich history, vibrant culture, and diverse industries, including finance, tourism, and technology.
• Cairo offers a mix of modern and traditional experiences, with numerous historical sites, museums, and bustling markets.

Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for project needs. The role may require occasional work on weekends or evenings to meet campaign deadlines.

ASSUMPTION: Cairo offers a dynamic work environment with a mix of modern and traditional experiences. The city's diverse industries and vibrant culture make it an attractive location for professionals.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the HR Director or a similar executive
• Final interview with key stakeholders or the hiring manager
• Background check and reference verification

Key Assessment Areas:

• Social media strategy and campaign development
• Content creation and management
• Team leadership and management
• Client communication and presentation skills
• Problem-solving and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Include specific examples of successful social media campaigns you've led or contributed to.
• Demonstrate your understanding of the Egyptian market and Tawzef's services in your application materials.

ATS Keywords: Social Media Management, Content Strategy, Digital Marketing, Social Strategy, Content Creation, Community Management, Performance Analytics, Leadership, Team Management, Client Communication, Presentation Skills, Social Analytics Tools, Measurement Frameworks, Campaign Evaluation, Brand Goals Translation, Creative Team Mentoring

ASSUMPTION: Tawzef's application process is designed to assess candidates' skills and experience in social media management, content strategy, and digital marketing. The company is looking for candidates who can demonstrate a strong track record of leading successful campaigns and managing high-performing teams.

🛠️ Tools & Technologies

• Social media platforms (Meta, TikTok, X, LinkedIn, YouTube, Snapchat, etc.)
• Social analytics tools (Sprinklr, Sprout Social, Brandwatch, native platform analytics, etc.)
• Project management tools (Asana, Trello, Microsoft Project, etc.)
• Design and content creation tools (Adobe Creative Suite, Canva, Hootsuite, etc.)

ASSUMPTION: The ideal candidate will have experience with a range of social media platforms, analytics tools, and project management software. Familiarity with design and content creation tools is also beneficial.

👔 Cultural Fit Considerations

Company Values:

• Quality and Timely Delivery
• Expertise and Professionalism
• Client Focus
• Continuous Improvement
• Integrity and Transparency

Work Style:

• Collaborative and team-oriented
• Adaptable and responsive to client needs
• Results-driven and focused on continuous improvement
• Professional and client-focused

Self-Assessment Questions:

• Do you thrive in a collaborative, team-oriented work environment?
• Are you adaptable and responsive to client needs, even under tight deadlines?
• Do you have a proven track record of driving results and continuous improvement in your previous roles?
• Are you professional and client-focused, with strong communication and presentation skills?

ASSUMPTION: Tawzef values candidates who are collaborative, adaptable, and results-driven. The ideal candidate will be a strong communicator with a proven track record of driving results in a professional and client-focused manner.

⚠️ Potential Challenges

• Managing a team with diverse skills and backgrounds
• Keeping up with the fast-paced and ever-changing social media landscape
• Balancing the demands of multiple clients and campaigns simultaneously
• Working in a dynamic and sometimes unpredictable market, such as Egypt

ASSUMPTION: The ideal candidate will be able to navigate these challenges effectively, leveraging their strong leadership, communication, and adaptability skills to drive success in a fast-paced and dynamic environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses specifically on social media and content strategy, requiring a deep understanding of social media platforms and trends.
• Compared to other HR roles, this position is more focused on external client communication and campaign development, rather than internal HR processes.
• Career-wise, this role offers opportunities to grow into a director-level position or take on additional responsibilities within the HR department.

ASSUMPTION: This role is unique in its focus on social media and content strategy, requiring candidates with specialized skills and experience in these areas. The role offers significant growth potential for the right candidate, with opportunities to expand their skillset and take on additional responsibilities within the HR department.

📝 Sample Projects

• Developing and executing a social media strategy for a major brand launch in the Egyptian market
• Creating and managing a content calendar for a multi-platform campaign, including video, image, and text content
• Analyzing campaign performance and optimizing results using measurement frameworks and analytics tools

ASSUMPTION: These sample projects are designed to assess candidates' ability to develop and execute effective social media strategies, create engaging content, and analyze campaign performance to optimize results.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the organization?
• What are the key priorities for this role in the first 90 days?
• How does Tawzef support the professional development and growth of its employees?
• What are the biggest challenges facing the social media and content team currently, and how can this role address them?
• How does Tawzef measure the success of its social media and content campaigns, and how can this role contribute to improving those metrics?

ASSUMPTION: These interview questions are designed to help candidates understand the role's priorities, team structure, and growth opportunities, as well as the company's approach to measuring campaign success and supporting employee development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including specific examples of successful social media campaigns you've led or contributed to.
• Prepare a portfolio or examples of your work, demonstrating your ability to develop and execute effective social media strategies and create engaging content.
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the process.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.