Head of Social Media

📌 Core Information

🔹 Job Title: Head of Social Media

🔹 Company: Oner Active UK Ltd

🔹 Location: London, England, United Kingdom (Hybrid, 3 days in-office)

🔹 Job Type: Full Time

🔹 Category: Marketing & Communications

🔹 Date Posted: June 26, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Leading and executing a best-in-class social media strategy
• Overseeing all social media channels and ensuring a consistent brand presence
• Developing and implementing content strategies to drive engagement and conversion
• Collaborating with internal teams to deliver cohesive storytelling and impactful campaigns
• Analyzing performance metrics and leveraging insights to optimize content and engagement strategies

ASSUMPTION: This role requires a mix of creativity, strategic thinking, and analytical expertise to maximize brand presence and connect deeply with the audience. The ideal candidate will have a proven track record in leading social media for a brand with a strong community focus, preferably in activewear, fitness, or lifestyle industries.

📋 Key Responsibilities

✅ Lead and execute Oner Active’s social media strategy, aligning with the brand vision, values, and business goals

✅ Oversee all social media channels, including Instagram, TikTok, YouTube, Threads, LinkedIn, and emerging platforms

✅ Develop and implement content strategies that drive engagement, reach, and conversion while staying authentic to the community

✅ Collaborate with internal teams to deliver cohesive storytelling and impactful campaigns

✅ Analyze performance metrics and leverage insights to optimize content and engagement strategies

✅ Manage and mentor a team, ensuring high-quality execution and fostering a culture of innovation and creativity

✅ Identify and engage with influencers, athletes, and community voices to amplify brand reach and credibility

✅ Stay ahead of industry trends, platform updates, and competitor activity to maintain a cutting-edge strategy

✅ Lead social activations, events, and collaborations to enhance brand engagement and community connection

✅ Manage crises and monitor brand reputation, ensuring timely and appropriate responses to brand-related conversations

ASSUMPTION: The responsibilities listed above are based on the provided job description. However, the role may evolve over time, and additional or different responsibilities may be assigned.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: Proven experience (5+ years) in leading social media for a brand with a strong community focus, preferably in activewear, fitness, or lifestyle industries

Required Skills:

• Deep understanding of social media platforms, trends, and best practices
• Creative and strategic mindset, with a passion for storytelling and community engagement
• Strong leadership skills, with experience managing and mentoring a high-performing team
• Analytical mindset, comfortable with data, insights, and performance-driven decision-making
• Exceptional communication skills, both written and verbal

Preferred Skills:

• Experience with influencer marketing, user-generated content, and brand collaborations
• Passion for fitness, strength training, and women's empowerment

ASSUMPTION: While the job description does not explicitly list preferred qualifications, the preferred skills listed above are inferred from the job requirements and company mission.

💰 Compensation & Benefits

Salary Range: £50,000 - £65,000 per annum (Based on industry standards for a Head of Social Media role in London with 5-10 years of experience)

Benefits:

• 25 days annual leave + bank holidays and work from anywhere up to 4 weeks a year
• 5% employer match salary sacrifice pension scheme
• Generous Oner Active discount plus regular office sample sales
• Free Evolve You subscription
• Private Healthcare with Vitality including optical and dental
• Monthly wellness allowance and team workout classes
• Start-up culture - the chance to learn and make a real impact
• Great employee events like our Summer party, Christmas party and team away days
• Healthy office snacks and fruit
• Dog friendly office

Working Hours: 37 hours per week, with flexible working hours and the option to work from anywhere up to 4 weeks a year

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Head of Social Media role in London with 5-10 years of experience. The benefits listed are based on the information provided in the job description and the company's LinkedIn profile.

📌 Applicant Insights

🔍 Company Context

Industry: Sporting Goods

Company Size: 51-200 employees (Mid-sized company, offering a balance between structure and agility)

Founded: 2019 (Relatively new company, offering growth opportunities)

Company Description:

• Oner Active is on a mission to unite and empower women to be the strongest version of themselves through strength training
• The company aims to inspire women to take center stage in the gym by promoting strength training as a healthy foundation in life
• Oner Active offers a range of products and an innovative approach, providing a wide variety of colors to ensure that all skin tones genuinely radiate in their products

Company Specialties:

• Activewear and all-day wear for women
• Strength training and women's empowerment
• Innovative product design and color representation

Company Website: oneractive.com

ASSUMPTION: Oner Active is a mid-sized company focused on empowering women through strength training and activewear. The company offers a range of benefits and growth opportunities, making it an attractive employer for candidates seeking to make a real impact in a dynamic environment.

📊 Role Analysis

Career Level: Mid-level to senior (Based on the experience required and the role's responsibilities)

Reporting Structure: This role reports directly to the Marketing Director and oversees a team of social media specialists and content creators

Work Arrangement: Hybrid (3 days in the office, 2 days remote)

Growth Opportunities:

• Potential to grow into a more senior role within the marketing department as the company expands
• Opportunity to mentor and develop junior team members, fostering a culture of growth and innovation
• Chance to gain experience in leading a team and driving strategic initiatives that impact the company's overall success

ASSUMPTION: This role offers significant growth opportunities for the right candidate, including the chance to develop leadership skills, gain experience in strategic decision-making, and contribute to the company's overall success.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in Old Street, London

Office Location(s): Old Street, London

Geographic Context:

• London is a vibrant, multicultural city with a thriving fitness and wellness scene
• The Old Street area is known for its tech and startup culture, offering a dynamic and innovative work environment
• London offers a wide range of amenities, cultural attractions, and networking opportunities

