Head of Social & Creative Content

📌 Core Information

🔹 Job Title: Head of Social & Creative Content

🔹 Company: Driven Properties

🔹 Location: Dubai, Dubai, United Arab Emirates

🔹 Job Type: Full-time

🔹 Category: Marketing & Communications

🔹 Date Posted: 2025-06-18

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading the overall brand awareness and content strategy across digital, social, print, and experiential channels.
• Developing and executing creative campaigns that elevate the Driven Properties brand and build recognition across target audiences.
• Managing and growing social media platforms to ensure engagement, growth, and brand consistency.
• Building and managing a high-performing in-house and freelance creative team.
• Identifying and leading influencer partnerships, content collaborations, and brand activations.

ASSUMPTION: This role requires a strategic thinker with a strong creative vision to drive brand awareness and engagement across multiple channels.

📋 Key Responsibilities

✅ Lead the overall brand awareness and content strategy across digital, social, print, and experiential channels.

✅ Develop and execute creative campaigns that elevate the Driven Properties brand and build recognition across target audiences.

✅ Manage and grow social media platforms including Instagram, LinkedIn, YouTube, and TikTok to ensure engagement, growth, and brand consistency.

✅ Build and manage a high-performing in-house and freelance creative team including content creators, designers, and videographers.

✅ Identify and lead influencer partnerships, content collaborations, and brand activations.

✅ Oversee content planning and production across all platforms, ensuring a consistent and compelling brand voice and aesthetic.

✅ Collaborate with internal departments to align messaging and support business objectives.

✅ Monitor performance through analytics tools and reporting, optimizing based on insights and results.

✅ Stay ahead of digital and offline marketing trends to ensure innovation and relevance.

ASSUMPTION: This role involves a mix of strategic planning, creative execution, and performance analysis to drive brand success.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field.

Experience: 5+ years of experience in content marketing, brand strategy, or creative leadership, preferably in real estate, lifestyle, or hospitality.

Required Skills:

• Strong creative vision and the ability to translate business objectives into engaging content and campaigns.
• Track record of successful multi-channel brand awareness initiatives.
• Experience managing creative teams, content production, and agency partners.
• In-depth knowledge of social platforms, digital trends, and audience behaviors.
• Excellent project management and communication skills.

Preferred Skills:

• A passion for real estate, design, and Dubai’s unique culture and energy.

ASSUMPTION: Candidates with a proven track record in content marketing and creative leadership are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: AED 25,000 - 40,000 per month ( Industry standard for a mid-level marketing role in Dubai with 5-10 years of experience )

Benefits:

• Health insurance
• Dental insurance
• Life insurance
• Retirement plan
• Performance-based bonuses

Working Hours: Full-time (40 hours/week), with flexibility for remote work or hybrid arrangements.

ASSUMPTION: The salary range is based on industry standards for a mid-level marketing role in Dubai, with consideration for the candidate's experience and the company's size and success.

📌 Applicant Insights

🔍 Company Context

Industry: Real Estate. Driven Properties is a leading property brokerage, investment, and consultancy company in the UAE, offering a full spectrum of innovative and customizable property solutions and wealth management services.

Company Size: Medium (501-1,000 employees). This size allows for a structured yet agile work environment, with opportunities for growth and innovation.

Founded: 2012. Driven Properties has grown significantly since its founding, establishing itself as a key player in the UAE's real estate market.

Company Description:

• Driven Properties offers a full range of real estate services, including brokerage, leasing, property management, holiday homes, interiors, and wealth management.
• The company is known for its innovative and customizable solutions, as well as its commitment to ethical conduct and client satisfaction.
• Driven Properties has won multiple awards and is recognized as one of the top real estate companies in the Middle East.

Company Specialties:

• Real Estate
• Brokerage
• Selling
• Leasing
• Property Management
• Buying
• Investment
• Commercial
• Holiday Homes
• Interior Design
• Renting
• Retail
• and Industrial

Company Website: drivenproperties.com

ASSUMPTION: Driven Properties' success in the real estate industry is driven by its innovative approach, commitment to client satisfaction, and the expertise of its team.

📊 Role Analysis

Career Level: Mid-level. This role requires a balance of strategic thinking, creative execution, and performance analysis, with opportunities for growth and leadership.

Reporting Structure: The Head of Social & Creative Content will report directly to the Chief Marketing Officer and will oversee the creative team.

Work Arrangement: On-site, with flexibility for remote work or hybrid arrangements.

Growth Opportunities:

• Advancement to a senior leadership role within the marketing department.
• Expansion of responsibilities to include additional marketing channels or regions.
• Opportunities to mentor junior team members and contribute to their professional development.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the company's brand and marketing efforts.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in the heart of Dubai.

Office Location(s): Emaar Blvd, Emaar Square #3, Office 101 & 201, Dubai, Dubai, AE

Geographic Context:

• Dubai is a vibrant, multicultural city with a thriving real estate market and a strong focus on innovation and growth.
• The United Arab Emirates (UAE) offers a tax-free income and a high standard of living, making it an attractive destination for expats.
• The city's diverse population and cultural scene provide ample opportunities for creative inspiration and collaboration.

