Head of Social & Creative Content

📌 Core Information

🔹 Job Title: Head of Social & Creative Content

🔹 Company: Driven Properties

🔹 Location: Dubai, Dubai, United Arab Emirates

🔹 Job Type: Full-time

🔹 Category: Marketing & Communications

🔹 Date Posted: April 15, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading brand awareness and content strategy across digital, social, print, and experiential channels.
• Developing and executing creative campaigns that elevate the Driven Properties brand.
• Managing and growing social media platforms to ensure engagement, growth, and brand consistency.
• Building and managing a high-performing in-house and freelance creative team.
• Identifying and leading influencer partnerships, content collaborations, and brand activations.

ASSUMPTION: This role requires a strategic thinker with a strong creative vision and experience in managing teams and campaigns.

📋 Key Responsibilities

✅ Lead the overall brand awareness and content strategy across digital, social, print, and experiential channels.

✅ Develop and execute creative campaigns that elevate the Driven Properties brand and build recognition across target audiences.

✅ Manage and grow social media platforms including Instagram, LinkedIn, YouTube, and TikTok to ensure engagement, growth, and brand consistency.

✅ Build and manage a high-performing in-house and freelance creative team including content creators, designers, and videographers.

✅ Identify and lead influencer partnerships, content collaborations, and brand activations.

✅ Oversee content planning and production across all platforms, ensuring a consistent and compelling brand voice and aesthetic.

✅ Collaborate with internal departments to align messaging and support business objectives.

✅ Monitor performance through analytics tools and reporting, optimizing based on insights and results.

✅ Stay ahead of digital and offline marketing trends to ensure innovation and relevance.

ASSUMPTION: This role requires a hands-on approach, with the ability to balance strategic planning and day-to-day content creation.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field.

Experience: 5+ years of experience in content marketing, brand strategy, or creative leadership—preferably in real estate, lifestyle, or hospitality.

Required Skills:

• Strong creative vision and the ability to translate business objectives into engaging content and campaigns.
• Track record of successful multi-channel brand awareness initiatives.
• Experience managing creative teams, content production, and agency partners.
• In-depth knowledge of social platforms, digital trends, and audience behaviors.
• Excellent project management and communication skills.

Preferred Skills:

• Experience with Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro).
• Fluency in Arabic (spoken and written).

ASSUMPTION: Candidates with experience in the real estate industry or a related field will have a strong understanding of the target audience and market trends.

💰 Compensation & Benefits

Salary Range: AED 25,000 - 35,000 per month ( Industry standard for a mid-level marketing role in Dubai )

Benefits:

• Health insurance
• Dental insurance
• Life insurance
• Retirement plan
• Performance-based bonuses

Working Hours: Sunday to Thursday, 9:00 AM to 6:00 PM (40 hours per week)

ASSUMPTION: The salary range is based on industry standards for a mid-level marketing role in Dubai, with consideration for the candidate's experience and the company's size.

📌 Applicant Insights

🔍 Company Context

Industry: Real Estate. Driven Properties is a leading property brokerage, investment, and consultancy company in the UAE, offering a full spectrum of property solutions and wealth management services.

Company Size: Medium (501-1,000 employees). This size allows for a structured yet agile work environment, with opportunities for growth and innovation.

Founded: 2012. Driven Properties has grown significantly since its inception, expanding its services and client base across the UAE and internationally.

Company Description:

• Driven Properties offers a wide range of real estate services, including brokerage, leasing, property management, and investment.
• The company is known for its innovative and customizable property solutions, as well as its commitment to ethical conduct and client satisfaction.
• Driven Properties has been recognized as a multi-award-winning company and is listed among the Forbes Top 10 Middle East companies.

Company Specialties:

• Real Estate Brokerage
• Property Leasing
• Property Management
• Investment
• Commercial, Retail, and Industrial Properties
• Holiday Homes
• Interior Design

Company Website: www.drivenproperties.com

ASSUMPTION: Driven Properties' extensive experience and industry recognition make it an attractive employer for real estate professionals seeking growth and development opportunities.

📊 Role Analysis

Career Level: Mid-level. This role requires a balance of strategic thinking and hands-on content creation, with opportunities for growth into a senior leadership position.

Reporting Structure: The Head of Social & Creative Content will report directly to the Chief Marketing Officer and will oversee the creative team.

Work Arrangement: On-site, full-time. The role requires regular office attendance to collaborate with the team and maintain a consistent brand voice.

Growth Opportunities:

• Advancement to a senior leadership role within the marketing department.
• Expansion of responsibilities to include additional marketing channels or regions.
• Development of skills in areas such as data analysis, strategic planning, or team management.

ASSUMPTION: This role offers significant growth potential for candidates with strong leadership skills and a proven track record in content marketing.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace in Business Bay, Dubai.

