Head of Social Media

📌 Core Information

🔹 Job Title: Head of Social Media

🔹 Company: PFF

🔹 Location: Remote - US (Any, OH)

🔹 Job Type: Full Time

🔹 Category: Marketing & Communications

🔹 Date Posted: 2025-05-29

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (US)

🚀 Job Overview

Key aspects of this role include:

• Developing and leading PFF's social media strategy across major platforms
• Mentoring and managing a multidisciplinary social team
• Driving key performance indicators (KPIs) such as engagement, traffic, and subscription growth
• Collaborating cross-functionally with media, marketing, and product teams
• Creating and executing social-specific content plans for major football tentpole events

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of both football and social media platforms.

📋 Key Responsibilities

✅ Social Media Strategy: Own and evolve PFF’s social media strategy across platforms including Instagram, X (Twitter), TikTok, Facebook, and Threads.

✅ Team Leadership: Lead and mentor a multidisciplinary social team, including social managers, a graphic designer, and a short-form video editor.

✅ Performance Metrics: Drive KPIs across awareness, engagement, traffic, video performance, and subscription growth.

✅ Cross-Functional Collaboration: Partner with media, marketing, and product teams to align social strategy with brand campaigns, football tentpoles, and product launches.

✅ Content Planning: Develop and execute social-specific content plans for major football tentpole events.

✅ Tool Support: Drive social support for key PFF digital tools, with a particular focus on the new suite of betting tools.

✅ Content Creation: Contribute to content creation directly to stay close to platform nuances and creative execution.

✅ Community Engagement: Monitor and engage with the football community across platforms to foster conversation, respond to fans, and build a stronger connection between PFF and its audience.

✅ Brand Partnerships: Collaborate with the media sales team to generate brand partnership opportunities and ensure flawless execution of social deliverables tied to sponsored campaigns.

✅ Analytics-Driven Decisions: Leverage analytics as a foundational tool to guide daily decision-making, optimize content performance in real time, and shape long-term social strategy.

✅ Brand Voice & Visual Identity: Maintain PFF’s brand voice and visual identity, while adapting tone, style, and format to align with platform-specific best practices and audience behavior.

✅ Platform Awareness: Stay up to date on platform best practices, algorithm changes, and cultural trends.

ASSUMPTION: This role requires a strong understanding of social media platforms, football analytics, and the ability to adapt to changing trends and algorithms.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 7+ years of experience in social media strategy and execution, with at least 2+ years in a management role

Required Skills:

• Proven ability to grow and manage high-performing, multidisciplinary teams
• Deep knowledge of NFL and college football, with a passion for creating compelling social content
• Familiarity with the sports betting landscape and how fans engage with betting-related content on social platforms
• Hands-on experience developing platform-specific strategies for major social media platforms
• Strong grasp of social media analytics and performance tools
• Excellent communication, collaboration, and project management skills in a fast-paced, cross-functional, and remote-first environment

Preferred Skills:

• Experience with social media management tools (e.g., Hootsuite, Sprout Social, Buffer)
• Fluency in Spanish or other languages relevant to PFF's audience

ASSUMPTION: Candidates should have a proven track record in social media strategy, team leadership, and driving measurable results across various social media metrics.

💰 Compensation & Benefits

Salary Range: $95,000 - $115,000 per year (based on experience and qualifications)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Flexible work arrangements

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: PFF operates in the sports analytics and media industry, focusing on football (NFL and college) and providing data-driven insights to fans, media, and teams.

Company Size: PFF is a mid-sized company with 201-500 employees, offering a dynamic and collaborative work environment.

Founded: PFF was founded in 2006 and has since grown to become a leading provider of football analytics and insights.

Company Description:

• PFF transforms the sports performance analytics experience by building products that help NFL and NCAA front offices, coaching staffs, media partners, and digital subscribers evaluate player performance at an unmatched level.
• The company sits at the intersection of football, technology, and analytics, where data, culture, and content come together to drive action.
• PFF offers a remote-first work environment that values autonomy and action.

Company Specialties:

• Football analytics and insights
• Sports betting tools
• Premium subscription products
• Cross-platform content strategy

Company Website: https://www.pff.com/

ASSUMPTION: PFF's focus on football analytics and insights makes it an attractive option for candidates passionate about the sport and data-driven decision-making.

📊 Role Analysis

Career Level: This role is at the senior management level, offering significant responsibility and the opportunity to shape PFF's social media presence.

Reporting Structure: The Head of Social Media will report directly to the Chief Marketing Officer (CMO) and oversee a multidisciplinary social media team.

Work Arrangement: This role is remote, with the expectation that the successful candidate will be based in the US and available to work during core business hours.

Growth Opportunities:

• Potential to expand the social media team and take on additional responsibilities as PFF grows
• Opportunity to shape PFF's social media strategy and make a significant impact on the company's overall success
• Possibility to transition into a more senior role within the marketing or communications department as the company evolves

ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a real impact on PFF's social media presence and overall business strategy.