Work Schedule: Full-time (40 hours/week), with flexibility for remote work or hybrid arrangements.

ASSUMPTION: The dynamic and multicultural environment of Dubai offers a wealth of opportunities for creative inspiration and collaboration, making it an ideal location for a role focused on brand awareness and content strategy.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening.
• Phone or video call with the HR department to discuss the role and assess cultural fit.
• In-person or virtual interview with the hiring manager and/or team members to discuss the role in more detail and assess skills and qualifications.
• Final interview with the Chief Marketing Officer to discuss career goals and company alignment.
• Background check and reference verification.

Key Assessment Areas:

• Creativity and strategic thinking.
• Communication and presentation skills.
• Project management and organizational skills.
• Understanding of the real estate industry and market trends.
• Alignment with Driven Properties' company values and culture.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills, using specific examples to illustrate your achievements.
• Prepare a portfolio of your previous work, including campaigns, content, and other relevant materials.
• Research Driven Properties and the real estate industry in Dubai to demonstrate your understanding of the market and the company's position within it.
• Prepare thoughtful questions to ask during the interview, focusing on the role, the team, and the company's growth plans.

ATS Keywords: Content marketing, brand strategy, creative leadership, social media management, influencer partnerships, content production, project management, communication skills, digital trends, audience behaviors, creative vision, analytics, community engagement, campaign development, team management, brand awareness

ASSUMPTION: Driven Properties' application process is designed to assess candidates' skills, qualifications, and cultural fit, with a focus on finding the best fit for both the company and the individual.

🛠️ Tools & Technologies

• Social media platforms (Instagram, LinkedIn, YouTube, TikTok)
• Content creation and design tools (Adobe Creative Suite, Canva, etc.)
• Project management tools (Asana, Trello, etc.)
• Analytics tools (Google Analytics, Hootsuite Insights, etc.)

ASSUMPTION: The tools and technologies required for this role are standard for the marketing and communications industry, with a focus on social media platforms, content creation, and analytics.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Integrity
• Collaboration
• Excellence
• Client-centricity

Work Style:

• Creative and strategic thinking
• Strong communication and presentation skills
• Collaborative and team-oriented approach
• Adaptability and flexibility
• Results-driven and proactive

Self-Assessment Questions:

• Do you thrive in a creative and collaborative environment?
• Are you passionate about real estate and the Dubai market?
• Do you have a proven track record of successful brand awareness initiatives?
• Are you comfortable managing teams and overseeing content production?
• Do you have a strong understanding of digital trends and audience behaviors?

ASSUMPTION: Driven Properties values innovation, integrity, and collaboration, and seeks candidates who align with these values and can thrive in a creative and collaborative environment.

⚠️ Potential Challenges

• The fast-paced and dynamic nature of the real estate market may require quick decision-making and adaptability.
• The role involves managing multiple projects and teams, which can be challenging and time-consuming.
• The competitive nature of the real estate industry may require constant innovation and differentiation to maintain a strong brand presence.
• The multicultural and diverse environment of Dubai may present unique challenges in terms of communication and collaboration.

ASSUMPTION: The challenges associated with this role are inherent to the fast-paced and dynamic nature of the real estate market, as well as the competitive and multicultural environment of Dubai.

📈 Similar Roles Comparison

• This role is similar to other Head of Marketing or Head of Content roles in the real estate industry, but with a specific focus on social media and creative content.
• Compared to other marketing roles in the real estate industry, this role places a greater emphasis on creativity and innovation, as well as the management of social media platforms and influencer partnerships.
• Career progression in this role may involve advancement to a senior leadership role within the marketing department, or expansion of responsibilities to include additional marketing channels or regions.

ASSUMPTION: This role is unique in its focus on social media and creative content within the real estate industry, but shares many similarities with other marketing and content leadership roles.

📝 Sample Projects

• Developing and executing a social media campaign to launch a new property development, including content creation, influencer partnerships, and analytics.
• Managing a team of content creators to produce a series of videos showcasing the unique features and benefits of a luxury property listing.
• Collaborating with internal departments to create a comprehensive brand guide, ensuring consistency across all marketing channels and touchpoints.

ASSUMPTION: These sample projects are designed to illustrate the key responsibilities and requirements of the Head of Social & Creative Content role, with a focus on creativity, collaboration, and strategic thinking.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the real estate market in Dubai, and how does this role address them?
• How does Driven Properties differentiate itself from other real estate companies in Dubai?
• What are the key priorities for this role in the first 90 days?
• How does Driven Properties support the professional development and growth of its employees?
• What is the company's approach to work-life balance and employee well-being?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the real estate market, the company's unique value proposition, and the role's priorities and growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Driven Properties careers page.
• Tailor your resume and cover letter to highlight your relevant experience and skills, using specific examples to illustrate your achievements.
• Prepare a portfolio of your previous work, including campaigns, content, and other relevant materials.
• Research Driven Properties and the real estate industry in Dubai to demonstrate your understanding of the market and the company's position within it.
• Prepare thoughtful questions to ask during the interview, focusing on the role, the team, and the company's growth plans.
• Follow up with the hiring manager within one week of your interview to express your appreciation for the opportunity and reiterate your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.