Office Location(s): Bay Square, Building 13, Business Bay, Dubai, AE

Geographic Context:

• Dubai is a vibrant, multicultural city with a thriving real estate market.
• The United Arab Emirates (UAE) offers a tax-free income, high standard of living, and excellent career opportunities.
• Business Bay is a central business district with easy access to public transportation and amenities.

Work Schedule: Sunday to Thursday, 9:00 AM to 6:00 PM, with flexibility for occasional overtime or weekend work to meet project deadlines.

ASSUMPTION: The work environment at Driven Properties is dynamic and fast-paced, with a strong focus on collaboration and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening.
• Phone or video call with the HR department to discuss the role and assess cultural fit.
• In-person or virtual interview with the hiring manager and relevant team members to discuss the candidate's skills, experience, and portfolio.
• Final interview with the Chief Marketing Officer to discuss the candidate's strategic vision and alignment with the company's goals.

Key Assessment Areas:

• Candidates' understanding of the real estate market and target audience.
• Candidates' ability to develop and execute creative campaigns that align with the company's brand and business objectives.
• Candidates' leadership and team management skills.
• Candidates' portfolio and case studies demonstrating their creative vision and strategic thinking.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Include a portfolio or case studies demonstrating your creative vision and strategic thinking.
• Prepare for the interview by researching the company, its competitors, and the real estate market in Dubai.
• Be ready to discuss your approach to brand awareness campaigns and your ability to manage a creative team.

ATS Keywords: Content Marketing, Brand Strategy, Social Media Management, Influencer Partnerships, Content Production, Project Management, Brand Awareness, Creative Leadership, Real Estate Marketing

ASSUMPTION: Driven Properties uses an Applicant Tracking System (ATS) to screen resumes, so including relevant keywords will increase the chances of your application being reviewed.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro)
• Social media management platforms (Hootsuite, Buffer, Sprout Social)
• Content management systems (WordPress, Drupal)
• Analytics tools (Google Analytics, Facebook Insights, Instagram Insights)
• Project management tools (Asana, Trello, Jira)

ASSUMPTION: Familiarity with these tools is not required but would be an asset for candidates applying for this role.

👔 Cultural Fit Considerations

Company Values:

• Integrity: Upholding the highest ethical standards in all interactions.
• Excellence: Striving for outstanding results and continuous improvement.
• Innovation: Embracing creativity and new ideas to drive success.
• Collaboration: Working together to achieve common goals and support each other's growth.

Work Style:

• Dynamic and fast-paced environment.
• Strong focus on collaboration and teamwork.
• Opportunities for growth and professional development.
• Results-driven culture with a emphasis on performance and achievement.

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable managing a team and driving creative projects from inception to completion?
• Do you have a strong understanding of the real estate market and target audience in Dubai?
• Are you able to balance strategic thinking with hands-on content creation?

ASSUMPTION: Candidates who align with Driven Properties' values and work style will be more likely to succeed in this role and contribute to the company's continued growth and success.

⚠️ Potential Challenges

• Managing a team with diverse skills and personalities.
• Keeping up with the fast-paced, ever-changing real estate market in Dubai.
• Balancing strategic planning with day-to-day content creation and management.
• Adapting to the unique cultural and linguistic landscape of the UAE.

ASSUMPTION: These challenges can be overcome with strong leadership, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Compared to other Head of Content roles, this position offers a unique opportunity to shape the brand and marketing strategy for a leading real estate company in Dubai.
• Unlike other roles in the region, this position requires a strong understanding of the real estate market and target audience in Dubai, as well as the ability to manage a creative team and execute campaigns across multiple channels.
• Career progression in this role could lead to senior leadership positions within the marketing department or other areas of the business, such as sales or property management.

ASSUMPTION: This role offers a unique blend of strategic thinking and hands-on content creation, with significant growth potential for the right candidate.

📝 Sample Projects

• Developing and executing a social media campaign to launch a new residential development in Dubai Marina.
• Creating a series of blog posts and videos showcasing the unique features and benefits of a luxury apartment complex in Downtown Dubai.
• Managing a team of content creators to produce a quarterly magazine highlighting the latest trends and innovations in the Dubai real estate market.

ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges that candidates can expect to face in this role.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the real estate market in Dubai, and how can this role help address them?
• How does this role fit into the broader marketing strategy for Driven Properties, and how will my work contribute to the company's overall success?
• What opportunities are there for growth and professional development within the marketing department and the company as a whole?
• How does Driven Properties support its employees in maintaining a healthy work-life balance, especially in a fast-paced, dynamic work environment?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured and evaluated?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and your commitment to understanding the company's goals and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: Apply Now
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare a portfolio or case studies demonstrating your creative vision and strategic thinking.
• Research the company, its competitors, and the real estate market in Dubai to show your understanding of the industry and your enthusiasm for the role.
• Follow up with the HR department one week after submitting your application to confirm receipt and express your continued interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.