🌍 Location & Work Environment

Office Type: Remote (US)

Office Location(s): Any, OH

Geographic Context:

• The role is remote, allowing for flexibility in work location within the US
• PFF's headquarters are in Cincinnati, Ohio, but the company has a remote-first culture with employees across the country
• The successful candidate should be comfortable working in a remote, asynchronous environment and collaborating with team members across different time zones

Work Schedule: Full-time (40 hours per week) with flexible scheduling, allowing for a healthy work-life balance

ASSUMPTION: The remote nature of this role requires strong self-motivation, time management skills, and the ability to work independently with minimal supervision.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth behavioral and skills-based interview with the hiring manager and/or team members
• Final interview with the CMO or another senior leader to discuss the role's fit within the organization's broader strategy
• Background check and reference check for the final candidate

Key Assessment Areas:

• Strategic thinking and planning
• Leadership and team management skills
• Deep understanding of football and social media platforms
• Analytical skills and data-driven decision-making
• Excellent communication and collaboration skills

Application Tips:

• Tailor your resume and cover letter to highlight your social media strategy, team leadership, and football analytics experience
• Include specific examples of your ability to drive measurable results across various social media metrics
• Prepare for behavioral interview questions that focus on your leadership style, problem-solving skills, and adaptability
• Showcase your understanding of PFF's brand, mission, and values during the interview process

ATS Keywords: Social Media Strategy, Team Leadership, Football Analytics, Content Creation, Engagement, Cross-Functional Collaboration, Project Management, Brand Voice, Cultural Trends, Video Performance, Subscription Growth, Social Platforms, Data Analysis, Community Engagement, Marketing

ASSUMPTION: PFF's interview process is designed to assess both technical skills and cultural fit, with a strong emphasis on the candidate's ability to drive results and collaborate effectively in a remote-first environment.

🛠️ Tools & Technologies

• Social media management tools (e.g., Hootsuite, Sprout Social, Buffer)
• Analytics and performance tracking tools (e.g., Google Analytics, Sprout Social Insights, Hootsuite Analytics)
• Project management tools (e.g., Asana, Trello, Monday.com)
• Video editing and creation tools (e.g., Adobe Premiere Pro, iMovie, CapCut)
• Design tools (e.g., Adobe Creative Suite, Canva, Figma)

ASSUMPTION: The successful candidate should be comfortable using a variety of tools and technologies to streamline workflows, improve collaboration, and drive results.

👔 Cultural Fit Considerations

Company Values:

• Data-driven decision-making
• Continuous learning and improvement
• Collaboration and teamwork
• Innovation and adaptability
• Integrity and accountability

Work Style:

• Remote-first and asynchronous work environment
• Flexible and results-driven approach to work
• Strong self-motivation and time management skills
• Comfortable working with a diverse, distributed team
• Ability to thrive in a fast-paced, dynamic work environment

Self-Assessment Questions:

• How do you stay organized and manage your time in a remote work environment?
• Can you provide an example of a time when you had to adapt your communication style to effectively collaborate with a diverse team?
• How do you approach continuous learning and staying up-to-date with industry trends and best practices?

ASSUMPTION: PFF's culture values autonomy, action, and a data-driven approach to work, making it an attractive option for candidates who thrive in a remote, dynamic environment.

⚠️ Potential Challenges

• Managing a remote team and maintaining productivity and engagement
• Balancing the need for strategic planning with the demands of real-time content creation and community management
• Adapting to the fast-paced nature of social media and football, with its ever-changing trends and breaking news
• Navigating the complexities of working with a diverse, distributed team across different time zones

ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a deep understanding of both social media platforms and football analytics.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a deep understanding of football analytics and the ability to translate complex data into engaging social content
• Compared to other social media management roles, this position offers significant strategic responsibility and the opportunity to shape PFF's overall social media presence
• Career progression in this role could lead to more senior positions within PFF's marketing or communications department, or even a transition into a broader leadership role within the company

ASSUMPTION: This role offers a unique blend of strategic planning, team leadership, and content creation, making it an attractive option for candidates with a strong background in social media and a passion for football analytics.

📝 Sample Projects

• Developing a comprehensive social media strategy for PFF's coverage of the NFL Draft, including platform-specific content plans, engagement tactics, and performance metrics
• Creating and executing a social media campaign to promote PFF's new suite of betting tools, targeting football fans and bettors across major social media platforms
• Managing a team of designers and video editors to produce high-quality, on-brand content for PFF's social media channels, optimizing for each platform's unique audience and best practices

ASSUMPTION: These sample projects illustrate the strategic, collaborative, and creative aspects of the Head of Social Media role, showcasing the opportunity to make a significant impact on PFF's social media presence and overall business success.

❓ Key Questions to Ask During Interview

• How does PFF approach social media strategy, and how does this role fit into the broader marketing and communications strategy?
• Can you describe the team structure and dynamics of the social media team, and how this role will contribute to its success?
• How does PFF measure the success of its social media campaigns, and how will this role drive those metrics?
• What are the most significant challenges facing the social media team, and how can this role address them?
• How does PFF support the professional development and growth of its employees, particularly in a remote work environment?

ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and its culture, while also providing valuable insights into the expectations and requirements of the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the link provided
• Tailor your resume and cover letter to highlight your social media strategy, team leadership, and football analytics experience
• Prepare for behavioral interview questions that focus on your leadership style, problem-solving skills, and adaptability
• Showcase your understanding of PFF's brand, mission, and values during the interview process
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.