Work Schedule: Flexible working hours, with the option to work from anywhere up to 4 weeks a year

ASSUMPTION: The location and work environment at Oner Active offer a dynamic and collaborative setting, with easy access to amenities, cultural attractions, and networking opportunities. The flexible work schedule and remote work options provide a good work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the Recruitment team
• First-round interview with the Marketing Director
• Second-round interview with the Marketing Director and other team members
• Final interview with the CEO

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Creativity and innovation in content development
• Leadership and team management skills
• Analytical skills and data-driven decision-making
• Communication and presentation skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Showcase your understanding of Oner Active's mission and values, and how your passion for fitness and women's empowerment aligns with the company's goals
• Prepare examples of your past social media campaigns and their outcomes to demonstrate your expertise and achievements

ATS Keywords: Social Media Strategy, Content Development, Team Leadership, Community Engagement, Performance Analysis, Influencer Marketing, Crisis Management, Storytelling, Creativity, Analytical Skills, Communication Skills, Trend Awareness, Collaboration, Brand Awareness, User-Generated Content, Event Management

ASSUMPTION: The interview process at Oner Active is designed to assess the candidate's strategic thinking, creativity, leadership, and analytical skills, as well as their cultural fit with the company's mission and values.

🛠️ Tools & Technologies

• Social media platforms (Instagram, TikTok, YouTube, LinkedIn, etc.)
• Social media management tools (Hootsuite, Buffer, Sprout Social, etc.)
• Analytics tools (Google Analytics, Sprout Social, Hootsuite Insights, etc.)
• Project management tools (Asana, Trello, Monday.com, etc.)
• Design tools (Canva, Adobe Creative Suite, etc.)

ASSUMPTION: The tools and technologies required for this role are standard for social media management and marketing. Candidates should be comfortable using social media platforms, management tools, analytics tools, project management tools, and design tools.

👔 Cultural Fit Considerations

Company Values:

• Empowerment: Oner Active is committed to empowering women through strength training and activewear
• Innovation: The company is dedicated to creating innovative and impactful products that meet the needs of its customers
• Community: Oner Active fosters a strong sense of community among its employees and customers

Work Style:

• Collaborative: Oner Active encourages a collaborative work environment, with regular team meetings and cross-functional projects
• Dynamic: The company operates in a fast-paced and ever-changing industry, requiring employees to be adaptable and responsive to change
• Creative: Oner Active values creativity and innovation in all aspects of its operations

Self-Assessment Questions:

• Do you share Oner Active's passion for empowering women through strength training and activewear?
• Are you comfortable working in a dynamic and collaborative environment, with a focus on innovation and creativity?
• Do you have experience leading a team and driving strategic initiatives that align with the company's mission and values?

ASSUMPTION: Oner Active is committed to empowering women, fostering innovation, and building a strong sense of community among its employees and customers. Candidates should be passionate about the company's mission, comfortable working in a dynamic and collaborative environment, and experienced in leading teams and driving strategic initiatives.

⚠️ Potential Challenges

• Managing a team remotely and ensuring high-quality execution and a culture of innovation and creativity
• Staying ahead of industry trends, platform updates, and competitor activity to maintain a cutting-edge strategy
• Balancing the demands of a full-time role with the flexibility of working from anywhere up to 4 weeks a year
• Managing crises and monitoring brand reputation in real-time, ensuring timely and appropriate responses to brand-related conversations

ASSUMPTION: The potential challenges listed above are based on the role's responsibilities and the company's work arrangement. Candidates should be prepared to manage a remote team, stay up-to-date with industry trends, balance work and personal time, and manage crises effectively.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on leading and executing a social media strategy for a brand with a strong community focus, preferably in activewear, fitness, or lifestyle industries
• Industry-specific context: The activewear and fitness industries are competitive and fast-panging, requiring candidates to stay up-to-date with trends and best practices
• Career path comparison: This role offers significant growth opportunities, including the potential to grow into a more senior role within the marketing department as the company expands

ASSUMPTION: This role is unique in its focus on leading and executing a social media strategy for a brand with a strong community focus in the activewear and fitness industries. Candidates should have relevant experience and be prepared to stay up-to-date with industry trends and best practices.

📝 Sample Projects

• Developing and implementing a social media strategy that drives engagement, reach, and conversion while staying authentic to the community
• Collaborating with internal teams to deliver cohesive storytelling and impactful campaigns, such as product launches, brand awareness campaigns, or user-generated content initiatives
• Analyzing performance metrics and leveraging insights to optimize content and engagement strategies, such as adjusting posting frequency, content format, or platform focus

ASSUMPTION: The sample projects listed above are based on the role's responsibilities and the company's mission. Candidates should be prepared to develop and implement social media strategies, collaborate with internal teams, and analyze performance metrics to optimize content and engagement strategies.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics, and how this role fits into the overall marketing strategy?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Oner Active support the professional development and growth of its employees?
• What are the most significant challenges facing the social media team, and how can this role help address them?
• How does Oner Active approach work-life balance, and what resources are available to support employees' well-being?

ASSUMPTION: The key questions listed above are designed to assess the candidate's understanding of the role's responsibilities, the company's culture, and the team's dynamics. Candidates should be prepared to ask thoughtful questions that demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your passion for fitness, strength training, and women's empowerment
• Prepare examples of your past social media campaigns and their outcomes to demonstrate your expertise and achievements
• If selected for an interview, be prepared to discuss your approach to social media strategy, content development, team leadership, and performance analysis
• Follow up with the Recruitment team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.